sugama savaari campaign
TRANSCRIPT
BANGALORE TRAFFIC POLICE
TO EASY YOUR WAY, TO KEEP YOU YOU SAFE
Facts
−133338 registered autos
−150000 plying in the city (news)
−2.8% of the vehicle population
−Overcharging is common practice
−Route refusal −Harsh in communication
Common reasons for such complaints against Auto Drivers−Perceived approach against auto drivers that even genuine
drivers who cant ply the routes get into arguments
−Faulty driver attitude
−Auto user attitude
−Language
−Understanding of the policy by general public
−Some things taken for granted
Campaign Sugama Savaari
Objective: to make the use of auto a pleasant experience for both the passenger and the driver
To be achieved by −Educating auto union−Educating drivers−Educating passengers
Core issue
Route refusal & over charging
−This is an issue across the many cities−The issues are interrelated−Various cities have tried & failed in curbing
the issue
Core issue – Solution ApproachRoute Refusal & Over charging
−Educate auto drivers that they cannot refuse to those areas and have to go by meter−Educate auto drivers about the rules and regulation−Gratify good drivers who are identified by the passengers via the Sugama Savaari App−Union to be the face of the customer service at the first instance for which all auto’s to display their respective union details on the auto−Enforcement Drives
−No Permit−No Display ID−No Documents
Campaign Sugama Savaari
−Communication−Emailers/Posters – to corporates −Banners at auto stands and city signals −FM Radio messages
−Feedback App−Mobile−SMS
−Driver of the year - gratification−Training
−Corporate to train unions etc on soft and communication skills−Positive media stories about good drivers
Happy Auto/Sugama Savaari App
−Process−Register−Give feedback when ever auto is used
−Backend−Drivers with a rating of over 8 points on an aggregrate of 100 ratings would get the Happy Auto sticker−Drivers with rating between than 4 and 8 would be identified and the necessary training, advice would be given to improve their rating−Drivers with less than 4 would be contacted and the necessary action would be taken−Happy auto drivers would be reviewed every 6 months
THANK YOU