suite pad content marketing analysis
TRANSCRIPT
www.maerketing.com
SuitePad.deContent Marketing Analysis
www.maerketing.com
Agenda
CompanyContent ConceptContent ideasInfluencer MarketingConclusion
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Company
● Started by 2 young Germans● Ships kiosk tablets to hotels● Helps them get new revenue streams
Target market: hotels, mainly Europe
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Content Concept
● English + German blog● Only news, no content marketing
strategy
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Content ideas
Articles that interest hotel managers / helpful content to help them get more business.
● “Where the average hotel customer spends money on”
● “Digital signage in hotels and how it falls short”
● “What hotel customers say about hidden upsells”
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Influencer Marketing
● Search for influencers “hotel marketing blog”
● Example: guestdriven.com
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Conclusion
Inbound marketing is underused at SuitePad… although influencers are reachable and content is easy to produce.
What do you think? (especially Moritz + Tilmann)
Do you want such an analysis of your business? Email me: [email protected]