summary report ft-nielsen c-s ummit on asean 2015 · ft-nielsen c-s ummit on asean 2015 how...

SUMMARY REPORT

25 February 2014Raffles Hotel Singapore

FT-NielseN C-summiToN AseAN 2015How Regional Integration Will Reshape Asian Business Strategy

IntroductIonFT-NielseN C-summiT

On ASEAn 2015

The Financial Times and nielsen gathered CEOs and other C-suite decision-makers from key Asian and multinational businesses at the Raffles Hotel in Singapore on 25 February 2014 for a major leadership forum that explored the opportunities and challenges arising from the planned integration of ASEAn economies.

The keynote addresses and panel discussions involved some of the region’s leadingbusiness minds, covering how companies should prepare for regional integrationscheduled to begin in 2015, and the most effective growth strategies to undertake in a single economic zone with a diverse range of markets and consumer profiles.

There was particular attention placed on understanding changing Asian consumer demographics, attitudes and behaviours, and fascinating insights on the impact of new technologies in optimising the approach to new consumer markets.

We hope you find this event summary of value and we look forward to continuing our conversation on the new era for business in Southeast Asia.

Yours sincerely,

Nick WestHead of Financial Times Live, Asia PacificFinancial Times

Cheong-Tai leungPresident, Southeast Asia, north Asia and PacificNielsen

summary report

With more than 620 million people and an average annual growth rate of 6.5 per cent, Southeast Asia has firmly established itself over the last decade as the third pillar of emerging Asia, behind only China and India, the region’s economic giants.

Growth prospects should be further improved by the planned economic integration of the 10-country Association of Southeast Asian nations from 2015, which is intended to usher in a regional free market in goods and services, with harmonised rules for investment and liberalisation of capital movements.

Yet many questions remain about the region’s ability to implement the plan in the face of vast economic disparities and multiple overlapping national rivalries. It is also unclear whether either local or multinational companies are ready to deal with challenges that may emerge if the focus of the competitive environment shifts from national to regional issues. Against this background, the Financial Times and nielsen brought together leading corporate and financial decision makers to

debate the opportunities and challenges of ASEAn 2015 in a Summit held at Singapore’s Raffles Hotel on February 25, 2014.

Chaired by Jeremy Grant, the FT’s Asia Regional Corporate Correspondent, the Summit heard insights into the prospects for the region from a wide range of speakers, including an upbeat assessment of the global economic environment from David Mann, Standard Chartered’s Regional Head of Research, Asia, and an optimistic view of the opportunities for rapidly liberalising Myanmar from U Moe Kyaw, Managing Director of Myanmar Marketing Research and Development.

However, it was Cheong-Tai Leung, nielsen’s President for Southeast Asia, north Asia and the Pacific, who set the tone with this trenchant warning to executives: “Amidst this change and uncertainty one thing is for sure - to successfully navigate this complex and unique landscape you will need to be armed with the knowledge and confidence to make swift and informed decisions. Are you prepared for what lies ahead?”

FT-NielseN C-summiTOn ASEAn 2015

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Concerns about the 2015 process emerged clearly in the first panel discussion, on Opportunities and Challenges for Asian Corporate Giants, which brought together Steve Mitchell, Managing Director, Commercial Excellence, Southeast Asia, north Asia and Pacific for nielsen; Douglas Foo, Chief Executive of Singapore’s Sakae Holdings, Ali Potia, Associate Partner, McKinsey & Company, and V.P. Sharma President Director of Indonesia’s Mitra Adiperkasa.

Steve Mitchell said that consumption-driven growth was likely to prove highly beneficial for multinational companies that had developed a good distribution strategy, but forecast disproportionately strong growth for large regional companies -- the “local giants” that have emerged in many ASEAn countries -- because of their nimbler decision making and better distribution arrangements.

Ali Potia agreed that demand from the growing middle class was likely to continue driving consumption across a wide range of sectors, but questioned whether there

was any regional element in the emerging growth story because of “large amounts of asymmetry” between ASEAn countries on issues such as regulation, infrastructure and supply chain management. “My issue is that describing the opportunity in ASEAn as a bloc is problematic,” he said, instancing a variety of border issues such as the need to shift goods between trucks at frontiers because of regulatory issues such as differing maximum axle weights.

V.P. Sharma said that supply chain bottlenecks were a “huge” problem, pointing out that a standard container took six days to distribute in Indonesia last year at a cost of US$ 2,200, compared with a global average of US$ 300 and two and a half days. The delays were having a significant impact on expansion, preventing one of Mitra Adiperkasa’s food businesses from expanding beyond a handful of major cities, he said.

“2015 is not a vision, it is more of a start point for collaboration,” said Douglas Foo. “That is the reason for the formation of the ASEAn Business Council, ... to iron those kinks out.”


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In a keynote speech on the growth of a new Asian consumer class, Matthew Krepsik, nielsen’s Executive Director, Marketing Effectiveness Practice, Southeast Asia, north Asia and the Pacific, said that while ASEAn “made sense” as an economic entity, consumer demand differed sharply between countries, generations and genders. “The needs of an Indonesian consumer are very different from those of a Thai consumer,” he said. “Growth will be elusive unless we spend time and energy to solve the fundamental challenges that we face in growing our distribution in Indonesia, expanding our supply chains in Vietnam or investing in a market like Myanmar.”

This view was reflected in the second panel discussion on Building and Sustaining a Lasting Relationship with the new ASEAn Consumer, which featured U Moe Kyaw alongside Paul Fisher, nielsen’s Managing Director, Media, Southeast Asia, north Asia and Pacific; neal Cross, Vice President, Innovation Management, Asia Pacific, Middle East and Africa, MasterCard Labs; and Mike Devereux, Vice President, International

Operations - Sales, Marketing and Aftersales, General Motors.

U Moe Kyaw said economic disparities within Southeast Asia meant that relationships with consumers throughout the region would have to be developed nationally, with local managers and advisers, rather than on the basis of a generic “ASEAn consumer” who could be approached in the same way in each country. “How can you have an ASEAn consumer when your Singapore consumer earns about US$ 40,000 a year and your Myanmar or Cambodian consumer is trying to make US$ 1,000?” he said.

neal Cross and Mike Devereux both argued that companies have to find new ways of approaching consumers, including making effective use of marketing channels such as football sponsorship -- a mechanism adopted enthusiastically by both MasterCard, which sponsors the European Champions League, and General Motors, which sponsors Manchester United, a club reputed to have 55 million supporters in Indonesia alone.


Both also saw huge potential in the growing penetration of broadband, especially for mobile devices, and the development of new ways of facilitating payment, such as through e-commerce and mobile phones.

Paul Fisher pointed out, however, that the effectiveness of digital marketing depends crucially on the agglomeration of data about potential customers. “When you are trying to market your brand or establish a relationship with … consumers across the region, what you know about those consumers becomes vital,” he said.

“What works is when you know something about those consumers to the point where the offer that you make suits them and not you. The broad answer to the question of what really works is where you start to build up those data sets around consumers … and then you change your marketing to suit those segments as you segment the market.”

Summing up, Jeremy Grant said the Summit had shown that “there is a host of commonalities across the region, but there are also a lot of differences and it is a mistake to look at the region as completely homogeneous. In fact it is quite heterogeneous … and it will be fascinating to watch how businesses tap into the new consumers.”

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agendaFT-NielseN C-summiT

On ASEAn 2015

8:30 Registration and Breakfast

9:00 Welcome from the FT

Jeremy Grant, Asia Regional Corporate Correspondent, Financial Times

9:05 opening Remarks

Cheong-Tai leung, President, Southeast Asia, north Asia and Pacific, Nielsen

9:15 Keynote: The New Asian economic landscape

A leading Asian economist addresses the impact of ASEAn 2015 on the Asian economy and regional business.

David mann, Regional Head of Research, Asia, Standard Chartered

9:45 Doing Business in myanmar

Myanmar’s most successful entrepreneur recalls his journey to fame and shares his experience of doing business in his country.

u moe Kyaw, Managing Director, Myanmar Marketing Research & Development, and Member, ASEAN Business Advisory Council

10:05 Panel: opportunities and Challenges for Asian Corporate Giants

ASEAn 2015 brings a multitude of fresh opportunities and challenges for Asian companies. In a single economy characterised by increased competition, it will be vital to understand the drivers of demand and the potential of new growth markets, and to generate innovation through investment in R&D. How can Asian giants go head-to-head with global MnCs? What will they need to do to grow their business from local to regional to global?

steve mitchell, Managing Director, Commercial Excellence, Southeast Asia, north Asia and Pacific, Nielsen

Douglas Foo, CEO, Sakae Holdings

Ali Potia, Associate Partner, McKinsey & Company

V.P. sharma, President Director, Mitra Adiperkasa

agendaFT-NielseN C-summiT

On ASEAn 2015

11:15 Keynote: Getting Acquainted with the New Asian Consumer Class

Consumer purchasing habits in Asia are changing as a growing middle class leverages huge spending power and access to technology. This session will explore key consumer trends, including growth of consumer groups and their impact on behaviour; the income threshold where consumers begin upgrading their lifestyle; premiumisation and the emerging middle class; and increased ownership of gadgets creating an uber-connected consumer, along with increasing connectivity, which impacts purchasing decisions and retail channels.

matthew Krepsik, Executive Director, Marketing Effectiveness Practice, Southeast Asia, north Asia and Pacific, Nielsen

11:45 Panel: Building and sustaining a lasting Relationship with the New AseAN Consumer

ASEAn’s planned regional economic integration will create a more competitive business climate, particularly in fast-growing consumer markets. Asian companies are faced with the challenge of connecting with consumers in an environment where buying habits are influenced by social media and increased use of technology. How should Asian giants transform their business to address these changes?

Paul Fisher, Managing Director, Media, Southeast Asia, north Asia and Pacific, Nielsen

Neal Cross, Vice President, Innovation Management, Asia Pacific, Middle East and Africa, MasterCard Labs

mike Devereux, Vice President, Consolidated International Operations - Sales, Marketing and Aftersales, General Motors

u moe Kyaw, Managing Director, Myanmar Marketing Research & Development, and Member, ASEAN Business Advisory Council

12:25 Closing Remarks

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CHAIR


Jeremy GrantAsia Regional Corporate CorrespondentFinancial Times

Jeremy Grant was appointed the Financial Times’ Asia Regional Corporate Correspondent, based in Singapore, in May 2012. He covers Singapore, Malaysia, and financial and business news and analysis from across Southeast Asia in conjunction with the FT’s correspondents based in the region. He also regularly contributes to the FT Companies and Markets’ Inside Asia column. Previously, Mr Grant was based in London, editing and writing for FT Trading Room, which he launched in 2009. FT Trading Room is a section of FT.com

providing a single source of intelligence for trading, exchanges, clearing, settlement, financial markets regulation and trading technology. Mr Grant started at the FT as the paper’s first Vietnam Correspondent based in Hanoi (1994-98), followed by reporting in the London-based Capital Markets team and over three years as European companies page editor. He also reported from the FT’s Frankfurt and Zurich bureaus. In 2002-05, Mr Grant served as Chicago & Midwest Correspondent, where he also held the posts of US Automotive Correspondent and US Consumer Industries Correspondent. He then spent three years in Washington, DC covering financial regulation. He returned to the FT’s London office in 2008, as Senior Corporate Reporter covering British business news and trends, as well as stock and derivatives exchanges/clearing and emerging trading platforms in Europe. Mr Grant graduated with a BA (Joint Honours) in German & Politics from Bristol University.

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OPEnInG REMARKS


Cheong-Tai leungPresident, Southeast Asia, north Asia and PacificNielsen

Cheong-Tai Leung is nielsen’s President for Southeast Asia, north Asia and Pacific. Prior to this role, Ms Leung served as President of Asia Pacific, Middle East & Africa, where she successfully led and guided nielsen’s vision and growth opportunities across the vast and varied economic landscape of two continents. Earlier, she was Senior Vice President of Asia Pacific, Middle East & Africa and Eastern Europe for nielsen’s Global Business Services (GBS) organisation, where she notably drove Operations and Technology initiatives

across business segments in 40 markets.Prior to nielsen, Ms Leung held leadership positions in technology, manufacturing, logistics, professional services and business process improvement at corporations including General Electric and Hewlett Packard. Ms Leung is an alumnus of the University of Miami, where she received a Master of Science degree in computer science, and two concurrent Bachelor of Science degrees (electrical engineering and computer science), both with General Honors.

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KEYnOTE


David mannRegional Head of Research, AsiaStandard Chartered

David Mann is responsible for Standard Chartered’s macro views for Asia. He manages the team of economists based around the region – in China, Taiwan, Hong Kong, Korea, Singapore, Indonesia and Thailand. Previously he was based in new York, responsible for coverage of the US economy, managing the team covering Latin America and providing clients with analysis on Asia in the US time zone. Prior to his time in new York, Mr Mann was a senior Foreign Exchange (FX) Strategist based in London (2000-2005) and Hong Kong (2005-

2009) with Standard Chartered. During his decade in the FX Strategy team, he was responsible for the Real Money Portfolio, which delivered a return of 12% in 2009. Mr Mann has macro-economic and FX expertise in Asia and the G7. In 2001 he was awarded the Rybczynski Young Economist Prize by the Society of Business Economists for work on the Malaysian ringgit barometer. Mr Mann has worked on a number of in-house indicators including the Standard Chartered Bank Risk Appetite Index, the KRW and AUD fair value models and FX barometers for China, India, Malaysia and the CFA franc. Mr Mann appears regularly on international television networks. He was formerly a member of the British Chamber of Commerce Hong Kong Business Policy Unit Committee. He holds a BSc in Economics from the University of Warwick and an MSc in Finance from the University of London (Birkbeck College).

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KEYnOTE


u moe KyawManaging Director, Myanmar Marketing Research & Development Member, ASEAN Business Advisory Council

U Moe Kyaw is the Managing Director of Myanmar Marketing Research & Development Co Ltd (MMRD). He is also Joint Secretary General of the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) and a member of the ASEAn Business Advisory Council. Educated in London, Mr U Moe Kyaw returned to Myanmar in 1990 to establish one of the very first Myanmar font desktop publishing systems and went on to publish the country’s first ever yellow pages directory. He currently publishes 14 trade directories with

more than 20,000 clients, and has partnered with the likes of Bates Advertising and AC nielsen, becoming a major supplier of research to international and local clients. Mr U Moe Kyaw, who is also a member of the national Economic Social Advisory Council, a Presidential advisory body, is acknowledged as a leading speaker on doing business in Myanmar.

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KEYnOTE


matthew KrepsikExecutive Director, Marketing Effectiveness Practice, Southeast Asia, north Asia and PacificNielsen

Matthew Krepsik is the Executive Director, Marketing Effectiveness for nielsen across Southeast Asia, north Asia and Pacific. Mr Krepsik is a 12-year veteran of economics and consumer research, using the power of analytics to help businesses and organisations capture value. He leads many C-level engagements with nielsen client organisations where he has helped clients across the world build revenue management programmes, establish pricing strategies and execute productive trade promotion programmes. He has worked extensively

with clients across markets in north America, South America, West Europe, East Europe, Africa and most recently Asia Pacific. Prior to nielsen, Mr Krepsik was an Adjunct Professor at Miami University of Ohio and Adjunct Instructor at Vanderbilt University. A consistent contributor to nielsen’s thought leadership, he is a regular speaker at industry conferences and seminars.

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PAnELLIST


Neal CrossVice President, Innovation Management, Asia Pacific, Middle East and AfricaMasterCard Labs

neal Cross is Vice President of MasterCard Labs Asia Pacific, Middle East and Africa. Based in Singapore, Mr Cross creates and manages innovation programmes spanning ideation through to commercialisation for new innovative payment solutions. These programmes foster a more innovative culture inside MasterCard, and drive innovation leveraging the company’s diverse employee base. Mr Cross also taps into external idea sources and is responsible for engaging with the innovation community across the APMEA

region. Mr Cross joined MasterCard from Microsoft, where he was the Financial Services Industry Director for the Asia region. As a senior leader on Microsoft’s worldwide financial services team, he provided banking and financial services expertise to strategic partners and enterprise customers throughout Asia. Before joining the Asia regional team in 2010, Mr Cross was the Banking Innovation Lead in the Microsoft Australia subsidiary.

PAnELLIST

FT-NielseN C-summiTOn ASEAn 2015bIographIes

mike Devereux Vice President, International Operations - Sales, Marketing and AftersalesGeneral Motors

Michael (Mike) Devereux was appointed Vice President, Sales, Marketing and Aftersales, for GM International Operations, effective november 2013. He has also served as Chairman and Managing Director of GM Holden Ltd since March 2010, with responsibility for GM’s operations in Australia and new Zealand. Mr Devereux began his GM career in 1984 as an engineering student intern at the GM of Canada St Catharines Engine and Foundry Complex, where he worked in a variety of engineering and manufacturing roles. He joined GM full-time in

1989 with GM Service Parts Operations (SPO) - International and held numerous positions in product development and sales for ACDelco and GM Parts. Mr Devereux later served as launch manager for the 2000 Cadillac DeVille, working on the vehicle line team that developed the car. After a brief stint with GM’s new e-Business unit as Director of e-Sales, Mr Devereux returned to Aftersales in 2001 as director of Service Merchandising for GM SPO. Two years later, he was appointed Director of Business Management in GM’s Global Sales, Service and Marketing oganisation. In 2005, he took over as Executive Director of GM’s Digital Marketing and Customer Relationship Management efforts. He was also responsible for US-facing Call Center Operations based in Argentina, Canada, the US and the Philippines. In 2008, he became President and Managing Director of GM Middle East Operations. Mr Devereux holds a Bachelor of Science degree in Industrial Engineering from the GMI Engineering & Management Institute, and an MBA from Harvard University.

PAnELLIST


Paul FisherManaging Director, Media, Southeast Asia, north Asia and PacificNielsen

Paul Fisher is Managing Director of nielsen’s Media business for Southeast Asia, north Asia and Pacific. He is responsible for leading the Company’s Media team across the region, driving innovation and best practice in cross-platform measurement to support the continued growth of the media industry. Prior to his present role with nielsen, Mr Fisher was CEO of the Interactive Advertising Bureau (IAB) Australia, the peak industry body for interactive advertising. He also chaired the IAB Measurement Council and the IAB Mobile Advertising

Council. Mr Fisher joined the IAB in July 2008 as the inaugural CEO from news Digital Media where he held the positions of national Sales Director and Head of Integration. He was previously Group Sales and Business Development Manager with ninemsn. contributing to Publishing and Broadcasting Ltd (PBL)’s first integration stable of media businesses, PBL One, and has held several sales, management and executive roles in the radio, television and digital media industries since 1994. Mr Fisher holds a Graduate Certificate in Change Management (GCCM) from the Australian Graduate School of Management (MBA programme). He is a Member of the Australian Institute of Company Directors.

PAnELLIST


Douglas FooCEOSakae Holdings

Douglas Foo is the founder and CEO of Sakae Holdings, responsible for overall management, strategic planning and business development. Mr Foo has received many illustrious accolades and awards. In 2004, he was presented with the prestigious ASEAn Youth Award, recognising his contributions to youth and entrepreneurship in the region. He was accorded the Singapore Youth Award (Medal of Commendation) in 2008, and the Singapore Youth Award – the nation’s highest youth accolade – in 2003 for his exceptional

entrepreneurial achievements and notable service to the community. He has also been recognised as the Rotary-ASME Entrepreneur of the Year 2002 by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore, Top Outstanding Young Person 2002 by the Junior Chamber of Singapore, and Yazhou Zhoukan Chinese Entrepreneur 2002 (Merit Award) by Yazhou Zhoukan Limited. For his outstanding management in the food & beverage industry, Mr Foo received the International Management Action Award from the Chartered Management Institute Singapore in 2007, the WSQ Champion Award 2010 from the Singapore Workforce Development Agency for his notable contributions in promoting the WSQ (Workforce Skills Qualifications) system, the ASEAn-China Young Entrepreneur Award 2011, the MCYS Volunteers Award 2012, and the Public Service Star Award 2013. Mr Foo holds a Bachelor’s degree in Business Administration (Finance) from the Royal Melbourne Institute of Technology.

PAnELLIST


steve mitchellManaging Director, Commercial Excellence, Southeast Asia, north Asia and PacificNielsen

Steve Mitchell is Managing Director of Commercial Excellence for nielsen in Southeast Asia, north Asia and Pacific. In this role, he is responsible for leading nielsen’s client servicing organisation across the region, as well as driving innovation and best practice in the company’s retail measurement and consumer panel services. Mr Mitchell started his career with nielsen 19 years ago when he joined the company’s client service team in new Zealand. Since that time he has held numerous positions across the organisation in a

range of geographies, including senior leadership roles in Japan, Malaysia and Indonesia.

PAnELLIST


Ali PotiaAssociate PartnerMcKinsey & Company

Ali Potia is an Associate Partner with McKinsey & Company. He is a leader of McKinsey’s Southeast Asian service operations practice and co-leads the Southeast Asian consumer goods and retail practice. Mr Potia serves clients across Asia Pacific and is based in Singapore. He has deep expertise in service industries, retail and telecoms, to help clients benefit from the application of world class operational efficiency and effectiveness principles. His recent engagements include developing and implementing a CRM strategy for a

leading hospitality player, designing a network expansion process for a local retailer to rapidly scale up its stores, and helping a global packaged food company develop a market entry strategy for Southeast Asia. At McKinsey, Mr Potia is the leader of Southeast Asia’s early tenure consultant learning programme, and he has designed and implemented capability building and talent development programmes for his colleagues and several key clients. In addition to serving clients, Mr Potia has taken part in several McKinsey initiatives to understand consumer trends. Recently, he authored Retail 4.0: The future of retail grocery in a digital world, which looks at major trends that define this new period of retail to understand how traditional retailers need to evolve in order to thrive. Prior to McKinsey, Mr Potia was a corporate trainer and project manager in the business process outsourcing industry in India and Sri Lanka. He has also worked in the advertising industry as a client servicing executive in India. Mr Potia holds an MBA from the Indian School of Business and his undergraduate studies are in Geography from McGill University, Canada.

PAnELLIST


V.P. sharmaPresident DirectorMitra Adiperkasa

V.P. Sharma joined PT Mitra Adiperkasa Tbk (MAP) as Group CEO in 1990. As the driving force behind MAP since its incorporation, Mr Sharma has played a key role in pioneering modern retail in Indonesia, transforming the sector across up-market department stores, fashion, sports, children’s goods and lifestyle products. Under his leadership, MAP has grown from one store in 1990 to become the leading lifestyle retailer in Indonesia, with more than 19,000 employees and over 1,700 retail stores in 56 cities. For his contribution to

Indonesian retail and his stewardship of MAP, Mr Sharma was nominated as a finalist for the Ernst & Young Entrepreneur of the Year (Indonesia) Award in 2007 and CnBC’s Asia Business Leaders Awards in 2012. His vision and leadership skills have also helped MAP garner many international awards and accolades, including Best Managed Company in Indonesia (AsiaMoney 2005 and FinanceAsia 2007), Top 40 Companies in Indonesia (Fortune Indonesia 2011), Top 20 Most Admired Companies in Indonesia (Forbes Indonesia 2012), and #1 Retailer in Indonesia (SWA Magazine 2012). MAP also won three awards in AsiaMoney’s 2012 Corporate Governance Poll. Mr Sharma has a Bachelor of Law and Bachelor of Commerce from Rajasthan University in India and an MBA from Hull University in the UK. He is also a Certified Associate of the Indian Institute of Bankers.

organIsersFT-NielseN C-summiT

On ASEAn 2015

Financial Times Live, the global conferences and events arm of the Financial Times, gathers pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for a wide range of interactive, agenda-setting programmes that combine the power of on-site discussion and networking with the flexibility of live-streamed and on-demand broadcasting.

Chaired by senior journalists from the Financial Times and its group publications, the summits, conferences, awards and strategic forums organised by FT Live provide audiences with the opportunity to listen to and interact with speakers of the highest calibre in lively and stimulating debates that cover the key issues of our time.

The Financial Times provides essential news, comment, data and analysis for the global business community. It has a combined print and online average daily readership of 2.1 million people worldwide and a combined paid print and digital circulation of almost 629,000 (Deloitte assured, Q3 2013). FT education products now serve 34 of the world’s top 50 business schools.

www.ft-live.comwww.ft.com

For more updates, please see our Facebook page: www.facebook.com/FinancialTimeslive

Financial Times Live group:http://on.ft.com/linkedin

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For live updates from the event and to participate on Twitter:www.twitter.com/ftlive

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organIsersFT-NielseN C-summiT

On ASEAn 2015

We are a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. We deliver critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis. Our information, insights and solutions help our clients maintain and strengthen their market positions and identify opportunities for profitable growth. We have a presence in approximately 100 countries, including many developing and emerging markets, and hold leading market positions in many of our services and geographies.

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