summer training report presentation

7/31/2019 Summer Training Report Presentation

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SUMMER TRAINING REPORTPRESENTATION

SIZE OF CONSUMER PACK MARKET OF MUSTARD OIL, DHARAS

MUSTARD OIL SHARE, PROPOSED BUSINESS DEVELOPMENT PLAN

FOR DHARA. (VARANASI CITY).

Industrial Guide Faculty GuideMr. Dinesh Singh(ASM) Mrs. Ritu Tayal

Jaykrishan pandey(ESM) Mr. Ramesh chadurvedi sir

SAROJ KUMAR SINGH

SMS LUCKMOW


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Mother Dairy Fruit and Vegetable Pvt. Ltd.

offers the following products: -

like Liquid Milk, Ice Creams, Flavored milk

Dahi, Lassie Ghee,WhiteButter, Cheese,Dhara

range ofedible oils and the Safal range of

fresh Fruits & Vegetables, and Fruit Juices at

a national level, through its sales anddistribution networks.


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NAME- Mother Dairy Fruit and Vegetable Pvt. Ltd.

ESTABLISH- 1974.

HEAD OFFICE-NOIDA UP.

KEY PERSON -MR. DINESH AGGRAWAL (CEO MOTHER DAIRY)

PRODUCT - DHARA EDIBLE OIL.

COMPANY PROFILE


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Dhara Kachi Ghani,

Dhara Groundnut Oil,

Filtered Oil, Dhara Mustard OIL,

Dhara Refined Sunflower,

Dhara Refined Vegetable OIL.

PRODUCT PROFILE:-


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Following Tools of Data Collection -

1. Primary Source.

2. Secondary Source.

Sample Size : 500

Samplings Areas : Varanasi

Primary Data : Responses through

questionnaires

Secondary Data : Websites And News papers


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OBJECTIVE AND SCOPE

Objective- To determine the size of consumer pack market of mustard oil.

To determine the total market share of Dhara mustard oil in Varanasi.

To proposed Business Development plan for Dhara mustard oil.

Scope-

This work would help Organization to increase the market share ofDhara.

This is more valuable to improve service of Dhara.


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Que.1- In consumer packs what is the average monthly sale

of each category?

categories M Ton

Soyabean 900Palm/Olien 400

KGMO/MO 500

Sunflower 70

RVO 20

Groundnut 10

0

200

400

600

800

1000

soyabean palm/OlienKGMO/MO Sunfloewr RVO Groundnut


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Que.2- Which is the fastest growing Brand in

each category?

Category Brand Category Brand

Soyabean Fortune Palm/Olien Jhoola

Sunflower Ruchi Groundnut Ginni

KGMO/MO Saloni Others Dalda

RVO Dhara

Fortune Ruchi Saloni Dhara Jhoola Ginni Dalda

Series 1


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Que.3- What are the major brands of mustard

Oil you sell and how much?

Brand In MTons Brand In MTons

Saloni 160 Double Hiran 50

Fortune 75 Scooter 45

Bail kolhu 60 Engine 40

160

7560

50 45 40

0

20

40

60

80

100

120

140

160

180

Saloni Fortune Bail Kolhu Double Hiran Scooter Engine

Axis Title


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Que.5- How much Dhara Mustard/KGMO you sell in amonth and which SKU?

CATEGORY SALE(M.TONS)

DHARA M.O. 5-7

Contribution percentage Contribution Percentage

200ml Bot. 4 1lt pp 60

500ml pp 5 2lt jar 2

500ml Bot. 10 5lt jar 8

1lt Bot. 5 15lt jar 0

4 510

5

60

28

0

200 ml Bot. 500 ml PP 500 ml Bot. 1 lt Bot. 1 lt pp 2 lt Jar. 5 lt Jar 15 lt Jar.


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Que.6- Which is the best mustard brand in your Outlet?

saloni 40.00 Dhara 7.00

Fortune 18.00 Scooter 5.00

Bail kolhu 14.00 Engine 4.00

Double Hiran 8.00 Others 4.00

Fortune

18%

Bail kohlu

14%

Double Hiran

8%

Dhara

7%

Scooter

5%

Engine

4%

Others3%

Saloni

41%

Best Mustard Brand in Outlet

Q 7 Wh ?


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Que.7- Why?

Quality 5.00 Demand 24.00

Service 61.00 Profit 4.00

price 2.00 Local 4.00

h i d b h d?


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Que.8-What is Good about Dhara Mustard?Good in Dhara percentage Good in Dhara Percentage

Quality 80.00 profit 5.00

Price 9.00 Dot know 4.00

Demand 2.00 Total 100


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Que.9- Please suggest us what should we do to increasesales of Dhara Mustard?

suggestion percentage suggestion Percentage

Improve

service

76.00 Stock

Availibility

5.00

Reduce price 6.00 Improve

packaging

3.00

Use media 7.00

Q 10


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Que.10-How many consumers buy Mustard fromyour outlet in a day and which Brand?

Dhara 5 Duoble Hiran 5Fortune 14 Rani 1

Naturefresh 12 Scooter 9

Bal kohlu 8 Hind 2

Gemini 1 Others 12

Saloni 31

DHARA

5%

FORTUNE

14%

NATUREFRESH

12%

BAIL KOLHU

8%

GEMINI

1%

SALONI

31%

DOUBLE HIRON

5%

RANI

1%

SCOOTER

9%

HIND

2%OTHER

12%


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TOTAL SALE OF MUSTARD OIL IS 700 M.TONS IN VARANASI CITY.

FORTUNE AND RUCHI IS THE BEST BRAND IN SOYABEAN & SUNFLOWER,SALONIIS THE BEST BRAND IN MUSTARD OIL.

MAJOR BRAND OF MUSTARD OIL IS SALONI, FORTUNE, BAIL KOLHU, DOUBLEHIRAN AND SCOOTER.

TOTAL MONTHLY SALE OF DHARA MUSTARD OIL IS 5 MTON. IT HAS .71% MARKET

SHARE OF TOTAL MUSTARD PACK IN VARANSI.

60% RETAILER STOCKED OF 1 LITER PP, 10% STOCKED OF 5 LITER JAR OF DHARA.

SALONI IS THE MOST FAVOURABLE OUTLET BRAND OF RETAILER WITH 40%.

REASON BEHIND SELLECTING BEST BRAND IS SERVICE AND DEMAND WITH 61%& 24%.

MOSTLY RETAILER AGREES WITH THE QUALITY OF DHARA MUSTARD OIL.

76 % RETAILER SUGGEST IMPROVING SERVICE OF DHARA.

FINDING AND OBSERVATION


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BIBLIOGRAPHY

Website-www.wikipedia.orgwww.motherdairy.inwww.motherdairy.comwww.dhara.inwww.google.com/logo_motherdairyBooks-

Research Methodology

Bhattacharya &Kothari.Marketing Management- Philip Kotlar.


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SUGGESTION

Necessary need to improve the service of Dhara.

To increasing the market share of Dhara must be required touse media like Print media & Television media.

Reduce the price of Dhara mustard oil with respect toCompetitors.

Need To Improve The Packaging Of Dhara.

Generate better scheme for consumer.

Exchange to the damages and leakage product.

Improve the delivery and supply timely.

CONCLUSION


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CONCLUSION

This research carried out includes the study of total marketsize of mustard oil and market share of mother Dairysproduct. The data has been collected in a systematic orderand divided whole market in various areas.

The data collected is important factor for organizations. Itswill improve weak area like in supply and sale. Theconclusion of this topic can be define as Mother Dairy is a

good company and have a good brand name but still itssuffering in market due to cases like unequal distribution,

This project provide me an opportunity, to know the realmarket closely, Which are very best experience for me.

The whole project was concerned with the data collection

for Dhara and for this I had to reach each and every dealerand had to interview them regarding the actual selling ofdaily product at their point of selling.


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summer training report presentation

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