super week review

Prsentation PowerPoint

Online Intelligence Solutions

ONLINE INTELLIGENCE SOLUTIONS

ALL RIGHTS RESERVED - 2014

AGENDAREVIEW OF THE FOLLOWING SPEAKERS:

Avinash Kaushik

Jeff Sauer

Peter ONeill

Aurelie Pols

Julien Coquet

Simo Ahava

Take Aways from Superweek

Link to superweek presentations:

https://www.dropbox.com/sh/pskzb4hsn98mpnd/XZ1A5WPvJZ

Thanks to: @duracelltomi



UPGRADIA

Definition: Driven by consumers' thirst for quicker, more

seamless access to the new (in ways that are cheaper,

more sustainable and more participatory) and facilitated by

emerging technologies, the constant stream of upgrades

and iterations typical of the digital ecosystem is coming to

the world of physical objects.



STRUCTURE SENSORCLIP-ON SENSOR TURNS IOS DEVICE INTO 3D SCANNER

Source: http://techcrunch.com/2013/09/17/occipitals-new-structure-sensor-turns-your-ipad-into-a-mobile-3d-scanner/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29



SUPERWEEK HUNGARY 2014IT WAS AMAZING AND SO WAS THE CROWD ;-)



SPEAKERS

Simo PeterAvinash

Julien Jeff

Aurelie



AVINASH KAUSHIK

[email protected]

@avinash

www.kaushik.net



JEFF SAUER

[email protected]

@jeffsauer

www.jeffalytics.com

Landing Page As Keyword Proxy

Not Perfect, but Much Better!

http://moz.com/blog/proving-seo-value-in-google-analytics

Not Provided Kit

Not Provided Kit: http://notprovidedkit.com/



PETER ONEILL

[email protected]

@peter_oneill

www.l3analytics.com

The idea behind See This Do That Analytics

I believe analysts need to change our focus

Originally we asked what data do you need?

We evolved to What are your business questions?

Now I think the question should be:

What actions can you take?

o What insights do you need to inform those actions?

o What data do we need to provide those insights?

o How can we give you the insights you need in a way that you can

act upon them?

Analytics is useful at the point where users are able to act upon

the insights

So how does See This, Do That work?

The See This, Do That approach

o It is tool and data source agnostic

o Users request the report

o They have necessary training to interpret the report

o They are able to act immediately upon insights

Examples of See This, Do That business actions

1. Fix broken links

2. Promote product/content on social media

3. Feature product/content on homepage

4. Feature product/content on navigation pages

5. Adjust a products description, price, image

6. Adjust a content pieces heading, image



AURELIE POLS

[email protected]

@aureliepols

www.mindyourgroup.com

Techno security is just 1 piece of the puzzle

Data Collection

Pro

cess

es Re

sou

rces

Remember! Human error causes most data breaches

Source: http://www.cooldailyinfographics.com/post/data-and-security-breaches



JULIEN COQUET

[email protected]

@juliencoquet

www.hub-sales.fr



No more IT intervention!

Independence from IT

Place the tag once.

Goodbye IT!

Profit ?

Marketing execs can use it!

It's easy, just click

Workflow, yay

Access rights

Control agencies

Tag and forget

Tagging will auto-

magically follow

site evolutions

My data layer is

bulletproof!

My reports will

contain the data I

need

Tag Management makes promises it cannot keep



Give ITsome love Quantity

Data quality is the

new conversion rate

Get a super tight

tagging plan

Define quality

assurance processes

Automate QA

SOLUTIONS



SIMO AHAVA

[email protected]

@simoahava

www.netbooster.com



CIRCUMSTANCE

H o w d o c i rc u m s ta n c e s a f fe c t o n l i n e b e h av i o r ?



GOOGLE TAG MANAGER

document.cookie = session=1

192.168.1.1

1. Visitor arrives on website

2. A custom cookie is used to see if page is first in a session. Ifyes, proceed, if no, abort

3. Identify the IP address of the visitor

4. Get longitude and latitudevalues of the visitors locationusing the IP (Maxmind)

5. Use longitude and latitude to poll for weather conditions at the location (OpenWeather). Parsethe JSON data, and push it into the data layer

6. Send data to Google Analytics using non-interaction event and visit-scope custom dimension



: http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/

GOOGLE ANALYTICS


LEARNINGS

Visualisations

First: Top-Layer analysis then digg deeper

Unilever had to train 189!!!!! Agencies globally

Action, action, action!!!

Give non-Analytics the chance to act immediatelyReports have to be useable for company internal recipients

People who have experience, will show you the short-cut



NICOLE PUKALA

[email protected]

@nicolepukala

www.atinternet.com


KSNM

super week review

Marketing

online intelligence

rights reserved

feature productcontent

peter oneill

provided kit

simo ahava

data layer

jeff sauer