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C r e a t i n g Success
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Committed companies are today faced
with complex challenges. One of these is
sustainability.
Hardly any other topic at present is
driving customer requirements and
market potential as strongly as this key
aspect of farsighted growth. Consumers
and politicians, customers and the media
are enthusiastic about companies that grow
successfully by using limited environmental
resources more efficiently than others and
by introducing onto the market products and
processes that combine quality of life and
environmental efficiency.
Discovering and
shaping success
How can you address social challenges to the
benefit of your business? How can you grow
successfully through sustainability? How can
you create long-term economic success?
Sustainable business practices offer you a
unique opportunity to generate added value
potential for your company and develop long-
term competitive advantages. We are here to
support you: BASF Success.
W i th c
reat iv
e ideas we
l ead the wayfo r wa rd f
or l ong-
te rm
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Success adds value
The name says it all: BASF Success is
BASFs unique approach to identifying
additional opportunities for your company
through sustainability, and we work with
you to implement them.
BASF Success: profitable,
strategic and in partnership
BASF Success offers you tailor-made
opportunities to benefit from our com-
prehensive know-how.
Practical solutions for a wide range of
topics help you to integrate sustainability
into your business strategy more easily
and thus ensure your economic success.
Opportunities for your core business
taking advantage of challenges
Together we can address social chal-
lenges, which will enable you to differen-
tiate yourself in the market and achieve an
even stronger customer focus. Or you can
improve the efficiency of your processes
and optimize your products. Take advan-
tage of the experience that BASF The
Chemical Company has to offer in the
fields of sustainability management, en-
ergy, product stewardship, health, safety,
and the environment: BASF Success.
cces
s:BA
SFSu
cces
s .
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The term sustainable development stands for the willing-
ness to implement solutions that link business success
with responsible action. Sustainability means solutions that
combine and maintain a balance between economic success,
environmental protection and social responsibility.
Keeping the balance
with sustainabi l i ty
New technologies and strong innovation
open up new business segments.
Together with optimized risk manage-
ment, they form the basis of success for
sustainably operating companies.
To preserve environmental quality for
future generations, it is necessary to deal
intelligently with limited resources,
e.g. by consuming less resources,
by increasing energy efficiency, and by
reducing emissions into water and air.
E
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resp
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n
s
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y
So
cia
l
They help you to optimize your pro-
cesses, analyze your product potential,
and they support you in developing
long-term strategies.
Sustainability pays off
The target-oriented use of sustainability
creates specific added value for your
company and contributes to the bottom
line: through generating new business,
Sustainability:
Part of the core business
Companies that align their core business
with sustainability will be seen as credible.
We at BASF have developed Success
precisely for this purpose. Sustainability
experts from BASF Success work with
you to find solutions that are fit for the
future.
In todays society, social responsibility
has become a key asset for any
forward-thinking company. Only socially
responsible corporations gain the license
to operate from their stakeholders.
minimizing potential risks, developing
innovative products with improved per-
formance or reducing raw material and
energy consumption. In short: it creates
a long-term competitive advantage.
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Many years of experience stand behind our comprehensive range
of services. This allows us to concentrate on your individual needs.
In other words, our solutions are tailored to the specific require-
ments of your business environment a sensible investment with
fast payback.
Individual modules
for indiv idual success
Tailor-made solutions
Depending on the region and industry, our
services range from an initial assessment
and measurements to comprehensive
process and product evaluations and the
subsequent development of strategic
concepts. With our sustainability services
we can support you with your:
processes products strategies
On the following pages, you can see how
we provide you with tailor-made solutions to
suit your specific business requirements.
Choose
andcombine
the
uniq
ue
Succes
ss
erv
ices
best
suite
dtoy
our n
eeds
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We assist you in optimizing your processes
In terms of sustainability, there is often unused potential for
optimizing production processes. BASF Success offers you
know-how unique within the industry to improve and design
specific processes.
We analyze your product potential
BASF Success helps you develop and position
your products in markets where purchase decisions
are increasingly influenced by ecological and social
criteria. We thus assist you in identifying additional
opportunities for your products. Or if you need to
know how legal obligations like REACH will affect you,
we will be pleased to support you with our expertise.
We support your strategies
Sustainability concerns every business today. Focusing your
business strategy on this issue contr ibutes to the long-term
success of your company. The Success experts help you to
integrate sustainability into your strategy.
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We optimize through our experience
It is often difficult to identify individual
opportunities for improvement within
specific manufacturing processes. It is
even more difficult to determine in-depth
potential for optimization. This is where
the real challenge begins: Individual
suggestions for improvement need to
be integrated smoothly into the overall
process sequence. Experts with the
necessary experience can be of assis-
tance: the BASF Success team.
Successfully aligning production with sustainability requires a critical
analysis of all process sequences and an identification of potentials
for improvement. We can help you, for example, to reduce the
environmental impact of your processes and thereby decrease costs.
BASF Success experts analyze your production processes and offer
you the right tailor-made optimization solutions.
Sustainabil ity in tune
with your processes
dynam
ics
to
your
p
r
o
c
e
ss
s
equenc
es
.
We
br
in
g
s
u
s
tainab
le
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Waste Management
WastewaterTreatment
Energy Consultancy
Health and Safetyat the Workplace
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The customer:A large European textile
finishing company.
Its area of expertise: Bleaching, dyeing,
printing and finishing work clothes.
The problem: The company has substan-
tial extra costs due to high wastewater
emissions.
The decisive step: The company brings in
experts from BASF Success to help solve
the problem.
The procedure: After an initial analysis of
the situation, the experts examine repre-
sentative wastewater samples. Thereafter,
a suitable pretreatment process is devel-
oped. At the same time, textile chemicals
still present in the water are identified as
one of the main factors for the poor waste-
water quality.
Case 1ractical experience of BASF Success Services:
Wastewater treatment at a large European textile
ompany. Analysis and solution.
The solution: Our experts suggest chang-
ing the process by using special textile
chemicals. This would result in decreased
wastewater pollution and, combined with
procedural improvements, would substan-
tially reduce the wastewater charges. The
envisaged result: considerable savings for
the company.
The outcome: The company discusses
a change in specifications of the textile
chemicals with the supplier so that the
characteristics of the product suggested
by BASF have the required effect. As a
consequence, costs caused by the high
wastewater emissions are decreased
considerably.
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Stepping stones for
sustainably successful products
Focus on product characteristics
There is often more to products than first
meets the eye. This is why companies
approach and commission us to analyze
products for both their obvious and
hidden characteristics, particularly in the
area of sustainability.
Our Success service packages comprise
elements ranging from consultancy on
environmental trace analysis through
performing energy checks to providing
instruction on transportation safety.
Of course, we also coordinate and
implement the REACH requirements
you will be facing.
Operational processes are designed to allow the manufacturing of
successful products, with sustainability rather as an implicit aspect.
However, this is exactly where untapped potential for your company
may lie. Our BASF Success experts can uncover this potential for you
to capitalize on.
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Seam
less
ste
ps
t o s u s t a i n a b l e
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y
B A S F S u c c e s s se
rvices.
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Environmental
Trace Analysis
REACH Consultancy
e
y
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Background: The product of a German
customer comes under public scrutiny.
The criticism: A consumer magazine
tested the product and rated it as
inadequate. However, no individual
ingredient constitutes a health risk in
the intended use.
The assignment: To counteract the
criticism, the customer commissions the
Technical Control Board (TV) to test
the product and asks BASF for support.
The experts compile a toxicological as-
sessment of the materials used, drawing
on information from BASFs large data-
base and its many years of experience.
Case 2ractical experience of BASF Success services:
roduct safety and chemicals legislation.
The toxicological assessment: The
BASF experts reach a clear conclusion
that using the product as intended in-
volves no risk for the consumer.
The outcome: Thanks to the fast reaction
and the competent support of BASFs
experts, the customer receives the tech-
nically sound arguments necessary to
refute public criticism. Production and
sales are safeguarded. The threat of dam-
age to the companys image is averted.
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Strategies leaving
nothing to chance
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In future, especially companies that effectively combine environmental
protection and social responsibility with economic benefit will be successful.
The linchpin here is the degree of importance assigned to sustainability in
your strategies. We help you to define and implement goals, to successfully
differentiate yourself from the competition with all our experience and a
wealth of services.
From analysis to strategy
The sustainability experts of Success
support you to evaluate the opportunities
of sustainability. They do not, for exam-
ple, consider a product in isolation, but
rather in the context of its actual applica-
tion compared with other alternatives,
e.g. with eco-efficiency analyses. This
approach leads to solutions that embrace
ecological and economic advantages
and, where required, also examine social
implications. Furthermore, you can draw
on our many years of experience in orga-
nizational and strategic sustainability
management.
A lway s o n e mov
e ah
ead
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with e
co-effic
ient
and
l o n g - l a s t i n g s t r a t e g i e s .
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Sustainabil ity
Management
Eco-Efficiency
Analysis
Energy Efficiency
Climate Protection
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Background:A customer that manufac-
tures coatings for the furniture industry
and procures his raw materials from
BASF would be interested in comparing
currently used and potential processes
from his own customers viewpoint.
Coating of furniture involves various
technologies, which differ both in the
chemical composition of the products
used and in the application process.
The decisive question: Which products
and processes will have future advan-
tages in the market? How can environ-
mental impact be reduced while quality is
improved and costs remain unchanged?
The customer wants a clear strategic
recommendation on which to base devel-
opment in coating technology.
Case 3ractical experience of BASF Success services:
he best solution for eco-efficient furniture coatings.
The answer: The BASF eco-efficiency
analysis. First, the total cost and the envi-
ronmental impact over the entire life cycle
are assessed. The result: The cost of the
different coatings and the technologies
employed are very similar for the furniture
manufacturer. However, there is a marked
difference in the environmental impact.
Our recommendation: The results of the
analysis clearly show which technology
should be developed further and in which
customer segments the coating manu-
facturer could initiate active marketing
a clear and promising strategy.
On review: The customer followed our
recommendations in this segment and
increased his market share. In addition,
the new products reduced the environ-
mental impact. A further bonus was that
our customer was awarded an environ-
mental prize during the market launch
of the new products, demonstrating that
it is a good idea to take a close look at
things together with us.
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Now you know the BASF Success approach.
But that is only the first chapter of a success story.
Are you interested? We support you both in details
and on a large scale in any case sustainably
and at a reasonable cost.
Simply contact our experts to
find out what tailor-made offer
we can design for you.
Turning sustainabil ity into reality:
What can we do for you?
Fullse
rvice
for your
su
ccess
.
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Our service portfolio at a glance:
Waste Management
Consultancy on waste management anddisposal routes
Hazardous waste and sludge incineration
Consultancy and support with questionson waste legislation
Wastewater
Wastewater test and wastewater analysis
Ad hoc assistance with inc idents in waste-water treatment plants
Preventive water protection
Soil Protection,
Groundwater Pollution
Consultancy on soil and groundwaterpollution caused by product leaks
Emissions/Ambient Air Concentrations
and Environmental Analysis
Consultancy on the emission status of plantsand factories
Consultancy on ambient air concentration
and meteorological problemsNoise pollution
Environmental trace analyses
Energy and Water Supply
Energy consultancy
Consultancy on energy efficiency
Water purification and water supply
Experimental Toxicology and Ecology
Support with toxicological and ecologicalquestions
Testing
Alternative methods to animal studies
Product Safety, Chemicals Policy
Product Safety, Chemicals Legislation REACH consultation for manufacturers,importers and downstream users
Assistance in fulfilling REACH obligations
Health and Safety at the Workplace
Consultancy on plant safety
Hazard evaluation in the handlingof chemicals by an accredited test center
Consultancy on selecting suitable personal
protective equipment
Instruction and training on handlinghazardous materials
Biomonitoring
Measuring hazardous materialat the workplace
Noise protection at the workplace
Distribution Safety
Distribution safety training and instructions
Safety and quality assessment systems
Consultancy on the safe transport of
hazardous goods
Emergency Response Management
24-hour product information servicefor emergencies
Medical support in managing a chemicalaccident
Consultancy on hazard prevention andstorage of hazardous goods
Environmental medicine consultancy andsupport
Authorizations and Statutory Regulations
Legal regulations for plants
Legal regulations on transportation safety
Incident threshold values
Sustainability Management
Interaction with the public during operationalincidents
Consultancy on sustainability management
Eco-Efficiency
Eco-efficiency analysis
SEEbalance
(Socio-eco-efficiency analysis)Product development and marketingmanagement game
Eco-efficiency seminars
The Eco-efficiency Label
Plea
seconta
ctyou
rperso
nalB
ASF
repres
entativ
eor
theSuc
cess
team
directly
at:
BASF
Aktiengesellsc
haft
Suc
cess-Info
-Point
D-67056Lu
dwigshafen
Phon
e:+49
621
60-79777
Fax:
+49
621
6066-79777
E-Mail:
success-te
am@ba
sf.com
http
://www.ba
sf.de/success
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