survey design: andrew drumm -- director, ecotourism data analysis and presentation of survey...
TRANSCRIPT
Survey Design: Andrew Drumm -- Director, Ecotourism
Data Analysis and Presentation of Survey Results: Elena Pappas
September 2000
RESULTS OF THE ECOTOURISM PROGRAM’S
CONSERVANCY MEMBERS ECOTRAVELLER SURVEY
About the Conservancy Members Ecotraveller Survey...
The Ecotourism Program designed this survey as part of a larger Ecotourism Market Reconnaissance and Product Development Project that focused on partner sites in Belize, Panama and Costa Rica. This project was comprised of two components:
The Conservancy Members Ecotraveller Survey. The survey targeted the Conservancy’s membership with the aim of gathering information on their travel preferences.
Product Development Workshop Trips. The Conservancy’s Ecotourism Program selected 16 survey respondents to participate in two five-to-six day ecotourism adventures at a discounted price in exchange for evaluating, and providing feedback, to fledgling ecotourism programs in Belize, Panama and Costa Rica. The feedback obtained through the evaluation was used to help direct the development of these programs.
A total of 200 Conservancy members participated in the Conservancy Members Ecotraveller Survey. The results of the survey are presented here.
DEMOGRPAHIC CHARACTERISTIC OF
RESPONDENTS
CONSERVANCY MEMBERS ECOTRAVELLER SURVEY
Male30%
Female70%
GENDER OF RESPONDENTS
BREAKDOWN OF RESPONDENTS BY AGE GROUPS
1
7
9
15
20
41
33
26
16 16
3
0
5
10
15
20
25
30
35
40
45
20 - 25 26 - 31 32 - 37 38 - 43 44 - 49 50 - 55 56 - 61 62 - 67 68 - 73 74 - 79 80 - 85
AGE GROUPS
NU
MB
ER
OF
R
ES
PO
ND
EN
TS
FAMILY’S AVERAGE ANNUAL INCOME
15
32
21
15
5
8
1 1 1 1
0
5
10
15
20
25
30
35
15,000-38,500
38,500-62,000
62,000-85,500
85,500-109,000
109,000-132,500
132,500-156,000
156,000-179,500
179,500-203,000
203,000-226,500
226,500-250,000
ANNUAL INCOME ($USD)
PE
RC
EN
TA
GE
OF
RE
SP
ON
DE
NT
S
Average income = $45,362
Minimum income = $15,000 Maximum income = $250,000
TRAVEL TRENDS
CONSERVANCY MEMBERS ECOTRAVELLER SURVEY
HAVE TRAVELED93%
HAVE NOT TRAVELED
7%
PERCENTAGE OF RESPONDENTS THAT HAD TRAVELED TO EITHER
LATIN AMERICA OR THE CARIBBEAN
COUNTRIES VISITED: NUMBER OF RESPONDENTS:
COSTA RICA 70
MEXICO 69
BELIZE 41
ECUADOR 26
PERU 23
GUATEMALA 23
HONDURAS 21
BRAZIL 16
CHILE 12
ARGENTINA 12
TOP 10 COUNTRIES VISITED IN LATIN AMERICA OR THE CARIBBEAN IN THE LAST FIVE YEARS
0
1
2
3
4
5
6
7
8
9
10
ATTRIBUTES CONSIDERED IN THE SELECTION OF EITHER A DESTINATION OR TOUR
Rat
ing
Sca
le 0
- 1
0
NOTE: When asked what other attributes they considered important, many respondents noted “opportunities to interact with indigenous people” and “ a sense of making a contribution.”
AVERAGE DURATION OF INTERNATIONAL TRIPS TAKEN BE RESPONDENTS
2
36
57
49 49
0
10
20
30
40
50
60
Nights 1-4 Nights 5-8 Nights 9-12 Nights 13-15 Nights 15+
Duration of Trip
Nu
mb
er o
f R
esp
ond
ents
PROTECTED AREA VISITED: NUMBER OF VISITORS:
Monteverde Cloud Forest, Costa Rica 23 Corcovado National Park, Costa Rica 15 Galapagos Islands, Ecuador 15 Manuel Antonio National Park, Costa Rica 15 Tortuguero National Park, Costa Rica 13 Tikal, Guatemala 11 Braulio Carillo National Park, Costa Rica 9 Carara Biological Reserve, Costa Rica 8 La Selva Reserve, Costa Rica 7 Arenal Botanical Gardens/Volcano, Costa Rica 6
TOP 10 PROTECTED AREAS VISITED IN LATIN AMERICA OR THE CARIBBEAN
TOTAL DOLLARS SPENT ON LAST VACATION(Excluding Airfare)
47
42
24
16
19
4 4 4
0
5
10
15
20
25
30
35
40
45
50
Less than1,000
1,001 - 1,500 1,501 - 2,000 2,001 - 2,500 2,501 - 3,000 3,001 - 3,500 3,501 - 4,000 4,000 +
DOLLARS SPENT
NU
MB
ER
OF
RE
SP
ON
DE
NT
S
PREFERRED ACCOMMODATIONS ON AN ECOTOUR
Rustic20%
Simple38%
Comfortable9%
Rustic and Simple25%
Simple and Comfortable
7%
Any except Rustic1%
Rustic = shared bath and sleeping facilities, no electricity
Simple = double rooms, electricity, made beds
Comfortable = private bath, hot water
Luxurious = a/c, TV
TRAVEL PLANNING INFORMATION
CONSERVANCY MEMBERS ECOTRAVELLER SURVEY
PREFERENCES FOR MAKING VACATION RESERVATIONS
BOOKED IN ADVANCE79%
DID NOT BOOK IN ADVANCE
12%
BOOKED IN ADVANCE AND AT DESTINATION
9%
WHO DO RESPONDENTS TRAVEL WITH ON VACATION
50.5
18.6 17.6
5.3 4.81.6 1.1 0.5
0
10
20
30
40
50
60
Spouse/S
ignifi
cant O
ther
Nobody/Alo
ne
Friends/
Colleag
ues
Compan
y [org
aniz
ed tour]
Family
[spouse
, child
ren, p
arents
, etc
.]
Oth
er
Relativ
es [n
on-imm
ediate
fam
ily]
Childre
n
PE
RC
EN
TA
GE
OF
RE
SP
ON
DE
NT
S