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Sustainable Plastic
Packaging:
Renew and Recycle
Green Responsibilities of International Corporations
And Potential Business Opportunities for Suppliers Taiwan 5 July 2012
Dr. Forrest L. Bayer
Fellow Packaging Scientific &
Regulatory Affairs
Outline
The Coca-Cola Company:
2020 Vision
Sustainability:
Packaging Material Strategy
PET Recycle:
Bottle to Bottle and Bottle to Others
PlantBottle® Packaging:
Close the Loop - Renew and Recycle
Outline
The Coca-Cola Company:
2020 Vision
Sustainability:
Packaging Material Strategy
PET Recycle:
Bottle to Bottle and Bottle to Others
PlantBottle® Packaging:
Close the Loop - Renew and Recycle
Portfolio
● 500 brands
● 3,500 products
● 206 countries
● 500 new
products & 200
packages per
year
#1
Sparkling
Beverages
#1 Juice &
Juice Drinks
#1 RTD
Coffee
#1 RTD
Tea
#2 Sports
Drinks
#3 Packaged
Water
6/27/2012
5
Del Valle®
TCCC has achieved unrivaled
commercial reach
Source: Internal Data
Universally Available. . . . . . Uniquely
Merchandised . . . . . .Enjoyed Daily
20 Million Outlets 1.7 Billion Servings
Every Day
10 Million Cold Drink
Assets
DOUBLE OUR SERVINGS TO OVER
3 BILLION A DAY
2X
To remain competitive we must do more with less
RESOURCE
SCARCITY
ECO
IMPACTS
CONSUMER
VALUES
CUSTOMER
DEMANDS
Outline
The Coca-Cola company:
2020 Vision
Sustainability:
Packaging Material Strategy
PET Recycle:
Bottle to Bottle and Bottle to Others
PlantBottle® Packaging:
Close the loop - Renew and Recycle
51%
7%
14%
1%
12%
10%
5%
NR PET
RR PET
Cans
NR Glass
RR Glass
Fountain
Other
The role of plastic packaging in our
business…
NR (non-refillable bottles)
RR (refillable bottles)
10 (% volume delivered)
Coca-Cola Bottle Evolution
Mfg.
Age
Branding
Age
Design
Age
Technology
Age
BE BE RECOGNIZED BE DIFFERENT BE EFFICIENT
Sustainability
Age
BE POSITIVE
12
Least
flavored
option
Most
favored
option
Waste Management Hierarchy
Journey towards package
sustainability
REFRESH
REDUCE
RECYCLE
REUSE
RENEW v1
RENEW v2
RENEW v3
Outline
The Coca-Cola company:
2020 Vision
Sustainability:
Packaging Material Strategy
PET Recycle:
Bottle to Bottle and Bottle to Others
PlantBottle® Packaging:
Close the loop - Renew and Recycle
Recycled PET
Completing the Cycle
CyclePET
Food Applications
Post Consumer PET Preform
Bottle to Bottle General Requirements
●Post consumer PET feed stock
●Regulatory frame work
●Authorized bottle to bottle
recycling technologies
PET Rebirth (AIES) Tokyo, Japan
Food Grade Post Consumer PET Recycling Plant
Frauenfeld, Switzerland
Food Grade Post Consumer PET Recycling Plant
Sidney, Australia
Food Grade Post Consumer PET Recycling Plant
Obertiefenbach, Germany
Food Grade Post Consumer PET Recycling Plant
Toluca, Mexico
Food Grade Post Consumer PET Recycling Plant
Toluca, Mexico
Food Grade Post Consumer PET Recycling Plant
Beijing, China
Food Grade Post Consumer PET Recycling
Plant Mullendorf, Austria
Food Grade Post Consumer PET Recycling
Plant San Fernando, Philippines
Food Grade Post Consumer PET Recycling Plant
Beaune, France
Food Grade Post Consumer PET Recycling Plant
Moscow, Russia
Food Grade Post Consumer PET Recycling Plant
London , UK
Food Grade Post Consumer PET Recycling Plant
Buenos Aries, Argentina
Polyester – The Most Recycle-able Polymer
● LCA: PET bottle at 25% recycle content has the
same Eco performance as refillable glass bottle
● Fastest growing commodity polymer
● Most versatile polymer for many applications
● Most recycle-able polymer
31
Textile Packaging
• Staple fiber (PSF)
• Filaments POY, DTY, FDY
• Technical yarn and tire cord
• Non-woven and spunbond
• Mono-filament
• Bottles
• A-PET Film
• Thermoforming
• BO-PET Biaxial oriented Film
• Strapping
Polyester is used for diverse applications
32
33
PET – Recycle and Regrind
MEG + PTA
PET resin
Injection
molding
Blow
molding
BHET
Regrind
Mechanical
Recycle
Chemical
Recycle
Collect, Sort, Washing
PET Resin
PET Bottles Recyclable for many applications
34
Outline
The Coca-Cola company:
2020 Vision
Sustainability:
Packaging Material Strategy
PET Recycle:
Bottle to Bottle and Bottle to Others
PlantBottle® Packaging:
Close the loop - Renew and Recycle
36
• Volatility in crude oil and natural
gas prices and increasing
demands for petroleum derived
products
• Growing public environmental
awareness and concerns over
green house gas emissions
• Social responsibilities for “Going
Green” for leading brands and
companies
Renew: Global macro-drivers support the business
case of converting from petroleum to renewables
PlantBottle® Packaging: Better By Design
Renewable Recyclable High Quality
+ + =
The only plastic bottle made with plants that is 100% recyclable
and able to meet the high quality standards of The Coca-Cola
Company
Less Waste Less Carbon Same Performance
37
PlantBottle® Packaging Material
Classified - Internal use
TA +
PET
EG
TA EG TA EG TA EG TA EG
70% 30%
EG
(30% Bio-content)
EG EG EG EG
(Polyethylene Terephthalate)
Carbon footprint reduction strategy using bio content Material carbon footprint calculations – Bio-based PET
39
Terephthalic Acid = 8C; Ethylene glycol = 2C; biocontent is 20%
Acid component = 68.75%; glycol component = 31.25% on total mass basis
+
Diol
COORROOC
Diacid
OH CH2 CH2 OH
C
O
O CH2 CH2 OC
On
PET
Classified - Internal
use
Bio-based content is measured by ASTM 6866 (Beta Analytics)
Carbon footprint reduction strategy using bio content “Material carbon” footprint calculation of Plant-based PET
40
GHG, equivalency calculator; www.epa.gov
Considering that the world wide use of PET resin for bottles and fiber is 37.5
million metric tons (2009), this first step of replacing the glycol petro carbon
with bio carbon offers an annual CO2 reduction of 17.19 million metric tons.
To visualize this CO2 reduction in practical ready-to-understand terms the
following equivalency applies (equivalency calculator):
• Eliminate CO2 emissions from
• driving 3 million passenger vehicles each year
• consuming 1,951,191,820 gallons of gasoline each year
• consuming 40 million barrels of oil each year
• using electricity in 2,384,189 homes each year
2009
Introduced innovative
PlantBottle® package
2010
Over 2.5 Billion bottles
10 Countries
2011
Over 7 Billion bottles
20 Countries
2020
All bottles made with
PlantBottle® packaging
Scaling across the world
Towards The Bottle Of The Future
30% Plant-Based
Material
Fossil Fuel
Based
Material*
100% 70% Fossil Fuel
Based
Material*
30% Plant-Residual
Material
Fossil Fuel
Based
Material*
70% 100% Plant
Residual
Based
Material*
Today Mid-Term Long-Term
* Also includes recycled material
Today
30% Plant-Based
Material*
Mid-Term
30% Plant-Residual
Based Material
Long Term
100% Plant-
Residual Based
Material*
Multi-year
partnerships with
technology leaders to
accelerate research
and development of
commercial solutions
for PlantBottle™
packaging made
100% from plants.
year
Close the Loop – Renew and Recycle!
Right for Business, Right for Environment
45
Planet Productivity Preference
Enhanced Performance Price Flexibility Top Line Growth
Enhance eco
performance of plastic
bottles by advancing
renewability and
recyclability while
maintaining quality
Reduce dependence
on volatile
petrochemical -
product prices
Drive consumer trust
and preference for our
brands by
strengthening
sustainability
connections
46
Xie Xie