sustainable tourism - magaliesburg development initiative - johan olivier - responsible tourism...
DESCRIPTION
The Magaliesburg Development is the first project in South Africa attempting to make an entire town a Sustainable TownTRANSCRIPT
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1
MAGALIESBURG DEVELOPMENT
INITIATIVE
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MAGALIES PILOT – AN ENTIRE COMMUNITY
• 10 000 - 15 000 people• High unemployment• Infrastructure and
service challenges• Low skills levels• Trust ?• Development tired
Economic base• Tourism and
recreation• Small scale farming
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WHAT?
The MDI showcases civic engagement that complements government and corporate resources
to create a resilient and
sustainable destination and community
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WHAT?Community and visitors must be able to
experience and engage with sustainability themes
In a Clean, Attractive and Safe environment
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PROCESS – VISION - PLAN
PROCESS
VISION
INVESTMENT PLAN
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TOURISM
• Promote efficient and sustainable establishments
• Heritage route• River walks • Packages for corporates – first
pilot arranged for 28 June 2014• Community developing a
marketing strategy and events calendar
• Community and events portal being developed by community
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DESTINATION– Station development
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DESTINATION– Station development
• In principle agreement from Transnet to lease the site
• Community in process to develop a business plan to be submitted to Transnet
• Station application submitted to Gauteng Tourism that is funding a feasibility study
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Organic large scale commercial farming
Intensive small scale commercial production (closer to town or in town)
Food gardens
• Job creation• Tourism attraction• Exhibition and
training • Processing (also
tourism product)
Tourism and Food Production
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• Land has been identified and • There are existing government
projects• Nedbank investigating funding a
large Bamboo farm and nursery• Proposed to bring high technology
“green house” production units• Discussions with technical partners
and other funders
Tourism and Food Production
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• Community based club for the development of a local industry.
• Purpose• Promote biking as a recreation activity in
support of tourism vision• Promote biking for life skills development• Promote biking as a mode of transport
between attractions, for heritage route etc.• Promote biking as “eyes of the community”• Promote a mountain bike industry for job
creation
Tourism and Recreation
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• Club established in December 2013
• 6 local trail zones identified
• First zone trail identified and busy with mapping
• Approximately 21 km• Compiled funding
application
Tourism and Recreation
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Tourism and the Youth Box
• Concept discussed with youth forum
• Site identified and discussions with municipality opened
• Part of municipal priority projects
• Possible site for “Farm box”.
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Tourism and places
Initiated discussions with Mogale municipality regarding infrastructure and maintenance programmes
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Sharing the Tourism Benefits
• Establishing a Business Chamber• Waste management programme• Arts and craft• Bamboo pens• Catering• Cushions and linen• Soap factory• Station businesses
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17
Awareness
Understanding
Engagement
Involvement
Commitment
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Stewardship meetings (Sharing)
Interest group discussions (Engage)
Site meetings (Commitment)
CIVIC ENGAGEMENT
collaborate
collaboratecollaborate
collaborate
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CIVIC ENGAGEMENT
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Tourism is about people’s commitment
Magaliesburg
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Implementing a civic and area-based multi-pronged
sustainability agenda within a broader tourism framework.
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THANK YOU
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Alan Roxton Wiggill