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a new way of marketing..story marketing

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Page 1: SUStank

SUStankSUStank® stories® stories

Page 2: SUStank

father and kid

father and his kid are flying with their personal

jet over the city doing their usual flight on a

beautiful Sunday morning. They ‘ve been doing

these flights over and over again , because the

father believed that his son could <<conquer>>

the world through sky . Meaning that all

problems can be solved right away , reality

problems forgot and best ideas to come up.

So , one morning during this common flight , the kid realises a new material

placed on rooftops that is so peculiar and looks like a pool in his eyes .

He asked his father :

-‘ Hey dad, is this really a pool on the top of roof ?

I can see a million of them . Why are they so many ? The little boy was

excited that he started counting each one of the peculiar <<pools>>.

-Then the father explains to him:

It seems , the father is knowing a lot about these new things.

Kid, these are not pools, but water tanks and they have a key role in our

lives.

It’s called Sustank ! You know, when rain falls , Sustank can collect it ,so we

don’t waste all the water . By this way , we can save water , be friendly with

the environment . Don’t you remember how many times we told about

environment , that we people with our actions make it worst and waste

many resources ; Well , there is a part of people ,who cares , respects

environment and would love to help . So , Sustank is a way of helping ,

caring and respecting not only environment but also ourselves .

-the temperature has increased the last years , and ice is melting .

Page 3: SUStank

So, we need to make something with water . Sustank can transform water

rain into potable water . Additionaly, your mother can use it for cooking ,

washing or plant watering . Therefore , a house can have its autonomy and

don’t waste neither energy or water .

Kid to father : Can we buy one as well father for our home ?

Father : Look son , do you wanna help ? I think you are a grown up now :)

Well , the kid agrees and the father tells him :

-So, there are three packages , Pebble, Oceania and Poseidon . Check those

via the website of Sustank . (Here as a tip ,we can say the characteristics of

each package). Then , decide which you prefer , look at the costs and come

over with your option.

I believe we can call some people for the installation or there can be a Do it

Yourself installation- i know you like games and constructions , so we can co-

operate

Ok dad, i am ready! Land the plane , i want Sustank!

Page 4: SUStank

Steven in Botswanateven, 42, Chemical Engineer – Father of four and

Gardening Hobbyist.

Steven lives in a housing complex in the suburban

outskirts of Botswana’s capital city, Gaborone. He

has specifically chosen to live in this neighborhood

because of the opportunity the local housing

provides to possess a small to medium sized

garden.

He had always been fond of gardening as well as growing his own selection

of vegetables when the right season came. Because of the environmental

problems of drought and desertification that Botswana is currently facing,

this caused Steven to curtail his hobby expansion to a minimal area.

His water utilities bill had always been high since besides the fact that the

geographical area that he lives in has a very low annual rainfall, he also has 4

children that demand a considerable volume of treated water for cooking,

bathing, drinking, washing and household cleaning. Additionally, the local

authorities that control the water utilities have a history in interrupting the

water supply and in many cases for more than 5-6 hours at a time. You can’t

imagine what chaos this brings to a family of 6 when you have 2 fulltime

working parents, one infant and 3 kids that go to school.

Steven’s studies as a Chemical Engineer combined with his own personal

perspective, have led him to respect the environment he lives in and the

environment that he will leave as a legacy to his four offspring.

Page 5: SUStank

These reasons are more than enough to have made Steven to visit one of

Sustank’s local dealers, whom he had contacted whilst visiting a local

exhibition on the Environment and Sustainability. It was clear to him that

the solution that Sustank provided was optimal for his case. Being a

sustainable system for rainwater harvesting, Sustank once installed readily

provided purified water for his family and hobby needs, reduced

considerably his utilities costs, provided his household with a much needed

water supply autonomy, and promoted and satisfied his environmental-

friendly lifestyle.

His family income and savings allowed Steven to install the high-end model

branded Poseidon, which besides the standard cover that prevents

evaporation losses, mosquito breeding and contamination and

environmentally-friendly, recyclable, easy-to-clean material, also contains:

• the high level water filter (grade A, for drinking water purification,

• the sensors for water level, consumption and temperature

• the microprocessor & LCD screen for:

• monitoring saving and consumption data

• displaying day/week/monthly figures

• alarms (low/high water level, freezing temperature)

• Smart Sustank technology and subscription which offers the capability

of the system to suggest and/or prioritize the alternative rainwater

usage depending on activity demand (drinking, cooking, washing,

plant watering) and on weather forecasts, as well as to gather metrics

from the sensors and evaluate historic data to give accurate

recommendations on the demands of the household and suggest ways

to increase efficient use of the Sustank system, depending on its

location.

Page 6: SUStank

The consulting that Steven was provided at the dealer was free of charge

and gave him a clear insight of how the final installation would operate and

look like. He chose to install the tank on the roof of his home and adjusted

the plumbing to provide for a connection with selected taps within his

home. All this was accompanied with a 5 year warranty. Sustank provided

the plumbing companies for delivery and installation, leaving Steven free to

tend to his ripening tomatoes!

Taking into consideration the price hikes the water utility company has

announced for the coming years, Steven estimated that his payback period

would come to around two and a half years. He’s more than happy for his

choice, especially under the light of Sustank’s Corporate Social

Responsibility program, which provides part of their proceeds to sponsor

the installation of the Pebble system to impoverished districts of

developing countries that face critical water shortage.

to be continued..

Page 7: SUStank

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