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MOCHAMAD ‘NOEY’ NOERWANA CMO Zamrud Technology & Executive Director e-Broadcasting Institute

MOCHAMAD NOERWANA “NOEY”

• Music Producer – Musica Studios 2002-Present

• Showbiz & Entertainment Dept. Head – TransEvent 2013-2016

• Manager – Putri Tanjung 2014-Present

• CMO – Zamrud Technology 2016-Present

• Executive Director – e-Broadcasting Institute 2016-Present

FOUNDER of : JAVAJIVE, JADE entertainment, NusaWarna Inc, Noeymusic, PT Putra Sang Awan

EXPERIENCE :

1. SVARA DEMO :

2. Introduction to

3. Proposal to Music Industry :

4. Music Usage & Royalty :

5. Closure & QA

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1. SVARA DEMO :

Google Play Store Keyword : svara zamrud technology

There are more than 80 RADIO that already used this TECHNOLOGY

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CORE FEATURES

Personalized Content

“DISCOVER”

Curated

Trending

“HITS”

Multi Channel

Live Streaming

“RADIO”

Based on Machine Learning

Based on Big Data Analytics

Social Audio

“SOCIAL”

Favorite

“LIBRARY”

Jelajahi dan mainkan

konten musik & audio

terbaru, tebaik, dan

sedang trending yang

tersedia.

Melihat dan mendengarkan

konten musik & audio yang di

rekomendasikan untukmu yang

dipersonalisasikan berdasarkan

kebiasaan dan selera.

- Create & Share

Playlist & Audio

Content to timeline

- Follow, Like, &

Comment

- Get Update

- Become Hits

Maker

Mainkan live streaming dari banyak stasiun radio dan lihat profile, program, DJ, dan informasi mengenai radio tersebut.

Store your

favorite playlist,

audio & music

into personal

library

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Playing (Read) Music & Audio : Livestream, Playlist, Music & Audio Content

Radio Online Service

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2. Introduction to Zamrud Technology & SVARA Initiative

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VISI Menjadi Pemimpin Riset & Inovasi “Software untuk Perbaikan Daya Saing

Indonesia secara Sistemik” dengan memanfaatkan kemajuan Sains, Teknologi, & Seni secara Holistik dan menerapkannya di Perusahaan, Pemerintahan, maupun

Lembaga/ Instansi lainnya melalui Kemitraan Strategis

Our Client

Jumlah Radio SVARA Network :

80 radio di seluruh Indonesia

(022) 2534305/6

Start from Indonesia

INITIATIVE

Providing Breakthrough Innovation to Radio Industry that STRENGHTENT Its Core Business (by Modernizing Onair)

& LEVERAGE Its New Business (by Monetizing Online)

Affirmative Action

SUPPORT

The ONLY Audio technology that combine : RCS (Radio Automation), iHeartRadio

(Livestreaming Radios), Spotify (Music Streaming), SoundCloud (User Audio

Content), and the Power of Instagram (Audio Social Media)

Back-End Radio Technology

Front-End Radio Technology

Breaktrough : Comprehensive, Integrated Back-End & Frond-End

SmartHome

Entertainment

Smartphone

Connected Car

2021

(75-90 Juta) 2021

(10-20 Juta) 2021

(20-40 Juta)

Indonesian Market Near Future (2017-2018) :

NextGen AI Based Voice Assistance

RADIO PARTNERSHIP

3. Music Partnership Proposal

• Layanan Music dengan mode Shuffle

• Terdapat batasan skip lagu (6 kali

skip/hari)

• Terdapat iklan non-komersial (misal:

untuk promo layanan membership)

dalam bentuk sisipan audio dan

banner di antara playlist

• Layanan Musik Unlimited & On-

Demand

• Tanpa iklan

• Tanpa batasan skip lagu

• Affordable Price (Rp 10.000 – Rp

20.000)

Diusulkan: Membership FREE 3 bulan Pertama Ref :

1.Apple Music : 3 Month Free Trial . Spotify : 1 Month Free Trial (Promo : Rp 14. 990 For First 3 Month Membership)

• Layanan Musik unlimited dengan iklan

• Bentuk iklan : sisipan audio dan banner di

antara playlist

• Iklan muncul setiap : 3 lagu atau 10 menit

• Durasi iklan : 1 menit untuk 3 iklan (setiap

iklan 20 detik)

• Harga iklan: Rp 20,- per play (setara dg per

Klik)

• Tanpa batasan skip lagu

A. MUSIC SERVICE MEMBERSHIP : - Tanpa Advance Payment

- Berbasis Revenue Sharing

- Affordable Price Membership: Pelajar: Rp 10.000,- per bulan, dengan sharing:

o Music Industry (50%): Rp 5.000,-

o Radio : Marketing & Radio Content (20%): Rp

2.000,-

o Technology Provider (20%): Rp 2.000,-

o Influencer (10%): Rp 1.000,-

Umum: Rp 20.000,- per bulan, dengan sharing:

o Music Industry (50%): Rp 10.000,-

o Radio: Marketing & Radio Content (20%): Rp

4.000,-

o Technology Provider (20%): Rp 4.000,-

o Influencer (10%): Rp 1.000,-

+ Payment Services diluar proposal harga (sesuai charge)

B. MUSIC SERVICE SPONSORED : - Tanpa Advance Payment

- Berbasis Revenue Sharing

Music Industry: 50%

Radio (Marketing & Radio Content): 20%

Technology Provider: 20%

Influencer: 10%

+ Payment Services & Marketing Iklan diluar proposal harga

1 Texas Digimusik

Rp 11.000 / 14 hari streaming atau download 1 lagu

2 Nada Kita Gratis (Pre-Launching)

3 SmartMusic Rp 16.500/30 hari khusus pelanggan Smartfren

4 LangitMusik Rp 22.000/30 hari Rp 6.600/7 hari Khusus pelanggan Telkomsel

5 MusicMax Rp 20.000 / 2GB

Source: http://rainnews.com/report-examines-digital-growth-for-music-in-southeast-asia/

SURVEY HARGA INDONESIA SURVEY Pendengar RADIO

SURVEY HARGA ASEAN

Survey Harga Rata2 Music Streaming di ASEAN : $1,31 per month

1. Bersedia membayar < Rp 10rb: 49% 2. Bersedia membayar Rp 10 – 15rb: 38% 3. Bersedia membayar Rp 15 – 25rb: 7% 4. Bersedia membayar > Rp 25rb: 6%

Total Respondence: 3457

Rp

2 T

Bu

siness

Rp

75

0 M

B

usin

ess 2017

2021

2021

Growth Strategy

500K

50K

160

800

7,5M

1,5 M

400

2000

20M

6 M

1000

5000

1.MONETIZE Airtime & SVARA Network Expansion

2. Provide Legal & AFFORDABLE Music 3.Radio & Public Figure Become

INFLUENCER 4. Sponsored GAMIFICATION

5.School & Community ENGAGEMENT 6.Education, Education, Education

INITIAL STATE

5 Y

EAR

G

OA

L

Anorganic Approach

listeners member

broadcaster influencer

LEGEND

Organic Approach

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Radio Partnership & Provide Content (Audio & Music)

Promote On-air, Online, and Off-air by Radio & Influencer

Download Apps & Registration

Sponsored Gamification

Customer Retention

Value Promosi Radio (2017):

- Jumlah Jaringan SVARA Radio Saat Ini: 80 radio - Harga rata-rata per spot : Rp 180.000,- - Jumlah penayangan iklan per hari: 5 – 10 spot

di Prime Time

- Nilai Promosi per tahun : Rp 25M – Rp 50M

Value Promosi Radio (2021 – Skenario

Organik):

- Jumlah Jaringan SVARA Radio Saat Ini: 400 radio - Harga rata-rata per spot : Rp 160.000,- - Jumlah penayangan iklan per hari: 5 – 10 spot di

Prime Time

- Nilai Promosi per tahun : Rp 100M – Rp 200M

Value Promosi Radio (2021 – Skenario

Anorganik):

- Jumlah Jaringan SVARA Radio Saat Ini: 1.200 radio

- Harga rata-rata per spot : Rp 140.000,- - Jumlah penayangan iklan per hari: 5 – 10 spot

di Prime Time

- Nilai Promosi per tahun : Rp 300M – Rp 600M

2017 = 500 ribu user 2021 = 7,5 juta user 2021 = 20 juta user

Asumsi :

3 TB Per bulan 50 TB Per bulan 130 TB Per bulan

Batch : 100 GB Per Hari

Realtime : 8 TB Per Hari

Batch : 1,5 TB Per Hari

Realtime 120 TB Per Hari

Batch : 4,5 TB Per Hari

Realtime : 600 TB Per

Hari

Music, Podcast,

Radio Streaming,

Hits, Ads, Text,

Photo, dll.

Rp 14 M Rp 750 M Rp 2 T

BLOCKCHAIN BLOCKCHAIN BLOCKCHAIN

Volume

Velocity

Variety

Value

Veracity

Volume

Velocity

Variety

Value

Veracity

Volume

Velocity

Variety

Value

Veracity

Music, Podcast,

Radio Streaming,

Hits, Ads, Text,

Photo, dll.

Music, Podcast,

Radio Streaming,

Hits, Ads, Text,

Photo, dll.

Asumsi perhitungan data terhadap jumlah user : a. Playing 50 % b. Creating 5 % c. Sharing 20% d. Posting 15 % e. Comment 10 % f. Upload Foto 10% g. Upload Musik 5 %

h. Streaming 20 %

3. Satu Lagu = 2 MB, 4 Menit 2. Satu Playlist = 10 Lagu; 1. Penggunaan Lagu 2-4 Playlist Per Hari;

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Next Gen AI + NLP + Speech

Processing

REQUIREMENT PER 500K-1M USER : 3 Node (2 Proc per Node,

16-32 core & 32-64 GB RAM per Proc)

2017 2021 - Organik

2021 - Anorganik

Data Center (Server*CoLo): BigData, Machine Learning

Rp 1 - 1,5M Rp 7,5 - 15M Rp 25 - 50M

System Software (see Radio 2.0 Architecture) per tahun

Rp 0,2M Rp 2,5M Rp 6M

Software SVARA (RISE & CYCLONE) per tahun

Rp 7M Rp 36M Rp 54M

Rp 7- 10 M

Rp 40- 60 M

Rp 75- 100 M

REQUIREMENT PER 500K-1M USER : 3 Node, 2 Proc per node, 16-32 core & 32-64 GB RAM per Proc

4. Music Usage & Royalty

Blockchain

Technology

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Distributed Digital Ledger

Community Validity

New Block Added

Reference to previous blocks

Permanent timestamp

-Trusted Protocol- Internet of Information Internet of Value

1.Menyepakati aturan main atau “Smart Contract” yang mengatur pembagian Royalty berbasis Usage

1.Mencatat Usage (setiap transaksi Music)

dalam bentuk Blockchain”.

Terdapat admin “Miners” yang bertugas untuk memvalidasi setiap transaksi yang terjadi.

“Distribusi” royalty sesuai dengan smart contract yang tervalidasi oleh miners

Problem Solution

(Blockchain Technology)

Tingkat kebenaran

USAGE (pemakaian)

Copyright

Kurangnya transparansi

SHARING (distribusi)

Royalty

For Near FUTURE Implementation

Play Count

per SONG

Play Count

per ARTIST

Play Count per

ALBUM/SINGLE – Trend

Play Count per ALBUM –

Details per Song

Play Count per

RADIO CONTENT

Report Sharing

REVENUE

5. QA & Discussion

1. Proyeksi Pendapatan (Iklan dan Membership/Subscriber) Part 3 2. Reporting (Penggunaan Lagu) Part 4 3. Cara Promosi (Marketing) Part 3 4. Payment Gateway DOKU 5. Proteksi Lagu UID/PWD & Encription, Blockchain 6. Model Bisnis (Revenue Sharing) See Proposal to Music Industry

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