sxsw 2013 recap - rapp

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Thursday, March 21, 13

Author: rapp

Post on 12-Nov-2014




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Craig Elimeliah, VP of Technology Services at RAPP New York, breaks down all the action at the SXSW Interactive 2013 from the launch of new gadgets like LEAP and MakerBot, to applications like Quant-Self. Some were hits (robots with FaceTime!) and some were misses (where did all the cool new apps go?). He includes some technology-free wonders too: Kimchi fries and something he stumbled upon outside the festival (a Drone Operator on a river bank?) Discover it all here!


  • 1. Thursday, March 21, 13
  • 2. Nice Gestures 3D Digitizing #Twitter The Future Now Leap senses your hands and ngers and follows their Bre Pettis unveiled the next generation device in the This year marked the emergence of SXSW is largely a place to launch apps and every move. It lets them move in all that wide-open Makerbot 3D printing movement. A 3D scanner called Twitter as the de facto live event social social-based platforms but this year hardware space between you and your computer. So you can the Makerbot DIgitizer. platform. crashed the party. The ultimate hardware being do everything without touching anything. Its the tiny spaceships and futuristic electric cars. device that will change the way you use technology. What makes the MakerBot Digitizer special is that it SXSW witnessed 1,193,591 total Its the worlds most natural technology that just might was designed with 3D printing in mind. When you conversations between March 812. 25-34 Tesla CEO Elon Musk shared a successful change the world. The AirSpace App Store is set to digitize an object on its spinning platform, you year olds made up 42% of the social SpaceX launch & Tesla partnered with Uber to launch in May 2013 automatically get a high-quality, water-tight 3D model, chatter followed up by 35-44 year olds make a big push in Austin where we saw in as little as three minutes. Its the easiest and who represented 31% and then 45-54 several charging stations located throughout fastest way to get 3D-printable designs. year olds tweeting in at 12% - 53% of the city. The Tesla Uber partnership was a overall social chatter was generated by huge success. I for one was enamored to see men. this beautiful car all over Austin. The overall social sentiment for SXSW was a whopping 78% positive.Thursday, March 21, 13
  • 3. Verbose Kicks Sour Puss Lines Lines Quant-Self Google unveiled an early prototype of motion-sensing SXSW is also a place for folks to geek out over There was no shortage of lines. It felt The quantied self movement was smart shoes. With an embedded speaker on the meeting famous Internet memes IRL. especially annoying this year because probably the most pervasive subject at tongue, the shoe is able to yell motivation at you every year I think that the next year will SXSW. when youre being lazy, or encourage you when Grumpy Cat made an appearance at the Mashable be more organized and efcient using youre being active. House. It was the rst time people got to see this the collective power of all the innovation It was everywhere and it is maturing at Reddit sensation in person. and technology that converges here in a fast pace. This year featured more Every move the wearer of the shoes makes Austin. applications and systems than devices. generates data thats captured using an I can honestly say that heard more mention of this Last year Nike held court with its accelerometer, gyroscope, and pressure sensors. ckle feline at bars and parties more than I heard That was not the case. This year FuelBand. This year was about mention of anything else at SXSW. seemed especially unorganized and for demystifying the movement and starting That data then gets pushed to an app on a mobile, an event celebrating the future it is to put some real denition around what and translated in real time into funny and motivating Grumpy Cat has a website that attracts 1.5 million really frustrating to deal with. it is and how it will really effect our lives. commentary. That commentary then gets pushed to unique visitors a month, a popular Facebook page, banners and social media networks, including status YouTube channel and Twitter account. My golden nugget of advice would be Unlike other tech movements I think the updates to Google+ for someone to sponsor the running of quantied self movement has a certain some sort of efciently mechanism that maturity and air of seriousness to it. No one was really all that impressed and actually would truly make this a future focused Words like gamication and other buzz thought this was a spoof. event. As of now it is still a messy frat words dont easily apply to this party. category . The QA movement is where the grown ups in tech are hanging out.Thursday, March 21, 13
  • 4. Food trucks are still cool and ChiLantros Kimchi Fries are to die for!Thursday, March 21, 13
  • 5. hackathons A hackathon (also known as a hack day, hackfest or codefest) is an event in which computer programmers and others in the eld of software development, like graphic designers, interface designers and project managers collaborate intensively on software projects. Occasionally, there is a hardware component as well. Hackathons typically last between a day and a week in length. Some hackathons are intended simply for educational or social purposes, although in many cases the goal is to create usable software. Hackathons tend to have a specic focus, which can include the programming language used, the operating system, an application, an API, the subject and the demographic group of the programmers. In other cases, there is no restriction on the type of software being created.Thursday, March 21, 13
  • 6. AT&T collaborated with American Airlines and challenged more than 60 developers to rethink how mobile apps help people get around the world at the American Airlines rst-ever travel hackathon. AirPing AirPing provides users with live updates for ight changes or delays and estimated travel time to the airport. The app also provides the airlines with real-time information on the whereabouts of its passengers to better determine how many seats can be provided to customers on standby. Mokiico Mokiico gamies air travel by giving customers points for completing certain travel activities like checking-in for their ight by a certain time or visiting preferred American Airlines merchants and retailers. Points can be redeemed for rewards, such as American Airlines miles. Round Trip Round Trip assists travelers from their point of origin to their destination, helping them plan the best route to the airport, obtain weather updates, monitor trafc and even reserve a post-ight rental vehicle. The app also automatically sends alerts to family and friends when the travelers destination has been safely reached. Thursday, March 21, 13
  • 7. I Tweet a lot! So did everyone else. #SXSW was the ofcial South By hashtag and topped the Twitter list. Other popular hashtags included #sxswi, #sxsw2013, #austin, #atx, #sxsw13, & #sxswedu With almost 300,000 tweets leading up to SXSW, the volume then exploded with 1,166,754 tweets from 434,028 users from professions including music, marketing, tech, design, and media. Twitter trafc peaked with 276,497 tweets on March 10, up from 120,862 tweets at its lowest point, which coincided with the rst day of SXSW.Thursday, March 21, 13
  • 8. Apps underwhelmed this year. SXSW is typically known as the venue to launch new & exciting apps. This years crop were nothing more than parodies on existing apps and there was no real standout killer app.Thursday, March 21, 13
  • 9. The coolest tech I saw this year was in Austin but not at SXSW. I went for a boat ride up some strange river and ended up getting out on the river bank to nd a drone operator doing some test runs with this bad boy. This is a drone that carries an HD video camera and can carry a 10 pound payload. The precision on this is scary and anyone can get one.Thursday, March 21, 13
  • 10. Hardware stole this years show. Everywhere I went I kept bumping into hardware. From next generation Arduino kits like this one with touchable, interactive display and the ability to create apps using lightweight programming languages such as Javascript...Thursday, March 21, 13
  • 11. ... to this amazing piece of hardware. This is essentially a robot with FaceTime. This new technology is called Remote Presence. Beam by Suitable Technologies allows the person on the other end to easily control the unit using a keyboard & mouse. Beams two HD cameras with custom wide-angle lenses gives you complete peripheral vision comparable to a real persons, and its digital zoom lets you focus on the smallest details.Thursday, March 21, 13
  • 12. RAPP threw its hat into the game. RAPP launched a new realtime marketing platform called poptag. Using the hashtag #poppinsxsw people were able to brand, customize and share images in real time as they tweeted at SXSW. We even gave away a Makerbot 2 3D printer to a lucky winner!Thursday, March 21, 13
  • 13. Healthcare 2.0 I met with some amazing healthcare start ups that all took part in the SXSW health startup accelerator. Here is a preview of some of the amazing platforms that are being developed in the healthcare eld.Thursday, March 21, 13
  • 14. TedCas INRFOOD HomeTeam Docphin TedCas revolutionizes access and handling of Food today has become more chemistry than biology. Home Team Therapy uses online video Docphin is a platform for healthcare medical information in hospital environments using INRFOOD is a platform that personalizes nutrition and video games to help physical therapy professionals to personalize access and touch-free Natural User Interfaces based on information and assesses, alerts, and advises you on patients get better fast. We work with your connect through evidenced based research, optolectronic devices like Microsoft Kinect. Using what youre eating and how it affects you now, and in doctors to deliver a game plan for while also enabling hospitals to meet new Tedcas technology medical doctors are able to the future. It does this with a unique approach by recovery, including: instructional exercise quality improvement initiatives and control any healthcare application in an aseptic way. analyzing foods core components: the ingredients. videos, progress tracking, and a pinch of accreditation requirements. The platform is friendly competition currently being used at nearly 100 institutions nationwide including Harvard, Hopkins, Penn & Stanford.Thursday, March 21, 13
  • 15. Game of Thrones Lots of Thrones. There were Throne themes pedicabs all over town and then this life size throne in the center of the convention center. People were lined up halfway around the hall just to get a shot of themselves sitting on the Iron Throne of the Seven Kingdoms. I think people like this show.Thursday, March 21, 13
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  • 17. The WWE is Crushing Social TV! 4.4 million downloads of the WWE app; more than 97 million likes across their network of 121 Facebook accounts, with 5.4 billion status views in the last year alone! The WWE has more likes than the NFL or the NBA and all their team pages combined. Then theres Twitter: 45 million followers across the WWEs 122 ofcial superstar, corporate, and creative feeds. No other entertainment property understands social like the WWE. They are a clinic in social TV success.Thursday, March 21, 13
  • 18. Bruce Sterlings Closing Remarks Bruce Sterling in true cyberpunk fashion closed this years SXSW with some sobering and sage advice. Bruce said Disruption isnt always positive. He explained that it is a necessary evil in which he asked us all to take credit for and acknowledge. The destruction of the book, bookstores, the music industry, the PC, etc... His advice rang true in the heart of many who watched him speak and I think we all understood what he meant. This year SXSW was somewhat of a maturation year in which we all needed to take a step back and understand that this is all very real.Thursday, March 21, 13
  • 19. Thank you.Thursday, March 21, 13