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Syndicate is an independentbranding and design agency.

1992 40+ 45 130Foundation Employees ø Clients p.y. ø Projects p.y.

We are specialistsin the analysis,development andmanagementof brands andbrand experiences.

We makebrandsstrong andvaluable.

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Our brand model

Brands are created in the mind. The brand strategydescribes the DNA of your brand and is the fundament for strength, growth and sustainable success in a highly competitive market.

We define and specify the identity of your brand on the basis of the essential dimensions and thus give you security of action and a direction for futurebrand management.

The brand experience shapes the imageand the perception of your brand.

We divide the brand experience into fourareas, derive concrete interlockingmeasures and ideas from the brandstrategy and regularly reviewtheir success..

core values

idea

target groups

rationalbenefits

emotionalbenefits

products &services

processes &behaviour

look &feel

activities & communication

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Create iconic.

Think smart.

Our commitment

Think smart. On the basis of our own research, interviews and focus groups as well as the evaluation of market research, we develop the strategic foundations for a targeted creative process.

We strengthen your brand by leaving out the unnecessary, highlighting the important andmaking the complex understandable.

Create iconic. From the strategy we derive asuperior and powerful creative idea for your brand.

We strengthen your brand by taking a holisticview of the entire analogue and digitalpresence and designing it consistently.

We regardbrand design andcustomer experienceas a unit.

Ourprocess

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Evaluation Strategy Creation Implementation Management

Desktop research

Market research

Interviews

Focus groups

Design audit

Customer journey mapping

Trends

Moderationof workshops

Brand developmentand relaunches

Brand positioning

Brand story

Portfolio management

Brand architecture

Innovation

Naming and nomenclatures

Corporate design

Packaging design and shape development

Retail, trade fairand POS design

Corporate architectureand interior design

Digital brandingand web design

Production consulting

Artwork and litho

Design engineering

Production androllout management

Brand and design consulting

CI-net solutions

Brand engagement

Brand training and academy

Brand performancemeasuring

Support with operative brand management

Our range of services

What our customers get out of it

Condensing & weighting

Your brand gains in distinctiveness by omitting the unnecessary, strengthening the important and making the complex understandable.

Holistic & lasting

No matter if analog, three-dimensional or digital. The values and services of your brand become visible and tangible in all areas of the brand experience. We maintain the appearance of your brand and regularly check its performance.

Individual

Depending on the task and objectives, we develop an individual approach for your project. Fixed contact persons from the fields of consulting and creation ensure a smooth cooperation.

Collaborative

All important stakeholders of your company are involved in our process. The brand strategy is developed and defined in moderated workshops. We design the brand experience and the creative process iteratively.

Practical relevance

You receive clear guidelines that strengthen your brand in the long term and sustainably, ensure decision-making reliability and create a holistic brand experience from the perspective of your customers.

Creative & professional

We question, think outside the box and are not satisfied with the first best solution. We always keep your goal in mind and work efficiently.