Fashion

Fashion

Fatima Zahra Essaid

It’s not easy to answer this question because it means different things to different people.

Fashion is an art, a job , a peek into personality , an escape or disguise… But ultimately, Fashion is the total outlook of an individual of today and only today .

« never has and never will »

French Fashion designer COCO(Gabrielle )Chanel once said: « Fashion is not something that exists in dresses only ,Fashion is in the sky , in the street Fashion has to do with ideas the way live what is hapenning.

What is fashion ?

“

“Fashion is made to become unfashionabLe.”

coco

Personality begins where comparison ends ( K.Lagerfeld)

Over the years i have learned that what is important in a dress is the woman who is wearing it

Yves Saint Laurent

Giorgio Armani

The difference between STYLE & FASHION is :

QUALITY

Hubert De Givenchy

The dress must follow the body of a woman , not the body following the shape of the dress.

“Zest is the secret of all beauty. There is no beauty that is attractive without zest.”

-Christian Dior

Why we wear this?

Fashion is something we deal with it every day,we are constantly being bombarded with new Fashion ideas from music,videos,books,and TV.movies also have a big impact on what people wear for instance :

RAY-BAN sold more sunglasses after the movie MEN IN BLACK

Fashion design

Fashion design is the designing and creating of new fashion trends.

The more unique your creations, the more successful you’ll be.

It’s a glamorous career with a lot of money to be made.

Fashion designer can be described as the person who got knowledge and skills in designing clothes using all the materials such as fabrics and designing it in any kind of styles and fashion.

WHY DOES FASHION CHANGE?

Fashion change because people change.

We always want something new. Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation. In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons.

Where fashion began?

France – considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.

In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

KINDS OF FASHION

Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include designers' original designs.

Ready to wear (Prêt-à-Porter) - Term used to describe mass produced garments. These include designers' originals manufactured to a certain number for department stores and offered at lower prices.

fashion year

Two main seasons

Spring/Summer

Fall/Winter

Both require a different fashion look and a new range of colors and fabric designs for the time of year.

Light weight fabrics in summer

Heavier fabrics in winter

Color guidelines according to seasonsSummer- Think clear, contrast and bold colors. Fall -Think soft, cool, slightly grayed colors. Spring -Think bright, fresh and lively colors. Winter-Think deep, dark and muted colors.

The plan...

Designers work a year in advance

In the spring, the studio works for the spring/summer of the following year

Once a collection is finished, on to the next!

Research

Each collection is researched so that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.

Predicting Trends

A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.

The Collection

Theme

A designers select a theme that represents their collections. It can be a period in history, a foreign place, a range of colors, a type of fabric…

Designing

After the groundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection.

Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show.

Press and buyers get their first look at the collection at the show

Terms that keep designers in business

Fashion

Fad : is a fashion that stays indefinitely.

Classic :. - is a fashion that die quickly and whose greatest appeal is as novelty.

Style : A characteristic of dress that exists independent of fashion .

Design : Refers to a specific version of a style .

Trends : The movement of a fashion into and through the marketplace, How long a fashion remains popular.

Where is the easiest place to find work in these careers?

Milan

Italian Designers

Giorgio Armani

Alma Couture

Filippo Alpi Femme

Maria Grazia Amoretti

Roberta Badio

Baila

Maurizio Baldassari

Renato Balestra

Federico Bano

Basile

Bensussan

Laura Biagiotti

Blumarine

Chiara Boni

Mariella Burano

Byblos

Cailand

Callaghan

Armando Calo

Capucine

Gianna Cassoli

Emilio Cavallini

Ernestina Cerini

Complice

Anna e Cristina Costi

Raffaella Curiel

Dadoscorza by Edward De Carlis

Roberta De Castello

Dolce & Gabbana

Elicolaj

Ematite

Erreuno

Fendi

Salvatore Ferragamo

Gianfranco Ferre

Alberta Ferretti

Fiore

Floranna

Gianluca Gabrielli

M. Galante per Circolare

Raniero Gattinoni

Genny

Daniela Gerini

Gherardini Istante

Juditte

Bill Kaiserman

Krizia

Andre Laug

Paola Marzotto

Max Mara

Anna Mucci

Gioia Nordi

Tita Rossi

Tivioli

Mario Valentin

Gianni Versace

Paris

Paris

French Designers

Jin Abe

Balenciaga

Dorothee Bis

Cerruti Femme

Chanel

Chloe

Enrico Coveri

Christian Dior

Louis Feraud

Jean-Paul Gaultier

Romeo Gigli

Givenchy

Kenzo

Hiroko Koshino

Christian Lacroix

Karl Lagerfeld

Guy Laroche

Matsuda

Issey Miyake

Claude Montana

Thierry Mugler

Bernard Perris

Nina Ricci

Sonia Rykiel

Yves Saint Laurent

Jean-Louis Scherrer

Emanuel Ungaro

Valentino

Kansi Yamamoto

Yohji Yamamoto

LONDON

London Designers

Bodymap

Joe Casely-Hayford

Caroline Charles

Nick Coleman

Paul Costelloe

Ghost

Pam Hogg

Betty Jackson

Bruce Oldfield

Ednia Ronay

Vivienne Westwood

Workers for Freedom

New York

New York

New York Designers

Geoffrey Beene

Bill Blass

Oscar De La Renta

Tom Ford (Gucci)

Halston

Carolina Herrera

Norma Kamali

Donna Karan

Calvin Klein

Ralph Lauren

Mary McFadden

Mary Ann Restivo

Scassi

Pauline Trigere

TOKYO

Tokyo Designers

Jin Abe

Barbara Bui

Hiroko Koshino

Junko Koshino

Issey Miyake

Hanae Mori

Yuki Torii International

Kansai Yamamoto

Moroccan fashion

In Morocco, fashion preserves its traditional style inherited from the various great civilizations that found their way to Northwest Africa.

Moroccan design has been recognized for its style and has garnered a reputation, winning awards in international fashion shows throughout Europe .

Moroccan tailors often rely on tribal accessories to complete the outfit and bring to it an Old World quality while fusing with New World chic.

Modeling

Model: is a person who is employed to promote, display, or advertise commercial products(notably fashion clothing) or to serve as a visual object for people who are creating works of art .

FASHION SHOWS

Runway

a runway or catwalk is a narrow, usually flat platform that runs into an auditorium, used by models to demonstrate clothing and accessories during a fashion show.

FASHION SCHOOLS

Fashion schools

1. CENTRAL SAINT MARTINS2. ROYAL COLLEGE OF ART3. PARSONS, THE NEW SCHOOL FOR DESIGN4. KINGSTON UNIVERSITY5. ECOLE DE LA CHAMBRE SYNDICALE6. LA CAMBRE7. BUNKA FASHION COLLEGE8. ANTWERP ROYAL ACADEMY OF FINE ARTS9. FASHION INSTITUTE OF TECHNOLOGY (FIT)10. ISTITUTO MARANGONI11. ESMOD12. LONDON COLLEGE OF FASHION13. SHENKAR COLLEGE OF ENGINEERING AND DESIGN14. SAVANNAH COLLEGE OF ART AND DESIGN15. UNIVERSITY OF WESTMINSTER16. STUDIO BERCOT ……

FASHION MAGAZINEES

Vogue

Dress to kill

Elle

Harper's Bazaar

Fashion

Femina

Grazia

Pinky

Ranzuki .....

FASHION BOUTIQUES

It is a small shopping outlet put by fashion designers to showcase and sell their collections.

The “Main Event” Calendar

January

Italian and French couture collections for spring/summer in Paris and Rome

February

British, Italian, American and French designer collections shown in London, Bologne, Germany, and Paris

IMBEX (International Men’s and Boy’s wear exhibition in London, England)

International men’s fashion week in Cologne, Germany

March

British, Italian, American and French designer collections for autumn/winter shown in London, Milan, New York and Paris.

Munich (Germany) Fashion Fair

April

Interstoff clothing, textiles trade fair held in Frankfurt, Germany

May

International designer collections, in Tokyo

London mid-season fashion exhibition for autumn

June

Italian children’s wear collections held in Florence, Italy

Portex: Portugese ready-to-wear fashion fari for Spring/Summer in Porto

July

French and Italian couture collections for Autumn/Winter, Paris and Rome

Uomo Italia Men’s wear shown in Florence

August

Future Fashions Scandinavia Fair held in Copenhagen, Denmark

International men’s fashion week and international jeans fair in Cologne, Germany

Finnish fashion fair in Helsinki

September

British, French and American ready-to-wear collections for Spring/Summer shown in London, Paris, New York

October

British, French, American and Italian designer collections for Spring/Summer in London, Paris, New York and Milan

Interstoff – international textiles and trade fair in Frankfurt, Germany

November

International designer collections, Tokyo

December

Portex Portuguese ready-to-wear fashion fair for Autumn/Winter, Porto

Fashion & media

Fashion trends are often sparked by characters on popular TV shows , movies , … that we might take ideas inspired from their looks….

Fashion & celebrities

A prime example of a celebrity is Victoria Beckham is a popular face in this domain .

Kim Kardashian that wears everytime new expensive clothes.

Katy perry:that looks impressive in the stage & in the red carepet.

Lady Gaga : with her strange style that can never be imitated .

Lady Gaga, Lobster Hat

Striped Wedge Shoe

Fashion is a language witch tells a story about the person who wears it .

Clothes create a wordless means of communication that we all understand.

The end