szinapszis healthpanel panelbook 2017
TRANSCRIPT
HealthPanelMore than a Panel. Market research community.
Online, representative consumer panel in Hungary.Since 2010
2017
The panel members are fully profiled according totheir health condition, drugs and other health-related spending besides usual demographicquestions, so we can conduct targeted patientresearches or screen special target groups in theHealth Panel.
The www.egeszsegpanel.hu is also a closedcommunity portal of the panel members, whereafter logging into the panel members see not just
the active research invites, but the results of theprevious researches and news, articles about thecurrent topics. The panel members can share theiropinions on the panel, also they can easily connectto the panel through our Facebook and Blog page.
The Szinapszis Market Research& Consulting company’s residential online respondent panel,
the Health Panel is continuously increasing since 2010. It currently has more than 32 000 members. “
“
Quality respondents and responses◉ Reaching target groups: typical and special patients◉ High level of completion willingness, activity: questionnaires with
hundreds of respondents can be done in few hours◉ Profiling: according to demographic data, consumer habits, disease
groups◉ Controlled, maintained database and verified questionnaires
Featured potential buyers◉ Ability to pay for: university graduates have a high customer potential
in terms of buying health care products and services◉ Not only young people are targeted: more than 40% of HealthPanel
members are over 40 years of age◉ Members are increasingly interested in health topics, as the
registration is voluntary
Targeted research opportunities◉ Quantitative lay ad hoc and tracking research, qualitative research◉ Omnibus research◉ Possible topics: Patient research of therapeutic areas, Rx and OTC
medicines, health promotion, wellness, lifestyle researches, sensitivetopics, general, other topics…
HUNGARY’S FIRSThealth related
online residentialMARKET RESEARCH COMMUNITY
Possible topics, which can be studied in ad-hoc or tracking researches andin monthly omnibus researches:
Patient research of therapeutic areas
Rx and OTC medicines Other healing related topics and
products
Health care, wellness, lifestyle Exercising, sports, activities General, other topics
Panel start date:
Active panel memberson 01/01/2017 :
December 2010
32 096
Representative online residential panel,with quality respondents
25%
18%
20%
23%
10%
Up to 35 years
Between 36-45 years
Between 46-55 years
Between 56-65 years
Over 65 years
Start:
December 2010
Number of members (January 2017):
32 096 members
4
Woman
75%Man
25%
21%County seat
35%City
22%Village
4%Abroad
Elementarydegree
Vocationaltraining
High SchoolDegree
University, College
8% 12% 41% 30%
18%Budapest
The HealthPanel is a communityof typical and special diseases
5
Own or relative’s disease, N = 31 613Approx. 50
group of diseasesThe Panel has been
segmented around 50chronic diseases and
other healthcare topics.
Hypertension
16 928
52%
Musculoskeletaldisorders
(Total:. Rheumatism, gout, lumbago,sciatica, arthrosis, etc.)
15 133
47%
Allergy(Total)
13 614
42%
Hyperacidity, reflux,heartburn
(Total)
12 089
38%
Headache,Migraine
12 127
38%
High cholesterol (blood fat)– 11 414; Varicose Disease – 10 431; Diabetes– 10 448; Sleep disorder – 9181; Limited visual abilities– 8336; Depression, anxiety,other psychological problems– 8939; Atherosclerosis, arteriosclerosis– 8165; Heart failure, ischemic heart disease, heart rhythm disturbances– 7804; Skindiseases (Cumulative)– 7885; Osteoporosis – 7713; Asthma – 7179; Cancers– 6629; Men's Issues (prostatic hyperplasia, erectile dysfunction) – 5953; Infarct –5877; Stroke, cerebral obstruction– 5811; Auditory limited capabilities – 5214; Periodontal disease, bleeding gums– 5235; Senior forgetfulness (dementia,Alzheimer's disease)– 5424; Thyroid problems– 5149; Herpes – 5003; Fungal infection– 4924; Cataracts, glaucoma– 4871; Incontinence – 4891; Chronicbronchitis(COPD) – 4780; Epilepsy – 3665; Parkinson's disease – 3504; Hepatitis – 3387; Haemophilia – 3251; Genetic disease– 3207; Schizophrenia - 3223
6%
17%
14%
22%
24%
27%
49%
40%
46%
42%
59%
78%
82%
84%
Acupuncture, Acupressure
Aromatherapy products / Ayurvedic drugs
Natural Medicine
Medical device
Manual therapy, massage, chiropractic
Homeopathic product
Curative product
Private medical care
Health tourism, wellness, spa
Dietary and nutritional product
Herbal product
Vitamin, minerals
Nonprescription drug (OTC)
Prescription drug (Rx)
The Panel show significant purchase power on the field of health-related products
„Which product or services have you been purchased in the last year?”
6
n=1315 Mobile application in Healthcare, Own research 2014
n=1065 Pharmaceutical purchasing habits, Own research 2014
Monthly spending on Rx
36%
Under 5 EUR
43%
Between 5-20
EUR
15%
Between 20-40
EUR
6%
More than 40
EUR
Income
27%
Under350 EUR
26%
350 – 550 EUR
24%
More than550 EUR
23%
N.A.
MORE THAN
36 000physicians
A R O U N D90S P E C I A L I Z A T I O N ,
M A N D A T O R Y c h a m b e r
m e m b e r s h i p
APPR. 2 400P H A R M A C I E S ,
WHICH 2 100I S P U B L I C
APPR.120HOSPITALS ON STATE
AND MUNICIPAL LEVEL,
10 000P H Y S I C I A N S H A S
P R I V A T E SERVICE
M O R E T H A N
68 000HOSPITAL BEDS
HUNGARY IS IN
LEADING POSIT ION
IN MORTALITY RATE
D U E T O C A N C E R
50%OF HUNGARIANS ARE
OBESE, EVERY
5th PERSONI S M O R B I D L Y O B E S E
M O R E T H A N
130MILLIONDOCTOR-PATIENTM E E T I N G S P E R Y E A R
MORE THAN
4 MILLIONC H R O N I C
P A T I E N T S
30%OF POPULATION
A R E S M O K I N G
HUNGARYFACTS & FIGURES
400-500 million HUF annual net revenue, 40 full-time employees on average
Offices in Budapest and Debrecen, own fieldwork team in Ljubljana
Focus group studio in Budapest with online streaming and simultaneous translation facilities
Call center with 40 work stations (Voxco)
Comprehensive physician, pharmacist and other HCP databases
Health Panel™ and own-built national residential and corporate databases
Access to IMS Dataview
Eye-tracking park tool (Tobii T60 és Glasses, Tobii Studio Pro™ software)
Online qualitative solutions (visionslive) and online market research communities
1142 Budapest,Erzsébet királyné útja 112.
Tel.: +36 1 422 1634Fax.: +36 1 422 1633
www.szinapszis.hu
Szinapszis Market Research and ConsultingSince 1998