Szinapszis

Tradition. Momentum. Trust.

Since 1998

2016

SZINAPSZIS IN NUMBERS

www.szinapszis.hu2

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SZINAPSZIS. A EUROPEAN COMPANY

www.szinapszis.hu3

Research experience in20 COUNTRIES OF EUROPE

Own field and facilities in4 COUNTRIES

Pharma expert local partners inALL OTHER COUNTRIES

MULTI-COUNTRYproject management

ESOMAR member since 2003EphMRA member since 2014

EYE-TRACKING

OUR BUSINESSES

HEALTH-PANEL™

MULTICOUNTRYRESEARCH

Szinapszis CONSULTING

Szinapszis PUBLISHING

DATA BANK

CALL CENTER

www.szinapszis.hu4

Szinapszis CUSTOM

RESEARCH

Szinapszis uses its own legal and genuine medical and HCP database for research.Datamining is another scope for our data bank division. By secondary analysis of primaryresearch data we show general macro trends in healthcare and individual sector trends forexample on therapeutic areas.

EYE TRACKINGMany years of experience,proprietary research solu-tions, mobile glass andscreen based camera, andexcellent references featureour eye tracking offerings.We do website usability, UXtests, creative and POSmaterial testing.

Our own call center operates in Debrecen with full-timeoperators and supervision system. This guarantees highquality fieldwork in consumer and doc researches alike.Voxco-system enables us to record calls or listen in live.Fieldwork is carried outin accordance withpharmacovigilance rules.

Szinapszis HealthPanel is aunique online researchcommunity in Hungary. The27.000+ panel members areopen to participate insurveys about health anddiseases as well as socialmedia activities.

We continuously work in internationalresearch projects both as contractors andsubcontractors. Our international partnersare selected to be pharma researchspecialists, so your researches are alwaysin best hands

SZINAPSZIS. CUSTOM RESEARCH

www.szinapszis.hu5

MULTICOUNTRY RESEARCH

CALL CENTER

HEALTHPANEL™

DATA BANK

SZINAPSZIS. CONSULTING

www.szinapszis.hu6

Strategy andbusiness planning

Pharma SFE

Consultation

Brand building

Communication strategy

Market entry strategy

Business and marketing planning

Industry development strategy

Feasibility studies

Target group definition, concentration curve

analysis

Targeting,frequency optimization

KOL mapping,network analysis

Market and competitive environment analysis

Health policy and legal consultation

SZINAPSZIS. BRANDS & PUBLICATIONS

www.szinapszis.hu7

HealthPortalsAudit™Paper discussing use of information channels on

health amongst adult public, to the role of internet and digital solutions. (Including traffic analysis of

the largest Hungarian heath portals).

MedRepControl™Measurement of MedRep effectiveness

with validated method, benchmark of 89 doctor interviews in 365 projects so far.

PharmaJournal&NetTrack™Study on reading behavior of professional print and

online magazines of pharmacy heads and pharmacy assistants with the answers of nationally

representative sample of 250 pharmacists

PharmaImageTrack™Detailed analysis on awareness and perceptions of

pharma companies based upon nationwide representative sample of n=1,000 people. Launched

7 years ago.

MedNetTrack™A tracking study on the Internet and digital device usage, multichannel communication of physicians in 10

European countries based upon 1,700 interviews. Launched 11 years

ago.

Ad hoc white paper publicationsHealth policy| parasolvency | doctor and patient rights | state vs private

healthcare| health awareness/lifestyle | healthcare expenditures | drug related consumer attitudes | alternative and

complementary medicine | Rx substitution pharmacies

www.szinapszis.hu8

SZINAPSZIS CLIENTS

2015. február8

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SZINAPSZIS GROUP. INTEGRATED SOLUTIONS

www.szinapszis.hu

Let’s Consult!1142 Budapest, HungaryErzsébet királyné útja 112.

Tel.: +36 1 422 1634Fax.: +36 1 422 1633

www.szinapszis.hu

Szinapszis Research and ConsultingSince 1998