tablet name generation sample sanitized list
TRANSCRIPT
Project ‘Book’;Name Development List Iteration Three with Narratives
Proj
ect:
Book 3
Sample Name Development Next Generation Tablet Computer
The following name candidates have been rated on the AccuBrand Scoring system in four primary nomenclature applicability categories.
The categories are as follows:
Aesthetic – Does the name candidate align positively with the overall dimension positioning strategy?
Linguistic – How does the name candidate travel across multi-cultural, multi-lingual brand ecosystems?
Legal – How does the name candidate fare in a global trademark screen evaluating potential conflicts?
Plurality – How does the name candidate resonate when placed into the context of requesting multiples?
The scoring system is based on a scale from 0-100. Zero (0) being the lowest score per category (least desirable) and 100 the highest (most desirable) score.
AccuBrand Scoring KeyProject: Book
3
Verve
Verve messages an energetic style or vitality indicative of Project Book’s positioning.
Interchangeable word associations include spirited, Young, stylish, artsy, new, light, vim, vigor, pep, energy, zest, vigor and élan.
Verve is derived from the Latin root word verba, meaning words, and in English, originally meant a special talent in writing.
Although the "special talent" sense is now archaic, verve is still an excellent choice to describe something new and exciting, yet with a hint of relevance.
Aesthetics Linguistics Legal Plurality
87 88 86 74
Project: Book
3
4
Allegro
3
Musical association tests well and resonate positively in consumer technology product testing.
In Italian, the name translates to a ‘quick, lively, yet relaxed tempo
‘All’ prefix suggests convivial gathering; “All together”
Romantic, whimsical nature of the phonetic delivery lends well to a inference of artistic, unique, innovative, and stylish.
Fun to say. Excellent Alliteration.
Aesthetics Linguistics Legal Plurality
89 88 83 86
Project: Book
3
5
Palette
3
Artistic relevance, yet also connected to the “touch’ factor of painting.
Interchangeable word associations include design, art, innovative, handy, useful, colorful, broad spectrum of possibilities, beauty and stylish.
Based on common usage words associative with “clairvoyant”, meaning seeing clearly, speaking directly to movement, clarity, fluidity.
Aesthetics Linguistics Legal Plurality
95 88 90 89
Project: Book
6
Soltus
This is a play on the word “Solstice”, however, easier to pronounce and an effective brand identity.
Also tips the gender scale to a more masculine nomenclature than Solstice.
This neologism referencing the sun “sol” in Spanish; also like “soul” in aural quality.
Soltus is completely fluid phonetically; sounds like a common usage word in different Romance languages; morphemes reference “liaison”/”connector”, very positive and relevant thematic content; intuitive, easy to understand and pronounce.
Aligns well with balance, versatility, bold, inventive, centered, human, elegant, design, emotional and powerful.
Aesthetics Linguistics Legal Plurality
92 90 89 74
Project: Book
7
Ecru
‘Ecru’ is a color of brown that is light but unsaturated.
Color word as imagery alludes to coffee color.
Short, distinctive and easy to say, however, quite distinctive spelling.
While somewhat mysterious in direct meaning, it can suggest an invitation to discover something new.
Interchangeable word associations unique, new, different, versatile and artsy.
Aesthetics Linguistics Legal Plurality
87 85 92 88
Project: Book
3
8
Seeq
3
The origins of the word seek go back to the Latin word sagire, which means "to perceive keenly by taste and scent."
‘Q’ ending letter modernizes a current usage word almost to the point of eliminating the obvious meaning, yet still infers the subliminal message of ‘Seek…A great find.’
“See” morpheme has strong testing history in brand name research.
Interchangeable word associations include visionary, imagination, ground-breaking, trendy and innovative.
Aesthetics Linguistics Legal Plurality
91 84 89 85
Project: Book
9
Keos
Four letter neologism evokes association with “key.”
-eos suffix directs the attention to an offering which is evolutionary and forward thinking.
-eos also mimics the visual imagery of eon, once again displaying characteristics of a future product offering.
Easy to say, well balanced and gender neutral.
Interchangeable word associations include long-lasting, human, productivity, useful, enlightening and unique.
Aesthetics Linguistics Legal Plurality
90 86 93 70
Project: Book
10
Forte
Your forte defines inner strength, talent and capability.
The word forte actually comes from the similar-sounding Latin word fortis, which means "strong."
Romans (and countless groups since) called the big, barricaded structures they built "forts" because they were supposed to stay strong and keep out the hordes of invading barbarians.
In music, playing ‘forte’ means playing loud, passionately and boldly.
Aesthetics Linguistics Legal Plurality
92 84 87 86
Project: Book
11
Acra
This word evokes visual imagery of power, acrobat, aerial and architecture.
With these associative qualities, Acra connotes “premium” and “best-in-class.” The word aurally reminds of “atmosphere”, providing a sense that this is a “beyond brand.”
Beginning with “A” always aids recall. This word is syllabically very well balanced, both visually and aurally, and intuitive to pronounce.
Broken down morphemically, “Acros” provides an inference to the Greek word for the high point in a town, as well as similarity to the word “across”, signifying the transcending of boundaries
Aesthetics Linguistics Legal Plurality
92 90 89 88
Project: Book
3
12
Ecko
3‘Ecko’, while sharing positive brand transference with the designer line of upscale lifestyle youth clothing, also connotes a repeat of a sound…an echo.
An echo is a repetition or imitation of sound. When sound waves hit a hard surface they might reflect, making the sound bounce and repeat. If you agree with someone, you might echo his or her statement.
Poet Don Marquis said, “Writing a book of poetry is like dropping a rose petal down the Grand Canyon and waiting for the echo.”
The word echo came from the Greek word for "sound." In Greek mythology, Echo was a nymph who could only repeat the last words of others.
Short, distinctive, memorable.
Aesthetics Linguistics Legal Plurality
88 86 91 88
Project: Book
3
Beeyond
3
Beyond. The primary messages:
Outside the understanding, limits, or reach of; Past: beyond comprehension.
Superior to; surpassing; above:wise beyond all others.
More than; in excess of; over and above.
Fun spin on the current usage word with the addition of the second ‘e’.
Subthreshold suggestive visualization: “Beyoncé”
Aesthetics Linguistics Legal Plurality
93 86 89 85
Project: Book
3
14
Cue
3
A cue is a reminder or stimulus to do something. Anytime someone has good timing, they're on cue.
Alertness, to gesture and innuendo all are aural cues which are supportive.
“Cue” also may be use in conjunction with several other name candidates presented, or conversely, may pair well with a descriptor identity.
87 93 86 90Aesthetics Linguistics Legal Plurality
Project: Book
3
15
Modus
3
A characteristic way of performing a task can be described with the Latin phrase modus operandi, like a friend whose modus operandi is to get rides instead of taking the bus.
As with the name candidate ‘Mode’, The French term "a la mode" literally means "in the fashion," or "fashionable," but is more commonly used to describe a specific way of serving dessert (ice cream on the side).
In the context of “ Project Book’ it becomes a specific style of doing something…as in your mode of existence or being.
If you're in vacation mode, for example it might mean you say everything in a super-relaxed voice; or conversely you may be in “Go Mode.”
90 88 86 74Aesthetics Linguistics Legal Plurality
Project: Book
