take on the marketing -...

Anne-Sophie Bayle-Tourtoulou, Ph.D., Associate Professor, Academic Director

take on the marketing challenges of tomorrow

« Today, successful firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order

to deliver value to empowered customers. More than ever, marketing has proven essential to the success of companies, and the role of marketing professionals will continue to evolve with new tools and new responsibilities. This is why earning an MSc Marketing degree at HEC Paris is an important step toward a successful career.

The faculty of MSc Marketing at HEC Paris will provide you with a comprehensive curriculum based on both marketing fundamentals and advanced knowledge, with the most up-to-date field developments. Our aim is to enhance your analytic and strategic skills, so that you will learn how to adapt with a constantly changing environment that integrates tradition and novelty, be it in terms of media channels or market studies. You will be equipped with a strong theoretical foundation thanks to courses taught by world-class researchers, working alongside experienced professionals and consultants to ensure that you will have real ‘hands on’ experience.

The combination of theory and practice will allow you to be successful both upon entry into the job market, and throughout your entire career.

Marketing has always been an essential teaching and research field at HEC Paris. We are proud of our 130 year history of working in close partnerships with companies that are recognized worldwide for their excellence in marketing such as L’Oréal, Procter & Gamble, Pernod Ricard, Publicis, Danone, LVMH, Carrefour, Google, among many others. This professional network provides our marketing graduates with multiple internship and job offers. Our MSc Marketing will also give you the pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, pharmaceutical companies, NGOs, etc.

Finally, the incredible strength of our alumni network, which represents a key asset of HEC Paris will help you gain privileged access into firms and industries throughout your professional career.

We look forward to welcoming you next year! »

marketing 3

The campus is 20 km from ‘La Défense’, the largest European business district housing the headquarters of many multinational companies. These companies interact with HEC Paris both as partners and as potential recruiters.

4 marketing marketing 5

Join a leading business school in europe

HEC Paris is a leading business school in Europe, world-renowned for the quality of its degrees, faculty and research. HEC Paris consistently achieves leading positions in numerous rankings and has been ranked #1 Business School in Europe seven out of nine years by the Financial Times. In France, the school tops all rankings established by French magazines and newspapers.

COMMIT TO ExCELLENCEJoin an institution dedicated to selecting the highest potentials and guiding them all the way to professional success and personal thriving, thanks to a unique academic approach and an effective career roadmap.

BECOME a LEaDERExpand your leadership skills by interacting with the brightest students from all around the world, and learn how to expand your impact from both world-class faculty and successful professionals.

ExPERIENCE DIVERSITY EVERY DaYInteract with the 96 nationalities that live on campus and build your personal network on a global scale. Living on the HEC campus is a unique opportunity to create lifelong connections with the global leaders of tomorrow.

MakE IT TO THE TOPOur career department is here to help you define and achieve your professional goals, by providing you with the right tools, the right advice, and connecting you with recruiters throughout the year.

BE PaRT OF a GLOBaL COMMUNITYFounded in 1883, the HEC alumni association provides an efficient and international platform to share experiences, ideas and information, and facilitate entry into the professional world or career advancement. HEC alumni is organized around professional groups and 75 international chapters.

ENJOY THE POWER OF THE HEC FOUNDaTIONThanks to their 7,500 individual donors, their 42 partnerships with leading companies and their 17 professional chairs and centers, the HEC Foundation, a non-profit organization, contributes to the development policy of HEC Paris in the fields of research, financial assistance to students, and the development of innovative teaching material and technology.

4,400students enrolled

in degree programs

52,300alumni of

132 countries

75international

chapters

#2 business school in europe

(2015 Financial Times general ranking of European Business schools)

#5 business school worldwide

(2013 Times Higher Education - alma Mater index of Fortune 500 CEO’s)

ExaMPLES OF FaCULTY PUBLICaTIONSP.M. Georges, a-s. bayle-tourtoulou, m. badoc, Neuromarketing in action, kogan Page, 2014

d. rouziès, J. Hulland, “Does Marketing and Sales Integration always Pay Off? Evidence from a Social Perspective“, Journal of the Academy of Marketing Science, 2014

O. Sibai, K. de Valck, a. Farrell, J-M. Rudd, “Social Control in Online Communities of Consumption: a Framework for Community Management“, Psychology and Marketing, 2015.

Jn. Kapferer, “The Future of Luxury: Challenges and Opportunities“, Journal of Brand Management, 2015

RS. Wyer, lJ. shrum, “The Role of Comprehension Processes in Communication and Persuasion“, Media Psychology, 2015


kristine de Valck, associate Professor,

Marketing, HEC Paris

WHO TEaCHES IN THE PROGRaM?The courses are taught by academic professors from HEC and other universities and by professionals holding key positions in the business world: anne-Sophie Bayle-Tourtoulou, associate Professor, MSc academic

Director Matthieu Bouin, Managing Director, Webhelp Sandrine Cordier, Business Unit Director Hospital Immunology & CNS,

MSD France Frédéric Dalsace, associate Professor, Social Business, Enterprise and

Poverty Chair aude Darrou, affiliate Professor and Marketing and Innovation

consultant at CEO Tagea kristine de Valck, associate Professor Christian Dussart, Professor, HEC Montreal, Visiting Professor Vincent Fraitot, affiliate Professor and Managing Director at vente-

privee consulting Philippe Hannuna, Owner, PH Conseil Jean-Noël kapferer, Professor Gachoucha kretz, affiliate Professor anne Michaut, affiliate Professor Dominique Rouziès, EDF Chair, Professor Michael Segalla, Professor L.J. Shrum, Professor Marc Vanhuele, Professor ...

WORLD-CLaSS FaCULTYHEC Paris has 138 full-time professors, including 105 research professors all of them holding Ph.Ds from the world’s leading research universities such as Harvard, MIT, Princeton, Stanford, UCLa, Wharton, Yale, INSEaD... 64% are non-French and of 29 different nationalities.

SUCCESSFUL PROFESSIONaLSIn addition, there are 100 permanent affiliate professors, who are largely prominent members of the business community.HEC programs also benefit from the close ties that have been developed with the business community over the years: skills seminars, consultancy projects with leading firms, business games, case competitions, etc.

RESEaRCH, THE ESSENCE OF MaNaGEMENT SCIENCEHEC Paris’ faculty is dedicated to pushing the frontier of knowledge by actively engaging in research, regular publications in top academic journals with an international audience, and also through active participation in international academic conferences. To promote the abundance and variety of HEC publications, the school has recently launched a dedicated website named knowledge@HEC that gives everyone access to the research published by HEC professors. Moreover, HEC Paris has specialized research units focusing on entrepreneurship (Entrepreneurship Center and Center for Digital Studies), International Matters (the Europe Institute) and other themes such as The Finance Club, The alternative Management Observatory, and The ‘Society and Organizations’ Research Center.

full-time faculty

138 64%

international

30nationalities

learn from world-class faculty and successful professionals

ExaMPLES OF INSTITUTIONS OF ORIGINeurope/middle east: american University of Beirut, St-Joseph University... (Lebanon) Bilkent University, Bogaziçi University... (Turkey) Centrale Paris, Ecole Polytechnique, ENS Ulm, SciencesPo Paris,

Université Paris Sud... (France) ESaDE, Universitat Politècnica de Catalunya, Universidad Politécnica

de Madrid... (Spain) ETH Zürich, Universität St.Gallen... (Switzerland) Freie Universität Berlin, karlsruhe University, Technische Universität

München, University of Mannheim, WHU... (Germany) HSE, Lomonosov Moscow State University, MGIMO... (Russia) Imperial College London, London School of Economics, University of

Cambridge, University of Oxford, University of St andrews... (Uk) Politecnico di Milano, Sapienza Università di Roma, Università

Commerciale Luigi Bocconi... (Italy) Rotterdam School of Management, University of amsterdam...

(Netherlands) ...

america: Cornell University, New York University, Northwestern University,

Stanford University, The University of Chicago, Yale University... (USa) McGill University, University of British Columbia... (Canada) Pontificia Universidad Católica de Chile, Universidad de Chile... (Chile) Universidad de los andes... (Colombia) Universidade de São Paulo, Universidade Federal do Rio de Janeiro,

Universidade Estadual de Campinas... (Brazil) Tecnológico de Monterrey, Universidad Nacional autónoma de México...

(Mexico) ...

asia: Fudan University, Peking University, HkUST Business School, Tsinghua

University... (China) Indian Institutes of Technology: Bombay, Delhi... (India) National University of Singapore, Singapore Management University...

(Singapore) ...

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connect withfuture international leaders

MaRkETING STUDENT BODY

origin of msc marketing students:

23%ENGINEERING

FIELD OF STUDY

13%LIFE SCIENCE

40%BUSINESS aDMINISTRaTION, MaNaGEMENT

msc marketing students’ backgrounds:

EUROPE

aSIa, PaCIFICaMERICa

65%

25%10%

marketing 9

median gmat score:

680(class of 2016)

65%of international

students

aVerage age:

2454students

18nationalities

6%ECONOMICS

14%HUMaNITIES

4%POLITICaL SCIENCES

Our ambition is to train our students so that they can readily adapt to new situations. This is why our MSc Marketing aims at enhancing their analytic and strategic skills and providing them with both traditional and up-to-date knowledge regarding marketing issues.

hec paris’ historic expertise in marketingas France has long been recognized for fashion, luxury and a large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly fueled with talents and innovative ideas leading global companies in French areas of excellence, such as Luxury (cf. chair with kering, focused on Luxury strategies), Cosmetics and fashion at large (cf. Leadership Center with L’Oréal Paris), Premium brand management (cf. chair with Pernod Ricard), aerospace (cf. chair with Safran)… Today, HEC Paris’ expertise in marketing benefits to all sectors, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Digital Entrepreneur Certificate and Chair).

a balanced combination of theory and applicationsThe objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top notch research and of recognized professionals who bring with them a wealth of real-world cases.

strong connections with the business and marketing communityParticipants will be given frequent opportunities to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.

reach marketing excellence

8-10months

100%in english

10 marketing

PROGRaM STRUCTURE MSc Marketing courses take place

from September to april. Between September and april, the

curriculum of the program is made up of a set of compulsory core and elective courses that will provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

Between april and June, students have access to a wide portfolio of certificates (see p15-16) to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in april to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master Thesis and fulfill a 4 month professional experience requirement in order to graduate.

THE PROFILE WE VaLUEHEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

MaNaGEMENT FOUNDaTION COURSESMandatory for non-business profiles

HEC provides students with online and on-campus upgrading courses in the following fields: Strategy Finance / accounting Marketing.

CORE COURSES B to B Business Plan Consumer Behavior Consumer Intelligence Corporate Social Responsibility and

Marketing Cultural awareness Customer Relationship

Management / Big Data Digital Marketing Managing a Career in International

Marketing and Sales Managing Innovation for Growth Marketing Fundamentals Marketing Strategy Reinvented

Marketing through Social Media Pimp your Slides Pricing Strategy Retail Marketing and Distribution Sales Force Management Strategic Brand Management Strategic Marketing Simulation.

All core courses are taught in English.

ELECTIVE COURSES Data analytics Digital Communication Health Marketing Insight Tracking Luxury Strategies Managing a Parisian Fashion Brand Neuroscience and Marketing NPISIM (New Product Introduction

Simulation) Services Marketing Conseil en vente et marketing La pub est morte. Vive la pub!

Most electives are taught in English. A few electives are offered in French.

HaNDS-ON SEMINaRSStudents will dedicate themselves to group-based studies. They will be asked to defend their analysis of a concrete, current issue raised by a company. The group recommendations will be presented in front of company managers and faculty members.examples: Digiad Marketing Business Model Reinvention Capturing New Frontiers in close partnership with L’Oréal, EDF, DDB, axa Global Insurance, Capgemini Consulting, Orange…

CERTIFICaTESSponsored by a company, Certificates are a set of interdisciplinary courses corresponding to approximately 100 contact hours as well as business projects and other types of field work related to a given sector. Each student selected (in the 1st semester) for a certificate will be awarded an additional HEC certificate if he/she validates all the requirements of the course (cf. p14-15).

JOB MaRkET WORkSHOPSJob market workshops aim to better prepare students for their job search and cover topics like CV presentation, assessment centers and handling interviews.

MaSTER THESIS Students must write a master thesis to graduate from this program. It represents an important component of the learning experience. The objective of the thesis is to explore cutting-edge research implementation in daily practice within a highly competitive marketing environment.

PROFESSIONaL ExPERIENCE The professional experience requirement is satisfied when the student completes a professional experience of at least 4 months in related fields. It is, however, important to stress that this professional experience may not be an internship per se. Our policy at HEC Paris is that the best type of internship is a full-time job. We strongly encourage our students to look for permanent hiring starting as soon as the coursework period is over.

12 marketing marketing 13 Please, consult our website for updates

September JuneJanuary

CERTIFICaTE PROFESSIONaL ExPERIENCE

JOB MaRkET WORkSHOPS | MEETINGS WITH aLUMNI | NETWORkING EVENTS | CaREER FaIRS...

CORE COURSES

the curriculum

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HaNDS-ON SEMINaRS

MaSTER THESIS

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LEaRN FRENCH aT HEC PaRISStudents do not need to speak French to enroll in the program as all core courses and electives are offered in English. However, students have many opportunities to learn French at HEC Paris. hec paris french school:Students may register for a two week French language course (TEF certificate – all levels) in august. learning center of languages:The HEC Paris Learning Center of Languages aims at helping students to learn or strengthen any language they wish, providing a wide range of I.T. and print resources.

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9 certificates to enhance your expertise

ENERGY aND FINaNCE chaired by deloitte and société généraleInvestment decisions have become more and more complex with the discovery that most current forms of energy have a negative climatic impact. This reality requires corporations to deeply rethink their business models and governments to adopt visionary policies. The Energy & Finance Certificate is an exceptional opportunity for participants to confront the issues in this sector, and acquire the knowledge and analytical skills that will help them make informed decisions as important contributors to the current industrial revolution.

DIGITaL ENTREPRENEURSHIPThe Certificate provides HEC students with the opportunity to embrace e-business through an entrepreneurial approach. They will explore the various ways digital technologies enhance innovation through new business models, e-commerce, digital communication, collaborative marketing, funding of new ventures, etc.

DIGITaL TRaNSFORMaTION chaired by axaall large organizations deal with a major strategic issue: adapting and embracing the digital economy. The digital Transformation certificate aims at giving HEC students the tools to take advantage of this huge career opportunity, training them to become tomorrow’s consultants and managers of the Digital Economy. This certificate will immerse students in the various aspects of digital transformation through lectures, testimonials from top managers from diverse companies, and several projects developed thanks to a close relationship with large leading companies, as well as the collaboration of key consulting companies.

LUxURY chaired by Kering (gucci, yves saint laurent, alexander mcQueen, balenciaga, stella mccartney, sergio rossi, boucheron...)The Luxury Certificate is a business oriented program, seeking to provide future managers with an in-depth understanding of the unique rules for the effective management of luxury brands and companies. In the context of modern conceptual and managerial confusion regarding the luxury market, participants will revisit the essence of luxury, and, through rigorous analysis, will assess its managerial challenges. The Luxury certificate will challenge the participants’ marketing knowledge by setting out the often paradoxical rules for success, such as “break the rules of marketing to build luxury brands” (kapferer and Bastien 2009).

SOCIaL BUSINESS / ENTERPRISE aND POVERTYchaired by danone, schneider electric and renaultThe aim of the Social Business Certificate is to train students in the innovative business approaches that reduce poverty by offering new economic models for both developed and developing countries, and investigating new methods of co-creation and distribution of wealth.

MERGERS aND aCqUISITIONSPositions in Mergers and acquisitions are among the leading job opportunities for HEC graduates. The M&a certificate will bring students a multidisciplinary understanding of the sector (finance, strategy, legal, tax, HR…), which will help them make a difference in their career, as they will have both a clearer view of the ‘global picture’ behind financial operations and a deeper understanding of these financial operations.

INNOVaTION MaNaGEMENT IN aVIaTION aND aEROSPaCE chaired by safranThe general objective of the course is to provide participants with a set of skills and instruments to manage firms in high technology sectors and to understand the industry dynamics in these sectors. To this end, the course introduces conceptual frameworks based on cutting-edge research in economics, strategy and technology management.

ExCELLENCE IN CLIENT ExPERIENCEchaired by lVmhThe Excellence in Client Experience certificate offers a rigorous immersion in the heart of client experience issues which apply to the luxury sector. Through an approach strictly oriented towards the operational including field work visits and experiences, it offers the chance to share knowledge and experiences with leading professionals. a course not to be overlooked for a successful career in luxury.

LEaDERSHIPchaired by pernod ricardThe objectives of the Leadership Certificate is to help students find their leadership identity and test their skills across cultures under the ‘savoir-relier’ protocol. Students will challenge and experience strategic leadership from a Personal, Interpersonal, Organizational and Social perspective.


ExaMPLES OF COMPaNIES aTTENDING HEC JOB FaIRS accenture amazon Bain & Company Barclays Capital BaSF Bloomberg BNP Paribas Coca Cola Crédit Suisse Deutsche Bank EY G.E. (General Electric) Goldman Sachs Google Henkel J P Morgan Johnson & Johnson kPMG L’Oréal Linklaters LLP LVMH Mckinsey & Company Merril Lynch Bank of america Michelin Morgan Stanley Nestlé Oliver Wyman Orange Pepsico PricewaterhouseCoopers Procter & Gamble Renault Roland Berger Strategy

Consultants Rothschild Safran Total Unilever White & Case ...

benefit from close ties with the business worldOne of the strengths of HEC Paris and its programs is the privileged connections it has established with the business community. Deloitte, LVMH, EDF, Danone, Safran, Renault and many other companies are actively involved in the life of the school via numerous research centers and chairs, but also through the professional certificates. This permanent link with actors in the business world continuously nourishes the education provided at HEC Paris.

SUPPORT FROM THE HEC FOUNDaTIONThe HEC foundation can count on the commitment from some 40 prestigious companies with which it has formed an effective trust-based relationship. This is formed through the active involvement of our prestigious partners in the educational design of our programs (taught modules, business projects…), through their participation in various recruitment forums and different workshops and conferences hosted on campus. The openings in the business community that these partners create is a source of invaluable networking and career opportunities for all students.a few examples of career events: Consulting Career Fair (in November) alumni Career Fair (in January) General Career Fair: Carrefours HEC (in January)Finally, HEC also connects the students with inspiring alumni, not only through a dedicated alumni Fair but also within the frame of a mentoring program and an everyday proximity.

BOOST YOUR CaREERLocated in the heart of the school, the Career Department strives to provide the best possible placement and business opportunities to all HEC students, from advice to mock interviews through up-to-date job and internship opportunities. It has designed a 6-step career roadmap, which aims at helping our students explore their options, understand the job market and their personal priorities, and at giving them all the tools to achieve their goals.

FOLLOW THE PaTH OF ENTREPRENEURSHIP aT HEC PaRIS HEC offers a vibrant environment for would-be and young entrepreneurs, including in the field of social entrepreneurship. It offers weekly events and talks with successful entrepreneurs and various profesionnals, world-class challenges, a dedicated entrepreneurial lab on campus and co-working spaces in Paris. The HEC Incubator, involving workshops and active mentoring from the Faculty and alumni, helps participants validate and develop their project, but also find clients and investors. Created in 2007, the HEC Incubator has already accompanied 166 companies.

22,000Job/internship opportunities

(posted by companies on the intranet every year)

250

companies recruit on campus eVery year

widen your career outlook

MSc Marketing Students follow the same program as the students enrolled in the Marketing specialization of the Grande Ecole Program and benefit from the same exposure and the same access to our powerful network.

PLaCEMENT kEY DaTa2

ExaMPLES OF RECENT aLUMNI: WHERE aRE THEY NOW? J-C. Bailly (1994 graduate), Senior Vice President, Volvo trucks france a-C. Brilland (2002 graduate), Vice-President of Emerging Brands,

l’occitane, usa V. Bucek (2012 graduate), Retail Executive Travel Retail, guerlain M. Chunareva (2013 graduate), Retail Marketing Executive, richemont dubai J. Dumont (2010 graduate), Marketing Brand Image Coordinator,

Peugeot China, psa peugeot citroën, china J. khoury (2013 graduate), key account Manager, mars B. Leonard (2014 graduate), Digital Project Manager, havas digital factory a. Marola (2013 graduate), Group analytics Manager, lVmh P. Méa (1996 graduate), General Manager, servier, turkey G. Olivier (1997 graduate), Retail Marketing Director, microsoft B. Pallud (1999 graduate), VP Sales Engineering West Europe, hilti R. Pietro (2013 graduate), Business Development Coordinator, beauty

burberry, united Kingdom L. Soeteman (2012 graduate), International Business Consultant, webhelp B. Talbotier (1991 graduate), Senior advisor Life Sciences, Kurt salmon L. Trapet (2001 graduate), Marketing & Category Director, mars J-F. Yot (1994 graduate), Managing Director, ekium group ...

95%found employment

within 3 months1

(1) annual employment survey, 2015 graduates.


CONSUMER GOODS

INFORMaTION TECHNOLOGY

LUxURY

aDVERTISING, COMMUNICaTION

HEaLTH

MEDIa aND ENTERTaINMENT

CONSULTING

INDUSTRY aND UTILITIES

60%MaRkETING DEPaRTMENT

SECTORSFUNCTIONS

15%CONSULTaNT

2%OTHER

17%BUSINESS

DEVELOPMENT

« Soon after graduating from HEC Paris,

I started work at eBay in Philadelphia. I work in a digital marketing agency that eBay owns and have a number of demanding clients that trust me to execute digital initiatives on their behalf, to always exceed their expectations. This is a demanding, but incredibly rewarding, work environment. Classes such as Strategic Brand Management, Digital Marketing, and Luxury Strategies prepared me well for such a career. Only now do I realize how invaluable my experience at HEC really was, as I flourish in this work environment and grow more competent every day. »

maximilien Von weisberg (class of 2014, Dean’s List, Bachelor degree from Wharton, University of Pennsylvania), Traffic Marketing Manager, amazon, USa

46%FRaNCE

11%aSIa

8%aMERICa

9%aFRICa,

MIDDLE EaST

26%

TOP RECRUITING COMPaNIES axa Brainsonic Burberry Capgemini Consulting Danone Dropbox EaDS Ebay Google Henkel

Johnson & Johnson kering kraft L’Oréal Lafarge Lagardère Services LinkedIn LVMH Michelin Microsoft

Novartis Parfums Christian Dior Procter & Gamble Rocket Internet Sanofi-aventis Sarenza Unilever Webhelp Wunderman ...

post-msc marketing job functions:

post-msc marketing job sectors:

post-msc marketing job locations:

OTHER EUROPEaN COUNTRIES

18%17%16%

10%10%10%

8%7%

starting salary1:

42k€

63%worK outside their

home country2

(2) annual employment survey, 2013, 2014, 2015 graduates.

OTHER4%

6%PROJECT

MaNaGER

marketing 21

340 acre wooded

campus

130

clubs and associations

96 nationalities

on campus

experience the hec paris’ way of life

Located close to Paris (20 km) and Versailles, the HEC campus is one of the largest in europe. It is also 20 km from ‘La Défense’, the largest European business districts housing the headquarters of many multinational companies. These companies interact with HEC Paris both as partners and as potential recruiters.

COMMUNITY LIFEHEC Paris considers community life as one of the cornerstones of its education. It develops a sense of responsibility, boldness, and an enterprising mind. The ‘Campus Life Office’ allows all students to create their own association within one week. Since its creation in January 2014, it has already enabled the launch of the International Entrepreneurship Club and the Model UN Club, which complement the 130 clubs and associations on campus (sports, culture, professional activities, humanitarian aid, public affairs…). Students plan social events, sports tournaments, concerts and plays; they invite politicians and business VIPs to speak and debate on current affairs; they help people in need throughout the world; they welcome foreign students…

international societyHEC IS is a student-run association aimed at bringing all students together through events such as the welcome week, ‘Discover France’ weekends and various on-campus activities.

hec students’ unionThe union is run by a team of students who are elected annually. Its many responsibilities include welcoming incoming students, organizing concerts, theater productions and other social events such as the famous HEC Paris parties and the annual HEC Gala. It also publishes the campus magazine and coordinates the activities of the other clubs.

HEC PaRIS SPORTS CLUBS aND COMPETITIONSHEC Paris has excellent indoor and outdoor facilities on campus, including: a multipurpose gymnasium, an indoor mountain climbing wall, a weight

training room and facilities for aerobics, fencing and martial arts 10,000 m2 of outdoor fields including tennis courts, an athletics track and

two rugby/football pitches.The Sports Office is managed by a permanent staff of 25 qualified professionals and coaches who teach the various sports offered. Each sport has its own club, run by students in collaboration with the Sports Office.The HEC Paris teams compete with other universities in all sports, such as the Business School ‘Coupe de France’ competition, the World Business School Rugby Tournament, and ‘Les Mercuriales’.

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information and application:www.hec.edu/Masters-programs

connect with our team:[email protected].: +33 (0) 1 39 67 70 88

+33 (0) 1 39 67 73 52 +33 (0) 1 39 67 95 40 +33 (0) 1 39 67 96 95

Fax: +33 (0) 1 39 67 73 04

social networKs:twitter.com/hecparismasterswww.linkedin.com/company/ hec-paris-master’s-programswww.facebook.com/HEC

hec paris program portfolio: Grande école Master’s Programs:

Master in Management (MiM), Master in Management & Public affairs (MPa), Master in Management & Business Law (MBL)

One year MSc/MS programs MBa Program PhD Program Executive Education Programs: TRIUM

Global Executive MBa, Executive MBa, Executive Masters Programs, Open-En-rollment Programs, Custom Programs and Coaching

Summer School Programs.

take on the marketing -...

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