tameer cement

8/14/2019 Tameer Cement

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TAMEER CEMENT

Presented By:

SEVERANCE

Ateeq

UmarSheraz

Tanveer

Faizan


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Introduction

Industry outlook and trend analysis.

History of Cement Industry

The cement demand grew19 percent and 13percent during FY05 and FY06 respectively

Current Scenario of Cement Industry

Growth of31percent to 17.53million tonesas against 13.5million tones soldlast year

Contributing Rs 30 billion to the national

economy in the form of taxes


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Introduction

Future Out look

Rising trend isexpected to beshort-lived due tohigher interest ratesand inflationary

The targets forexports for 2009and 2010 are set tobe 9.99 million


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Marketing Plan

Market Shares

0%

5%

10%

15%

20%

25%

30%

35%

Facto

Cement

Askari

cement

Fauji

Cement

Attock

Cement

Others

Series1


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Marketing Plan

Market Shares

0%

5%

10%

15%

20%

25%

30%

35%

Facto

Cement

Askari

cement

Fauji

Cement

Attock

Cement

Others

Series1


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Marketing Plan :

Tameer Cement Corporate Customer

Tameer Cement Whole Sellers Retailers


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Cost Analysis

Economic Analysis of CostsTotal Cost (TC): Represents the lowest total dollarexpense needed to produce each level of output q. TCrises as q

rises.

Fixed Cost (FC): Represents the total dollar expensethat is paid out even when no output is produced. Fixed Cost isunaffected by any variation in the quantity of output.

Variable Cost (VC): Represents expenses that varywith the level of output such as raw materials, wages, fuel etcand all costs that are not fixed.

TC = FC + VC


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Fixed cost

0

20004000

6000

800010000

12000

14000

1600018000

0 5 10 15

Fixed cost


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Variable cost

0

10000

20000

30000

40000

50000

60000

1 4 7 10 13 16 19

Variable cost


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Total cost

0

10000

20000

3000040000

50000

60000

70000

1 4 7 10 13 16 19

Total cost


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0

10000

20000

30000

40000

50000

60000

70000

1 4 7 10 13 16 19

Fixed cost

Variable costTotal cost


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0

5000

10000

15000

20000

1 3 5 7 9 11 13 15 17 19

Maginalcost/unit

Average

cost/unit

infinity


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Income Statement

Measures the flow into and out of the firm atthe end of the accounting year.

Net income (or profit) = total revenue totalexpenses

On the next page we have attached the

assumed income statement which willreflect the sales, revenues and profits orlosses


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Balance Sheet

Balance sheet:

Balance sheet measures the stocks ofassets and liabilities at the end of theaccounting year

Net worth = assets liabilities


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Conclusion

As we have gone through a product launch, we

discussed the cost plans, industry outlook,future outlook, and then added the balance

sheet and income statement. Scope of

cement industry in Pakistan is quite broadwhich means economically somebody caninitiate it which we discussed


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