targeting the right social media channels for your business
DESCRIPTION
This webinar included: 1. Why small and large businesses need social media. 2. How to identify which social media channels are right for your business. 3. The best ways to target these social media channels. 4. How to measure social media success.TRANSCRIPT
Targeting the RightSocial Media Channelsfor Your Business - Webinar
If Marketing is Story Telling…Then Social Media is Telling Your Story
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can tell 6,000 friends.”
- Jeff Bezos, CEO at Amazon.com
2012 Social Media Marketing Report
How Marketers Are Using
Social Media to Grow
Their Business
Key Findings
3,800 MarketersSurveyed
Data
• 83% of marketers think SM is important for their business
Most Asked Questions
#1 How do I measure Social Media?
#2 How do I findmy target audiencewith social media?
#3 What are the best ways to engage people on social media?
Marketers want to know how to make their marketing efforts more effective
on social media.
What’s Your Biggest Marketing Challenge?
Benefits of Social Media
Understand Your Sales Funnel
Most Used Social Channels
Time Invested
6 Hours per week61% see lead generation
11 hours or more saw reduced costs
Lead Generation Takes Experience
74% saw increase in traffic with at least 6 hours of SM
60% found at least 6 hours beneficial
Time to Reduce Marketing Expenses
Practice Makes Perfection
B2B vs B2C
90% of Consumers Trust Peer Recommendations
Social Channels for Your Business
Google+
Blogs
YouTube
Photo Sharing
Forums
Social Bookmarking
Geo-Location
Daily Deals
Patience is a Virtue
Key Factors For Success
Experience
Business Size
More experienced marketers at smaller companies spend more time on social media.
Measuring Social Media (ROI)
Step 1: Set Goals
Step 2: Engagement
Step 3: Opportunity to Convert
Step 4: Conversion
Step 5: Experiment
Analytics
Define
Measure
AnalyzeImprove
Control
Approach social
media measurement
like a science
experiment.
Build a Brand not a Business
3 Step Process toEffective Social Media
Get your FREE DOWNLOAD
• How to properly set up your Facebook, Twitter, LinkedIn, and
Google+ accounts
• How to gain exposure for your social media accounts
• How to monitor your social media
• How to incorporate calls-to-action and landing pages to
improve social media conversion rates
Download this eBook and you will learn:
3 Step Process toEffective Social Media
Get your FREE DOWNLOAD
• How to properly set up your Facebook, Twitter, LinkedIn, and
Google+ accounts
• How to gain exposure for your social media accounts
• How to monitor your social media
• How to incorporate calls-to-action and landing pages to
improve social media conversion rates
Download this eBook and you will learn: