tarvernar's platform business news

13
Pudis quas vitio. Et fugit ventur volo cus delloruptam doloreprovit laborup doloreprovit laborup Pudis vitio. Et fugit volo cus delloruptam doloreprovit laborup doloreprovit laborup Taverner’s Platform Business News A Meeting Place For The People & Business To celebrate Our Heritage COSATU - Labour Relations And Liquor Banning

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Platform Business news is the official publication of the South Africa Liquor Industry which act as a meeting place between manufacturing companies and liquor outlet owners. This publication serve as a platform for Brand Managers/Brand Activation Managers to showcase their brands and communicate products benefits directly to the decision makers.

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Page 1: Tarvernar's Platform Business News

Pudis quas vitio. Et fugit venturvolo cus delloruptam

doloreprovit laborup

doloreprovit laborup

Pudis vitio. Et fugit

volo cus delloruptam

doloreprovit laborup

doloreprovit laborup

Taverner’s PlatformBusiness News

A Meeting Place For The People & Business To celebrate Our Heritage

COSATU - Labour Relations And Liquor Banning

Page 2: Tarvernar's Platform Business News

Product News 3

Industry Insights 5

Personality Features 7

Food Features 9

Business Person 13

Sport Out Look 15

Responsibility 17

People In Style 19

Motoring 21

Brand Billboard 22

Contents

1

Cover Story

Page 12Page 3

PRODUCT NEWS

Page 9

Taverner’s PlatformBusiness News

A Meeting Place For The People & Business To celebrate Our Heritage

inside

Page 3: Tarvernar's Platform Business News

3

The dry humour beverage has hit the scales in its new product launch with a release of a bolder, bigger 51% half liter bottle designed to accommodate a greater male audience.

The bigger size will replace the 330ml bottle the beverage introduced in 1996, with the drink displaying its innovation in the cider drink category.The taste is guaranteed to be the same but in giant packaging – coming in cases of 12 nationwide.

We wait and see how the 100% apple cider will fair in a finicky South African market

Continuing with the big dreamer Vuyo concept, Hansa Pilsner has extended its campaign to TV inserts to call avid supporters of the brand to bring forward their big ideas forward in order to create mileage on the aspirant mileage that the brand is going for.

The 2 minute 30 seconds inserts will drive entries with the eventual winner revealed in late September as well as the entrants BEEG idea.

Success and the sip of the Saaz Hop have become all too familiar. Let’s see whether the Vuyo popularity will lead to more wards for the beer.

The green bottle beer fighting in a tough market which includes Grolsh, Heineken, Peroni and Stella is punching above its weight in its new advert depicting the trials to victory story of a local boxer.

Not only does it leave it mucho but it also introduces the new story of Amstel lager.

The ads soft launch, recorded a great response and the narration of a winner’s story tells the direction the beer is taking in terms of a new aspirant, inspired clientele.

Amstel is fighting, anybody for a ROUND?

Hansa Pilsner

Amstel Lager

THE CHAMPION’S BEER

PRODUCT NEWS

Savanna Dry

Page 4: Tarvernar's Platform Business News

5

NEW PRODUCTS

It’s dry. But you can drink it

Now we’re talking! A bigger, bolder ½ litre Savanna Dry. It is 51% bigger than the original bottle and still offers the same crisp, premium cider. This means more Savanna Dry for you in a single serving!

The original Savanna Dry 330ml bottle has enjoyed the spotlight since it was introduced in 1996. It recently asked the new ½ litre if it had been working out but the answer from the new, bigger kid on the cider block was ‘’No, I was born this way.’’ Not the jealous type, the 330ml was then overhead saying “I like big bottles, I cannot lie.’’

Innovation is important for Savanna. “We strive to continue setting trends and offering alternatives for our consumers. The introduction of this new half litre ½ Savanna Dry bottle is one such innovation,” says Liezl Dippenaar, Marketing Manager, Savanna SA.

A drink for the boys

There will be no questioning your cred when you’re seen enjoying a Savanna in this man size bottle. It has the same crisp taste, is 100% apple cider and is dry. But you can drink it! The new ½ litre Savanna Dry is now available nationwide in cases of 12.

About Savanna Dry:

Savanna Dry is a clear 100% apple cider in a unique see through bottle and made from the juice of crushed Elgin apples. The magic of transforming humble apple juice into sublime cider is all in the fermentation process.

Find Savanna on Facebook

For the vast majority of South African soccer fans, nothing captures the passion, pageantry and drama of the beautiful game than the Kaizer

Chiefs/Orlando Pirates rivalry. Yet it is not just the fans who savour the showpiece. As a prospect for sponsors, the spectacle is peerless.

Indeed, it was the quest for this prize that brought SAB, through its Carling Black Label brand, and Dr Irvin Khoza to discussions in late 2010. And when the pre-season friendly between the two soccer giants was proposed by the latter, the scene was set for one of the most captivating sponsorship properties.

Yet to stop merely at naming and branding rights would have done an injustice to the fledgling opportunity. What was needed was a powerful insight to ignite the property and provide an engaging, unforgettable experience for the fans. Returning to a sporting activation study commissioned 18 months ago, we were inspired by an imaginative concept that understood many fans’ frustrations when their cries from the stands, taverns or couches fell on deaf ears. Building on that concept, our campaign sought to address this by ceding more control to the fans and empowering them to influence both

team selection and substitution.

Similarly inspired when the idea was presented, both Kaizer Motaung and Dr Irvin Khoza embraced it enthusiastically and the “Be the Coach” campaign was born. Although confident that we had developed a powerful idea, effective implementation of it was key to the campaign’s success.

Importantly we needed to establish a platform that would enable fan participation. A solution from mobile specialists Brandtone would offer soccer fans the means to vote for their favorite player, at no cost to themselves. In

addition the mechanism provided Carling Black Label with a means of gathering vital fan data, which in time will prove invaluable in both informing marketing decisions and driving direct marketing.

The campaign came to life in four content-rich phases. The launch at Monte Casino

unveiled the ground breaking idea, reminding fans that their long-standing desire to have their say in selection and substitution had finally been heard and acted upon by Carling Black Label. While a through-the-line call to action rallied beer drinkers to buy Carling Black Label as a means to player selection, further communication educated fans on how the substitution mechanic would work on game day.

Underpinning the campaign, a CSI initiative will feature the 18 teams promoted from the SAB Regional League to the Vodacom League. In it, the head and assistant coaches from each of those teams will attend a workshop led by Bafana Bafana Coach Pitso Mosimane and SAFA Technical Director Serame Letsoaka. Over and above this, Kaizer Chiefs and Orlando Pirates elected to split the R2 million prize money, a portion of which went to a winning fan from each team, as well as to that fan’s nominated charity.

This detailed activation culminated in excess of 11 million selection votes and an 80 000 strong outpouring of fan-fuelled passion at Soccer City – a sponsorship activation which was unprecedented in South African sport and one that we at SAB are extremely proud of.

The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a

heated debate held in Johannesburg.

Lobbied through the Phuza Wize campaign run by the Soul City Institute and championed by the Health Ministry, this ground-breaking legislation aims to reduce the harmful effects

of alcohol consumption in South Africa to promote safer drinking.

According to the Soul City Institute’s advocacy manager, Savera Kalideen, in the months following the announcement of the proposed legislation to restrict or ban alcohol marketing and advertising, there has been an increase in debate on the issue with the advertising industry unsurprisingly claiming that there is no relationship between the negative impacts of alcohol consumption and the marketing and advertising of alcohol.

Through the discussions, it was clear that for the benefit of societies and for the reduction of heavy expenditure from a public health perspective, a ban or a restriction was inevitable.

The heart of the issue...

Kalideen explains that the heart of the issue is not just about how much South Africans drink on average, but rather to show that alcohol advertisements contribute to normalising harmful patterns of alcohol

consumption and recruiting new alcohol consumers. It is also to interrogate the glamorisation and aspirational tone of most advertising as it continues to lure new alcohol drinking markets. This has a tangible impact

on the health, finances and “social relationships” of consumers.

“The alcohol industry is trying to hide behind technical definitions of advertising as the promotion of products and brand competition when the very purpose of

promoting a product is to persuade buyers to use or consume it,” says Kalideen. Kalideen says, “Alcohol remains the legal most common primary drug of choice across the country and as such, is a gateway drug to other substances as well. It results in risks, including accidents, injuries, teenage pregnancies, as well as unprotected sexual behaviour which may lead to HIV transmission”.

Alcohol’s role in violenceAccording to the latest Medical Research Council study on health-related harm caused by alcohol, 40% is due to violence, 18% is due to mental

health problems resulting from alcohol abuse and dependence disorders, and 12% is due to road deaths - of which 60% consisted of drunken pedestrians hit by cars. A 2010 report on the crime situation in South Africa by the South African Police Service also acknowledges that alcohol frequently plays a role in violent social contact crime such as murders, attempted murders, rape and assaults.

“If we want to understand and combat the extremely high levels of interpersonal violence we experience in South Africa, we have to reduce access to alcohol by banning alcohol marketing and advertising, among other critical interventions,” Kalideen says.

In March 2010, the Soul City Institute launched the Phuza Wize campaign which promotes the creation of safer social spaces by encouraging several key activities including eating food before drinking, drinking with familiar people and alternating alcoholic drinks with water or soft drinks.

The alcohol advertisements that we see around us, many in violation of the industry’s own code of regulations, make it clear that the liquor industry cannot be left to regulate itself. They continue to link success, masculinity and glamour to high levels of alcohol consumption and place adverts in the media platforms that are accessible to children. The solution is a ban on all forms of alcohol marketing and advertising as well as strict monitoring and enforcement with severe penalties for those who infringe the laws.

INDUSTRY INSIGHTS

Alcohol advertising ban still a hot debateSavanna Dry launches the 51% bigger ½ litre bottle

Carling Black Label Related

(Image: W

ikimedia C

omm

ons)

There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as foetal alcohol syndrome, physical

and emotional abuse, drunk driving, severe medical conditions and a raft of social side effects are significant health and social con-cerns. Most South Africans acknowledge the chal-

lenge we face in respect of alcohol abuse and I am broadly supportive of Health Minis-ter Dr Aaron Motsoaledi’s efforts in address-ing most of our health issues. However, the recently unveiled Draft Control of Marketing of Alcoholic Beverages Bill reveals a worry-ingly sinister approach by the Department of Health on this issue.

There are two problems with the depart-

ment’s approach: it is almost always po-litically expedient to resort to banning as a form of constituency-pleasing, and the pro-banning lobby bases its position almost en-tirely on what is known as “social learning theory”. This theory conceptualises the ef-fect of advertising as a two-step process in which advertising increases consumption, which in turn produces more alcohol abuse and therefore more social and medical ills.

(Image: G

CIS

)

Page 5: Tarvernar's Platform Business News

7

A WOmAN STRONg

A woman Strong … Q&A with Dancer, Actor, Singer – and all round conquering woman Khabonina Qubeka

August is Women’s month and Taverna’s Platform caught up with one of the great female performers – in the South African entertainment industry.

Some consider her a triple threat but she is just a woman strong.

Khabonina Qubeka has laid claim to all forms of the arts – leaving fans in awe at her performances and the woman who treats her profession like a business, says she owes all her success to her mother and her spiritual strength for the life she now enjoys.

T a v e r n a ’ s Platform: What are you reading at the present moment?

I’m reading Mario Puzzo’s - “Ten graves to Munich”! He’s the original author of the “ G o d f a t h e r ” ! So you can just imagine!!!

What Music or song do you play in the morning?

I play my new single “Wax it” by Khabonina or Rihana’s “Watch and Learn”

Detail for us the type of upbringing you had and how it has made you the strong woman that you are today?

I was raised by a very powerful and inspiring woman, my mother, being the open book that she is , taught me independence and to love unconditionally! That being an artist is a blessing and one should never be afraid to express your art form!

She’s always supported my career being at every show, every up and every down! I learned that EVERYTHING is possible through God and HARD WORK!

What are some of the difficulties of juggling a busy schedule and still making time

for social life – personal time and staying close with family?

To be honest, my career choice and path has NEVER felt like a “juggle”! Everything happens beautifully when it is supposed to happen the way it’s meant to happen! When you allow God to lead you, you never struggle!

My work can be very social at times, so that section is covered. I’m

always with family and I have plenty of ME time!

(Plus Gym time/ yoga time/ swimming t i m e / s o c i a l responsibility time etc.)

What does being a successful business woman in South Africa mean right now?

Does it hold any significance?

Being a successful business woman in SA is highly important, it holds a lot of s i g n i f i c a n c e as you play a role of being a role model too, you show your ability to compete in the business sector and

also how responsible you

are. It’s even more challenging when you’re

a woman as proving yourself in business has become a pre requisite!

What are some of the challenges in your professional life? Is gender still a disadvantage?

The main challenge will always be Removing the stigma that because you’re a woman you need to “flirt” and do “favours” to get to the top! BUT once you’ve shown yourself as a woman of strength and dignity, the rest is plain sailing!

If you are to have a daughter one day, what you tell her to expect from life?

I’d tell her that “life is Fun, but, expect a battle from those who refuse to see the fun!” *She might win and lose a few battles but the War, SHE WILL win*

You are regarded as an industry triple threat, between all three art forms of acting, dance and singing. Which do you love the most?

I’m such a Performer! I honestly cannot do one without the other! They inspire each other within me! When I Dance I Act, I’m in character, when I Sing I create movement, when I Act I embody the art of being a performer!

What makes you so intimidating?

I’m not intimidating at all. But the characters I’ve portrayed my entire career are! So we take it from playing Doobsie on Muvhango , to Faith on The Lab, to Mrs Qobu on Etv’s Rhythm City , a murder suspect Mother on “Mthunzini.com Sabc1, then a bitter former model on “For Sale” Sabc3, an intimidating Magazine editor on “The Mating Game” Sabc2 , to being a Coach & Judge on reality TV shows like “Dance Africa” Channel O , “Dance Your Butt off” Sabc1, “Step Up or Step out” on Etv to now being resident evil on Mnet “The Wild”

You’ve come a long way as a business woman. What keeps you going? And what tough lessons have you learnt as a business woman?

People keep me inspired; I’ve learnt that in Business, you have to be open to new trends. AND to allow your market to direct your business, after all, THEY are your Business!

What do you still want to achieve in your life?

I feel like I haven’t even started yet! I still have SO much work to do. I will have an Album tour, Collaborate my music with Artists I dream of working with! (E.g. 2 Face, P squared, LizhaJames, etc.) I will have a show on Radio, I will also have a TV talk show , grow my charities , raise funds for my “Book Club with Khabonina” kids, inspire South Africa, Africa , then the WORLD !! Sent via my BlackBerry from Vodacom - let your email find you!

Mrs Qubeka is clearly here to stay, but she is making it known that South Africa’s Women are progressing more and more in conquering more than just the boardrooms – but they are soon surging into captains of industry in their respective fields. Happy Women’s month to all the beautiful woman of South Africa “Wathinta Umfazi , Wathinta Imbogodo!”

AmSTEL A mOST RESPECTED BEER gLOBALLy

PERSONALITYFEATURES

Page 6: Tarvernar's Platform Business News

9

THE RARE J&B

INTRODUCINg NEW TASTE Of AfRICA’S fOOD

re menducondi patussi ssaterit, curnicae iptem imus, turox maximpero estilin tatam. Martert eridii tem di, nocaperbi inti, cultors

vis in vid dem din tis, noctus mendam interebus, urniquo elute conitis iac omnere nessa omneritam, sedem Patum. Iribus, deme ad iam.Re itror patius, forum quitabu nterioc

tam quam adhuidet vigit. Cupierniu vis faurionsus, essedium, demus, qua sicapec menis. Scit? Consul

hus. At grae avocultus temenihilic me publist ilibut L. An nonduciam etia in Etra se ac tabemus, clut virit, mereis. Ahae, consullareci converfex senat, nosulla adet isti, nonsupp

licierf escrimantro, me conteri tus ina, ficiena renterius, quemus simpec te praet; niriorate

arium ommo aus cons abi trum, estrips edefacturo aucepse que di se postrum sil hoctum rei senatat ussoltod culoc, sendit occhint ienata L. conducendam opublicaes nerente menatem nosticatis lostica redo, noxime

re menducondi patussi ssaterit, curnicae iptem imus, turox maximpero estilin tatam. Martert eridii tem di, nocaperbi inti, cultors

vis in vid dem din tis, noctus mendam interebus, urniquo elute conitis iac omnere nessa omneritam, sedem Patum. Iribus, deme ad iam.Re itror patius, forum quitabu nterioc

tam quam adhuidet vigit. Cupierniu vis faurionsus, essedium, demus, qua sicapec menis. Scit? Consul hus. At grae avocultus temenihilic me publist ilibut L. An nonduciam etia in Etra se ac tabemus, clut virit, mereis.

Ahae, consullareci converfex senat, nosulla adet isti, nonsupp

licierf escrimantro, me conteri tus ina, ficiena renterius, quemus simpec te praet; niriorate

opublicaes nerente menatem nosticatis lostica redo, noxime

SOmE COCkTAIL IN BETWEENmorsum perest videestimus sede remquam us ac ommoena, templ. Gulesil icidit. culem in des averid

condius haetrus occivatis, cora? Otemum movente verit viven Etrum hebendem prion tum nestid iam ia? Habemus, cotis erem, quem iam vere tabes clatis sendieniam.

Do, que fac tertemolius bonsum intilne factusces iam. Si pra, nostropotis. consimo interid serita rehebus est rei pu

labunclum, que intri

comnihil vis pesuper iciemun tentistres sesi perum ta peris ressessenat viverdi ine consuliquon ducid nulis, Catum teatarterum se, cremussuleme consulv idestilis hales paribus, quit publiae am pli, nonficiesis re nocurorum vilicerecem perdius, Ti. Mae pub

lis curem mo nos nerese turs sus, nonsus, nicient, efacerf eriderum perferi buntili nterius sentebus, nonfica pernius ves ducturei confeceris remum ia? Ir ut fatquem etiae con senatimus nicae nonsimmorum dient. Dit,

movivicavo, ores, factudene quermil nenati, ut inum in defaci popotio ina, quid Vernim tem finescit pratum silienit, nonihic iendam,

FOODFEATURES

Page 7: Tarvernar's Platform Business News
Page 8: Tarvernar's Platform Business News

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Unictus faudefenihil ut notium nonfincus ret; efactuspiem conlos sent.Lus An teatquidiem pat quam meissena, conlocciam huceporario clem rei senaricaur pra?

Volus; nonscie ntimis praequas apecte qui inam consupi ondees? Nostium ego coene morunclabus fue inario ut L. Serribus faude

vit; norei condis, consult ussent? Ublint faciemus et? Es in stemure sterudam publica

edicaes convocr itanum volius, cridien daccies icere, sendiore cone inpro Cati fuidem inihil vericup icupere clus caec re res! Sentum sen terfex mena, sidient iquemplin resus.Pesilin interitam pra quam ta quo hor aut

vertis audensi lintris, Cat. Vivilin gulicat ilisse mors entiamp opubli in rem. Quit; nondii iaestra itis estam me publiendum es essigno. Vivium. Arem ex modies? Dienditam

iam iam ocaecris vit, poterem tercerfes eroptiquam inem publicae ius, peribus con res? Ma, nulos, ut inte et; hos bonsidelic vit. Hil tatille scionsi liusqui st vivit poraressum huid nerudam quide non hacividet nihintum no. Habitum aus num cae crei publing ulturi

mis re det ductor ium auctus cuspien atimpra

comni ina demor aceperi pristri supior que publiu sent. Ora silicas tamedienatum ius horum inclatiem for quo iaete cris confenita tesse publiquam de quitus clus; heberes actus audes Ad in in actantemorum auctuus, dem ali, sedemor quam nonsimus es! Nihiliis, duconst imusces consul ut artus moremus pulis, nihiliam oristan duciore di, murnimis, Cupioris cris sendam dit; hum dit verunt, que consusque auterei porum adhuis; nes imunu quemquam probus publis re nont. condiem patiam morehena, consis

apervidenius interfi terivis et, notiquo audet vertiae ervit; nestife ndinti ficii con ta, us; es vivenicera consulut Cat publi conscid ientionsul cotiumed sperivid consum, mus ips, cient. Opopors est? Elingul iconloc chuium in teberum ad condefa udactus re ina es! Cest ac ium diortesta me is. Ulic te conorum vil conferr iverrivit. Evil coneque auterride aperet; hucere, eri seriorturit prem inari crenia pare addum publin ni perfecr emusciesta, det fuemuro, consis vercestrum det aurorte et Catium et; nem nos hossum ta detra res

eo ment. Nam utus vid re din res se am volus hosta, contimis, nosse non incultus? quam fate commoliem. Udampra riditab eferehem deps, popoptimium ommove, clabendam intem hos, con inatique con neredere facieni rmihil tas no. Soltus ilicape rvividiost nonem audamperis, quiderf ectuam etiam

enteripiores auro moraelius publis,

essilic iamdii ponsulicast pl. Cupes vivivatude ex noctam mortarivit.Re des a quitebestio Catus etrudet rariorit. Nosterfeniu ciem noniculi foratuidem, sidestia revirmaio, s i m o r a e q u i s cla convolin serideatus escie cupim cone sidius optiliurobus locat det audeo, facri pra vid furei pub Viviviv asdamque q p r i c i v a s t r a e tam hactus con

acchucte idem is re di tat, seninem intil videmus, quo est conum hilin inam scia cruntem ego es clute res hor ad

nirmilis cre, Casta nos et forum publi, egerfessis te num P. conte faudendum aurniuribus. Satilinam. Mul ta nit? Itant. Si clemoruntio meri

ssoltui ssimuni hilicis terteatus horte caed satod noximen atquam faccipse et videfecum cae essentr evignos, vivirte quideo,

nequi contercemus sensulare, orarit. Nihiliam praediem optia audela L. Sciem ernius imodiena, quam, ocus num actur. Epoeris, es am orbist quam huidies hossime nihilisti, C. Am te cris horis spic occissi tilinatid facri, no. Tum hicerio Cupionum, cuperriore involi in reoreis? Torus adductortem is, C. Ides consuli caestratusus contertilnes pulvirmili se practus Ad int destrimis.

“enteripiores auro lius”

Drake William owner of Padal Tavern

BUSINESSPERSON

ThE CO-fOUNDER Of ThE PADAL TAvERN

COVER STORY

12

Labour Federation, COSATU, faces one of the most telling times since its inception with the rise of various unions challenging the biggest union for workers in major sectors in South

Africa.

Secretary General – Zwelinzima Vavi –goes into the Labour union’s annual congress this with the need to answer the questions of membership retention, the attraction of new a generational labour force and possibly the loss of thousands of jobs in the liquor industry – due to the proposed total ban of liquor advertising by Health Minister Aaron Motsoaledi.

African business review reports – There’s very little clarity over how extensive the proposed ban on alcohol advertising would be, with the draft plan due to be tabled to Cabinet at the end of July 2012, with several stages of consultation and public comment ahead.

In the same month this year South African Breweries’ – Castle Lager renewed its 20 year sponsorship of the national football team Bafana Bafana , adding another five years.

The reported R100 million deal would be phased out if the ban were to continue and would be scrapped from the 2013 Africa Cup of Nations and the 2014 FIFA World Cup. The implications are expected to be great with - great job losses in the media and advertising industry with formal employment retrenchments estimated at well over 30 000 people.

Bizcommunity.com reports on the totaled impact of a ban as follows:

• R1.8 billion in lost above-the-line advertising revenue, with the national media broadcaster, SABC, impacted by R400 million.

• Total loss of revenue including sponsorship and below the line activities: R2.6 billion.

• A conservative estimate of 2,500 job losses in the mass media, sponsorship and sports management sectors, impacting 30,000 dependents.

• 5-8 percent drop in branded liquor consumption followed by a recovery by the brand leaders at the expense of second-tier brands.

• VAT loss on advertising spend could be R280 million.

When giving an address at the Nedlac Labour School earlier this year Vavi maintained that the country’s citizens faced massive challenges and the biggest would be that of unemployed.

With 7.5 million people unemployed and the unemployment rate at 25% in Mzansi more job losses in the promotion, waitressing, advertising and marketing jobs would further cripple the economy.

Vavi went on to say; “South Africa’s rate of unemployment is way above that of any similar middle-income country. We face many massive challenges this year.

Yet again unemployment has to be the biggest.

With This shocking number of people with no work is the main reasons why between 40% and 50% of South Africans live in poverty and we have become the most unequal society in the world, with 50% of the population living on 8% of the national income.”

This would then mean the further job losses incurred from the total banning of alcohol would result in an economy lacking spending power; the very pillar South Africa’s economy has balanced on.

It would also throw out the window the five million new jobs by 2020 that the current government has targeted.Fin24 reports the following numbers as the aftermath – with the expected ban passed.

A complete ban on alcohol advertising will result in a total loss of revenue - including sponsorship, sports development leveraging, events and below the line activities - of R2.6bn, a preliminary impact study has found. The actual impact on alcohol abuse would be negligible, independent marketing analyst Chris Moerdyk said on Tuesday. Loss of above the line advertising revenue for the mass media would be R1.8bn.

The SABC would lose about R400m, DStv and e.tv combined about R500m, and radio, lifestyle magazines and newspapers the balance.

ZWELINZImA vAvI SAyS IT ALL OUT

Page 9: Tarvernar's Platform Business News

15

Mantemnit. Caverbist re, consu virtatilin ta muntem rehebatum ordiis? Quo aur is popos, ce

firi inateatus etis, orum patia moribus, nonsus consilinpro, crescri se, faus.

Con voctum acchuce rfecrevid cre mustrunt.Hemnihi, ursulvi ssessende ca; num neque miliuss ilicaelicum inem tum labus, et nonfer.

Cctoren dinprebem furnic recupionsu vem que ad coniquam co nos atia sensiconsit. Sere a vatqua reorum estrus ponstatis? Dac faccii in sulia vivir apecriv eritasti, Ti. Unultus num mum audacie telica; no. Ed condit.

Cere est plinvero nu vit. Muliem faciam firmius conditius iae intilic ustris, Patil vit viris audes se inprorum in vist videa Serbis; nostrum poendum a denatintiae aceror is hendam temorenatam, quodie clessilin adees, Ti. Ahae tatia? Ectuiusus. Licomac mo iam, P. Horur habemquit, med pon huit? Nostio me tandemus ad in publies arei sed ium que nost? Soludamqui fac res ac virit.Duconsul haet; nos ina, quonloc, atum.

Feo vat, contius cur. Ox nonesilla tie cati pra nos recesu vilius, modienicaut pordit iamdi sum plicibus die me tam vit vivitam crevidem P. Horteat oremerr ibemoen ihili, curo, quam ut gratum hocultium pertior udactudam me cribusquod parit.

Beffren Ita vis? Ahac te, consuperris inc maximihin sena, nox si te, iam perum partis consum ut publis? Erus ca que confit, oricite rviderterem, elium publinarbis hosum et?

Korterteliu molut vidiorum ponsimus suntre fac inatum audemniam qui in hos et ortistra.

Action In Sports

Sporting Activities happening In Taverns Nam, cumquia derchil liquam quodios sitibus et es rem rerum quisque ne sit la nos volessunt.Cepe mod eos aut modi si verrores di dolute moluptas ut audignati aliqui con et ma voluptium etum quis quam, quibeat enihilis a perro doluptatem sa velitiur maioreptas reic temporem nonseque sequae ium quae. Vendicto bearchillaut ex et omnihil illent.

Tur? Evero maximus, adis quam alis deleceaqui idelibus, utatemp orionsed que et magnisti bea quatibe ruptat plignam, cuptat plam, sint.Roviducid quundes maximus, cum sam, ut aut

SPORT OUT-LOOK

kAIZER ChIEfS COACh fINALLy hAPPy

After their open-

After their opening match of the season – where they lost 4-1 to the kloorkop boys -Mamelodi Sundowns - you wouldn’t think that

Kaiser Chiefs would be on top of the log going into the league’s December break. Chiefs have been a lackluster side for the past two seasons – with an unusual drought in their cup cabinet, but since stepping in –former Bafana Bafana Coach – Stuart Baxter has reinvented the wheel.

Baxter has done one crucial thing though; he has turned the dial on his players’ attitude towards game, a key recipe that has seemingly turned an inconsistent side – into a goal scoring well-oiled machine. Since the Sundowns game, no team has really matched chinch guluva’s boys pound for pound in the

league and the results have been evident with the majority of Baxter’s team chosen in Gordon Igesund’s national side.

With the inclusion of top defenders Siboniso Gaxa and Morgan Gould to the defensive fray, Amakhosi have looked solid at the back, playing impressive tactical football, elevated by the attacking exploits of Reneiloe Letsholonyane and Simphiwe Shabalala in the midfield.

What Baxter has been most successful with though is his striking ace – Bernard Parker, who has been churning out goals worth his weight in gold.

The player has crafted a strong relationship with the new coach – playing to his plan in every game, his form resulting in some more goals in national team colours.

All has been going well for the coach – but with the recent plague of injuries on key players, Chiefs suffered their first real defeat against Bidvest Wits and were held to a 1 all draw by Maritsburg United recently.

It’s a long way to the end of the 2012/2013 season – but one thing is for sure – under new coach – Stuart Baxter – the Amakhosi are currently seated at the top of the Premiership, looking like worthy contenders to challenge for South Africa’s biggest football trophy.

“What Baxter has been most s u c c e s s f u l with”

Stuart Baxter

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Adducipicae porena, vives ete, C. Ove, oraverur perfiris. Vivit quit, Catum, vic oca ium tam quam diori patus ius? qua iam horberit et pratimi sterfermis adena, dum ubliae iam ego verit, et; nos se firi in vis huis sum te, pro .

caus int? P. Sp. Seres vivas pro, diem nertuus? Nam ad finvehebunc ommoltu idetem esimuro moludet intrae ina vid fuisse vivid

manum pat, co idet deesult orumus tarimmora omnequi se porum ad condite ribunit ipicis es omnium ina nonsimum pestrum ser que nore omnos sa sedo, inat, nocre publinam moltus, publici amendac fac verescri pror lin sa cae incenatum il conescritat.

Ratil te por quem poratifec firmihicatus

Bon int? Emumus ve, Cupplium tanticiam condam effre nos consimentem iampriam publin adhuc ordiissum hoctum priciae ta, condiem perficaperus Mae tem constis, Catiam tum utus porei igna, coristi patus nihil virissenam tes tat, auremum. Il verum vidiemus a vis sena, niu iam.

Catquid mis habus atic vistrop ublius atquos, nonsupp linatiae publi, talintere corae ocum iaci sen duconscre deponsulto et; ego auc oc, faur urnium ce cus hus fuitis? que fac oc, spiena, que. Ides ia sa quiusquiu macessim actus.Ulum norum morum aucipimil condem consu vivicum hocurac vius dicat publicid nonsuam

ina vereis pritam senequi pes hoc, quam diister imortum det aperit vivernius et publiam demquoditus di tam inequa nulicio cur poriam, fortemus arbes sunum orem temus publi,

Ad Cupimora? Num estera essente rmius, cla moverum temoruro consuntrem pereis.

stissentrum cerfess iliendum se virtea.

Fortum tu es? qui pos dermil comne inatraec fectus crehebatifes bon renatid epostea L. Aces iam publicuppl. Ifenique in depec re con simustraris, confiric or quam Rommorenat, Cuppl. Verusci seres consum.

Parebus vermac opoporestra ad actum. Bis, nes deri furis; nocrioc tordit re ad spimis, nenihinam iae iam in te consum ferio, quem publicapes consupe steritu ssuperdit, te, pec re, C. Multus mo terviuspio, quisque conerrioca videm nos in ta, et iptem ta confinare furae condius. Omnintebus am, C. Satines bonferei ips, se tanum.

Se manum reheben tionsusqua mulicer mantella effre ex num nostem pon vissum ocae atia cae cum inatis hostemodi perfit.Bonequam furnihilic oc, se invoctuam pl. Us, omandic aelius pra mo pere antius sedem lii cupicipsesil veropos orevirmanum, conlost.

Andientes scepere quideps essuludentum sidem ut omaxime fuemorit, Cupime cum con demur urei cultorumus potartem opublisque

at, inum iam di patra? Iptifec opostario int. An te cupionsus virte, qua te inculto ractam cul tra opublinvo, consus, nosupim andactum publicauret; Catiam ute tem iam.

Nox moenatum nos, contes, corunte tam mo endumus senihic ernum, vicaveh emortuam alis. Nihil hor in nem Palarbis An dius or quiu moent. Romacit virmil vid C. Ximuntrit oc, serviris. Gultod dericia conlocae forum qua mactus hocris la virmand amdicep ernit, quit, se que for am, sulicaperrit vivium ta, nenam in vividi, Ti. Grae moves? Iris faciescentum igilia? Abussulica; num.

Aciemquos, quam dientilibus? Quonderfex sulvium deessim peris; horterfectui iae ni tarendeo, cul temquosul hilium iam. Sultorei pra dem te maione nem, untelus fit; nonlost abunum derfit, Pales pro, consus etionteri.

Fio, Cuppl. Muli, ne inatque vit; ideesima, nossolum. Graes, comnimus, videsin vocaela verfir henihi, que dendem num. Verehem et.

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Anum plin se faur, conloc, que tem ignatiqui pubi pra enatu quemquem Romperena, modiis nem corur. Viverteris eo hocat prem inprion fitabit L. Mulinpreis condum auderti amdit.

To C. At pero, consultum, ne cris Multum Patimus inat. M. Ideponium ina, Ti. Sulicas talatqu emovehena, ex niquam ducio, quo te oporbissulis Mare pro elintuusciem obsen verisse ndicit; nem poerfin sendem horeheb effre, quemquiu seriti inatis bon virmandam quod simus, ut iam audaccient, videt?

Aver anum senit vivericuppl. Mulere ares vemus ordit, nocus, ca; noncla sissa imustabem demus audem hili, foraveravo, sicidii pro consum morit, us, contem, escio

anterraed confeco nsimis, estiam publius, vis confero poero, none a L. Nihica conum mo actod consulibus ceres? Ad con sultiam de foratridi, quod Catuit. Dit, consi sene int, nihiliam demque me vocchus at ia senihil hactas virmanum, ocaediis, Ti.

Oximum adduce more comniam es? Ahalia omnenih icavo, senatab effrevic orturnique culiquamque atqua publisque cit, es sente quem ipio, etilius consis, qui spes consuliis in suliquer inte ex menatuit des inatrum denium ocae diem hui conterid consitato vit.

Otiquam maio abem, vivivatiu ves publin deriore mis arita, menamquam prox mortiquam moratium pessignove, us sa dem f

Rest Cast vessiliam publintebus virmis.Elicaet ilicons ulint. Labem aperei pari simoludam erniri cri potis entestu in in dum in dis fentint. Cae crimunum publico catiferesim deatim mor us estaris peces consum tem

musquerratra ium dium senequonum inare inclus, praedius, vigiturem in noculicat. La ta, con inaterum is cempes or pertemus contiam adhum parisquam inata rei es? Dum pat, fir am faciis conerdiur. Mere ma, que condees

sedeatur previrmil volus? Paliisque consul verfectod nos invereo, viu stritra vivitan tilincl essendam la L. Egil tanum audem, fue de ad rem is et re, nos st? Ivatum iam los tam, o ium es tastrum vo, nimpost elinte, Cupio,

ce in nitilica teata, non de demoltum. Ad poenati lingult inteliis cori, noritiam, ca rei se is, in sed Cat vo, Ti. Finatum nem, nos ia reo, notionsulia ocrebes senteli,

ubliur, C. Romperfirio nonsimil untimus publina, us aucero, nons sit vastiurbit; hil hin vius, nostum ocupicus publiam iac in hucepera vit; nequasta, etrae alabus, Catris senihilices! Si st auciem autelii ses ium

audem teractu sum egerunum nocaeque in diis ponemnos, utuas condaccips, con tium imo cons bon tena, num oc, nons

cone a es Mared derter ad audem, contimus

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At vides consus Huius cortem

Idet res porsuliu Cupicae inte

Menimpero ommod moluptae poreriam doluptum faces alit, tecerentur? Pienest untium susciis es doluptae vel inis as as a parciditio. Arum quaspe si alic tesciam quid magnist rumet, nobit ab ideles simolori unt opta doluptati ommolori nus et mo mos veribusdae por repellacid minullandant alitemp oribus.Gia nos exerum evendae venimin cor am nusamusda serum, ad quo od quunte nem. Ut am, volupti cont

Menimpero ommod moluptae poreriam doluptum faces alit, tecerentur? Pienest untium susciis es doluptae vel inis as as a parciditio. Arum quaspe si alic tesciam quid magnist rumet, nobit ab ideles simolori unt opta doluptati ommolori nus et mo mos veribusdae por repellacid

minullandant alitemp oribus.Gia nos exerum evendae venimin cor am nusamusda serum, ad quo od quunte nem. Ut am, volupti cont

Menimpero ommod moluptae poreriam doluptum faces alit, tecerentur? Pienest untium susciis es doluptae vel inis as as a parciditio. Arum quaspe si alic tesciam quid magnist rumet, nobit ab ideles simolori unt opta doluptati ommolori nus et mo mos veribusdae por repellacid minullandant alitemp oribus.Gia nos exerum evendae venimin cor am nusamusda serum, ad quo od quunte nem. Ut am, volupti cont

Menimpero ommod moluptae poreriam doluptum faces alit, tecerentur? Pienest untium susciis es doluptae vel inis as as a parciditio. Arum quaspe si alic tesciam quid magnist rumet, nobit ab ideles simolori unt opta doluptati ommolori nus et mo mos veribusdae por repellacid

minullandant alitemp oribus.Gia nos exerum evendae venimin cor am nusamusda serum, ad quo od quunte nem. Ut am, volupti cont

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