Pudis quas vitio. Et fugit venturvolo cus delloruptam

doloreprovit laborup

doloreprovit laborup

Pudis vitio. Et fugit

volo cus delloruptam

doloreprovit laborup

doloreprovit laborup

Taverner’s PlatformBusiness News

A Meeting Place For The People & Business To celebrate Our Heritage

COSATU - Labour Relations And Liquor Banning

Product News 3

Industry Insights 5

Personality Features 7

Food Features 9

Business Person 13

Sport Out Look 15

Responsibility 17

People In Style 19

Motoring 21

Brand Billboard 22

Contents

1

Cover Story

Page 12Page 3

PRODUCT NEWS

Page 9

Taverner’s PlatformBusiness News

A Meeting Place For The People & Business To celebrate Our Heritage

inside

3

The dry humour beverage has hit the scales in its new product launch with a release of a bolder, bigger 51% half liter bottle designed to accommodate a greater male audience.

The bigger size will replace the 330ml bottle the beverage introduced in 1996, with the drink displaying its innovation in the cider drink category.The taste is guaranteed to be the same but in giant packaging – coming in cases of 12 nationwide.

We wait and see how the 100% apple cider will fair in a finicky South African market

Continuing with the big dreamer Vuyo concept, Hansa Pilsner has extended its campaign to TV inserts to call avid supporters of the brand to bring forward their big ideas forward in order to create mileage on the aspirant mileage that the brand is going for.

The 2 minute 30 seconds inserts will drive entries with the eventual winner revealed in late September as well as the entrants BEEG idea.

Success and the sip of the Saaz Hop have become all too familiar. Let’s see whether the Vuyo popularity will lead to more wards for the beer.

The green bottle beer fighting in a tough market which includes Grolsh, Heineken, Peroni and Stella is punching above its weight in its new advert depicting the trials to victory story of a local boxer.

Not only does it leave it mucho but it also introduces the new story of Amstel lager.

The ads soft launch, recorded a great response and the narration of a winner’s story tells the direction the beer is taking in terms of a new aspirant, inspired clientele.

Amstel is fighting, anybody for a ROUND?

Hansa Pilsner

Amstel Lager

THE CHAMPION’S BEER

PRODUCT NEWS

Savanna Dry

5

NEW PRODUCTS

It’s dry. But you can drink it

Now we’re talking! A bigger, bolder ½ litre Savanna Dry. It is 51% bigger than the original bottle and still offers the same crisp, premium cider. This means more Savanna Dry for you in a single serving!

The original Savanna Dry 330ml bottle has enjoyed the spotlight since it was introduced in 1996. It recently asked the new ½ litre if it had been working out but the answer from the new, bigger kid on the cider block was ‘’No, I was born this way.’’ Not the jealous type, the 330ml was then overhead saying “I like big bottles, I cannot lie.’’

Innovation is important for Savanna. “We strive to continue setting trends and offering alternatives for our consumers. The introduction of this new half litre ½ Savanna Dry bottle is one such innovation,” says Liezl Dippenaar, Marketing Manager, Savanna SA.

A drink for the boys

There will be no questioning your cred when you’re seen enjoying a Savanna in this man size bottle. It has the same crisp taste, is 100% apple cider and is dry. But you can drink it! The new ½ litre Savanna Dry is now available nationwide in cases of 12.

About Savanna Dry:

Savanna Dry is a clear 100% apple cider in a unique see through bottle and made from the juice of crushed Elgin apples. The magic of transforming humble apple juice into sublime cider is all in the fermentation process.

Find Savanna on Facebook

For the vast majority of South African soccer fans, nothing captures the passion, pageantry and drama of the beautiful game than the Kaizer

Chiefs/Orlando Pirates rivalry. Yet it is not just the fans who savour the showpiece. As a prospect for sponsors, the spectacle is peerless.

Indeed, it was the quest for this prize that brought SAB, through its Carling Black Label brand, and Dr Irvin Khoza to discussions in late 2010. And when the pre-season friendly between the two soccer giants was proposed by the latter, the scene was set for one of the most captivating sponsorship properties.

Yet to stop merely at naming and branding rights would have done an injustice to the fledgling opportunity. What was needed was a powerful insight to ignite the property and provide an engaging, unforgettable experience for the fans. Returning to a sporting activation study commissioned 18 months ago, we were inspired by an imaginative concept that understood many fans’ frustrations when their cries from the stands, taverns or couches fell on deaf ears. Building on that concept, our campaign sought to address this by ceding more control to the fans and empowering them to influence both

team selection and substitution.

Similarly inspired when the idea was presented, both Kaizer Motaung and Dr Irvin Khoza embraced it enthusiastically and the “Be the Coach” campaign was born. Although confident that we had developed a powerful idea, effective implementation of it was key to the campaign’s success.

Importantly we needed to establish a platform that would enable fan participation. A solution from mobile specialists Brandtone would offer soccer fans the means to vote for their favorite player, at no cost to themselves. In

addition the mechanism provided Carling Black Label with a means of gathering vital fan data, which in time will prove invaluable in both informing marketing decisions and driving direct marketing.

The campaign came to life in four content-rich phases. The launch at Monte Casino

unveiled the ground breaking idea, reminding fans that their long-standing desire to have their say in selection and substitution had finally been heard and acted upon by Carling Black Label. While a through-the-line call to action rallied beer drinkers to buy Carling Black Label as a means to player selection, further communication educated fans on how the substitution mechanic would work on game day.

Underpinning the campaign, a CSI initiative will feature the 18 teams promoted from the SAB Regional League to the Vodacom League. In it, the head and assistant coaches from each of those teams will attend a workshop led by Bafana Bafana Coach Pitso Mosimane and SAFA Technical Director Serame Letsoaka. Over and above this, Kaizer Chiefs and Orlando Pirates elected to split the R2 million prize money, a portion of which went to a winning fan from each team, as well as to that fan’s nominated charity.

This detailed activation culminated in excess of 11 million selection votes and an 80 000 strong outpouring of fan-fuelled passion at Soccer City – a sponsorship activation which was unprecedented in South African sport and one that we at SAB are extremely proud of.

The advertising industry, civil society, academia and government, earlier this week, deliberated on the issue of banning alcohol advertising in a

heated debate held in Johannesburg.

Lobbied through the Phuza Wize campaign run by the Soul City Institute and championed by the Health Ministry, this ground-breaking legislation aims to reduce the harmful effects

of alcohol consumption in South Africa to promote safer drinking.

According to the Soul City Institute’s advocacy manager, Savera Kalideen, in the months following the announcement of the proposed legislation to restrict or ban alcohol marketing and advertising, there has been an increase in debate on the issue with the advertising industry unsurprisingly claiming that there is no relationship between the negative impacts of alcohol consumption and the marketing and advertising of alcohol.

Through the discussions, it was clear that for the benefit of societies and for the reduction of heavy expenditure from a public health perspective, a ban or a restriction was inevitable.

The heart of the issue...

Kalideen explains that the heart of the issue is not just about how much South Africans drink on average, but rather to show that alcohol advertisements contribute to normalising harmful patterns of alcohol

consumption and recruiting new alcohol consumers. It is also to interrogate the glamorisation and aspirational tone of most advertising as it continues to lure new alcohol drinking markets. This has a tangible impact

on the health, finances and “social relationships” of consumers.

“The alcohol industry is trying to hide behind technical definitions of advertising as the promotion of products and brand competition when the very purpose of

promoting a product is to persuade buyers to use or consume it,” says Kalideen. Kalideen says, “Alcohol remains the legal most common primary drug of choice across the country and as such, is a gateway drug to other substances as well. It results in risks, including accidents, injuries, teenage pregnancies, as well as unprotected sexual behaviour which may lead to HIV transmission”.

Alcohol’s role in violenceAccording to the latest Medical Research Council study on health-related harm caused by alcohol, 40% is due to violence, 18% is due to mental

health problems resulting from alcohol abuse and dependence disorders, and 12% is due to road deaths - of which 60% consisted of drunken pedestrians hit by cars. A 2010 report on the crime situation in South Africa by the South African Police Service also acknowledges that alcohol frequently plays a role in violent social contact crime such as murders, attempted murders, rape and assaults.

“If we want to understand and combat the extremely high levels of interpersonal violence we experience in South Africa, we have to reduce access to alcohol by banning alcohol marketing and advertising, among other critical interventions,” Kalideen says.

In March 2010, the Soul City Institute launched the Phuza Wize campaign which promotes the creation of safer social spaces by encouraging several key activities including eating food before drinking, drinking with familiar people and alternating alcoholic drinks with water or soft drinks.

The alcohol advertisements that we see around us, many in violation of the industry’s own code of regulations, make it clear that the liquor industry cannot be left to regulate itself. They continue to link success, masculinity and glamour to high levels of alcohol consumption and place adverts in the media platforms that are accessible to children. The solution is a ban on all forms of alcohol marketing and advertising as well as strict monitoring and enforcement with severe penalties for those who infringe the laws.

INDUSTRY INSIGHTS

Alcohol advertising ban still a hot debateSavanna Dry launches the 51% bigger ½ litre bottle

Carling Black Label Related

(Image: W

ikimedia C

omm

ons)

There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as foetal alcohol syndrome, physical

and emotional abuse, drunk driving, severe medical conditions and a raft of social side effects are significant health and social con-cerns. Most South Africans acknowledge the chal-

lenge we face in respect of alcohol abuse and I am broadly supportive of Health Minis-ter Dr Aaron Motsoaledi’s efforts in address-ing most of our health issues. However, the recently unveiled Draft Control of Marketing of Alcoholic Beverages Bill reveals a worry-ingly sinister approach by the Department of Health on this issue.

There are two problems with the depart-

ment’s approach: it is almost always po-litically expedient to resort to banning as a form of constituency-pleasing, and the pro-banning lobby bases its position almost en-tirely on what is known as “social learning theory”. This theory conceptualises the ef-fect of advertising as a two-step process in which advertising increases consumption, which in turn produces more alcohol abuse and therefore more social and medical ills.

(Image: G

CIS

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7

A WOmAN STRONg

A woman Strong … Q&A with Dancer, Actor, Singer – and all round conquering woman Khabonina Qubeka

August is Women’s month and Taverna’s Platform caught up with one of the great female performers – in the South African entertainment industry.

Some consider her a triple threat but she is just a woman strong.

Khabonina Qubeka has laid claim to all forms of the arts – leaving fans in awe at her performances and the woman who treats her profession like a business, says she owes all her success to her mother and her spiritual strength for the life she now enjoys.

T a v e r n a ’ s Platform: What are you reading at the present moment?

I’m reading Mario Puzzo’s - “Ten graves to Munich”! He’s the original author of the “ G o d f a t h e r ” ! So you can just imagine!!!

What Music or song do you play in the morning?

I play my new single “Wax it” by Khabonina or Rihana’s “Watch and Learn”

Detail for us the type of upbringing you had and how it has made you the strong woman that you are today?

I was raised by a very powerful and inspiring woman, my mother, being the open book that she is , taught me independence and to love unconditionally! That being an artist is a blessing and one should never be afraid to express your art form!

She’s always supported my career being at every show, every up and every down! I learned that EVERYTHING is possible through God and HARD WORK!

What are some of the difficulties of juggling a busy schedule and still making time

for social life – personal time and staying close with family?

To be honest, my career choice and path has NEVER felt like a “juggle”! Everything happens beautifully when it is supposed to happen the way it’s meant to happen! When you allow God to lead you, you never struggle!

My work can be very social at times, so that section is covered. I’m

always with family and I have plenty of ME time!

(Plus Gym time/ yoga time/ swimming t i m e / s o c i a l responsibility time etc.)

What does being a successful business woman in South Africa mean right now?

Does it hold any significance?

Being a successful business woman in SA is highly important, it holds a lot of s i g n i f i c a n c e as you play a role of being a role model too, you show your ability to compete in the business sector and

also how responsible you

are. It’s even more challenging when you’re

a woman as proving yourself in business has become a pre requisite!

What are some of the challenges in your professional life? Is gender still a disadvantage?

The main challenge will always be Removing the stigma that because you’re a woman you need to “flirt” and do “favours” to get to the top! BUT once you’ve shown yourself as a woman of strength and dignity, the rest is plain sailing!

If you are to have a daughter one day, what you tell her to expect from life?

I’d tell her that “life is Fun, but, expect a battle from those who refuse to see the fun!” *She might win and lose a few battles but the War, SHE WILL win*

You are regarded as an industry triple threat, between all three art forms of acting, dance and singing. Which do you love the most?

I’m such a Performer! I honestly cannot do one without the other! They inspire each other within me! When I Dance I Act, I’m in character, when I Sing I create movement, when I Act I embody the art of being a performer!

What makes you so intimidating?

I’m not intimidating at all. But the characters I’ve portrayed my entire career are! So we take it from playing Doobsie on Muvhango , to Faith on The Lab, to Mrs Qobu on Etv’s Rhythm City , a murder suspect Mother on “Mthunzini.com Sabc1, then a bitter former model on “For Sale” Sabc3, an intimidating Magazine editor on “The Mating Game” Sabc2 , to being a Coach & Judge on reality TV shows like “Dance Africa” Channel O , “Dance Your Butt off” Sabc1, “Step Up or Step out” on Etv to now being resident evil on Mnet “The Wild”

You’ve come a long way as a business woman. What keeps you going? And what tough lessons have you learnt as a business woman?

People keep me inspired; I’ve learnt that in Business, you have to be open to new trends. AND to allow your market to direct your business, after all, THEY are your Business!

What do you still want to achieve in your life?

I feel like I haven’t even started yet! I still have SO much work to do. I will have an Album tour, Collaborate my music with Artists I dream of working with! (E.g. 2 Face, P squared, LizhaJames, etc.) I will have a show on Radio, I will also have a TV talk show , grow my charities , raise funds for my “Book Club with Khabonina” kids, inspire South Africa, Africa , then the WORLD !! Sent via my BlackBerry from Vodacom - let your email find you!

Mrs Qubeka is clearly here to stay, but she is making it known that South Africa’s Women are progressing more and more in conquering more than just the boardrooms – but they are soon surging into captains of industry in their respective fields. Happy Women’s month to all the beautiful woman of South Africa “Wathinta Umfazi , Wathinta Imbogodo!”

AmSTEL A mOST RESPECTED BEER gLOBALLy

PERSONALITYFEATURES

9

THE RARE J&B

INTRODUCINg NEW TASTE Of AfRICA’S fOOD

re menducondi patussi ssaterit, curnicae iptem imus, turox maximpero estilin tatam. Martert eridii tem di, nocaperbi inti, cultors

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tam quam adhuidet vigit. Cupierniu vis faurionsus, essedium, demus, qua sicapec menis. Scit? Consul

hus. At grae avocultus temenihilic me publist ilibut L. An nonduciam etia in Etra se ac tabemus, clut virit, mereis. Ahae, consullareci converfex senat, nosulla adet isti, nonsupp

licierf escrimantro, me conteri tus ina, ficiena renterius, quemus simpec te praet; niriorate

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tam quam adhuidet vigit. Cupierniu vis faurionsus, essedium, demus, qua sicapec menis. Scit? Consul hus. At grae avocultus temenihilic me publist ilibut L. An nonduciam etia in Etra se ac tabemus, clut virit, mereis.

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opublicaes nerente menatem nosticatis lostica redo, noxime

SOmE COCkTAIL IN BETWEENmorsum perest videestimus sede remquam us ac ommoena, templ. Gulesil icidit. culem in des averid

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FOODFEATURES

13

BUSINESSPERSON

COVER STORY

12

Dubbed the New African Legend, Musa Kalenga has the character of a real son of the soil. His story tells a tale of a man well-travelled

and cultured by the great handshakes he has been fortunate to make. Taking his opportunities fully and living a life of trial and error has evidently paid off for the Zambian-born youth marketing guru, who is also the co-founder of Monatefellaz, a youth branding agency designed to solve the puzzle that is the youth market.

Musa Kalenga has met many experiences, but one he is fond of is when he walked into a boardroom full of suits and ties wearing Converse All Stars, and walked away with a winning pitch.

This, he says, proved that he truly understood his market because he spoke their language and lived the lifestyle his clients hoped they could tap into.

His ingenious campaign has made him a force to be reckoned with, especially in such a competitive cut-or-be-cut industry.

Notches in his Belt…

Being so driven and focused is bound to breed success for any individual and the plot is no different for Kalenga.

One of his career highlights include being nominated for the astute Black Business Quarterly (BBQ) Awards in 2008 in the categories: Young Business Achiever, Businessman of the Year and New Entrepreneur, and working alongside Brand Guru, Thebe Ikalafeng of Brand Leadership.

His belief in Africa and its ever present potential also follows through in his business. One of the mantras Monatefellaz prides itself in is breeding conquering young individuals who will further instil knowledge to others they meet. “Monatefellaz breeds CEOs,” he declares.

Some of the clients he has worked with include ABSA, Contempo Condoms, Pepsico (Nik Naks restyled pack), The Royal Bafokeng Nation and UNDP to name a few.

Musa also uses his presenting skills to produce his own talk show, The Kalenga Touch, where he explores individuals who share his passion for life and entrepreneurial

prosperity with the development of the continent in mind.

A Forward Thinking Idea Jockey…

To try and encapsulate the visions of an idea jockey like Musa Kalenga would take a couple of Kasi Times issues but here are some that are on top of his list:

- Staking his claim as Africa’s Brand Manager- Using his speaking ability to plough knowledge and inspire whoever he comes across- Carving his legacy as a New African Legend- Creating a lifestyle brand for African youths called ZAMBOI

His exploitation of opportunities and his burning ambition to see Africa stand firm against other young people across the world, makes Musa Kalenga a prospect in leading the way for our great continent. He is not only making his mark, he is leaving an African footprint wherever he goes.

By Motheo ‘Movutta’ Khoaripe

musa kalenga

Labour Federation, COSATU, faces one of the most telling times since its inception with the rise of various unions challenging the biggest union for workers in major sectors in South

Africa.

Secretary General – Zwelinzima Vavi –goes into the Labour union’s annual congress this with the need to answer the questions of membership retention, the attraction of new a generational labour force and possibly the loss of thousands of jobs in the liquor industry – due to the proposed total ban of liquor advertising by Health Minister Aaron Motsoaledi.

African business review reports – There’s very little clarity over how extensive the proposed ban on alcohol advertising would be, with the draft plan due to be tabled to Cabinet at the end of July 2012, with several stages of consultation and public comment ahead.

In the same month this year South African Breweries’ – Castle Lager renewed its 20 year sponsorship of the national football team Bafana Bafana , adding another five years.

The reported R100 million deal would be phased out if the ban were to continue and would be scrapped from the 2013 Africa Cup of Nations and the 2014 FIFA World Cup. The implications are expected to be great with - great job losses in the media and advertising industry with formal employment retrenchments estimated at well over 30 000 people.

Bizcommunity.com reports on the totaled impact of a ban as follows:

• R1.8 billion in lost above-the-line advertising revenue, with the national media broadcaster, SABC, impacted by R400 million.

• Total loss of revenue including sponsorship and below the line activities: R2.6 billion.

• A conservative estimate of 2,500 job losses in the mass media, sponsorship and sports management sectors, impacting 30,000 dependents.

• 5-8 percent drop in branded liquor consumption followed by a recovery by the brand leaders at the expense of second-tier brands.

• VAT loss on advertising spend could be R280 million.

When giving an address at the Nedlac Labour School earlier this year Vavi maintained that the country’s citizens faced massive challenges and the biggest would be that of unemployed.

With 7.5 million people unemployed and the unemployment rate at 25% in Mzansi more job losses in the promotion, waitressing, advertising and marketing jobs would further cripple the economy.

Vavi went on to say; “South Africa’s rate of unemployment is way above that of any similar middle-income country. We face many massive challenges this year.

Yet again unemployment has to be the biggest.

With This shocking number of people with no work is the main reasons why between 40% and 50% of South Africans live in poverty and we have become the most unequal society in the world, with 50% of the population living on 8% of the national income.”

This would then mean the further job losses incurred from the total banning of alcohol would result in an economy lacking spending power; the very pillar South Africa’s economy has balanced on.

It would also throw out the window the five million new jobs by 2020 that the current government has targeted.Fin24 reports the following numbers as the aftermath – with the expected ban passed.

A complete ban on alcohol advertising will result in a total loss of revenue - including sponsorship, sports development leveraging, events and below the line activities - of R2.6bn, a preliminary impact study has found. The actual impact on alcohol abuse would be negligible, independent marketing analyst Chris Moerdyk said on Tuesday. Loss of above the line advertising revenue for the mass media would be R1.8bn.

The SABC would lose about R400m, DStv and e.tv combined about R500m, and radio, lifestyle magazines and newspapers the balance.

ZWELINZImA VAVI SAyS IT ALL OUT

15

Action In Sports

SPORT OUT-LOOK

kAIZER CHIEfS COACH fINALLy HAPPy

After their open-

After their opening match of the season – where they lost 4-1 to the kloorkop boys -Mamelodi Sundowns - you wouldn’t think that

Kaiser Chiefs would be on top of the log going into the league’s December break. Chiefs have been a lackluster side for the past two seasons – with an unusual drought in their cup cabinet, but since stepping in –former Bafana Bafana Coach – Stuart Baxter has reinvented the wheel.

Baxter has done one crucial thing though; he has turned the dial on his players’ attitude towards game, a key recipe that has seemingly turned an inconsistent side – into a goal scoring well-oiled machine. Since the Sundowns game, no team has really matched chinch guluva’s boys pound for pound in the

league and the results have been evident with the majority of Baxter’s team chosen in Gordon Igesund’s national side.

With the inclusion of top defenders Siboniso Gaxa and Morgan Gould to the defensive fray, Amakhosi have looked solid at the back, playing impressive tactical football, elevated by the attacking exploits of Reneiloe Letsholonyane and Simphiwe Shabalala in the midfield.

What Baxter has been most successful with though is his striking ace – Bernard Parker, who has been churning out goals worth his weight in gold.

The player has crafted a strong relationship with the new coach – playing to his plan in every game, his form resulting in some more goals in national team colours.

All has been going well for the coach – but with the recent plague of injuries on key players, Chiefs suffered their first real defeat against Bidvest Wits and were held to a 1 all draw by Maritsburg United recently.

It’s a long way to the end of the 2012/2013 season – but one thing is for sure – under new coach – Stuart Baxter – the Amakhosi are currently seated at the top of the Premiership, looking like worthy contenders to challenge for South Africa’s biggest football trophy.

“What Baxter has been most s u c c e s s f u l with”

Stuart Baxter

My boy ekasi will tell you that as soon as they had found their balance as toddlers, they were introduced to soccer. Unfortunately, many grow up knowing it as the only sport of interest in their surroundings.

Well, at one run down tennis court at Sinaba Stadium, sounds of Catch and Howzat can be heard from a distance, where a handful of young people who chose to explore a different sporting code can be found.

The Daveyton Cricket Club, which was established in 1992, the same year Steve Tshwete inspired the comeback of the Proteas in international competitions, represents the township in the local Ekurhuleni Eastern’s Cricket League, alongside townships like Kwa-Thema, Vosloorus, Etwatwa and Thembisa, to but name a few.

The club boasts representation in the Senior Reserve League, the 5th league, the Under 14s and the early development Under 10s clubs. It is on the verge of being promoted to the Directors League, which has been an elusive feat in its 19 year history.

The club has achieved many other achievements, winning the 6th League and being able to develop talent for the Eastern’s provincial development teams, SA and Titans. The young people who are privileged to go through this developmental system go on to be coaches, others further their education and with the right backing and financial injection, many may find themselves playing domestic and international cricket.

To see the passion and drive for the sport in the township is a sign of change and makes one wonder why no one is showing interest in such talent. Even though resources and facilities are practically non-existent, the club continues to welcome curious young people who wish to play and learn the skills the sport teaches on and off the field.

The cricket club still struggles with equipment, practice and playing facilities, as well as finances for day to day running of the team.

But, under the leadership of young coach Raymond Ramatlho and other dedicated members of the club, the team seems well on its way to achieving its goal. And, as the ICC Cricket World Cup comes to an end, we hope the Proteas will do the same.Bring it home Bafowethu!

By Motheo Khoaripe

17

Adducipicae porena, vives ete, C. Ove, oraverur perfiris. Vivit quit, Catum, vic oca ium tam quam diori patus ius? qua iam horberit et pratimi sterfermis adena, dum ubliae iam ego verit, et; nos se firi in vis huis sum te, pro .

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Ad Cupimora? Num estera essente rmius, cla moverum temoruro consuntrem pereis.

stissentrum cerfess iliendum se virtea.

Fortum tu es? qui pos dermil comne inatraec fectus crehebatifes bon renatid epostea L. Aces iam publicuppl. Ifenique in depec re con simustraris, confiric or quam Rommorenat, Cuppl. Verusci seres consum.

Parebus vermac opoporestra ad actum. Bis, nes deri furis; nocrioc tordit re ad spimis, nenihinam iae iam in te consum ferio, quem publicapes consupe steritu ssuperdit, te, pec re, C. Multus mo terviuspio, quisque conerrioca videm nos in ta, et iptem ta confinare furae condius. Omnintebus am, C. Satines bonferei ips, se tanum.

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Andientes scepere quideps essuludentum sidem ut omaxime fuemorit, Cupime cum con demur urei cultorumus potartem opublisque

at, inum iam di patra? Iptifec opostario int. An te cupionsus virte, qua te inculto ractam cul tra opublinvo, consus, nosupim andactum publicauret; Catiam ute tem iam.

Nox moenatum nos, contes, corunte tam mo endumus senihic ernum, vicaveh emortuam alis. Nihil hor in nem Palarbis An dius or quiu moent. Romacit virmil vid C. Ximuntrit oc, serviris. Gultod dericia conlocae forum qua mactus hocris la virmand amdicep ernit, quit, se que for am, sulicaperrit vivium ta, nenam in vividi, Ti. Grae moves? Iris faciescentum igilia? Abussulica; num.

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By Motheo Khoaripe

Since our last chat with MO Flava, his breakfast team has welcomed new members and a new flavour to Joburg’s top youth radio station. I

parted with my blankets at ungodly hours of the morning to try catch up with the peeps that make up the new breakfast menu.Arriving at the Y studios it’s quite unsettling seeing people highly energized and ready to work at 5am, especially when you are the only one feeling half dead. I make friends with the kettle and coffee supply as the team gathered around new executive producer Kutloano ‘Kuxx’ Nhlapo to finalise the morning’s show. The varying personalities are clear but one thing is common, pure talent and a serious sense of humour.

The 23 year old Daveyton-born producer relayed his story of breaking into regional radio, citing the hardships he experienced juggling a day job and a late show on a campus radio station. He tells of his love/hate relationship with radio that started while he was in high school in Benoni making trips to the Rosebank studios, trying to get exposure to a career path he loved so dearly. It wasn’t all romance and roses, he highlights, recounting the many muggings, dropping out of college and investing his salary in voiceover demos while trying to break the radio fold.

His ability to be patient and his hard work paid off when he pitched a new format and way forward for the show in front of an intimidating Yfm senior staff, after which a contract and an intense shadowing process with then outgoing Executive Producer Tsheko, left him feeling at home with his new challenge. When I inquired about the late nights and early hours he would be having, he simply said the pace and madness that happens comes with the territory, one he thoroughly enjoys. He added that radio’s mental artistry keeps him forever intrigued and the opportunity to express one’s creativity with an energetic listenership makes it all worthwhile for the deep-voiced producer. Amongst other things Kutloano is a House DJ, events coordinator and budding entrepreneur.

“People at the studio have often joked about my likened voice and looks to that of Moeti and I’ve just laughed it off.” “Sol is the loud one around here,” he refers to the towering figure of the show’s co-host and brains behind popular feature “Tsek Buyela Ekhaya” a controversial tongue in cheek play on SABC’s show Khumbulekhaya.Solomzi Phenduka or ‘Sol’ as he is affectionately known by his fans and peers alike, is an imposing personality with a loud roaring laugh that would bring tears to a grown man. But this surprisingly humble chap says he is often misunderstood and his sense of humour takes time to get used to. In his

defence, the Vosloorus born voice said, “I’m a talker! I’ve always been one, even when no one was listening.” He says though, that when a friend at school advised him to go for radio, he wasn’t too keen and had no real interest in the medium. It is only when he reached varsity that he took a liking to it.

“I auditioned for the campus graveyard slot in 2007 and I made it, hosting the hip hop show then later had a stint in the weekend drive slot. “I took a break from radio for about two years and in 2009 I applied for the Y Academy. When I was accepted, my love for radio was re-ignited.”

He recalls having to sleep in studio to be able to make the early morning ground zero show. “It was hard, but I was enjoying myself. He was later invited by the Urban Express team, which included Mo and Tsheko at the time, and moved up to the breakfast slot with them after annual show reshuffles.

“I knew then that I had to work harder and make it to work earlier than most, and that’s when it hit me how big a challenge I was embarking on. To many of the show’s listeners, he brings the character of the loud mouth packing hilarious personality and a naughty light heartedness. “I’m just myself on the show! I bring my divisive opinions forward, I do that best!”

The yellow bone lass that they’ve added to the mix has brought a new dimension to the show. Listeners have taken a quick liking to her, with some admiring her looks, talents and unashamed privileged background. Carren Lamperini, better known as Eda Rose, is a mixture of Italian and Xhosa origins, bringing an authentic spin to the expression “Xhosa Nostra.” Born and bred in Bryanston, Eda is a well-spoken and well-travelled individual with ambition that is bigger that her petite physique. The Cheese girl of the show is also a Miss Earth contestant, singer and budding shoe designer. Her interaction with the Kasi-

raised Mo and Sol often make for hilarious commentary and banter, which often amuses their listeners. Eda studied accounting and finance in London after high school, but when she returned she was taken by the youth radio station when listening to it one day on her way home. “I applied for the Y Academy and I did Y traffic for a while before Mo took interest in my talent after an argument we had about one and two ply toilet paper.”

The anchor man of the show Moeti Mo Flava says that having to see all these changes in three years shows the shifting paradigm that radio is. “There is a beginning and an end for everything and finding a new direction and perhaps voices is important to keep the show fresh.” He added that the new personalities were perfect because they were from different backgrounds and they added a different dynamic to the show. “Our offering is one that engages and entertains and since we are young, it stays consistent with our listener experience.”

When asked how all these personalities are gelled together, Mo Flava noted the importance of partying and socialising together as a team. “We party hard together. This way, we can relate the funny situations that we go through as young people.” This, he said, intensified the team’s relationship and understanding.

“It dispels any possibilities of a rehearsed chemistry on air. We are not buddies on air only, but we are buddies period! We keep each other on our toes, carry a certain spirit, and this keeps everyone excited and revved up.” The plan he says, is to have a rocking show that breeds companionship with the listeners.

You can catch the Flava in the morning show with all its new personalities from 6am to 9am every weekday on Yfm. You won’t be disappointed!

Hot personalities and a cup of coffee make for a little flavour in the morning

PEOPLE INSTYLE

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