Task 1: Music Magazine Institutions Research

By Taniya Williams

Bauer Media Group

• Bauer Media Group is a European-based media company

• They are headquartered in Hamburg, Germany. Thus, manages a portfolio of more than 600 magazines, over 400

digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution

and marketing services.

• Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

H Bauer UK

• Bauer Verlagsgruppe has been managed by five generations of the Bauer family.

• Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987.

• Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.

• In the UK there are two divisions of the Bauer Media Group. The original UK business trades as H Bauer Publishing under CEO David Goodchild. Its sister company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan

H Bauer Publishing brands

• Titles include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide. This is as well as a number of puzzle magazines.

• In 1987 Bella was H Bauer's first venture into publishing in the UK. In 1990, H Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that launched in 1995. The H Bauer Publishing brands also include puzzle magazines that carry the Take a Break name.

A Bauer Media Group Magazine

It is clear straight away that this publication is aimed at people who can translate German as the text is displayed in German.

From what I can translate, the main feature for this Cosmopolitan magazine is Jennifer Aniston. This is clear as she is on the front cover, therefore making her the main body of the magazine.

Thus, the target audience for this magazine is someone who is going through a “single-dilemma” and are in need of some womanly advice; or someone who is a little less conservative and enjoys reading the escapades of someone's former sex fantasies; or simply what the power of beauty can achieve.

BBC Worldwide• BBC Worldwide is the main commercial

arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

• Formed out of a restructuring of its predecessor BBC Enterprises in 1995

• The business exists to support the BBC public service mission and to maximise profits on its behalf.

• The company monetises BBC brands, selling BBC and other British programming for broadcast abroad with the aim of supplementing the income received by the BBC through the licence fee.

It is one of the worlds best

selling classical music magazines

– which effectively helps to

indicate just how successful this

publication is

Here is an illustra

tion

of one of the

magazines created by

BBC Worldwide.

Here is another one of BBC

Worldwide’s publications

It is clear from the

display that this

illustration is

somewhat of a

history magazine