tbdi2014: pinterest for the travel industry

FOR THE TOURISM INDUSTRY

Pinterest

Nienke Krook | @TheTravelTester | #TBDI2014

✔ How Pinterest works

✔ The Power of Pinterest

✔ Setting up your Account

✔ Designing your Pins

✔ Measuring ROI

WE'LL TALK ABOUT:


YET another SOCIAL NETWORK?


PINTEREST IS NOT A SOCIAL NETWORK,

BUT A

visual discovery tool Ben Silbermann (Pinterest co-founder and CEO)


xxxMAKE SURE TO:HOW Pinterest WORKS


SETTING UP PINTEREST FOR success

Nienke Krook | @TheTravelTester | #TBDI2014Nienke Krook | @TheTravelTester | #TBDI2014

MAKE SURE TO:

1. register as a business


MAKE SURE TO:

1. register as a business2. optimise your profile


Profile Example

MAKE SURE TO:


3. set up strong boards


Board by Walks of Italy

Map Board by Itala.it

Group Board by The Barefoot Nomad

Secret Boards Examples

MAKE SURE TO:


3. set up strong boards4. make it easy to pin


Adding a pin with the pin-it button:[business.pinterest.com]

Use a WordPress Plugin:

1. Pinterest Pin It Button For Images2. jQuery Pin It Button For Images

[business.pinterest.com/en/widget-builder]

Using widgets

MAKE SURE TO:


3. set up strong boards4. make it easy to pin

5. reach out to influencersNienke Krook | @TheTravelTester | #TBDI2014

Board by The Planet D / Ford Canada

Board by GoWithOh / Sherry Ott

Campaign by Four Seasons

Campaign by Earmark Social & Beers and Beans with Viator

THE POWER OF visual MARKETING

Nienke Krook | @TheTravelTester | #TBDI2014Nienke Krook | @TheTravelTester | #TBDI2014

Source: Pinterest & RJMetrics

✔ 30 billion pins and millions added daily




✔ 55 million monthly active users and growing





✔ over 75% of usage happens on mobile




✔ over 75% of usage happens on mobile

✔ more than 80% of images on Pinterest are re-pins



PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE

RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS

GETS DISCOVERED

Kevin Knight (Pinterest partner marketing manager)


DESIGNING YOUR pins


CONTENT THAT CONVERTS:

✔ content that provides utility✔ content that aligns with interests

✔ content that is self-expressive

✔ infographics

Infographic by gadventures Nienke Krook | @TheTravelTester | #TBDI2014

✔ checklists

checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBDI2014

✔ tutorials

Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBDI2014

✔ teaser text

Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBDI2014

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canva.com

picmonkey.com

DESIGN TOOLS

infogr.am

✔ videos


✔ RICH PINS


RETURN ON investment


THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT

TYPE OF CONTENT YOU PROVIDE,

Steve Patrizi (Pinterest head of partner marketing)

THE happier PEOPLE GET AND

THE MORE WILL VISIT YOUR SITE

AND RE-ENGAGE WITH YOU.


TRACKING METHODS:

✔ pinterest analytics


Pinterest Analytics

TRACKING METHODS:

✔ pinterest analytics✔ google analytics


Google Analytics

TRACKING METHODS:

✔ pinterest analytics✔ google analytics

✔ other tools


tailwindapp.com

account and competitor analysis + reports

piqora.com

analytics & scheduler, help with promotions + reports

Other Tools:

pinalerts.com

see what images get pinned from your site real-time

ahalogy.com

content network with pinoptimiser, scheduler and paid opportunities

Other Tools:

KEY take-aways


KEY TAKE-AWAYS:

✔ Pinterest is a visual discovery tool✔ Sign-up as a business

✔ Start your strategy with your own website✔ Reach out to influencers

✔ Explore what works by measuring roiNienke Krook | @TheTravelTester | #TBDI2014

THE POWER OF SOCIAL MEDIAIS NOT REALLY THE ABILITY TO

SELL DIRECTLY TO THE CUSTOMER,

Simon Mainwaring (branding & social media specialist)

BUT TO inspire THAT CUSTOMER

TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE.


THANK YOU FOR listening


JOIN Mappin MondayPinterest Travel Community by

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tbdi2014: pinterest for the travel industry

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