Rebranding Campaign

TBS Facility Services Group, LLC & Phoenix Reintegration Project Rebranding Marketing Plan

Submitted October 1, 2016 by:

Randi Payton Marketing Consultant

TBS Rebranding Goal

TBS Facility Services, founded in 2006 by its President and CEO Tasha Berry Monroe, is a fast growing and unique family and women-owned company, which has quickly grown to become a go-to, efficient government agency contractor of-choice for moving thousands of U.S Government employees, furniture and computers. 

The goal of this marketing and rebranding campaign is to expand TBS federal and commercial business and grow from a small business to a mid-size company. By replacing "Old-School" movers with new technology, evaluations of clients that help to improve computer networks during move by TBS IT experts.

REBRANDING MESSAGING

The rebranding campaign includes marketing, business develop and public relations that promote awareness of TBS’s stellar reputation to potential clients.

The focus of the marketing content is to compete against corporate and government relocating contractors by positioning TBS as an innovative and reliable office relocating contractor that reduces cost, chaos, and provides evaluations of the client’s move from the old to new facility. Unique to the Moving industry, the evaluations provide recommendations on ways to improve the new facility’s floor plans, computer work stations, and IT networks.

ORGANIZATION CHART

CAPABILITY STATEMENT

MARKETING STRATEGY

Media Campaign:

• Strengthen TBS’S uniqueness and news worthiness to media and potential business clients• Write and distribute press releases• media alerts • feature stories• social media content and daily updates• Promote TBS’s nonprofit - Phoenix Reintegration Project• Promote TBS as an influential business leader• Hosting of tours Chinese Educator tours to public schools in the Washington Metro Area• TBS giving campaigns• Thanksgiving food baskets• Winter coats, hats, sharfs, boots drive• Christmas Surprise grocery shopping by TBS members • Document and promote PRP employee training activities

PRESS RELEASE

Promoting TBS’s news worthiness through trade, business, community, and multimedia campaigns

TARGET AUDIENCES:

1. Federal and State government agencies

2. Corporations, Nonprofits, Conventions, Small

Businesses

3. Community and Job-Ready organizations, and

programs that support reintegration of exoffenders, welfare-to-work and Veterans

t

Increase B2B relationships and partnerships:

•Expand community and industry presence•Develop list of key business and networking events•Identify calendar of supplier related events, job fairs, convention briefings for suppliers, municipal supplier RFPs, etc.•Produce an exhibit for booths at supplier industry events

B2B ENGAGEMENT

PHOENIX REINTEGRATION PROJECT (PRP) NONPROFIT 501 (c) 3

The Phoenix Reintegration Project (PRP), a not-for-profit 501 (c) 3 founded by Tasha Berry-Monroe to support workforce development, reintegration of Ex-Offenders, Veterans, and Welfare-to-work recipients into society.

Phoenix Reintegration Project (PRP) and Community CitizenshipDevelop a marketing and sponsorship campaign for PRPIdentify corporate, state and foundation grantsBuild network of resources that provide training, licensing, and job

related servicesCompile testimonials from success stories to share with media and

onlineSchedule radio and Interviews

• Produce Corporate sponsorship proposal•Research state and federal RFPs and funding sources for

workforce development training and hiring

COMMUNITY CHARITY3rd Annual Thanksgiving Baskets

OCTOBER 30-NOVEMBER 15 .Winter hats, socks, gloves and scraf drive

TBS will hand out on the streets of DC on the coldest days of YEAR.

OCTOBER 20-FEBRUARY 28 Winter coats for 20 ages 6yrs to 12yrs OCTOBER

15-NOVEMBER 15 .

Drop off locations: TBS Facility Services

535A East Braddock Road Alexandria VA 22314

Too Tight Embroidery 8023C Penn Randall Place Upper Marlboro MD 20774

Youth and Charity