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THE FOCUS TO BRING-
ING A WAY TO DISTRIB-
UTE SALES VIA DIRECT
CONTACT TO THE BIG-
GEST BUYING MARKET
IN AMERICA
MARKETING AND MEDIA AWARENES WILL DRIVE SALES
EXPECTED ATTEN-DANCE PER EVENT 2000 T0 3000 PEOPLE Financial focus ADD R ESSI NG T H E N EED S O F IN D I V I DU AL SPON S O R S AN D
PL ANT I NG T HE SEED S T O A SEC U R E YOUR F UT UR E .!
TIERRA CALII, PER BILLBOARD AND SOUNDSCAN DEBUTS #3 IN
NATIONAL SALES IN THE STATES. WITH OUT A DOUBT THIS
BAND IS SELLING ALBUMS, TICKETS SALES AND PRODUCT
Helping you achieve your financial goals
MARKET WATCH THE POPULARITY OF THIS UNUSUAL BAND “TIERRA CALI” HAS SURPRISED THE EN-
TIRE MUSIC INDUSTRY, JUST A FEW YEARS AGO THE BANDS INCREASED RECORDS
SALES AND NOT VERY MUCH RADIO PLAY CAPTIVATED THE ATTENTION OF HUGE
ACTS (TUCANES DE TIJUANA) PUZZELED AS TO WHY THEY HAD TO CANCELL THEIR
SHOW DUE TO NO TICKET SALES.
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MIAMI (Billboard) - Mexico's
music from the hotlands -- bet-
ter-known by its Spanish term,
"musica de tierra caliente" --
has long played second fiddle to
its more popular cousin, du-
rangense U.S. | ENTERTAINMENT | MUSIC
But in the last several months, tierra caliente
seems to have found its groove, with a new
generation of acts increasingly populating the
Billboard sales and airplay charts.
At the helm of this new wave of tierra cali-
ente is Tierra Cali, a quintet that has been
recording for a decade, but only began chart-
ing in the past year.
Tierra Cali currently has three titles on Bill-
board's Top Latin Albums chart, including
"Mas Allaa de la Distancia" (Discos Ciudad/
Venevision), which debuted at No. 8 last
month and is entering its seventh week in the
chart's top 20. It has already sold more than
70,000 copies in the United States, according
to Nielsen SoundScan.
Tierra caliente's resurgence seems to be a mix
of demographics and distribution. The music,
a kind of techno-cumbia that includes tradi-
tional banda instruments plus synthesizers,
sounds similar to musica duranguense, al-
though not quite as frenetic, and, like du-
ranguense, has been around for decades. But
while duranguense found a second home in
Chicago, allowing it to break big in the
United States, tierra caliente remained a niche
genre largely confined to its home (and hot,
weather-wise) Mexican states of Michoacan,
Guerrero and Mexico.
Tierra caliente, like duranguense, found a
bigger commercial opening in the '90s, when
techno-banda was born, a movement that
blended traditional banda with electronic in-
struments. The tierra caliente groups took it a
step further,
quickening the
pace and using
keyboards.
But while the
movement
gained traction
some three years
ago thanks to groups like Beto y Sus Canarios
and Triny y la Leyenda, things never took off
like they did for duranguense.
The success, Pino says, that Tierra Cali's in
particular, "has been slow but constant. They
didn't break from one moment to the next."
Tierra caliente's original atraction, Malagon
says, comes from its immediate followers. He
calculates that some 5 million Mexicans in
the United States come from tierra caliente
states, including Michoacan, a major source
of migrants.
But now, with the Venevision deal in place,
Malagon's acts have also found access to a
national audience via TV promotional cam-
paigns, which all Venevision acts have access
to thanks to the label's deal with the Univision
network.
"Now, when we get onstage, we see whole
families -- children and parents -- and also
people from countries like Guatemala and
Nicaragua," Plancarte says. "Our market defi-
nitely grew."
Reuters/Billboard
Leila Cobo– Billbaord
SMARTER INVESTING:
Experience vs. Discipline
THE ORGANIZATION
“PROMOTORES UNIDOS”
WAS THE FIRST GROUP IN
ACKNOLEDGING THAT NOT
ONLY WERE WE BEATING
OUR COMPETITION BUT
ALSO AWARDED US WITH
THE PREMIO PREMMUSA.
HIGHEST EVENT ATTEN-
DANCE IN 2009.
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