tci2013 cluster growth opportunities through human insights

Cluster growth opportunities through human insights Tom Hynek Business Summit: Strategic Innovation Partnerships

4 September 2013

TCI 2013 | CLUSTER GROWTH OPPORTUNITIES THROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013


Morten Basse Director Renewables | Offshoreenergy.dk

Clusters are becoming the Emperor's New Clothes - we need to get some real clothes on soon.


TRIPLE HELIX

BUSINESS

GOVERNMENT

UNIVERSITY


TRIPLE HELIX - WHERE IS THE CUSTOMER?

BUSINESS

GOVERNMENT

UNIVERSITY

?


TRIPLE HELIX - REVENUE STREAMS

BUSINESS

GOVERNMENT

UNIVERSITY


OLD QUESTIONS


OLD QUESTIONS

BUSINESS

GOVERNMENT

UNIVERSITY

How might we improve cooperation between government and business?


OLD QUESTIONS

How might we let companies see the value of our research?

BUSINESS

GOVERNMENT

UNIVERSITY


OLD QUESTIONS

How might we fund our great projects?

BUSINESS

GOVERNMENT

UNIVERSITY


It's all a bit inside out.


Design Thinking


Being in the context


NEW QUESTIONS


How might we make customers - in new, emerging markets - want to by our products?


Customer empathy


Opportunities for Grundfos

Opportunities for Grundfos in China


How might we create growth in a mature, stagnated market?


Observations in context


Iterative prototyping and testing in context


Revolutionary design


Double digit growth


How might we make a public service feel like a 5 star experience?


Gaining patient and staff insights


6 Patient principles


14 stage patient journey


Analogous situations


How might we transform a commoditized product category into a game changer?


Conflicting stakeholder needs


TRIPLE HELIX – REMEMBER THE CUSTOMER?

BUSINESS

GOVERNMENT

UNIVERSITY

!


Thanks to our interview participants José Juez HEGAN – Basque aeronautics cluster Ricardo Antón Karraskan – Basque pre-cluster of cultural and creative industries Morten Basse Jensen Offshoreenergy.dk – Southern Denmark Preben Birr-Pedersen LEAN Energy – Southern Denmark


TAK! Tom Hynek Global Insights Lead [email protected] +352 621 359 877

tci2013 cluster growth opportunities through human insights

Technology