EXCELLENCE IN ITALIAN INDUSTRY TECHINITALY

N.3 / 2015SPECIAL ISSUE

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CONTENTS

EXPO 2015: A New Starting PointEmanuele Martinelli.......................................................................3

The success of EXPO, a Reward for Italy's EffortEditorial Staff..................................................................................7

Italian Taste? It Is Also a Matter of Technology Editorial Staff.................................................................................11

The Made in Italy Factor You Did Not ExpectCarlo Tamburi, Enel......................................................................17

Measuring Smartness for Better Understanding of Its BenefitsRSE Staff.......................................................................................22

EXPO Stories Editorial Staff.................................................................................25

“Clean Cooking”, a Commitment for the Right to Safe and Clean Energy for AllMarta Mazzanti.............................................................................33

Precision Agriculture to Optimize Resources and ProductionAlessandro Matese.......................................................................37

“Light is Life”Alessandro Seregni......................................................................41

TECH IN ITALYN.3/2015Special Issue EXPO 2015

Editor-in-ChiefEmanuele Martinelli

Advisory BoardMarcello Capra, Raffaele Di Stefano, Diego Gavagnin

Editorial StaffMarta MazzantiAlessandro Seregni

Advertisingemail: comunicazione@energiamedia.itTel: 02/78622540

Energia Media srlVia San Marco 4620124 MilanoTel. 02/78622540Fax. 02/84254632email: redazione@energiamedia,it

Websiteswww.industriaenergia.itwww.smartcityitalia.netwww.acquaoggi.it www.cybersecurityenergia.it

Tech in Italy is edited by Energia Media in cooperation with the International Affairs Department of Federazione ANIE and WEC Italia.

For sustainable energy.

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THE ITALIAN ELECTRICAL AND ELECTRONIC INDUSTRY IS…

www.anie.it www.italiantech.com

410,00056

Emanuele Martinelli*

EXPO 2015: A NEW STARTING POINT

*Tech in Italy Editor-in-Chief

COLUMN/

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The reflection that the EXPO has proposed both to the countries participa-ting at the event and a great deal of visitors stems from the subject of food leading to the matters that have directly to do with sustainability and deve-lopment. This issue that we are presenting offers the readers outstanding examples of Italian technologies that allowed for a series of applications, above all within the Smart City. That is why, the growth of some emerging countries has offered a new connotation to the progress lines in the sector of agriculture owing to the continuous evolution of diets oriented to a bet-ter quality and an increasingly urgent need of raw materials. Both in the case of agriculture and the Smart Cities, the aspect of technologies able to respond to new global trends has marked a wide range of meetings or-ganized at EXPO.

We believe that never before has the issue of synergistic vision between city and countryside, related to the human ability to develop systems to improve the planet, been dealt with in such a comprehensive manner. Now there is hope (and in this respect the “Chart of Milan” may be a hel-pful recap to those who will take the lead of the “new world”) that the asset of ideas, experiences and models, which not only have been visible, but also applied at EXPO, will pave the way for a real evolution and growth, taking for granted that the concept of environmental, economic and social sustainability should reach all stages gradually shifting the limits.

The examples presented in this issue of “Tech In Italy” are just a small part of potential that human intelligence can develop to regenerate the world that without radical rethinking currently appears to be highly at risk. Certainly, it is justified to believe, with a surfeit of optimism and a pinch of realism, that EXPO may constitute a new starting point to reboot the development.

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OVER 20 MILLION VISITORS

MORE THAN 140 PARTICIPATING

COUNTRIES

1.1 MILLION SQUARE METERS OF

EXHIBITION AREA

6 MONTHS: MAY 1 TO OCTOBER 31

2015

FEED

ING

THE

PLAN

ET,

ENER

GY F

OR

LIFE

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The subject chosen for the Universal Exposition which takes place in Milan, “Feeding the Planet, Energy for Life”, was interpreted by Confindustria (the main association representing manufacturing and service companies in Italy) through an exhibition entitled “Fab Food. The Factory of Italian Taste, inaugurated on May 28, 2015 at the Annual General Assembly of the Confederation. The exhibition interprets the message that the Italian industry wants to convey to the world: its undisputed role in providing effi-cient solutions to the challenge of our times, allowing for sustai-nable production of quality food at a right and reasonable price.

We discussed that topic in-depth with Maria Antonietta Portaluri, Director General of ANIE , the federation representing the Italian Electrical Engineering and Electronic Industry, partner that organ-

Editorial Staff

THE SUCCESS OF EXPO, A REWARD FOR ITALY'S EFFORT

We have reached the core of EXPO 2015. How is it going?The event has brought Milan and our country into the spotlight. The numerous audience rewards the effort of Italy which has put the re-sources and experiences into action in order to offer the Italian and foreign visitors the grea-test event on food and nutrition of all time. EX-PO is a showcase to the world, an occasion to highlight the national pride and the place whe-re all the operators may evaluate business op-portunities in different countries and favor re-booting Italy's economy and image.

Confindustria has chosen to be present at EXPO. Why?Confindustria is the main association represen-ting the manufacturing and service compa-nies dealing in Italy. For this reason, it cannot have missed such an event as EXPO to put, yet again, the focus on the business, as it is the driving force of economic and social deve-lopment of the country. Precisely, when it co-mes to the topics of EXPO, Confindustria has adopted a more factual than ideological ap-proach to the sustainable food. There are no simple solutions to that matter and it can be dealt with only through a dialog and coopera-tion between institutions, industry, research, educations, science and technology. The Uni-versal Exposition is an essential time to ex-change the expertise. Our country has the po-tential to tackle the global problem of nutrition as it is able to skillfully combine sustainability, quality, tradition and innovation. Confindustria has chosen to convey its messages through the exhibition entitled “Fab Food. The Factory of Italian Taste” which shows the agricultural

food production chain in an innovative and in-volving manner. Through a route consisting of games and installations, we want to explain the visitors, above all young people and fami-lies, that the challenge of EXPO which is fee-ding 9 billion people by 2050, may be adequa-tely faced through the industrial production en-suring healthy and safe food that would be su-stainable and economically accessible to all.

Also ANIE is partner of Confindustria's project. What do you expect from this ex-perience?Fab Food is a privileged moment also to analyze in depth and familiarize the public with the input of technologies that ANIE repre-sents in the entire food production chain, from the seed in the field to the product on a plate. They may contribute to increase the crop yield and farming productivity as well as reduce los-ses related to processing, distribution, and consumption of foodstuffs at the same time. The made in Italy electrical, engineering and electronic technologies that ANIE represents may be applied to enhance the efficiency of industrial processing, in terms of reduction in losses, efficiency improvement of the chain va-lue and production flexibility, increasing the competitiveness of the end-product and ensu-ring security and traceability in order to impro-ve the quality of life.Our technologies are present in a great deal of fields: from increasingly performing agricul-tural machines customized for every single client to the smart farm; from the remote con-trol of irrigation systems to the increasingly controlled husbandry; from the automation of crops to the traceability of the product and its

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packaging; from the green transportation to the kitchen appliances that cook or preserve the pro-duct. Our technologies are applied also in the so-called “zero mile” food production chain, abo-ve all in the power supply through the use of re-newable energy sources and the remote control systems of the water supply system.

The messages of this exhibition are mainly ai-med at young people. This is an unconventio-nal approach for the industry representation. What are the reasons for such a choice?Confindustria has always paid particular atten-tion to the youth. However, in the recent years the effort in the field of education has been rein-forced through numerous initiatives that always arouse a great deal of interest. The goal of Fab Food is to be a project of educational and cultu-ral type. Culture can be spread also in an enter-taining manner, which certainly does not discre-dit it. It is worth reminding that the initiators of the exhibition are the National Museum of Science and Technology in Milan and a high-level scienti-fic committee. Moreover, the event is being held under the patronage of the Presidency of italian Republic and the italian Prime Minister’s Office. We want that young people and their families un-derstand that the industry has played a crucial role in ensuring food and health to all the people in our country and that in the next years this role will be even more important for the efficient mana-gement of resources and the quality, the security and the distribution of food in the world.

EXPO is an event of a comprehensive interna-tional scale. What initiatives are aimed at the foreign visitors?ANIE, with the support of and in cooperation with ICE-Italian Trade Agency, is implementing a proj-

ect promoting the industrial offer of Italian electri-cal engineering electronic companies with an in-ternational delegation consisting of 80 operators from the sector of utilities, private companies, electricity distribution and industry selected by some countries in the Balkan Area, Saudi Arabia, Algeria, Russia and Brazil. The initiative of inco-ming will be articulated at different levels: the par-ticipation at seminars intended for presentation of Italian technologies represented by ANIE; the visit of foreign delegations to the initiatives that ANIE is arranging at the time of EXPO 2015; the visit to the FabFood Exhibition and business vi-sits to the most representative manufacturing companies in the region.

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Editorial Staff

ITALIAN TASTE? IT IS ALSO A MATTER OF

TECHNOLOGY

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Food as nourishment, taste, flavor, pleasure and also as a result of advanced technologies and indu-strial processes.

In the Italian Pavilion at EXPO Milan 2015, Confin-dustria – the main association representing manu-facturing and service companies in Italy – is pro-moting the exhibition “Fab Food. The factory of Italian taste”. The main objective is to show the visitors of the Italian Pavilion how industry and technologies ha-ve come together to make safe, top-quality, affor-dable, ecologically sustainable food in sufficient quantities for all. The project will be held in a 900 square-meter exhibition hall on two levels, within the Italian Pa-vilion, with creative but well-researched attrac-tions to illustrate the complexities and connec-tions of the Italian agro-food sector. The name Fab Food was chosen precisely to un-derline the strict and virtuous connection betwe-en the abundance of typical products, the uni-queness – due to the variety of flavors – of the Ita-lian culinary tradition and the modern technolo-gies that mark the food industry of “the Boot”. Fa-bulous Food, like Italian food which is fabulous and Fab Food, like fabricating food, in the sense of wholesome, safe sustainable food, created by the food industry for all. Fab Food is a journey through 10 different rooms, designed mainly for young people, schools and families, as well as for an internatio-nal audience, will be giving visitors an experien-ce that is both inspiring and interactive, indivi-dual and collective. Immersed in an atmosphere of an old-school American amusement park, the visitors are now prompted to observe and explore, then to interna-lize and listen. Like in a delicious dish, with well-dosed ingredients, Fab Food combines play with education. The reason for it is that food is a se-rious thing and it implies work, research, profes-sionalism, important matters that concern our fu-

ture and our health. But there is also pleasure, especially in the case of flavors of products and dishes of the Italian cuisine. The logic of learning through playing (and beco-ming aware) is revealed at numerous points of the exhibition (or rather different carousels if we consider the setting); it is a captivating and invol-ving path, which based on a Food Jukebox, leads us to a great challenge of “Nourishing the planet,” the heart of Fab Food. In that case we are called to deal with the issues and work out possible solutions relating to the aspects of EX-PO (precisely, “feeding the Planet”) in order to feed 9 billion people in 2050. In the middle of the room there is a large planet Earth in a position of imbalance: the task of the visitors – each of them making a little effort – is to find a solution to resto-re the balance and thus to find the most harmo-nious and sustainable possible form of deve-lopment. The visit to Fab Food offers therefore another possibility to reflect on how individual re-quirements influence the common ones as well as to understand the complexity (in terms of re-search, work, production and distribution) of what the food implies, the food that we buy and consume on daily. “Is the food healthy? Is it safe? Is it sufficient for all? Is it sustainable?” – these are the great que-stions that regard the future of the planet and its inhabitants.

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The project is curated by the National Mu-seum of Science & Technology in Milan, Ten of Confindustria’s associations have come together to make this project a reali-ty, in conjunction with the Ministry of Health: Federchimica, Federalimentare, Anima, Assolombarda, Acimit, Anie, Assi-ca, Assocomaplast, Federunacoma and Ucimu-Sistemi per produrre. The exhibi-tion is being held under the patronage of the President of the Italian Republic and of the Italian Prime Minister’s office.

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Discover  all  the  stages  of  sustainability

www.a2a.eu

innovation growth

territorytransparency

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EXPO 2015 is not only an international event, and occasion for the host city to do business or the possibility of communication and visibility for the expo-sitors, but also an extraordinary laboratory to test technologically advanced systems to be reproduced on a broad scale. The EXPO site is an area of one million square meters where 75 MW of power must supply 160 buil-dings in a smart, efficient and uninterrupted manner. Also with an eye on the smart city. The smart grid infrastructure that lies behind the EXPO city was designed precisely from that perspective. In this important project Enel Distribuzione, built the electrical power distribution grid, whereas Siemens Italia elabora-ted the management software based on a cloud platform, Energy Manage-ment System. The system allows monitoring of energy consumption and de-mand of each pavilion and the entire complex, integrating renewable ener-gy sources, the energy accumulation plants, the e-vehicle charging stations and LED lighting infrastructure.The project aims to create an efficient and sustainable system that should allow for saving and avoiding losses, also in terms of the environment. The software makes it possible to monitor the grid and intervene in real time in case of defects or faults controlling the operational status of all the smart grid devices. A further step ahead is the Web and multilingual interface which makes it easy to use the system also by means of a dedicated app available for An-droid and iOS, so that the energy managers of the countries participating in the exhibition could check out power consumption of lightning and air con-ditioning in their pavilions.

THE  SMART  GRID  OF  THE  FUTURE  IS  

ALREADY  A  REALITY  AT  EXPO

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THE MADE IN ITALY FACTOR YOU DID NOT EXPECT

Expo 2015 offers an opportunity to describe innovation, a kind of vision of the future, the business landscape, a way of envisioning the city of tomor-row, and the ability to design. In all respects, it is a showcase of Italian ex-cellence, and also a ‘school’ for visitors and the many countries that are

participating; the chance to talk about Italy and a product that you did not expect: the energy of the future.

Carlo TamburiEnel - Head of Country Italy

Numerous studies and several operators agree that Ex-po 2015 represents a great opportunity for Italy’s econo-mic recovery and attraction of investments: €2.7 billion, equal to 0.2% of the national GDP and 0.3% of total con-sumption, are some of the data which, according to Conf-commercio, measure the positive impact that the Expo will have on the Italian economy. Foreign countries are investing €1.2 billion to attend, and according to organiz-ers, the event is bringing a wave of positive productivity to the national system that, starting from 2012 (the year Milan was awarded the Expo), will reach €23.6 billion of additional production by 2020, with 191,000 people em-ployed directly or indirectly, and about €4.5 billion of ad-

ded value from tourism, with more than 20 million visi-tors. That is what Expo 2015 represents for Italy. It is, however, also interesting to try to see what Italy is brin-ging to the World Expo and all its visitors: an experien-ce that goes far beyond its universally recognized food culture. In fact, in Milan, a far less well-known Made in Italy factor can be discovered: its technological and indu-strial excellence in sectors that are seemingly unrelated to food, but which are very topical and have global rele-vance. One of these is energy, an ‘ingredient’ that is in-strumental in the development of all economies.Enel has chosen the Expo precisely for creating the first ‘green field’ smart city in the world, consisting of an elec-

trical network built from scratch that occupies a space comparable to a city of 100,000 inhabitants, like the ma-jority of Italian urban centers. In nearby Rho, the smart grid consists of 100 cabins connected by fiber optics which transport the electricity and information in real time and supply the ‘city’ 100% with electricity. The Expo only uses electricity for all of its activities: for lighting and powering the exhibition technologies, ensuring ideal tem-peratures in the pavilions, for cooking, and getting around in the peripheral areas; and all the energy of the Universal Exposition is monitored and managed intelli-gently by the Energy Management System, whichgoverns the entire site, right up to the single

pavilions. This is the first time that these technologies have been applied together in such a large space and have contributed to a completely new and concrete ur-ban experience: it is an actual smart city, one that is clea-ner, more efficient, digital, and custom built for the peop-le who are living in it. It is no coincidence that this model of sustainable urban architecture was created in Italy: Italy is the country with the most automated and digiti-zed power grid on the planet. Enel is an international lea-der in the field and the first in the world to have introdu-ced solutions such as remote monitoring and digital me-ters, which have radically transformed the way energy is distributed. This smart grid model will also be applied in

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other countries, in some of which Enel is present with its distribution network, so that it becomes an Italian solu-tion exported worldwide. This is the ‘Made in Italy you did not expect’: technology and innovation that can be exported and are a way of driving domestic industry. At Expo 2015, we are presenting all our innovations in the electrical system, starting from the network and involving the entire production chain, from power plants to con-sumption and the tools in citizens’ hands. Thanks to them, we have had opportunity to redesign the produc-tion model and adapt it to the new market dynamics and the greater involvement of consumers: power plants are smaller and geographically distributed, the consumers themselves produce the energy they need, and green production is increasing. In Italy today, over a third of the electricity consumed is already renewable and the smart network that we are showing at Expo will support even more growth. Electricity is being extended to more and more new applications in people’s everyday life, inclu-ding in areas such as mobility and home heating, just as at the Expo site. Software and new generation devices are transforming the role of consumers, who have more information on their energy consumption and are therefo-re able to make more efficient and more aware choices.Consumption awareness is one of the great themes of Expo 2015: the scarcity of resources for a population that is growing at a steady rate and a greater environ-mental sensitivity are making people become more re-sponsible and seek an active role, informed, consume better, and be reconciled with their local area. This is the direction in which energy consumption model is headed, and Italy has achieved a high level of cultural and technological maturity, thanks to the solutions for energy efficiency available to citizens. We want all the visitors to Expo 2015 to have the opportunity to become aware of these issues and we have worked to render the new con-cept of energy visible in our exhibition pavilion, so as to let everyone know how technology transforms our daily lives. Located in the control room in the center of the pa-vilion, the Energy Management System is an information tool that visitors can see on a large display, and a 107 meter-long pathway through panels and videos descri-bing the evolution of energy and the solutions that peop-le now have in their own hands. Our goal is not only to

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make the energy that nourishes life inside and outside the Expo visible, but also to try to make all of us aware of what intelligently managing a valuable resource means.Enel developed not only the electricity grid, but also the lighting of the entire Expo: 8,500 smart LED light sour-ces, along the Cardo and Decumano main streets and the internal roads, combining Italian design and energy saving with a consumption reduced by 36% compared to traditional solutions. Many pavilions, including the Ita-lian Pavilion, the flagship of the Expo, are also illumina-ted with Enel’s technologies and visitors can enjoy the beauty and the artistic form so flighting that respect the environment. Through its energy, Italy becomes an example for all those who wish to further a more respon-sible kind of behavior: the Expo is a small town that, in six months, will have become a multicultural megalopolis visited by approximately 20 million people. If individual visitors can learn some small gestures, many countries present can learn of the latest technologies to import in order to renew the energy systems underlying their deve-lopment. The Expo is an opportunity to share and circula-te culture, knowledge, and technology, even for the parti-cipating companies. The Universal Exposition set a chal-lenge to Enel which, in rising to meet it, completed a proj-ect never attempted before, at least not of this size, and Enel has also exploited it as a growth opportunity for tho-se who work for the company. Next to the smart city, we have created a field school for technicians, where those who will manage electricity in our cities in the near future can learn about and field test the technology. For Milan Expo 2015, Enel has created its latest technology, which is crucial for the evolution of the power system: in the ve-ry heart of the Italian Pavilion, which after the Expo will become a center of excellence for permanent innova-tion, we have built a large 270 kilowatt battery, an innova-tive storage system guaranteeing constant energy that, hopefully, helps to fuel the new ideas that will arise here. Innovation, research, the ability to build long-lasting goods and to design services that improve the quality of life of people and the planet: this is Italian energy and this is the industrial and consumption model that Italy is bringing to Expo.

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29 October 2015Hotel Parchi del Garda

Pacengo di Lazise - Verona, Italy

2nd EDITION

TECHNOLOGICALINNOVATION,

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PARTNER & EXHIBITORSABBB&R Automazione IndustrialeBeckhoff AutomationBonfiglioli Mechatronic ResearchBosch RexrothDelta Energy SystemEmerson Industrial Automation ItalyEplan Software & Service

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Phoenix ContactRittalRockwell AutomationSEW-EurodriveSiemensWeidmüllerWittenstein

Free admission. Sign up and see the program of the day on www.forumeccatronica.it

In order to answer those questions the resear-chers of RSE (Ricerca sul Sistema Energetico – Research on Energy System) have formulated a new paradigm of assessment of the smartness and sustainability of such solutions. It is about Smartainability, the idea which unites – or rather, brings together the concepts Smartness and Su-stainability.Such an important as well as structured and com-plex project as EXPO 2015 in Milan is a perfect occasion to give specific answers to the que-stions asked above.

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MEASURING SMARTNESS FOR BETTER UNDERSTANDING OF ITS BENEFITS RSE Staff

Can the smart technologies generate benefits for the environment, energy, economy and so-ciety? Do they really provide better performan-ce than those already present in the cities? Is it justified that the public administration in-

In fact, the website of the event – that is the physical spa-ce where the pavilions are located – aims to be an example of technological city planned at 5 different le-vels of infrastructure designed in an integrated manner and equipped with SMART technologies. They in turn, in accordance with their “smartness” should be able to of-fer better, more accessible and a higher number of servi-ces than traditional technologies. Smartainability® is actually based on two methodolo-gies: that of the Joint Research Center of the European Commission applied to assess the smartness of smart electrical power distribution grids (the smart grids), and that developed in the framework of the “European Smart Cities” project to assess the European smart cities. The goal of the Smartainability® approach is to measure through qualitative and quantitative data if and how much the smart cities are more sustainable, owing to the use of smart technologies and the services that they enable. Each Smart technology is analyzed in terms functionalities (services) that it enables, by its own or along with other technologies. The functionalities enabled by the installed technologies generate be-nefits through the use of adequate KPIs (Key Perfor-mance Indicators).

In practice, after obtaining the necessary data, the re-searchers choose a level of technological infrastructureon the EXPO website and break it down to single units and assets that are analyzed in order to understand which functionalities they enable or rather what they al-low us to do. For each functionality they select benefits produced in four scopes (money saving, reduction in CO2 emis-sion, energy saving and service quality). For each be-nefit in turn they determine relevant performance indi-cators (such as particulate matter, acid gas and car-bon dioxide). Then integration of all those aspects is analyzed. Finally, for each indicator a value is obtained. It quantifies the benefits of sustainability of smart technologies with re-spect to the traditional ones. The advantage of Smartinability? The approach ap-plied in the Italian research center, if adequately ex-tended, may give valuable indications on possible technologies also in more complex structures such as the cities of the future. It takes patience to have the complete picture as to get it, it is necessary to wait until the end of the event held in Milan.

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Editorial Staff

STORIES /

The Tree of Life built by companies based in Brescia

The Tree of Life, designed by Marco Balich, is the work of “Orgoglio Brescia” consortium, which was established by 19 companies in December 2014. The inspiration for the project was drawn from Michelangelo’s design of the pavement of Campidoglio Square in Rome, which was reinterpreted into a three-dimensional version.Construction of the Tree, which has become one of the symbols of EXPO 2015, cost €3 M. All the expenses we-re incurred by the Consortium.

The structure, located next to the Italian Pavilion, has a base called “skirt” of a diameter of 45 meters, its height is 35 meters and the foliage diameter is 42 meters. Its inner skeleton is made of steel, produced in the foundri-es based in Brescia. In order to ensure stability, it is also covered with larch plywood. In turn porphyry and marble from Botticino were used for the base and the gangway providing access to the structure.Between the roots of the structure there is space for exhi-bitions, so that the visitors could interact with the surroun-ding space.

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Important guests and journalists have a privilege to visit the Tree from the inside and admire the view from the ter-race located on the top of the structure.On sunset the Tree seems to become alive, thanks to the play of light, water and laser graphics. Those different elements are coordinated through the software also developed by a company of the Consor-tium. It is connected to 30 switchings supplied by Cisco.

The supermarket transformed through technology

Visiting the Future Food District, of a surface of 2,500 square meters with a real supermarket, where it is pos-sible to buy products from 5 different chains: fruits, vege-tables and wine, meat and fish, milk and dairy products, cereals and beer, coffee and colonial goods, is an antici-pation of the future change of doing shopping at the su-permarket. The Supermarket of the Future was develo-ped by Carlo Ratti, Director of the MIT Senseable City Lab di Boston, along with COOP, Official Food Distribu-tor Partner. In turn custom-made furnishings and equipment for the point of sale were provided by Cefla, Zenith Shop Design and Inres. The project transforms the purchase on the market in a high tech experience: sensors, software, database and networks operate simul-taneously in real time prompting and guiding the custo-mer through the buying process, owing to numerous in-formation on the features and origin of the chosen pro-duct. LED-backlit perimeter and central shelving of the supermarket are equipped with Video LEDs and touch screens, programmed in a way to provide information on the product’s chain and the presence or the absence of allergens.The user experience as buyer of the future was defined and dealt with by Accenture, which is in charge of management of information architecture, IT infrastruc-ture implementation and touchpoint analysis and deve-lopment. The application architecture and technological infrastructure are based on Microsoft technology and the Microsoft Azure cloud. However, the supermarket will not change only for those who do the shopping, but also for its employees. Owing to another project of Accenture and development of a Shelf Replenishment solution, the staff of a given department will be able to conduct a real time dialog with the warehouse, monitoring the need to

restock the products.Moreover, through an app COOP also offers a service of suggestions or promotions that may be received directly on smartphone. Another tool ensuring traceability and quality of food is provided by the producers, Barilla in the first place, whose pasta and sauce packaging have a QR code. Reading the code allows receiving information about the phases encom-passing from the raw material to the distribution.

Water kiosks for refreshment to visitors

During the summer months 32 water kiosks quench the thirst of visitors at EXPO 2015. Each kiosks distributes about 2,700 liters of still and sparkling water every day.* It is estimated that in the course of six months of EXPO duration a total of 40 million liters of water will be distribu-ted, whereas up to 7 thousand liters of water will be deli-vered from each fountain on daily basis. They were provided by CAP Group, water services ope-rator of the province of Milan and MM, water services operator of the city of Milan.Similar refreshment points are not new to the Universal Expositions. They were at the previous editions in Paris, Brussels and London. They have been also present in the region of Lombardy for a few years. What distinguishes these kiosks from the previously installed models are smaller size, the number of visitors who may be served at the same time, and the capacity of distributing both still and sparkling refrigera-ted water, considerably limiting the consumption of pla-stic beverage containers. The effect of the environmental impact reduction is even more evident if the following positive consequences are considered: avoiding the con-sumption of 372 kg of oil and emission of 427 kg of car-bon dioxide and other contaminating substances genera-ted in manufacturing of PET that composes the bottles.(*data reported on June 1, 2015)

Morocco relies on Italy

The pavilion of Morocco, the construction of which will cost €1 M will be built by SACE Group and Italiana Co-struzioni, the company operating in the fields of public and private constructions as well as infrastructure.

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In the operation, divided in two stages, Italiana Costruzio-ni first insured its own supplies with SACE, obtaining co-verage against non-payment by the Moroccan Ministry of Agriculture and Fishery, and then SACE Fct, the Group’s factoring company, granted it a discount without recourse (that is monetization) of the insured trade recei-vables.However, the contract with Morocco is not the only one that Italiana Costruzioni was awarded within EXPO. They actually include the tender for construction of the pavi-lion of Italy and the Cardo axis, which relates the nort-hern and southern parts of the exposition site, of a total value of about €40 M. Last but not least, SACE along with Deposit and Loan Fund (DLF) and the Italian Strate-gic Fund (IFS) is the Official Partner for Italy’s Internatio-nal Growth for EXPO Milano 2015.

Also comfort break features technology and design

At EXPO 2015 there is nothing as it seems. Also sitting on a bench is an occasion for exploring different techno-logies. At the Samsung TIM box, in pavilion no. 127, visi-tors may check out a Smart Bench, designed and manu-factured by Canavisia Srl based in Strabino. The bench allows for listening to the information and music, connec-ting to WI-FI and Internet as well as charging smartpho-nes and tablets. As it is powered by a connectable pho-tovoltaic light, the Smart Bench may be located in parks, open spaces and gardens, replacing a traditional bench. Apart from EXPO, smart benches have been installed at the Open Air Lab of TIM in Turin and the Telecom Italia Tower of Pero. All the active items are integrated into an experimental platform supporting the IoT (Internet of Things) elaborated by TIM which is also compliant with the international standard of the ETSI (European Tele-communication Standard Institute). TIM collects and manages the data generated by the user traffic crea-ting in that manner the Smart Urban communication In-frastructure (SUI), the nervous system of the future Smart City. That architecture acts as technological ena-bler and accelerator of new ecosystems that would de-velop new value chains involving for instance, third par-ties smart city application developers (SMEs and web entrepreneurs).

China opts for Italian competences in the creation of one of its pavilions

Different Italian companies worked on the creation of the Vanke pavilion, one of the three Chinese pavilions for EX-PO. The project, designed by Daniel Libeskind, costing €3 M, was completed by a construction company based in Turin Bodino Engineering in cooperation with Casal-grande Padana and SMEG. To be more precise, the re-sult of cooperation between Libeskind and Casalgrande Padana, a company based in Reggio Emilia, is manufac-turing of over 4 thousand three-dimensional fractal cera-mic sheets that constitute the facade.Special red coat-ing covers about 1,000 square meters and it was desi-gned in a way to change colors and shades depending on the reflected light, resembling the color and shape of scale of the Chinese dragon, the symbol of fertility and great harvest. The company based in Reggio Emilia also provided some parts of the pavilion’s internal flooring for bamboo forest of a surface of 310 square meters, desi-gned by the studio Ralph Appelbaum Associates. The forest consists of 1,200 stems on which 200 screens we-re inserted. Their operation will ensure 2.5 km of the opti-cal fiber installed. Last but not least, SMEG, the manufac-turer of household appliances from Emilia Romagna, sup-plied some devices for the internal fitting-out.

Venetian company for Oman and Qatar

The sultan of Oman and the Emir of Qatar chose Tecno-strutture based in Noventa di Piave, in the province of Venice, as contractor of structural works. The Venetian Company designed and manufactured for the 1,500 square meter pavilion of Oman all the elements of metal-work fabrication that is 1,000 meters of Beams NPS® Ba-sic and 800 meters of Pillars PDTI®. The interior of the pavilion includes the stairs, elevator landings and a self-supported gangway connecting two different areas. Tho-se elements are completed with some flat roofs. In turn the pavilion of Qatar has a surface of 2,700 square me-ters, distributed on two floors. For its construction 1,400 meters of Beams NPS® and 1,000 meters of Pillars PDTI® were used. The project also encompassed wood-work to create the central conical body, an accessible

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element with exposition space, of a maximum diameter of 11 meters and the height of 8 meters. Last but not least, both pavilions decided to entrust Tecnostrutture also with demolition and disposal of materials upon the end of the Universal Exposition.

Visitors to be received by a safe access control system

The first contact between the visitor and the Universal Exposition are the swivel rings. The company in charge of access management was CAME, a company based in Treviso, specializing in automation of entrances to resi-dential and industrial sites, car parks as well as deve-lopment of home automation and burglar resistance sy-stems. Every day around 100,000 visitors go through the tripods called XVia. The peaks reach 250,000 on the days of higher attendance, whereas 60% of them take place in the first two hours. The swivel rings, thanks to the Ethernet, are constantly connected to the box office on the one hand, and monitored for all the plant functio-nalities in real time, on the other hand. In the four gates providing access to EXPO site, CAME installed different automatic devices, especially: 20 gateways, 230 swivel rings, 40 bollards, 10 openings for vehicle access, 30 automatic road barriers and distributed 70 palmtops to control the credentials.Particularly swivel rings are equip-ped with a single reader of different types of ticket types such as the printed ones, QR code, RFID, Itinero, NFC Credit Card Contactless and NFC mobile phone.

The United Arab Emirates entrusts Italy with realiza-tion of their project

At least two Italian companies, SIL engineering and Tec-ton, are involved in construction of the pavilion of the Uni-ted Arab Emirates. The first one is going to deal with the selection and accreditation of the suppliers (the total of 128 companies) as well logistic management related to building of the pavilion. In turn Tecton is in charge of car-rying out the project of architectural studio Foster+Par-tenrs, occupying the surface of 4,368 square meters, and involving 280 people for 8 months.

At EXPO also transportation is sustainable

IVECO Bus, the trademark of CNH Industrial for collecti-ve transportation of passengers, specialized in produc-tion of autobuses powered with natural gas, will provide EXPO with 7 urban autobuses Urbanway driven in an eco-sustainable manner with compressed natural gas (CNG). The vehicles designed to reduce smog and noi-se pollution will be used for transportation of visitors from and to the car parks as well as within the EXPO area. Moreover, AMSA – Milan-based Company in char-ge of waste collection, road cleaning and primary city hygiene services – will supply 18 road sweepers Eurocar-go e 7 trucks Stralis Hi-Way equipped with interchan-geable tipper bodies. The sweepers and the trucks will operate as support of the external sites connected with EXPO.

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1906 Milan International Exposition of Sempione - Transport.

The Simplon Transalpine Tunnel was completed in 1906, a huge infrastructural construction that provided for the first time in history a railway connection between Paris and Milan. It was a huge event celebrated by building many pavilions in an area of Milan that from 1923 was named Fiera di Milano, the exhibition center of the city. This Expo had transportation as its central theme. Inside the pavilions visitors could find cars, aerostats and train locomotives. It was the celebration of the new, of speed and of movement. It was also the time when photography started to replace drawings, especially within newspapers. A huge fire that completely destroyed one of the pavilions also characterized the event, even though the Italian builders managed to re-build it in 40 days and re-open it during the Exposition.

EXPO MILAN 1906 2015

Mr Ranci, in the recent years, Access to Energy has been one of the most hotly debated issues concerning developing coun-tries. What is it all about?The International Energy Agency uses the term “Access to Energy” to include two critical issues, which affect many countries with a high poverty rate. On the one hand, absence of access to electricity that regards one billion three hundred million people in the world, and on the other hand, the lack of adequate and modern cooking applian-ces and fuels, that is absence of Clean Cooking Solutions. The latter, less known, is not less widespread: according to the World Health Organization, every year four million premature deaths are caused by harmful effects of cooking food on an open fire, fuel-

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“CLEAN COOKING”, A COMMITMENT FOR THE

RIGHT TO SAFE AND CLEAN ENERGY FOR ALL

Access to energy means also the right to safe cooking. In order to

make known this aspect of the pro-blem on the occasion of EXPO

2015 an association called WAME- World Access to Modern Energy

was established. Pippo Ranci, Pre-sident of WAME, explains us the as-sociation's tasks and the scope of

the problem in the world.

FOCUS/

Marta Mazzanti

led by wood or charcoal, inside the homes. Apart from the fatal disea-ses, there are also negative impacts on the environment such as increa-sing deforestation, due to large quantities of wood employed,and low quality of life, which particularly refers to women, who are in charge of collecting wood for cooking.Approaching and hopefully solving the problem of Clean Cooking would have positive effects on three different fields: human health, the environ-ment and life conditions of women and girls.

Thus it is an important issue. What is the state of the Clean Coo-king issue with respect to lack of electricity, and why is there so little talk about it?According to the data of the International Energy Agency, the problem refers to two billion six hundred million people in the world, which is twi-ce as many as the people without access to electricity. There is less talk about clean cooking because the problem is not im-mediately understandable. It is clear to everyone that it is impossible to charge a mobile phone without electricity, or that after the sunset it is impossible to read, study or do any type of activities. Yet, the discom-fort and effects caused by cooking with inadequate fuels and applian-ces is not so immediately comprehensible. In the developed countries when you mention cooking with wood, people thoughts go to a plea-sant cooking solution such as a wood-fired oven for pizza.Moreover, the harmful health effects are produced in the long-run and they are not noticeable immediately: this contributes to the lack of un-derstanding and appreciation of the problem.

What are the most concerned geographic areas?The problem is found in Sub-Saharan Africa and Southeast Asia, around the Indian and Pacific Oceans. Clean Cooking is distributed in both regiones, whereas the lack of access to electricity mostly applies to Africa. In overall numbers, Asia is ranked first, followed by the Afri-can continent and Latin America.

Now that we know the issue, could you please introduce WAME to us? What are the reasons for the establishment of this association and who are its partners?

WAME is the acronym of World Access to Modern Energy. The associa-tion was founded in anticipation of EXPO 2015 – and it will be dissol-ved upon its end – to take the opportunity of making as many people as possible familiar with that issue. The problem of the Access to Ener-gy is related with that of the extreme poverty and hunger in the world. This is why a great global event on nutrition appeared to be an ideal

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time and place to focus on the problem of extreme pover-ty, including energy poverty, in the world. The slogan “Feed the Planet” indicates a duty of making available the minimum necessary to live, which includes eating, drinking and treating diseases. To put it briefly, it is about acceptable life conditions. The partners of WAME are large-sized enterprises, inclu-ding the two Italian energy groups ENI and ENEL, and also A2A – the local initiator of the initiative, Edison, E.ON, GasNatural, ENGIE (GDF Suez), Tenaris, and the EXPO company.

Which are the activities of the Association?The mission of WAME basically consists in informing the public on the issue and on the existing projects to over-come it. The instruments applied are two small exhibi-tions in the EXPO site and in town, a series of conferen-ces, a call for case studies which has thrown light on ma-ny interesting projects, and possibly stimulated others. A presentation of the issue and all materials from the confe-rences and on the projects have been loaded on a web-site (www.wame2015.org ).

Now that, after a few months, we are halfway through, is it possible to present a first report?So far we have been able to perform all the initiatives that we had planned in due manner and course, and we have met considerable interest, especially of people and entities already sensitive to social problems. Moreover, the press and the media have echoed our ini-tiatives, helping us to make that matter known and com-prehensible also to those who were not aware of it at all. For the time being we are satisfied with the results achie-ved, although there is still room for improvement.

How have the issues of WAME been integrated into EXPO?The focus of the exhibition is food, whereas Clean Coo-king is a corollary aspect. The large dimension of EXPO and the wide array of activities offered to its visitors have made recognition of a small initiative difficult. Nonethe-less, the presence of EXPO among the entities that are part of the Association made some logistic and organiza-tional operations simpler.

In the framework of an exhibition related to food, the hu-manitarian aspect attracts attention only of the most sen-sitive people. Yet, for us EXPO has provided an occa-sion to successfully discuss and analyze the issue in-depth, also with those who did not know it exists. In addi-tion, as an entity that gathers and spreads information on active projects in the world, we have had opportuniti-es for contacting people in charge of initiatives, and for establishing or promoting contacts among them, even when they would have met difficulties in getting to know each other otherwise.

You are able to see EXPO from within. Do you believe that the Universal Exhibition works?The event is an overall success, especially if we consi-der that some initial delays, that could have compromi-sed everything, have been overcome. Certainly, some aspects could have been better taken care of, with bene-fits to the exhibitors and the participating organizations. Specifically, I am referring to the issue of coordination between the numerous events and conferences arran-ged within the EXPO. Visitors and experts have found it difficult to pick and choose from such a vast offer. If the proposals had been better harmonized and the mee-tings scheduled more evenly over time, this would have been useful not only to the participants, but also to the organizers who would have benefitted from a higher visi-bility of their own event. This idea may sound utopian for an exhibition on such a spectacular scale.

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THE PROBLEM REFERS TO TWO BILLION SIX HUNDRED

MILLION PEOPLE IN THE WORLD, WHICH IS TWICE AS

MUCH AS THE PEOPLE WITHOUT THE ACCESS TO

ELECTRICITY

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Getting back to the issue of Clean Cooking, which is the role of the private actors in achieving the goal of Access to Energy? Are they active?Private actors play an important role and they promote the better part of the existing initiatives. They are signi-ficant in the framework of the Clean Cooking projects, as this issue is not about the extension of a physical network or the implementation of infrastructures, as in the case of electricity (where cooperation with public administrations is necessary), but it deals with the way everyday life and home of each family is organized. In order to be effective, it is necessary to know the cultu-re and the markets of country where one operates.

Do you think that companies consider undertaking projects of Access to Energy and Clean Cooking as business opportunities, or only as operations of Corporate Social Responsibility?Undoubtedly, this type of activities offer a great oppor-tunity to increase a company’s visibility and thus gene-rate business opportunities, with particular reference to large-sized companies. I believe that the large indu-strial groups that operate in a specific area, should plan their operations by including the improvement of the local life conditions among their targets, even in the case of business-oriented operations. Only in this way both goals, CSR and profit generation, could be accomplished. Moreover, to the advantage of inhabi-tants, “humanitarian” operations have a strong power to attract other investors.

Can only big enterprises achieve good returns or is there also room for small- and middle-sized compa-nies?I believe that middle-sized companies have a chance of attaining good results, even better than large ones. Smaller size and lighter structure may allow such companies to get to know the area and culture of the place better, to establish relations with NGOs opera-ting in the area and undertake cooperation with local governments. Moreover, opening new offices by means of local resources may be simpler for middle-si-zed companies.

On the other side, such operations might be too ex-pensive for a small company and the scope of acti-vity could exceed the company's capacity.

Do local governments welcome such activities?The reactions differ by country. In some countries where a closed attitude was expected, this fear pro-ved unfounded and establishing a dialogue was easier.

What will happen to WAME after the EXPO 2015 ends?The association was created especially for EXPO and thus it was established for a definite time. The legal structure will be dissolved, but the project, ap-preciated and deserving credit, could be transferred into another structure.

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PRECISION AGRICULTURE TO OPTIMIZE RESOURCES AND PRODUCTION

The Institute of Biometeorology of the National Re-search Council has presented at EXPO, in the frame-work of the event “Precision Agriculture and Sustainab-le Use of Resources”, some technologies to increase agricultural production limiting losses.

Alessandro MateseResearcher at Consiglio Nazionale delle Ricerche - Istituto di Biometeorologia (CNR-Ibimet)

According to the estimates of FAO the global popula-tion will reach 9.2 billion by 2050 and the demand for food will increase by 70%. This will inevitably entail major plant production for human and animal food.Observing the evolution in agriculture, especially in the developed countries, since 1960s the producti-vity growth has taken place owing to new, more pro-ductive varieties, more efficient agricultural techni-ques and the widespread use of agrochemical sub-stances. Nonetheless, higher productivity has entai-led a serious risk for natural resources and the envi-ronment: 45% of European soil has serious quality problems due to low levels of organic substances and one fourth of them shows evidence of moderate to high levels of erosion processes. In addition, 40% of agricultural land is vulnerable to nitrate contamina-tion which threatens the quality of water resources and 9% of greenhouse gas emissions in the countri-es of the European Union is of agricultural origin. It can be easily deduced that nowadays the agricultu-re needs to face a challenging task of combining ma-jor demand for production with the requirement of sustainable management of human resources and preserving the environment at the same time.

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From this point of view, the technology applied to agricul-ture that is the precision agriculture is the most efficient instrument to achieve the new objectives of resource op-timization in order to increase profitability and sustainabi-lity, reducing the impact on the environment and impro-ving the social aspects of agriculture.It is an innovative agriculture that changes the existing technique and introduces the new ones to provide the farmer with the tools of target assessment. They may help run the proper company, with the aim of achieving the maximum economic return abiding by the environmental restric-tions. The instruments that the preci-sion agriculture applies in-clude: Geographic Infor-mation Systems – GIS, differential GPS, digital land analysis, geostati-stical analysis, remote sensing, geoelectric and radiometric detec-tors, dynamic and sto-chastic simulation mo-dels. They also encom-pass land probes to mo-nitor the state of soil, dro-nes that take aerial photo-graphs of the fields and each tree to check for their condition and the presence of parasites. Variable rate manure spreaders, which upon receiving the data from the drones and the GPS, precisely dose the quantity of fertilizers necessary in each area. Irrigators managed through software – always connected to the GPS - which spray water on the basis of humidity levels determined in the soil. Weather stations, smartphone apps, algorithms for the projections of harvests or pos-sible spreading of parasites. The use of automated machines and specific technolo-gies make any action precise and targeted, increasing the possibility of successful operations.Also the route of tractors can be calculated thanks to the GPS coordinates, which minimizes the surface of land

flattened by the machine and reduces the travel time and work.Participation of CNR in the study and application proj-ects in the wine sector led to establishing, within the Insti-tute of Biometeorology, of a research group for precision viniculture that would provide scientific support to the Italian wine-producing companies.The Institute of Biometeorology IBIMET-CNR began to gather its experience in that respect in 2007, through the

project of Tuscania Consortium aimed to un-derstand the impact of foliage mana-

gement practices on the quality of grapes. In the framework

of that project, in which important Tuscan pro-

duction companies such as Antinori, Mazzei, Folonari and Ricasoli were involved, the task of IBIMET was to develop a wireless sensor network (WSN) for monito-

ring of the plant mi-croclimate and remo-

te monitoring system form the air platform

SkyArrow with multispectral and thermal sensors. In 2011,

in the scope of the C.I.S.I.A. project (Conoscenze Integrate per Sostenibilità ed

Innovazione del Made in Italy Agroalimentare – Integra-ted Knowledge for Sustainability and Innovation of the 'made in Italy' Agro-Food Sector), IBIMET developed an innovative high resolution remote monitoring system ba-sed on the UAV technology (Unmanned Aerial Vehicle) using a drone equipped with the sensors intended for monitoring of vineyards. Those projects, along with other activities, entailed intensive cooperation with different Italian companies, research institutes and universities, such as the Universities of Turin and Florence, CRA-VIT, and companies from the viticulture sector in the regions of Brunello di Montalcino, Chianti Classico and Barolo.

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Recently, the group has established cooperation with European partners such as SupAgro / IRSTEA Montpel-lier in France.In the framework of research activities, the group at IBI-MET studies the remote and proximity sensing technolo-gies by means of ad hoc developed, low-cost and open source systems. They allow analyzing the rela-tions between the microclimate of grapevines, physio-logy and management techniques of the foliage. Such information makes it possible to develop quality indexes and new growing models for the projection of product quality by means of information received through remote sensing and proximity monitoring.Actually, a series of re-search products have been implemented. They include the sy-stems of wireless mo-nitoring of microme-teorological parame-ters for the networks present in agricultural systems and the dro-nes for very high resolu-tion (5 cm/pixel at 150 m of altitude) remote monito-ring. They allow for elaboration of variable rate (VRT – Variable Rate Technology) prescription maps, mapping of the plant vegetative stage (seed, olive, and grapes) shortcomings in the vineyards, deve-lopment of models of risk of thermal stress and patho-gen attacks. The great potential of technologies for the precision agriculture lies also within the possibility of combining those instruments in accordance with the specific needs of the agricultural companies. In the re-cent years, personalization has been combined with another important element: the prices of such technolo-gies have gone down which renders them increasingly affordable. This in turn speeds up the processes of opti-mization of consumption and resources which has im-mediate effects also on the environment.

In order for the precision agriculture and their technolo-gies to work in the best possible manner, closer coope-ration between the research sector and the entrepre-neurs is necessary so that the former could work out targeted solutions.rural electrification, and integration of components and systems, which ABB views as part of the evolving ‘Internet of Things, Services and People’. A significant cause of change to today’s grid, for example, is the increase in generation from renewable

sources. This can be accommodated by the evo-lution to smarter grids, which are capab-

le of coping with more distributed and intermittent generation,

such as that from renewa-bles. Smart grids are hi-

ghly automated and inno-vative and offer a signifi-cant level of system reliability, flexibility and accessibility. In addition to support-ing the integration of more renewable ener-gy, it is hoped that the-

se intelligent power so-lutions will help mega-ci-

ties address the growing need for reliable power as

ABB demonstrates its commit-ment towards a better world.

These years Smart Lab has been visi-ted by Universities, Research Centers and

international consultants; at the same time, the plant's potential allowed for elaboration of numerous master's degree theses. The entity organizes University Days and ITIS Days on regular basis. Those events are dedi-cated to the students from the main universities located in Northern Italy and technical colleges of the province of Bergamo, offering also trainings aimed to introduce young people into the job market and favor contacts and competencies also with a view to selection of new resources.

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“Light is Life”

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ICE–  Italian  Trade  Promotion  Agency  and  ANIE  –  the  Federation  representing  the  Italian  Electrical  Engineering  and  Electronic  Industry  –  will  exhibit  Italian  lightning  and  home  automation  solutions  in  a  sequential  tour  of  strong  emo-­‐tional  impact.  The  exhibit  is  scheduled  to  take  place  in  Dubai,  October  6-­‐8,  2015  within  the  framework  of  Light  Middle  East  2015,  the  most  important  in-­‐ternational  lightning  solutions  fair  in  the  Middle  East.  Gory  Pianca,  Creative  Director  of  the  agency  YAM112003,    who  is  the  curator  of  this  exhibit,  shares  with  us  the  reasons  for  the  exhibit  and  its  goals.

The exhibit that “brings to light” how light and home automation

are integral parts of our every day lives

“Light is Life”

Alessandro Seregni

Even  the  title  of  the  exhibit  indicates  the  great  importan-­‐ce  light  has  in  our  everyday  lives.  However,  combining  technological  elements,  which  are  the  cornerstone  of  the  fair,  with  those  most  emotional  ones,  necessary  to  involve  visitors,  is  not  a  simple  task.  What  was  your  star-­‐ting  point  for  creating  the  exhibit?First  of  all,  personally  I  want  to  thank  ICE  (Italian  Trade  Promotion  Agency)  for  choosing  us  between  different  companies  that  participated  in  the  request  for  bid  pro-­‐cess  for  the  creation  of  the  exhibit.  This  occasion  repre-­‐sented  for  us  an  important  challenge  not  only  from  a  pro-­‐fessional  but  also  from  a  personal  side  as  well.  Regarding  the  project,  our  point  of  departure  was  the  actual  ordina-­‐ry  reflection  of  light  which  is  an  inextricable  component  in  the  life  of  every  creature.  This  is  what  allows  people  to  live,  work  and  gather  experiences  at  a  pace  and  manner  which  did  not  exist  before.  The  exhibition,  arranged  by  ICE  with  support  of  ANIE,  aims  to  create  an    emotional  and  human  tour  within  a  highly  specialized  technology  focused  fair.  This  in  turn  should  underline  the  value  of  the  effects  which  light  has  on  people’s  lives  and  to  show  the  determining  importance  of  technological  and  scienti-­‐fic  component  of  this  process  which  enables  us  to  use  energy  in  a  sustainable  and  efficient  way.  I  and  my  collea-­‐gues  working  on  the  project  have  grown  to  realize  that  a  great  deal  of  things  that  render  our  life  fascinating  and  rewarding  happen  through  light  and  its  responsible  use.  These  considerations  have  determined  the  choice  of  the  exhibit’s  title  –“Light  is  Life”.

Considering  the  subject’s  universal  appeal,  the  interna-­‐tional  scope  of  the  fair  and  the  public  attending  the  exhi-­‐bition,  how  have  you  managed  to  make  the  contents  available  to  everyone?What  has  helped  us  was  the  use  of  symbols  and  topics  that  are  universally  comprehensible  and  shared.  In  that  sense  the  choice  to  use  the  light  bulb  icon  seemed  the  most  appropriate,  also  because  it  combines  both  con-­‐cepts  that  are    exhibit’s  key  themes.  On  the  one  hand,  

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the  bulb  is  the  symbol  of  light,  and  on  the  other  that  of  ingenuity,  which  is  what  characterizes    “Made  in  Italy”  technologies.  The  unique  symbol  that  encom-­‐passes  simplicity,  creativity,  ingenuity  and  techni-­‐que,  which  promotes  the  value  of  Italian  products  abroad.  It  is  an  important  goal,  if  we  consider  the  fact  that  it  has  been  decided  that  our  exhibit  tour  will  not  refer  to  any  individual  product  or  brand.

It  is  not  easy  to  create  a  room  for  reflection  within  a  busy  and  chaotic  backdrop  such  as  a  major  fair.  What  will  be  the  themes  of  the  exhibit?The  choice  of  topics  and  the  arrangement  of  space  posed  an  interesting  challenge,  especially  in  that  context.  The  exhibits  takes  place  in  a  room  of  60  square  meters,  where  the  visitors  will  enter  a  “fo-­‐rest”  of  bulbs  with  new  paths  to  help  them  discover  again  some  spheres  of  human  history  where  lightning  technologies  have  made  a  crucial  impact.  These  nine  paths  will  be  concluded  with  the  start  of  the  next  one  which  will  then  focus  specifically  on  Ita-­‐lian  excellence  within  the  sector  of  lightning  solu-­‐tions.  Followed  then  by  an  eleventh  path,  that  will  illustrate  how  home  automation  allows  for  the  effi-­‐cient  use  light,  energy  and  resources.  In  the  middle  of  the  forest  there  will  be  a  “clearing”  where  a  black  cube  of  about  2  meters  will  play  a  video  descri-­‐bing  the  exhibit.  It’s  a  place  which  will  provide  the  

most  emotional  moment  for  its  visitors,  away  from  the  noise  and  chaos  of  the  fair,  inviting  them  to  re-­‐flect,  through  the  means  of  images  and  sounds,  on  the  subject  of  light  and  related  technologies.  The  “forest”  and  the  video  in  the  “clearing”  have  been  created  with  a  view  to  establishing  dialog  between  them,  although  at  the  same  time  each  element  will  have  its  own  sense  of  dignity  and  autonomy.  Telling  the  story  about  light  and  its  beneficial  effects  on  everyday  life  has  led  us  to  imagine  a  suitable  show-­‐case  where  also  physical  and  tactile  experiences  play  a  significant  role.  We  would  not  like  the  visitors  to  have  had  only  an  exclusively  digital  approach  offe-­‐red  only  by  a  monitor  per  se.

In  everyday  life,  it  is  actually  impossible  to  ignore  the  presence  of  light  which  both  surrounds  and  in-­‐cludes  us  in  every  aspect  possible.Exactly.  And  precisely  for  this  reason,  in  order  to  in-­‐volve  even  more  people  who  will  visit  the  exhibit  and  in  order  to  create  the  most  emphatic  relation-­‐ship  possible,  one  of  the  walls  of  the  stand  will  be  used  as  blackboard.  Those  who  will  feel  like  doing  so,  will  be  able  to  write  their  thoughts  and  emo-­‐tions  leaving  traces  and  testimonials  of  their  presence.

Are  there  any  prominent  subjects  among  the  sta-­‐tions  proposed,  apart  from  the  focus  on  lightning  

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solutions?  For  instance,  the  role  of  light  in  urban  areas  or  its  roles  in  the  scope  of  learning,  medical  treatments  or  workplaces?There  is  no  prevailing  focus,  we  have  attempted  to  include  and  present  as  many  elements  as  possible,  considering  the  fact  that  all  of  them  are  intercon-­‐nected.  For  urban  areas,  we  have  identified  the  core  of  the  concept  of  “liberty.”  It  was  owing  to  the  ad-­‐vent  of  public  lightning  that  led  the  concept  of  a  city  as  we  define  now  arose,  which  is  namely  an  ur-­‐ban  space  where  one  can  live  both  day  and  night.  When  it  comes  to  other  subjects  you  are  referring  to,  from  education  to  workplaces,  also  in  these  ca-­‐ses  light  has  played  a  crucial  role:  a  neon  lamp  al-­‐lows  reading,  discovering  and  growing  things  even  after  the  sun  has  long  set.  In  the  medical  field  as  well,    light  in  the  form  of  X  rays  or  lasers  is  what  al-­‐lows  the  diagnosis  and  treatment  of  many  diseases  and  aliments.

Even  such  a  brief  list  of  means  and  actions  indica-­‐tes  that  the  light  is  part  of  everybody's  life.Yes,  and  it  is  also  evident  how  some  of  those  ac-­‐tions  have  become  automated,  assimilated  and  ta-­‐ken  for  granted.  Actually,  nowadays  over  1.5  billion  people  in  the  world  do  not  have  access  to  electri-­‐city.  For  them,  they  are  deprived  of  numerous  bene-­‐fits  advantages  which  we  take  for  granted  in  our  everyday  lives.

Thinking  in  terms  of  light,  technologies  and  life,  the  compilation  encompassing  different  and  funda-­‐mental  elements  from  which  to  draw  upon  is  huge.  What  selection  and  choice  criteria  have  you  adop-­‐ted  for  the  fields  analyzed  within  the  exhibit?The  quantity  of  materials  on  light  and  its  technolo-­‐gies  is  exhaustive,  but  the  profile  we  have  chosen  for  the  exhibit,  has  made  us  automatically  exclude  a  large  part  of  excessively  technical,  yet  relevant  sour-­‐

ces.  The  fact  that  during  the  year  of  fair,  the  Interna-­‐tional  Year  of  Light  and  Light-­‐based  Technologies  was  announced  by  UNESCO  also  contributed  to  the  selection  we  decided  upon  to  incorporate.  Finally,  the  intention  to  put  the  focus  on  the  connection  between    light  and  “Made  in  Italy“  enabled  us  to  further  describe  the  exhibit.

Would  you  define  that  installation  as  a  work  of  art?No,  I  would  not  say  it  is  about  art.  Art  frequently  creates  a  distance  between  itself  and  the  viewer.  In  this  case  we  intended  to  abolish  the  distance  betwe-­‐en  and  establish  a  close  and  almost  intimate  dialog  between  the  exhibited  elements  and  the  viewer.

Considering  the  type  of  public  and  target  audience  at  which  ICE  and  ANIE  are  aiming  ,  and  the  delibera-­‐te  choice  of  not  showcasing    a  highly  technical  exhi-­‐bit,  what  reactions  do  you  expect  on  the  side  of  companies  that  will  visit  the  exhibit?Both  ICE  and  ANIE  are  convinced  that  the  choice  of  a  different  interpretation  than  usual,  will  be  meet  with  positive  feedback.  Moreover,  in  my  opinion  it  will  be  also  a  different  manner  of  showing  Italy’s  ex-­‐cellence  in  these  technologies  encouraging  reflec-­‐tion  and  referring  to  the  practical  competences  that  clearly  underlie  everything  which  will  be  presented  in  a  subtle  way  without  “trumpeting”  that  we  are  leaders  in  this  field.

What  will  happen  to  the  exhibit  after  the  fair  ends?The  exhibit  has  been  created  in  a  way  which  is  easily  replicable  allowing  for  its  use  at  future  exhibitions  anywhere  within  the  world  which  ICE  and  ANIE  would  deem  appropriate.  It  would  be  an  honor  for  us  if  they  would  call  upon  us  to  work  with  them  again  in  presenting  it  at  such  events.  

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MIXTRAL  is  proud  to  introduce  you  its  range  of  mixers,  offering  an  innovative  and  revolutio-­‐

nary  kneading  technology.

Our  mixers  allow  to  obtain  superb  doughs  in  incredibly  short  processing  time,  thanks  to  the  

patented  mixing   system,  with   the   particles   of   the   solid   ingredients   kept   “in   suspension”,  

and   further   spraying  of   the   liquid   ingredients.  The  whole  process  happens   inside  a   closed  

bowl.  Unbelievably  great  results  can  be  achieved  either  with  traditional  flour,  or  less  conven-­‐

tional  or  unconventional  flour  like  quinoa  flour,  rice  flour,  biological  flour,  gluten-­‐free  flour  

and  functional  ingredients.        

We  designed  our  mixers  to  match  and  exceed  the  expectations  of  the  most  demanding  and  

quality-­‐oriented  Bakers,  Pizza-­‐Chefs  and  Fresh  Pasta-­‐Makers.  In  each  and  every  MIXTRAL  mi-­‐

xer  we  put  the  same  care  and  passion  You  put  in  your  finished  product.  

Processing  time  is  reduced  down  to  just  120”  to  produce  doughs  of  25kg  to  100kg  in  one  cyc-­‐

le.  We  produce  fixed  bowl  mixers,  tipping  bowl  mixers  and  tilting  bowl  mixers,  having  out-­‐

put  capacity  varying  from  400  to  2.000kg/h.  Our  mixers  can  be  used  stand  alone,  or  can  be  

inserted  into  fully  automated  production  lines.

The   kneading   technology  of  MIXTRAL  mixers   is   efficient   and  delicate:   it   doesn’t   generate  

any  mechanical  stress  on  the  dough.  Therefore,  the  dough  remains  at  the  optimal  tempera-­‐

ture,   preserving   its   nutritional   and   organoleptic   properties.   The   dough   obtained   through  

MIXTRAL  mixers  shows  unique  characteristics  in  terms  of  homogeneity,  hydration,  elasticity  

and  workability/formability.  The  shelf  life,  visual  aspect  and  aroma  of  the  finished  products  

show  sensible  improvements.

MIXTRAL   mixers   are   perfect   both   for   artisan   (or   artisan-­‐like)   production,  which  

may   require   fast   and   frequent   changes   in   the   recipes   (“just   in   time   produc-­‐

tion”)  and  for   industrial  applications,   integrated  in  fully  automated  produc-­‐

tion   lines,   where   repeatability   and   consistency   are   a  must.   They   are  

also  well  suitable  for  the  development  and  testing  of  innovative  recipes.

Our  mixers  are  designed  and  built  to  be  extremely  versatile  and  easy  to  

use  and  to  clean.  The  user  interface  (HMI)  is  intuitive  and  advanced,  with  

its  wide  touch-­‐screen  display  it  allows  to  control  all  the  process  parameters  

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at  a  glance.  Each  model  is  able,  by  series,  to  store  and  mana-­‐

ge  over  1.000  different  recipes.

Producing  with  the  MIXTRAL  mixers  entails  countless  

advantages,  among  which:  

•Superior  quality  of  the  dough  and  od  the  finished  product

•Free  choiche  of  raw  materials  and  ingredients

•Absolute  freedom  to  test  and  set  up  any  kind  of  recipe

•Ease  of  use,  thanks  to  the  advanced  and  intuitive  user  

       interface  (HMI)

•Extreme  flexibility  and  versatility

•Dough  ready  in  just  120  seconds

•Easy  cleaning  operation

•Negligible  maintenance  issues

MIXTRAL  mixers  are  totally  made  of  

stainless  steel,  according  to  the  highest  

quality  standards  and  compliant  with  

CE  and  ATEX  EU-­‐directives.  They  are  

solid,  compact,  silent  and  with  a  refined

 design,  suitable  for  open-­‐style  laboratories.

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We  will  be  glad  to  welcome  you  a  tour  lab,  to  allow  you  to  touch  with  your  hands  and  test  the  extraordinary  features  of  our  revolutionary  kneading  technology.  Contact  us!  Marco  Cigna  –  Sales  Engineer      m.cigna@mixtral.it    Enrico  Franco  –  Product  Manager  &  Business  development  –  e.franco@mixtral.it  MIXTRAL  Via  Antonio  Rolfo,  16  -­‐  12042  Bra  (CN)  -­‐  Tel.  0172-­‐1916171

“Quikly and well is possible, with MIXTRAL”(The kneading system that doesn’t put under stress the dough… nor the baker!)

www.mixtral.it

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