technology changes in photography
DESCRIPTION
Technology Changes in Photography. Mike Hender U3A Photography 7 June 2013. You can find all this material at . . . www.hender.net/u3a. Technology Changes in Photography. What we’ll cover. Helicopter view W hat’s happening in the market? B luffer’s guide - PowerPoint PPT PresentationTRANSCRIPT
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Technology Changes in PhotographyMike HenderU3A Photography7 June 2013
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Technology Changes in Photography
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What we’ll cover
• Helicopter view • What’s happening in the
market?
• Bluffer’s guide • Simplified framework of
understanding
• Some example technologies
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Research Source – Scientific American
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Scientific American June 1863
“A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’
The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain.
The newly patented model combines desirable qualities with an elegant exterior.
Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.”
The newly patented model combines desirable qualities with an elegant exterior
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Scientific American June 1863
“A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’
The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain.
The newly patented model combines desirable qualities with an elegant exterior.
Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.”
The newly patented model combines desirable qualities with an elegant exterior
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First – the big picture
What’s actually happening in the market?
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Three Megatrends
Moore’s Law
Mechanical to Solid State
Atoms to Bits
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1980
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Moore’s Law1
DEC PDP8 1968
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Mechanical to Solid State2
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Atoms to Bits• Crowdsourcing
• Kickstarter
• 3D Printing
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So how do these apply to Photography?
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Market: Compact , DSLR , Mirrorless
Why?
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Long, long ago, people danced at concertsNow they video, click, share and tweet . . .
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Taking photos has never been more popular
$1Bn
FlickrTumblr
Sky Drive
Google+
$1Bn
Snapchat
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Taking photos has never been more easy
$1Bn
FlickrTumblr
Sky Drive
Google+
$1Bn
Snapchat
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You know and love!
You know and don’t love!
You probably don’t know
Ideal for ‘sexting’
http://tinyurl.com/lokatcc
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1. Technologies developed in the mass market continue to feed into the more traditional camera and service area and vice versa
Facebook Flickr
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2. The best camera you have is the one you have with you
Facebook Flickr
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The 3 Megatrends in Photography
Mechanical Engineers
In the pre-digital age the precision mechanical engineer reigned supreme
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The 3 Megatrends in Photography
Mechanical Engineers
Electronic Engineers
As Digital entered the stage, Electronic Engineers became a key new resource
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The 3 Megatrends in Photography
Mechanical Engineers
Software Engineers
Electronic Engineers
But now we’re in the age of the ‘Algorithm’ and ‘App’
= Moore’s Law applies (candidate for rapid development)
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The 3 Megatrends in Photography
Mechanical Engineers
Software Engineers
Electronic Engineers
= Wide open for a Development Community and under attack by the Smartphone juggernaut
= Mature, ‘asymptotic’ technologies
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What’s the impact on camera companies?
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“Creative Destruction”
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“Creative Destruction”
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“Creative Destruction”
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Three technologies becoming widely
available2 31
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Intelligent Software and Ecosystems• WiFi • GPS• Smart photo (e.g. Nikon 1 series)• HDR • Instant Panoramas• In-camera editing Functions (exposure,
crop, etc.) • NFC (fast transfer of large image files to
smartphone)• Merging of DSLR and Mirrorless
technologies
http://youtu.be/TVTJfY9G5iQ
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Intelligent Software and Ecosystems
Microsoft Windows
AppleIOS
GoogleAndroid
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Example: The Apple Ecosystem • iTunes ‘App’ Store• Photo Stream• Sharing• Backups• Music, DVDs, etc.• Customer Support
AppleIOS
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Example: The Apple Ecosystem • iTunes ‘App’ Store• Photo Stream• Sharing• Backups• Music, DVDs, etc.• Customer Support
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Example: The Apple Ecosystem Anytime, Anywhere
Photos, Videos, Documents,Share!
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Example: The Apple Ecosystem
Ecosystem example from the Hender home
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Demo
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Intelligent Software and Ecosystems
Microsoft Windows
AppleIOS
GoogleAndroid
“I want to edit photos with my PC, then display them on my iPad, use Google Maps for location data and read my camera manual on Kindle eBooks”
“Hello! Can I join in?”
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Intelligent Software and Ecosystems
How do the traditional camera
manufacturers leverage the
dominant ecosystems?
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Example: Nikon WiFi joins the Apple Ecosystem
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Sensor directions
Nokia 41Mpx PureviewHTC One Ultrapixel
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FSI moving to BSI? 2
Potential crossover at 1.1 micron pixel size
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Google Glass
http://www.google.com/glass/start/how-it-feels/
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Three technologies becoming available in 5
to 10 years4 5 6
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Lensless cameras5
(Atoms to Bits)
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2. Shooting round corners5
(Atoms to Bits)
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Shooting round corners
http://www.youtube.com/watch?feature=player_embedded&v=JWDocXPy-iQ
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(Atoms to Bits)
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Very large sensor arrays
• DARPA and BAE Drone Programme• 1.5Bn Pixels• Whole city coverage• Multiple target tracking• Consumer technology
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(Atoms to Bits)
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In Summary