technology, collaboration and connectivity in public health (excerpt) cynthia d. lamberth, mph, cph...
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Technology, Collaboration and Connectivity in
Public Health (excerpt)
Cynthia D. Lamberth, MPH, CPHDirector, Kentucky Public Health Leadership Institute, EPHLI,Buckeye Bluegrass Regional Leadership AcademyProject Director, Center for Public Health Systems and Services ResearchUniversity of [email protected]
Jay M. Bernhardt, PhD., MPHDirector, National Center for Health MarketingCenters for Disease Control and Preventionhttp://www.cdc.gov/[email protected]
Model “Quality Time” behaviors
Prioritize periods for quality time with key staff and colleagues
Build workplace culture in which quality interactions are defined, valued and rewarded
Commit to evidence-based practice by evaluating and implementing promising practices
Build relationships with IT colleagues to allow piloting or implementation of appropriate social media in the workplace
Harnessing Mass CollaborationThe New Alexandrians: The
Sharing of Science
SNP Consortium: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline, Wellcome Trust, IBM, Motorola, Novartis AG, Pfizer Inc., and Searle
The New Alexandrians: Medicine
Harnessing Mass Collaboration
The New Alexandrians: Professional Medicine
Source: Howard Ratner, CTO, Nature Publishing Group
Harnessing Mass Collaboration
The New Alexandrians: Professional Medicine
Source: Howard Ratner, CTO, Nature Publishing Group
Harnessing Mass Collaboration
Applying 2.0 at the CDC
Effective Public Health Means…
◦Providing evidence-based health information, interventions, and products when, where, and how people need them to inform healthy decisions
◦People are increasingly using social media
◦Almost all people are using mobile!
Traditional
Media (vertical)
Social Media(horizontal)
Most trusted =People Like Me
- Edelman trust barometer
Aim for the“Sweet Spot”
Today’s Consumer Decisions
Today’s TV Today’s News
Integrated Health Marketing Campaign: Seasonal Influenza Vaccination (2007 – 2009)
Swine Influenza Outbreak 2009
Moving toward Web 2.0Select at least two Web 2.0 tools
to try before October.Think about how a web 2.0 tool
might help with the critical issue you are working on this year.
Be prepared to discuss your experience using these tools.
Getting Started
Track news on RSS: iGoogle, Bloglines
Make a twitter network for rapid response to questions or follow an organization on twitter
Find people in your field on LinkedInDel.icio.us for research groups
◦http://delicious.com/lamberth54http://socialmedia.wikispaces.com/pr
esentation
SOME INTERESTING BLOGS/ORGANIZATIONS THAT CAN HELP YOU GET STARTED WITH WEB 2.0:
Quality Time Blog http://qualitytimephli.blogspot.com/ Micro blog http://twitter.com/ - follow cdc Social networking www.facebook.com PBWikihttps://qualitytime.pbwiki.com/ Google Docs http://docs.google.com
Web 2.0 http://beth.typepad.com/beths_blog/ http://www.netsquared.org/ http://delicious.com/lamberth54 http://www.rheingold.com/ http://www.hobo-web.co.uk/seo-blog/index.php/how-t
o-get-started-in-social-media/
SOME INTERESTING BLOGS/ORGANIZATIONS THAT CAN HELP YOU GET STARTED WITH WEB 2.0:
Government 2.0:http://www.netsquared.org/usaidMobile:http://mobileactive.org/
http://delicious.com/jlranck/mobilehealth(comprehensive overview of mobile health worldwide)
Web 3.0
Sem
antic
Web
© http://www.w3.org/2001/sw/Coming Attractions!
Web 3.0
Sem
antic
Web
Open Technologies
Web 3.0
Sem
antic
Web
Open Technologies
Open Identity
Web 3.0
Sem
antic
Web
Open TechnologiesInformation Overload
Open Identity
Technology, Collaboration and Connectivity in
Public Health
Cynthia D. Lamberth, MPH, CPHDirector, Kentucky Public Health Leadership Institute, EPHLI,Buckeye Bluegrass Regional Leadership AcademyProject Director, Center for Public Health Systems and Services ResearchUniversity of [email protected]
Jay M. Bernhardt, PhD., MPHDirector, National Center for Health MarketingCenters for Disease Control and Preventionhttp://www.cdc.gov/[email protected]