1. A tour of the Danish Business Authority design guide Public self-service on mobile devices

2. 2PUBLIC SELF-SERVICE ON MOBILE DEVICES 3. Mobile use is here How can the public sector adapt? What have we learned? PUBLIC SELF-SERVICE ON MOBILE DEVICES 4. 4PUBLIC SELF-SERVICE ON MOBILE DEVICES Mobile use is here 5. 5 Nine out of ten adult has a smart phone in Denmark Every second senior (age: 60-74) has a smartphone Source: http://www.mx.dk/viden/digital/story/18754827 6. 6 The train rolls out this summer 7. 7PUBLIC SELF-SERVICE ON MOBILE DEVICES Unfortunately were not quite there yet 8. 8PUBLIC SELF-SERVICE ON MOBILE DEVICES 0 1 2 3 4 5 6 7 8 9 10 Great! Good enough OMG Quality of digital self-service 0 1 2 3 4 5 6 7 8 9 10 Great! Good enough OMG 9. 9 How can the public sector adapt? 10. 10PUBLIC SELF-SERVICE ON MOBILE DEVICES A responsive solution 11. 11PUBLIC SELF-SERVICE ON MOBILE DEVICES Good design = credibility Good design = creates motivation Good design = enables the users to help themselves 12. 12 URL: designmanual.virk.dk Project managers Developers YOU! 13. 13 14. 14 15. 15 The Design guide helps you Is defined in the project Why use common design elements? Users need consistent interactions 16. 16 17. 17 What did we learn? Image: Josh Clark, Mobilism 2013 18. 18 Hype #1 Mobile first! PUBLIC SELF-SERVICE ON MOBILE DEVICES 19. 19 Hype #2 Frameworks saves time & money PUBLIC SELF-SERVICE ON MOBILE DEVICES 20. 20 Hype #3 Testing on your iphone will do the trick PUBLIC SELF-SERVICE ON MOBILE DEVICES 21. 21MOBIL SELVBEJTENING URL: http://www.browserstack.com/responsive 22. 22 Hype #4 Design in the browser is the way to go PUBLIC SELF-SERVICE ON MOBILE DEVICES 23. 23 Lesson learned 24. 24 Hype #4 Design in the browser is the way to go PUBLIC SELF-SERVICE ON MOBILE DEVICES 25. Mobile use is here How can the public sector adapt? What have we learned? PUBLIC SELF-SERVICE ON MOBILE DEVICES 26. 26PUBLIC SELF-SERVICE ON MOBILE DEVICES ? Questions ? 27. Advisor rrl@advicedigital.dk Digital design project manager SimWar@erst.dk Simon Warthoe Rasmus Rune Larsen