five questions ux camp europe

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1. Five UX questions in search of answers Eric Reiss @elreiss UX Camp Europe 20 June 2015 Berlin, Germany Stuff I think about Stuff I want to share 2. A man falls into a hole... 3. Why are companies doomed without a focus on UX? (Wait do we really want to start here?) 4. What is UX? 5. UX a bible story 6. UX German uniforms 7. UX backbone of an entire industry 8. The user experience of User Experience Camp Europe 9. Sorting out the paperwork 10. Czeching the pizza 11. DB interrupts their regularly scheduled programming... 12. By first name... 13. Come rain or shine... 14. High degree of functionality 15. Fantastic presentations. And a sketchnote artist! 16. Lunch proof of the pudding 17. Conceptual design 18. User testing 19. Proof of concept 20. Innovative sponsors (and not a lot of screenshots) 21. And Holgers ongoing sensation: UX the musical 22. (tough act to follow) We all design UX. But there are no UX designers. 23. UX IxD SD IA CS 24. How do we describe UX? 25. Content management Knowledge management SEO Scenarios Content strategy Sensemaking Accessibility Storytelling Usability Findability Service designService designService designService design Information architecture UserUserUserUser----centered designcentered designcentered designcentered design Design thinking Experience design 26. Proliferation of titles? Sure. Proliferation of ideas? Not so sure. 27. Webmaster Webmaster Visual designer Copywriter Developer Visual designer Information architect Copywriter Front-end engineer Full-stack developer Visual designer UI designer Interaction designer UX strategist Content strategist Information architect Content providers SEO consultant Social media guru Product manager Project manager Token baby boomer 1995 1998 2000 2015 Inspired by Lutz Schmitt 28. Down-and-dirty practicalities 29. Erics 1st Law of UX: User experience is the sum of a series of interactions between: people devices events 30. Erics 2nd Law of UX: UX design represents the conscious act of : coordinating interactions we can control acknowledging interactions we cannot control reducing negative interactions 31. Why are companies doomed without a focus on UX? 32. A Tale of Two Pizzas 33. Nota bene In a me-too world, UX is the key to company/product/service differentiation Higher product/service prices can be justified if you provide better UX Merely making customers happy cannot be the goal. Increased conversions is the goal and UX helps make that happen 34. What you can do now Do something quick and easy that makes your client/company look good (show that positive change is not impossible) Seek champions within the organization Make everyone feel that their contribution is valuable 35. Berlin | 20 June 2015 | 01:35 36. Berlin | 20 June 2015 | 08:12 37. When is a company ready to embrace UX? 38. Lets talk about auto safety... 39. From academia to reality Safety depends on reducing: velocity of impact crushing force bending, folding, or torque of the body deceleration rates during a collision Safety depends on reducing: stress on the body direct contact with hard, sharp objects Safety can be improved by: adding seatbelts airbags crush zones to absorb impact 40. Nota bene Most companies examine UX when all the tried- and-true options have failed Most companies ignore UX because the definitions are too academic or confusing No company will accept UX if they dont understand it. 41. Source: Renato Feij 42. Source: Bogo Vatovic 43. What you can do now Aggressively promote activites that are: understandable actionable measurable Get senior management involved a company will never be truly ready to embrace UX before its leadership is DONT let yourself become the UX team of one 44. Who are the people that make good UX designers 45. You are! 46. Nota bene three key skills Curiosity Youve got to be interested You cant fake this Empathy This provides balance in UX Both for users and stakeholders Understanding A perception is always true One insight is worth a 1000 data points Understanding does not mean agreeing 47. What you can do now Get out of the building and talk to users not just to discover a problem, but also to see problems through someone elses eyes you have to understand the context of UX Make sure you are always solving a real problem, not merely inventing one Dont just ask what; ask why Dont argue, listen 48. What are the ingredients of UX 49. Lets build an ark 50. Content, code Strategy, visual design IA, navigation Metrics, testing, best practices Building requires four things Basic materials Shaping tools Fastening techniques Measurement tools 51. Nota bene three key ingredients Utility Stuff needs to work Relevancy Stuff needs to provide value within a specific context Consistency Stuff that looks the same should act the same Stuff that looks different should act differently Retroductive inference lowers the learning curve 52. What you can do now Create a UX shortlist Focus on what is really important Eliminate the nice to haves think feng shui Keep users in the loop Practice user-driven design Dont succumb to deliverables creep Communicate, dont try and impress 53. How do we measure the results of our UX efforts? 54. Flying on time 55. Nota bene three metrics Conversions Has the business improved? Efficiency Are we saving time and money? Are we reducing effort and stress for our users? Satisfaction Are the users truly better off than before? 56. What you can do now Compare your work to current best practices Dont reinvent the wheel until you need to Make sure you measure things that are important Dont go for easy wins such as likes on Facebook or time on page Talk to help-desk and call-center personnel Insist on having influence regarding the questions asked in all future customer-satisfaction surveys 57. Alfred Wegener and continental drift 58. What you can do now Dont let UX become a buzzword Dont think you need certification Dont be afraid to disagree with current practices Pick your battles with care...but... Dont be afraid to fight for what is right 59. Vielen Dank meine Freunde! (und jetzt) 60. Eric Reiss can (usually) be found at: The FatDUX Group ApS Strandre 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss