tell me a story
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Tell Me a Story. t he power of storytelling Sr. Kathleen Lunsmann , IHM, CFRE President, SOAR! Bonnie O’Neill Meyer, CFRE Meyer Partners, LLC. Tell me a story. Why stories? 2What makes a great story? Real life stories & winning appeals Practical tips. Top 5 Reasons Why …. - PowerPoint PPT PresentationTRANSCRIPT
Tell Me a Story
the power of storytelling
Sr. Kathleen Lunsmann, IHM, CFREPresident, SOAR!
Bonnie O’Neill Meyer, CFREMeyer Partners, LLC
Tell me a story
1 Why stories?
2 What makes a great story?
3 Real life stories & winning appeals
4 Practical tips
Top 5 Reasons Why …
Why stories?
Reason #5
Stories are how we get to know one another.
Why Stories?
Reason #4
People remember stories.
Why Stories?
Reason #3
Stories convey wisdom … insights.
Why Stories?
Reason #2
Stories build brand.
Why stories?
5. Stories are how we get to know one another.4. People remember stories.3. Stories convey wisdom … insights.2. Stories build brand.1. Stories lead people to act.
Made to Stick.
• A credible idea makes people believe.• An emotional idea makes people care.• The right stories make people act.
• Chip Heath and Dan Heath, Made to Stick
Nonprofit Storytelling
• Bring the impact of your mission, vision and programs to life.
Tell me a story
What makes a great story?• Name• Details• Quotes• Actions that paint a picture• Strong lead• Sequence of narrative creates curiosity• Conversational language• Concrete nouns• Clarity• Relevance to core values
Our Stories
Sister Peg
Sister Peg
Regina Laudis
Regina Laudis
Regina Laudis
Cenacle Sisters
Cenacle Sisters
Cenacle Sisters
Cenacle Sisters
Cenacle Sisters
Thanksgiving
Thanksgiving
Saving William
Five Practical Tips
Collect (find) stories rich with detail.
Own the story: adapt for spokesperson.
Action: active verbs paint the picture.
Color: use real quotes from real people.
Hook.
Bonus How-to’s
• Write fast• Edit slow• Read your story out loud
Philanthropy & Storytelling
• Circulate stories with staff.• Make storytelling a part of your culture of
philanthropy.
The end.