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Ten reasons to upgrade from Adobe LiveCycle to Adobe Experience Manager forms

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 2

Ten reasons to upgrade from Adobe LiveCycle to Adobe Experience Manager forms

Introduction

Deliver exceptional smartphone experiences

Meet demand for multichannel experiences

Make it easy to find the right form

Simplify form-filling experiences

Offer anywhere, anytime access to documents

Reuse adobe livecycle investments in apps and forms

Empower mobile workers

Continually optimize forms and documents with adobe

marketing cloud

Take advantage of flexible deployment options

Enjoy an ever-expanding feature set

Summary

For more information

Table of Contents

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Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 3

IntroductionThousands of governments, financial institutions and other enterprises

use Adobe LiveCycle software to enroll clients in services, streamline

form and document processes, and generate professional documents

efficiently. They’ve successfully integrated LiveCycle with their back-end

systems and employed LiveCycle security, tracking, management and

archival features to maintain compliance.

Today, Adobe continues form and document innovation with Adobe

Experience Manager forms, part of Adobe Marketing Cloud. It retains

all the features and functionality of Adobe LiveCycle while continually

adding more capabilities to help regulated industries extend engaging

customer experiences to forms and documents.

In this paper, you’ll learn about the top ten reasons to upgrade from

Adobe LiveCycle to Experience Manager forms.

Adobe Experience Manager forms retains all the features of LiveCycle, plus more features and integration with Adobe Marketing Cloud solutions.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 4

1. Deliver exceptional smartphone experiencesIncreasingly, people are using their smartphones to access the Internet for research and to purchase goods and services.

More than half of Americans report they have used their smartphone for online banking in the last year. For many

citizens served by government programs, a smartphone is their primary—and sometimes only—way to access the

Internet. While many organizations have engaging mobile sites, most online forms are still in PDF. LiveCycle PDF forms

simulate paper forms, but work best on desktops or laptops. On tablets or smartphones, the user experience is not ideal,

leading to greater abandonment and fewer conversions. Moreover, changes to web browser plug-in support are making

LiveCycle PDF forms difficult to fill out in modern browsers.

To reach potential clients and deepen relationships with existing ones, organizations need to offer ways to convert

those mobile users already browsing for information. Adobe Experience Manager forms allows you to use existing form

templates to render responsive and engaging forms in browsers—without having to rely on those browsers supporting

plug-ins. With the adaptive forms feature in Experience Manager forms, you can offer smartphone users quick, easy and

more secure ways to enroll in programs or services and access personalized documents—anytime and anywhere.

Get info about a health condition

Do online banking

Look up real estate listings or info about a

place to live

Look up info about a job

Look up government services or info

Take a class or get educational content

Submit a job application

More than half of smartphone owners have/

used their phone to get health information, do

online banking% of smartphone owners who have used their phone to do the following in the last year

62

57

44

43

40

30

18

Pew Research Center. April, 2015. The Smartphone Difference.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 5

2. Meet demand for multichannel experiencesWhile smartphone Internet usage is skyrocketing, the typical customer journey from research

to conversion involves multiple screens and channels. For example, prospects may start their

research and service enrollment on a smartphone, but finish it on a desktop. Remembering user

information and preferences streamlines the enrollment process and increases conversion rates.

Using Experience Manager forms, you can save information already entered in a form and offer

users the option to continue later, even on another device. Forms and documents created in

Experience Manager forms also automatically respond to devices, offering optimal experiences

across tablets, smartphones, and desktops. Prospects can start an application form on one device,

and finish it several days later from another, and all their information is preserved. According to the 2014 Adobe Mobile Marketing Survey, many organizations have web or mobile sites. For many industries, having mobile websites is not useful if you can’t convert

prospects to customers using mobile-friendly forms.

More than 60% of adults use at least two screens a day, while 40% start an activity on one screen and then finish it on another. GfK. 2013. Multi-Device Usage Study. Commissioned by Facebook.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 6

3. Make it easy to find the right formFor potential clients, finding the service they need and then the right form—out of dozens or

hundreds—is a daunting task. Experience Manager forms allows you to easily include forms as part

of inbound marketing efforts and outbound campaigns, quickly directing prospects to the right

service and form.

Experience Manager forms integrates with Experience Manager Sites and other web content

management (WCM) solutions, helping to ensure your forms are part of a consistent web strategy.

Using Experience Manager forms, you can insert a forms portal onto any web page. A forms portal

presents web visitors with a list of forms—appropriate for their location and device—that they can

browse or search using an integrated search bar. Integration between Adobe Experience Manager

and Adobe Campaign allows organizations to share content between digital assets across websites,

campaigns and forms—speeding the creation of assets and presenting a seamless and consistent

experience to prospects.

Outbound marketers can leverage Adobe Campaign to send prospects personalized email offers

that include or link to forms that match their interests. With one click, they can begin the enrollment

process, even from a smartphone. Your organization can further simplify the form-filling process by

leveraging integrated customer profile information from Campaign to prefill some of the form fields,

for example a prospect’s name and email address.

Send prospects personalized offers and include forms as part of a consistent digital experience.

Allow prospects to easily search and find the form they need by exposing all forms in a searchable,

customizable forms portal inserted into your website.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 7

4. Simplify form-filling experiencesOnce a prospect has found the right form, making the form as easy as possible to fill out increases conversion rates

and customer satisfaction. Experience Manager forms automatically presents the right experience for each screen,

device and browser. Users can immediately start filling out forms without downloading software, apps or PDF plug-

ins for browsers.

Experience Manager forms also includes all Adobe LiveCycle features that simplify digital form filling, such

as calculations and field prepopulation. Experience Manager forms includes new features that further reduce

keystrokes, improve accessibility, reduce errors and eliminate the requirement to print forms, including:

• In-form help for individual form fields or sections

• Ability to use mobile device features such as camera, text to speech and picker wheel

• Option to prefill form fields from social media profiles

• More secure electronic signatures

• Ability to save partially completed forms and return later to complete them—even on another device

Features in Experience Manager forms simplify form filling—even on smartphones.

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Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 8

5. Offer anywhere, anytime access to documentsMany organizations use Adobe LiveCycle to generate printed statements or PDF documents for digital

delivery. However, paper statements are costly, and PDF documents are difficult to read on smaller

devices such as smartphones. Today’s customers are used to having information at their fingertips—no

matter where they happen to be.

Yet people are often reluctant to give up familiar paper statements. According to a 2013 Forrester

Research report, the top reason U.S. investors still want paper statements was to keep them for their

records. Organizations that offer compelling, more secure and enduring digital alternatives to paper can

dramatically reduce costs associated with printing and mailing paper statements.

Upgrading to Experience Manager forms gives you the best of all worlds. Using LiveCycle document

templates as a starting point, you can create smart documents that adapt to a user’s screen and

dynamically link to other business systems. By logging into a personal web portal, clients can access

personalized, responsive, interactive documents—anytime, anywhere, from any device—without

downloading an app or browser plug-in. You can link documents to other business processes to allow

clients to conveniently access other services, such as making a payment or requesting a change in

service. Since each document is based on a template, you can offer clients the option to download a PDF

copy for their records.

Using Experience Manager forms, you can generate personalized welcome kits, statements and other documents that clients can view on any device—and they can download a PDF copy for their

records.

48% of respondents said “I want the paper version for my records”Forrester Research. 2013. Weaning US Investors Off Paper Statements

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 9

6. Reuse Adobe LiveCycle investments in apps and forms Adobe LiveCycle customers do not have to disrupt operations to upgrade to

Experience Manager forms. Upgrading preserves investment in applications,

PDF forms, workflow, correspondence management and document security. For

example, you can continue to use existing LiveCycle templates and schemas

while also leveraging them to create form and document versions suitable

for mobile users. With a few clicks, you can import templates and schemas

into Experience Manager Forms and begin developing adaptive forms and

documents, using a drag-and-drop interface to place components and their

attributes into an adaptive form or document template. As a bonus, you can

offer clients the option to download a PDF copy of the completed form or

document for their records.

Using existing LiveCycle document templates, you can retain familiar-looking PDF statements while also generating web statements that clients can securely access anytime and anywhere.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 10

7. Empower mobile workersWork today happens anywhere, not just in the office. Yet filling

out paper forms in the field and then later rekeying data into

systems back at the office is inefficient and can introduce errors.

Experience Manager forms includes a mobile app that allows

workers with tablets to interact with forms and related information

from anywhere, anytime. Caseworkers and inspectors can fill out

forms, make notes and take pictures, even while offline. Based

on observations, workers can initiate a new process—such as

a work order—while in the field. Once the tablet reconnects

to the corporate network, captured information automatically

synchronizes with the Experience Manager forms server. The

Experience Manager forms app securely encrypts all information

stored on tablets, meeting privacy and regulatory requirements.

Chamberlin Edmonds streamlines complex benefits application processes with Experience Manager forms

For over 29 years, Chamberlin Edmonds, an Emdeon company, has worked with hospitals across

the United States to help their uninsured and underinsured patients navigate complicated assistance

programs. Applying for federal, state and local programs can require vast amounts of paperwork to

determine eligibility. Before Experience Manager, Chamberlin Edmonds would meet with clients in

hospitals to determine their eligibility, go to the office to complete and print forms, and then return

to the hospital for signatures. The process could be stressful for patients as well as challenging for

Chamberlin Edmonds staff who had to manually capture and complete many pages of information.

Today, with Adobe Experience Manager forms, the company’s representatives can efficiently complete

application forms on their tablets—dramatically reducing workflow redundancies. They can enter new

information while meeting with patients, as well as download information from existing patient systems

to automatically prepopulate certain patient details. Experience Manager forms instantly propagates

data across multiple pages, eliminating the need to repeatedly enter the same details. Once forms are

filled out, patients can sign the forms a single time right on the tablet, instead of having to sign dozens

of printed pages. The result—improved experiences for patients and an almost 50% reduction in the

time to complete benefits applications.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 11

8. Continually optimize forms and documents with Adobe Marketing Cloud Adobe LiveCycle works with other business systems to process form information and generate

personalized documents. With Experience Manager forms, you can go beyond creating, managing

and processing forms and documents. Experience Manager forms is tightly integrated with other

Adobe Marketing Cloud solutions, allowing you to easily measure and continually optimize all

elements of your digital strategy.

Integration with Adobe Analytics helps you gain insight into form and document abandonment,

and usage. An out-of-the box report measures prospect interactions with forms and documents,

including impression and submission rates. The graphical report lets you drill down into form

sections and fields to develop more insight, such as where prospects make the most errors, read

help text or abandon the form.

With insight into how prospects interact with forms and documents, you can use A/B testing in

Adobe Target to optimize mobile form and document experiences. A/B testing lets you test two

versions of a form or document at the same time on web audiences, and then choose a winner

based on which experience produces the most conversions.

Integration with Adobe Analytics provides deep, real-time insight into how prospects interact with forms and documents, helping you improve digital experiences and conversion rates.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 12

9. Take advantage of flexible deployment optionsUpgrading to Experience Manager Forms is not a difficult or lengthy process. The first step is converting

your LiveCycle license to an Experience Manager forms license. Your organization can perform the

technical migration when it’s convenient, while maintaining existing LiveCycle servers and relational

databases. Or, you can choose to deploy Experience Manager forms on Open Service Gateway

Initiative (OSGi), a Java service platform shared by all Adobe Marketing Cloud solutions.

Alternatively, you can choose to deploy Experience Manager forms as a managed service. Adobe is an

authorized Federal Risk and Authorization Management Program (FedRAMP) cloud solutions provider

for Experience Manager forms, including document security, as well as Experience Manager Sites for

web content management. These Adobe solutions enable government agencies to create outstanding

customer experiences and become more efficient while securing mission-critical content across all

devices.

Purchasing and licensing Experience Manager forms is also simpler than Adobe LiveCycle. Experience

Manager forms licenses include all features (except document security, which is available as an add-on),

in contrast to the very modular LiveCycle licenses. You don’t have to decide upfront which features you

will use in the future, simplifying the decision-making and licensing process.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 13

10. Enjoy an ever-expanding feature setAll the features you enjoy in Adobe LiveCycle are available in Experience Manager forms,

plus a great deal more. With Experience Manager forms, Adobe continues its long history of

investment in customer-facing form and document technology. Upgrading helps ensure that

you have the latest tools to create, manage, measure and optimize forms and documents that

your customers can enjoy from the latest screens and devices.

Ten Reasons to Upgrade from Adobe LiveCycle to Adobe Experience Manager Forms 14

SummaryWhile Adobe LiveCycle has a rich PDF heritage, today’s organizations

need to offer engaging experiences across all channels—including

forms and documents. Fortunately, with Experience Manager forms,

you can leverage existing LiveCycle investments and assets to offer

your clients exceptional mobile and desktop experiences—without

changing out technology infrastructure or back-end systems.

With Experience Manager forms, part of Adobe Marketing Cloud,

you can easily integrate forms and documents into your overall

digital strategy. Experience Manager forms is the only solution that

offers personalized, consistent and connected form and document

experiences across multiple channels—all from one interface.

For more details on upgrading from Adobe LiveCycle to Experience

Manager forms, please contact your Adobe representative.

For more informationSolution details: www.adobe.com/go /aemforms

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