the 2014 state of social media and online content marketing
DESCRIPTION
In this session Heidi Richards Mooney, CEO of Redhead Marketing, Inc. discusses the types of content smart marketers share on social media, including what content to share for maximum engagement. She also covers: • The Optimum Times to share content across channels • How to Measure the Results of your social media content strategy • The latest updates on Facebook, LinkedIn, Twitter and Google +, what they mean to your business and • How to leverage these changes in your social media strategy In addition, Heidi shares the top-rated resources you can use to maximize your time on the top four social media channels.TRANSCRIPT
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The State of Social Media and Online Content Marketing
Presented by:Heidi Richards Mooney
www.RedheadMarketingInc.com
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The First Rule of Content...
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In this session we will cover:
Your Social Media Audits
The Types of Content to Share
How to Measure Content Engagement
Your Social Media Strategy
Latest updates for Facebook, Twitter, Google+ and LinkedIn
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So How do you Discover What kind of Content
Appeals to YOUR Market?
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Do a Social Audit of All your Channels
“A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the
data to improve your image and/or authority within the channels.”
- Heidi Richards Mooney
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The First Step – Identify Your Competitors
Used SEMrush.com to analyze BIGChefOnline.com
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Check Your Keyword Rankings
Used SEMrush.com to analyze BIGChefOnline.com
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Step Two – Measure Social Activity
TrueSocialMetrics.com will check:
Conversion rate of each post (comments, clicks, action...)
Amplification Rate: How often content is reshared
Applause Rate: Likes, thumbs up, etc.
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Social Media Report
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“What gets Measured, Gets Managed”
TrueSocialMetrics.com will show you
How often you post compared to your competition
How you rank against the competition (Engagement)!
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“True Social Metrics has truly saved me hours of precious time
and helped me to get a better understanding of how our social media efforts are impacting our
clients' organizations...” Alyssa VandeLeest, President of
Prosper Public Relations.
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Content – Find the Most SuccessfulAcross all Social Channels
Use each Channel's built-in analytics tools
Facebook – “Insights”
Twitter - analytics.Twitter.com
Linkedin – “Your Network” Analysis Tool
Google Analytics - Google.com/analytics/
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Step Three - Create Your Social Media Strategy
Note: Graphic Created using PicMonkey.com
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Share Content
Follow the 70/20/10 Rule
70% Informative/Entertaining
20% Curated (Content from other sources)
10% Promotional
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Content Motivators
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Types of Content
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Lets talk about Infographics
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Types of Content: #HUMOR
Best for Twitter, Google+ Facebook
This resulted in a front page
story in ADWEEK
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“#HOW-TO” Content
Best for Google+ Linkedin, Facebook
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#Motivational/Inspirational Content
Best for Twitter, Facebook Google+
104K followers
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CURATED Content
Daily News SourcesIndustry Blogs and Info sources
Other BloggersCross-pollination (from on channel to
the next)ContentDJ.com (scours the WEB)HARO – Help a Reporter - Free
Publicity Alerts
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Content that Gets NoticedHow-to's = Likes, Comments + Shares
Pictures of Animals = Comments + Shares
Posts with thank-you's = Comments
Motivational graphics = shares
Thought-proving Questions = engagement
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#ContentTips
Timing is Everything
Be You
Use #Hashtags
Answer #Questions
Recognize People
Share “Tips”
Quote Yourself
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#Quote Yourself
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MOREContent
Marketing Resources
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Zery's Content Marketing
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Inbound writer
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RallyVerse
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Social Media
Updates &
Changes
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LinkedIn Timeline... Pulse News
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First There was the LinkedIn Influencer
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LinkedIn Publishing Platform
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Social Media Mastery Lesson Plan
Sign up here www.socialmediabusinesstraining/program.html/
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Social Media Mastery Sign up!
Sign up here www.socialmediabusinesstraining/program.html/
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Connect with Heidi
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My Social Media
Facebook: www.Facebook.com/heidirichards.mooney
Twitter: www.Twitter.com/heidirichards
LinkedIn www.LinkedIn.com/in/heidirichardsmooney
Pinterest: www.Pinterest.com/heidisinterests
Google+: https://plus.google.com/u/0/+HeidiRichards/