the 5 types of community members you must include in your social media
TRANSCRIPT
Make Social Media Work Better For Your Business
Discover the 5 types of community members you must include
THE COMMUNITY BUILDER
Your business already has a community even if you’ve never thought about it like that …
THE COMMUNITY BUILDER
… and as a business owner you can develop that community to grow your business
THE COMMUNITY BUILDER
Character + Language + Purpose + Members +
Energy
THE COMMUNITY BUILDER
You can improve your results by focusing on using social media to build your community
THE COMMUNITY BUILDER
Be sure to connect with each of the 5 different types of members in your community
THE COMMUNITY BUILDER
Step 1 Identify the 5 different
types of members in your businesses’s community
THE COMMUNITY BUILDER
The first type of member is your customers who should be easy to identify
THE COMMUNITY BUILDER
Within your customers you will find a group who are your star buyers
THE COMMUNITY BUILDER
Star buyers might be your biggest spenders or they might be stars for other reasons
THE COMMUNITY BUILDER
Browsers are the people who engage with your business but don’t buy
THE COMMUNITY BUILDER
Browsers aren’t necessarily prospects but this doesn’t mean they aren’t important
THE COMMUNITY BUILDER
For the passersby you need to think about where they are so you can reach them there
THE COMMUNITY BUILDER
Your most obvious team members are the other people in your business
THE COMMUNITY BUILDER
Think beyond this definition to people like your suppliers and your business network
THE COMMUNITY BUILDER
Step 2
Recognise where and how you are already connecting
with these people
THE COMMUNITY BUILDER
Use this framework to take an audit of where you are now
THE COMMUNITY BUILDER
Think About …Do you do anything special for your star buyers?
Are you looking after your customers?
What reasons do you give browsers to come back?
How do passersby find your community?
How do you involve your team in your social media?
THE COMMUNITY BUILDER
Take Action …
Highlight any things you do that need improvement
Note where you have gaps
THE COMMUNITY BUILDER
Step 3
Fill in any gaps so you are connecting with all 5 types
of members
THE COMMUNITY BUILDER
Insider information is a great way to reward star buyers
THE COMMUNITY BUILDER
Rewarding Star Buyers• Separate email list
• A closed Facebook group
• Elicit their opinion
• Reach out to them on a one-to-one basis
• Special events
• Advance notice
THE COMMUNITY BUILDER
Don’t take your customers for granted
THE COMMUNITY BUILDER
Strengthening Customer Relationships• Be generous with your knowledge
• Provide your customers with useful resources
• Keep customers in the loop
• Provide support or networking opportunities
THE COMMUNITY BUILDER
Treat your browsers well
THE COMMUNITY BUILDER
Keep Your Browsers Coming Back• Give them opportunities to buy
• Move browsers on to an email list
• Paid promotion to get your posts seen
• Make it worthwhile for them
THE COMMUNITY BUILDER
Make your passersbyaware of you
THE COMMUNITY BUILDER
Lure The Passersby In• Create content that people will engage with
• Actively encourage sharing, e.g. contests
• Use paid advertising
• Have a great community!
THE COMMUNITY BUILDER
Team are by far the most common group of people that businesses forget to include
THE COMMUNITY BUILDER
Include Your Team• Encourage members of you team to engage with your social media
• Assign social media activities to members of your team
• Promote your suppliers
• Be generous to your business network
THE COMMUNITY BUILDER
Next StepsDo something new in the next 24 hours
Send feedback or questions to:
Book a community strategy call with me:
https://www.timetrade.com/book/4H6SG
THE COMMUNITY BUILDER
Be sure to connect with your star buyers, customers, browsers, passersby and team
THE COMMUNITY BUILDER