The Best Way To Deliver Data

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The Best Way To Deliver Data

There’s a Better Way To Deliver Data 3

Recipe for Success 4

So What’s the Best Format to Combine all of These Ingredients? 7

How Businesses Are Using Roambi Flow To Tell Their Story 8

GroupM: Improving Customer Reporting and Sales Presentations to Grow Revenue 9

The Telegraph: Leading Innovation in Client Relations 10

House Price Analytics: Data Publishing and Thought Leadership 11

ZS Associates: Driving Marketing Decisions and Innovating Marketing Collateral 12

Everything You Need to Know About Roambi Flow 13

It’s Time to Improve Your Data Delivery 15

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There’s a Better Way To Deliver Data

Data publishers and presenters face a lot of challenges today. How do you

ensure the right data gets in front of the right audience? How do you

make that data easily accessible while guaranteeing your audience can

understand it? How do you engage your audience and motivate its

members to act the way you want them to?

The answer is much simpler than you think. Keep in mind that your target

audience is comprised of individuals who lead active lives - most of the

information they consume is while they’re mobile and viewed on the

devices they carry with them - their smart phones and tablets. And as

technology has evolved, so too have the demands for better content

formats and delivery systems. People want to consume information

quickly at the touch of a button. They want it to be clear, exciting, and

relevant.

Number of people world wide who own a smartphone (source)

The rate at which tablet usage is

growing when compared to early

smart phone growth (source)

The number of additional pages users

visit when browsing content with a

tablet (source)

The number of North American tablet

owners who are browsing from an

iPad (source)

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2X70%78%

1.4 Billion

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Recipe for Success

Above all else, your audience wants their content to be easy to consume.

This means that the best recipe for your data delivery strategy is going to

require six main ingredients:

1. Easily Accessible When You’re On The GoLike I mentioned earlier, your audience is full of busy people who are

running to meetings, grabbing coffee with coworkers, and traveling the

globe. Most people today are multiplatform consumers, so odds are that

even if someone is chained to a desk, they want to be able to read your

news on their iPad. Make sure the path to opening and reading your

report is as seamless as possible for your audience by providing them

quick, easy access on a mobile device.

2. Designed For The Mobile ScreenNumber two goes hand in hand with number one. Have you ever tried to

make sense of an Excel spreadsheet on your iPhone or iPad? Or tried

zooming in and scrolling through a PDF? It’s not fun, and the challenge of

understanding the content usually outstrips its value. Instead, allow your

users to absorb your content uninterrupted by choosing a data/content

format that’s designed to be used on a mobile device.

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3. Visually Enticing DataWe humans are visual beings, and many of us are more attracted to, learn

more quickly, and are better able to understand concepts through visual

imagery. This makes the benefit of visualizing the data you’re publishing

or presenting twofold: your readers will be better able to understand what

your data communicates, and they’ll be more easily seduced into taking

the actions you prescribe.

4. InteractiveSkip the flat pie charts and mundane data tables and opt for data

visualizations that you can touch, swipe, and drill into on your mobile

device. This method keeps your readers engaged and allows them to

explore the data you provide in depth at their leisure. If you’re presenting,

you’ll be more persuasive if you can drill into a specific data point with the

touch of a finger.

Your whole entire publication or presentation should be interactive too,

not just your data points. Allow readers to swipe through pages, drill into

stories, and play videos. When people can physically control content, they

stay focused and retain information better.

5. Easy To UnderstandWhat’s the point of publishing data to an audience if they can’t make

sense of it. There are two main ways you can make it as easy as possible

for your readers to understand your content. I’ve already mentioned how

data visualization plays an important role in data publishing. But it’s also

important to provide analysis alongside the data to help guide readers

through it. Whether your analysis is presented in text or video format,

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having it as a reference right alongside your data visualizations will make

the information much more interesting - and processing it much easier -

for your readers.

6. Includes Raw Source Data To Promote TransparencyIt’s important that your readers trust your data and your methods. While

you’ll probably get your point across if you only provide snippets of

information presented in shallow graphs, what if your readers want to

know more or double-check your findings? Make sure your publication or

presentation gives readers access to the full set of data to maintain

transparency and goodwill.

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So What’s the Best Format to Combine all of These Ingredients?

Excel spreadsheets or plain source data files are complex, boring, and

difficult to absorb on a mobile device. PDFs are lacklustre and static,

needing to be constantly updated and republished. PowerPoints only

offer snippets of information with even less explanation.

The best data delivery method is different. It’s designed for the mobile

screen and completely devoted to showcasing data in a way that is

interactive, engaging, and compelling. Roambi Flow is the world’s only

mobile-first data publishing and presentation system. Building on the

power of Roambi Analytics, the world’s number one mobile-first reporting

system, Roambi Flow combines live, interactive data visualizations with

other media formats to deliver publications and presentations that are

visually stunning, interactive, and easy to understand.

In this eBook, you’ll learn how other organizations have used Roambi Flow

to close deals, grow revenue, raise awareness, and maintain a razor sharp

competitive edge. Then we’ll show you how you can use Roambi Flow too.

Let’s get started.

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How Businesses Are Using Roambi Flow To Tell Their Story

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GroupM: Improving Customer Reporting and Sales Presentations to Grow Revenue

A Changing IndustryAs one of the largest global marketing and advertising agencies, GroupM

is able to negotiate the best possible media rates for their customers. For

a good amount of time now though, they’ve seen that value proposition

deteriorating in the industry. Clients don’t just want the best rates, they

want to know exactly where their dollars are being spent and that each

dollar spent will generate the most reach and influence with their target

audience. Instead of blanket marketing, clients want to pinpoint niche

audiences with targeted campaigns, meaning agencies need to step up

their media planning and buying game. The need for more focused

metrics started a shift in how business was done in the industry - GroupM

had to adapt quickly.

Now Group M uses the power of Roambi Analytics combined with the

story-telling and presentation mechanisms of Roambi Flow to deliver

clients a suite of products designed to keep customers up-to-date. Each

Roambi Flow publication is personalized to a client and their individual

campaigns and draws on the power of Roambi Analytics to provide clients

with exact numbers on when and where their money is being spent. The

publications also provide in-depth analysis on the corresponding return on

investment.

Group M also uses similar publications when presenting to current and

potential clients, and offers the documents as a leave-behind resource.

Success StoryThe MDM Knowledge Team used Roambi Flow and Roambi Analytics to

analyze the schedules of television shows that were being pulled off the

air. They were quickly able to show that by changing the schedule and

putting on a rerun versus a new episode, they would have lost $400k by

buying advertising in this area since the rate hadn’t been reduced. Roambi

provided quick access that helped them find and flag the issue, which

then reduced risk to the business and the client, ensuring a positive

relationship moving forward.

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The Telegraph: Leading Innovation in Client Relations

As the UK's number one paper and leading innovator in the media field,

The Telegraph is always looking for ways to outdistance competitors and

grow revenue in an increasingly competitive environment. With an always

on, aggressive sales team who relies on readership metrics to close deals,

The Telegraph needed a new way to relay information.

Banning PDFs and Print OutsPreviously, The Telegraph had been using PDFs via email or paper hand

outs during presentations to convey metrics and impart analysis to clients

and agencies. Now, The Telegraph uses Roambi Flow and Roambi

Analytics to provide hard metrics and detailed analysis straight to the

devices their clients, agencies, and consumers use most - their phones

and tablets.

In addition to providing an innovative and intuitive delivery system for

clients, The Telegraph is now able to ensure that all of their data is up-to-

date and accurate by consolidating data into one, final source: Roambi

Analytics.

"It won't be long until every one of our contacts is powered with a tablet device that they will look to utilize as their main point of information and contact. We are ahead of that by being out in the market already, and I think the future is very much a mobile platform-enabled one."

Lori Cunningham, Director of Digital Futures

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House Price Analytics: Data Publishing and Thought Leadership

Buying or Selling Your Home? There's an App for That. Lock the front door, turn on the alarm, start the dryer there are all kinds of

apps to help you manage your home. So why shouldn’t there be one to

help you sell or find one?

Time on the market, current asking price, the value of surrounding homes

– there is a lot of data you and your realtor must research before buying

or selling a property. It can take some time and legwork to compile the

information you need to set the right price or put in a successful offer. It’s a

stressful experience on both sides, luckily for folks in the UK – it just got

easier.

House Price Analytics has recently launched an app that puts all the latest

UK house price data in one place for the first time and has already seen

some myth-busting facts about existing housing prices. Developed jointly

by UK property market experts, Agent Analytics, and Roambi, the app

brings together data from multiple sources like Rightmove, Zoopla, Halifax,

Nationwide, LSL and eighteen years of house price data from HM Land

Registry.

Monitor trends at a high level or drill down to granular details across all

house price indices. Get insight into all property sale activity throughout a

region or nationally with metrics like property sales per area, number of

days on the market and other valuable analysis features with a tap on

your iPhone or iPad. The purpose: create a data-driven real-estate market

by enabling home buyers and sellers to better understand house price

figures.

Richard Rawlings, one of the UK’s most prominent property market

commentators and the visionary behind House Price Analytics, said, “The

use of Roambi Analytics to reveal misinterpretations in the reporting of

house prices will prove to be an invaluable tool in the great UK property-

price debate. For the first time, House Price data is all in one place, and the

findings are already astounding. House Price Analytics gives users highly

interactive visualizations of the various indices to provide far greater detail

about average speed of sale, transactional volumes, percentage of asking

price achieved, time on the market and much more so they can make

accurate and informed decisions. We are proud to launch a tool that helps

the consumer obtain intelligent, view of the property market. It’s also free

and fun to use!”

The app is free to download so take it for a spin yourself. We promise you’ll be

hooked.

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ZS Associates: Driving Marketing Decisions and Innovating Marketing Collateral

The pharma industry is fiercely competitive, so ZS Associates, a top sales

and marketing consultancy in the pharma space, is constantly looking for

ways to keep their clients ahead of the game. Below we've shared a few

ways ZS associates and the marketing teams they coach are doing just

that.

Empowering the CMO (and everyone underneath)Any CMO in a top tier pharma organization has hundreds, if not

thousands, of brands to maintain and sell. ZS Associates has initiated a

new trend among their customers by providing key decision-makers in the

marketing department with hard numbers surrounding individual brand

or product performance. Each product or brand becomes a standalone

issue of Roambi Flow, complete with sales numbers, clinical trial

information and text analysis. When combined, they become a brand

book that a CMO can use to track and initiate new marketing campaigns

and communicate more effectively across departments.

Innovating Marketing CollateralIn the hyper competitive world of pharma sales, conferences and

tradeshows still provide vast opportunity to drive leads and grow revenue.

Marketing collateral at these events needs to convey two things - the

storyline of a particular drug and the facts and figures regarding its

effects, trials, and other data. Despite obvious limitations, PowerPoint was

still being used as the delivery mechanism for this information. But now

Pharma companies are using Roambi Flow to tell the story behind a brand

and provide deep analysis on drug performance while housing the live

data in the same document. Additionally, these documents serve as leave

behind pieces for interested parties.

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Everything You Need to Know About Roambi Flow

Now we get to the fun stuff - how you can use Roambi Flow to start telling

your story today. In this section, we’ll cover all the ins and outs of the

Roambi Flow product and the simple publishing process.

Cloud Based SoftwareRoambi Flow is a free mobile iPad app that’s available to anyone in the

iTunes App Store. If you want to publish and distribute Roambi Flow

documents, you’ll need to sign up for a Roambi Business account. Roambi

Business is the cloud-based platform that lets you create, publish, and

share both Roambi Analytics and Roambi Flow reports. Plus Roambi

Business has a powerful administration and security panel, allowing you to

add and control users, documents and in-app security settings.

If you prefer an on-premise installation, Roambi Flow is also available

through Roambi’s onsite Enterprise software.

Building on the Power of Roambi AnalyticsRoambi Analytics is a mobile app that takes data from anywhere and

transforms it into interactive, user friendly data visualizations that help you

understand your numbers. With Roambi Flow, you can take your live

Roambi Analytics reports and embed them in your publication for an

interactive, visual experience with live, refreshable data.

Traditional Magazines or PDF RevivalsYou can create two types of Roambi Flow publications. A traditional

Roambi Flow magazine uses beautiful, pre-built templates and layouts to

create a stunning publication. Or, you can revive your existing marketing

collateral and Keynote or PowerPoint slides by uploading PDFs* into

Roambi Flow, then layering live analytics or videos over them.

*Now you can also sync your Roambi Business account with your Box account, so you can easily import PDF source files into the Roambi Flow publisher.

Creating a Roambi Flow from Start to FinishCreating Roambi Flow publications is easy and fast. Using beautiful

templates and layouts, Roambi Flow lets you focus on telling your story

instead of worrying about margins, tabs, and formatting.

Write Your StoryIt’s that simple. Add your text to your Roambi Flow template and format it

using Roambi’s text editor.

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Add AssetsRoambi Flow lets you combine multi-touch navigation with rich interactive

media from Roambi Analytics, YouTube, Vimeo, embedded videos, images,

text, and hyperlinks to create a fully immersive experience for your

audience.

PublishPublishing is made simple - you can quickly preview documents on your

iPad or publish them at the touch of a button.

Share Roambi Flow offers a lot of powerful sharing and security features to keep

your document in the right hands. Choose who can and cannot open or

share your document. And if you want, you can recall your document at

any time and it will be deleted from your user’s device.

PresentUsing the publisher-enabled Audience feature, presenters can sync their

Roambi Flow publications with their audience’s iPads so their motions are

mimicked in real-time on other users’ devices. Presenters also have the

option of letting their audience follow along at their own pace or leaving

their Flow as a leave-behind.

Manage IssuesSeamlessly create, distribute, and manage new issues of your publication

for your audience.

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It’s Time to Improve Your Data Delivery

You’ve learned what the new age of delivery requires. You’ve heard from

leading businesses who are already implementing innovative data and

information strategies. Now it’s time to improve your own data delivery

process.

Get started publishing your own Roambi Flows. Sign up for a free trial today

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