5 key ingredients for successful business social media - bbbf presentation
DESCRIPTION
My presentation at Capital Club, BFH on 5 key ingredients for successful social media. Organized by BBBF - Bahrain British Business Forum 24 March 2014TRANSCRIPT
Using Social Media To Grow Your Business -‐ 5 Key ingredients for success
BBBF Organiza+onal Effec+veness Group Mee+ng Capital Club, BFH -‐ 24 March 2014 – 7pm
Adel Maymoon Online Communica+ons Expert
Adel A. Maymoon: • More than 12 years experience in
Media, PR, MarkeGng, and Online CommunicaGons.
• Founder and CEO of award winning company Tawasul Al Khaleej Social Media.
• Founding Board Member & CommunicaGons Director for Social Media Club Bahrain.
• Founding team member of the eGovernment Program in Bahrain.
• Jury Head and Member for many Social Media and eContent Awards.
• Ranked #19 in top 100 List of Technology Experts to follow on TwiYer -‐ Oct 2013.
About me
@adelmaymoon
Our ObjecGve
Ø Learn PracGcal Tips Which Will Help Your Business Grow Using Social Media
Ø 5 Key ingredients for success
Let’s start!
Change or Fad?
Peter Drucker A change is something people do; a fad is something people talk about.
Time Spent
Source: hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437
Worldwide
Source: hYp://www.emarketer.com/ArGcle/Web-‐Users-‐Middle-‐East-‐Emphasize-‐Social-‐Networking/1010437
Social media in Bahrain
0
100000
200000
300000
400000
500000
600000
Facebook TwiYer
LinkedIn Instagram
514000
260000
160000 120000
Sources: Social Media Club Bahrain, Ministry of TelecommunicaGon Nov. 2013
+50%
+20%
+20%
+14%
A million subscribers!
Source: hYp://www.bna.bh/portal/news/574280
Story +me
Meet Marcus Sheridan
The Problem
• Started River Pools in 2001 with two partners
• Housing market collapsed 2008
• Recession • Big Trouble!
Source: hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/
The SoluGon
• Started Blogging • Content MarkeGng
• Strategy: Answer Customer QuesGons
• Became the best teacher in his field
Source: hYp://www.copyblogger.com/brick-‐and-‐mortar-‐content-‐markeGng/
ObjecGves
• Arizona-‐based bicycle manufacturer State Bicycle Co. wanted to use Facebook to familiarize people with its brand and vision to:
• Increase fan engagement when communicaGng product releases and upcoming events
• Drive fans to purchase directly from its e-‐commerce site statebicycle.com
Source: hYp://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_markeGng_case_study.pdf
Results
• $500,000 in annual incremental sales comes from coupon
• codes and traffic exclusive from Facebook • 12% of traffic to the State Bicycle Co. website came from Facebook
• 1/5th cost per click on Facebook compared to other adverGs-‐ing planorms
• 10x growth in fan base, from 4,600 to 46,000-‐plus within 12 months
Source: hYp://cdn.pamorama.net/wp-‐content/uploads/2013/05/State_Bicycle_Company_Facebook_markeGng_case_study.pdf
5 Key Ingredients for Successful Social Media
1-‐ Planning
2-‐ Blog
3-‐ UnificaGon
4-‐ Content
5-‐ Measure
5-‐ Measure Success of any social media strategy is measured against: • Quan+ta+ve results
(stats, channel growth, etc.)
• Qualita+ve results (senGment, conversaGon analysis, etc.)
Social Media KPI’s should benchmark the following 3 elements:
Summary
• Social Media is a game changer • Social Media is here to stay • Social Media is the best method of MarkeGng • Failing to plan = planning to fail • Start blogging • Tell your story
The quesGon is not “Are you doing social media?”
The QuesGon is
“How good are you doing social media?”
?
In 2014..
Thank you!
Q & A
Contact Me
TAWASUL Al KHALEEJ Social Media Communica+on P.O. Box 20207, DiplomaGc Area, Kingdom of Bahrain
(+973) 39322111
www.tawasul.me
@adelmaymoon
