the age of context: how it will change your life & work | robert scoble, rackspace

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Our anticipatory and personalized future Our anticipatory and personalized future The Age of Context The Age of Context #grow #grow

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Page 1: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Our anticipatory and personalized futureOur anticipatory and personalized futureThe Age of ContextThe Age of Context

#grow#grow

Page 2: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Wearable ComputingWearable Computing

Page 3: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is: Context is: Wearable computing.Wearable computing.

Page 4: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Wearable Computing Wearable Computing + + Big Data & Data ComputationBig Data & Data Computation

Page 5: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Wearable Computing Wearable Computing + Big Data & Data Computation + + Big Data & Data Computation + Sensor DataSensor Data

Page 6: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Wearable Computing + Big Data & Data Computation + Sensor Wearable Computing + Big Data & Data Computation + Sensor Data + Data + Social Network DataSocial Network Data

Page 7: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Wearable Computing + Big Data & Data Computation + Sensor Wearable Computing + Big Data & Data Computation + Sensor Data + Social Network Data + Data + Social Network Data + Location DataLocation Data

Page 8: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A highly personalized world.A highly personalized world.Warning: you will be tracked.Warning: you will be tracked.

Page 9: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A highly anticipatory world: A highly anticipatory world: Google Now is already, more are coming.Google Now is already, more are coming.

Page 10: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:You will be able to see EVERYTHING You will be able to see EVERYTHING in sharp detail in your business. (Pairasight)in sharp detail in your business. (Pairasight)

Page 11: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Knowing your customer in deep detail. Knowing your customer in deep detail. Audience.fm already does. How about you?Audience.fm already does. How about you?

Page 12: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A personalized experience A personalized experience based on where you are.based on where you are.

Page 13: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A new way to work, A new way to work, do more, fasterdo more, faster(Charles Sprinkle, Harmon audio engineer)(Charles Sprinkle, Harmon audio engineer)

Page 14: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Going to affect Going to affect every product and service.every product and service.

Page 15: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A better sound A better sound thanks to sensors and big data computationthanks to sensors and big data computation

Page 16: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A new drinking game?A new drinking game?(Low cost sensors, Breathometer)(Low cost sensors, Breathometer)

Page 17: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Augmented reality.Augmented reality.

Page 18: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:Better healthBetter health

Page 19: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

Context is:Context is:A new kind of marketingA new kind of marketing (Vintank for wine). (Vintank for wine).

Page 20: The Age of Context: How it Will Change your Life & Work | Robert Scoble, Rackspace

More context:Robert Scoble, Startup Liaison Officer, Rackspace, [email protected] http://facebook.com/robertscoble

Shel Israel, Forbes Author, [email protected]