the benefits of using linkedin company pages

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The Benefits of Using LinkedIn Company Pages

Since its launch in May 2003, LinkedIn has accumulated over 161 million users with more than 2 million users possessing company pages, earning its place as the leading professional social network.

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With LinkedIn being the largest and most well-known social network amongst professionals, businesses have a fantastic opportunity to target this wealthy and influential demographic by incorporating LinkedIn into their social media marketing mix.














LinkedIn provides a dedicated area where businesses can promote specific products and services they offer on their company page. This facility allows businesses to add different product and service offerings further targeting your intended audience.














Potential customers can discover what your company can offer and see which of their connections and the number of connections, have recommended your products and services. This is an invaluable tool to businesses as it is a very powerful form of word of mouth advertising, which is also measurable.














Through the “Company Updates” facility, businesses can attach links to special offers to attract leads back to your website. The Product and services pages also provide a great opportunity to generate leads through the cover image, which can be linked to specific products or services, generating leads already interested and engaged in what your company has to offer.














As the recommendations from familiar connections are displayed below the cover image, users are increasingly more likely to click through for more information. LinkedIn’s company pages are a great tool to increase ranking, traffic to your website and brand awareness, as being a social media platform it ranks very well with search engines, such as Google.














Social media platforms rank highly with search engines due to their dynamic content produced through posting regular updates and news. This higher ranking leads to more traffic being diverted to your website, in the form of backlinks, for increased brand awareness and lead generation.














It is important to provide the best SEO on

any content posted on LinkedIn’s company

pages to increased your ranking and

provide back links to your website.

LinkedIn also possesses an internal search

engine so your company will not rank

without a company page, therefore

potential leads will not be able to find you

meaning missed opportunities for your

business














Many of your employees are likely to already be LinkedIn users with an existing network of diverse connections gained throughout their career and social life. Company pages enables businesses to tap into employees’ established networks to promote your business to a greatly extended audience.














This is achieved through LinkedIn’s employment history section of user profiles, where employee can enhance their own profile by linking it to your company page, whilst in turn increasing reach for your business. This means that traffic is indirectly increased to your company pages through users browsing other users profiles.














When creating your page ensure to make it as captivating and informative as possible as for many users who come across your site, through this extended reach, may not have come across your business before. Ensure to design your page to make the best impression where positive opinions are formed surrounding your brand.














An easy way for your business to start using a LinkedIn company page is to link your company’s website blog to LinkedIn, so blog posts are automatically posted to your company page. This posting process will make it easy to promote your website blog entry to LinkedIn and other social media sites such as Facebook, Twitter and Google+, to increase your ranking, traffic and brand awareness even further.














It is important for businesses to incorporate LinkedIn into your social media marketing mix as it ranks well with search engines, like Google, leading to increased ranking, traffic and brand awareness











the benefits of using linkedin company pages

Documents

services pages

linkedins company pages

linkedin users

toyour company page

company updates facility

best seo

social life

potential leads