the broken link - affiliate tracking software
TRANSCRIPT
The Broken LinkHow Third Party Technologies can streamline your online marketing
Laurent Malka - TrackingDesk
Let’s agree on a goal
Gaming Industry - Evolution- Regulations- Competition- Technologies- Connected Devices- New Advertising - New Advertising
Models
How are affiliates affected by these changes?
Challenges- No tracking
standards- Responsive landing
pages- Analytical data?- No Real Time
conversions
Results- Traffic loss- No clear view- No optimization- More work
Data Driven Marketing : Scary or trendy?
What is it anyway?The ability to optimize your marketing in real-time based on data.
- Geo / IP- Keywords- Time- Behavior- Demographics- Conversions- Landing pages
If you are a large Agency : You have access to resources●Business intelligence dashboard
●Ad servers●Traffic managers●Developers●Data Centers●Analysts●Statisticians
Who is Adding Technology Layers to their marketing?- Analytics?
- Lead Management (aside from aweber / mailchimp etc…)- Retargeting- Heat-Map- AB Testing - Multivariate AB Testing - Ad Server- Responsive Landing pages- Tag Managers- Tracking Software?
Tools Available at Low Costs - Why Not Use Them?
AB / Testing Analytics Conversions Tags Heatmap Retargeting
x v x v x x
x v x x v x
v v v v v v
x v x x x x
x x x x x x
x v x x xx
Source: Ghostery
Common Excuses for NOT Using Technology
Awareness
Complexity
Price Factor
Adding Tech Layers to your Business
Low Cost or FREE
Low Tech Barrier
Provides Flexibility
Valuable Insight
New Marketing Possibilities
Increases Conversions
Simple implementation : Retargeting for RetentionRetention marketing:
- Call centers - expensive
- Emails - inefficient
- SMS - expensive
- In APP messages - who sees those?
Display advertising for Retention
- Open an account with SiteScout
- Create an audience - Plan a campaign across ad
exchanges- Average CPM price : 2$ CPM- Reach 100’000 customers -
$200Low cost, easy
implementation, high ROI
What keep us awake at night: TRAFFIC
Traffic is your main asset
It’s the commodity you trade
Hard and expensive to acquire
BOTTOM LINE :You can’t afford not to track your traffic
5 Main Points of Traffic Management:
How to Achieve your Goals?
Develop
Integrate Various Web Services
Excel / Manual work
#1 Rule of traffic management:All 5 points must be perfectly
interconnected.
→ developing or integrating
various web services presents huge challenges
Which leads me to
The Operating System for Affiliates
A fully integrated platform where all the data points are connected so you can build any marketing funnels with ease
and efficiency.
Agility - Flexibility - Scalability
So you can build :
A simple campaign - Link rotation
A multi-step Campaign with Landing Page Rotation
A campaign promoting a Portal
Analyse and Optimize
Traffic Sources / Ad Networks IntegrationCollect traffic data such as:
- Keywords
- PubID
- SiteID
- Country
- Click Price
- Any custom variable
Affiliate Programs / Technologies - IntegrationI/O of data to track conversions- Image pixels- Server Pixels- Custom Variables
- Keywords- Traffic sources- Any custom variables
- API - Sync data
Cloud computing: unlimited scale
Integrations Goals:
- Remove technical barriers
- Data Integrity
- Data Format standards
- Ease workflows
Advantages:- Data aggregation- Clear view of traffic and
performances- Breakdown by any metric- Breakdown by any entity - Fast implementation- Customize for your needs
Traffic Distribution : Let’s ask the right questionsWhy allowing a Mac user click on a windows download link?
Why allowing a French user to click on a brand that doesn’t accept French customers?
Why not finding out what is the best landing page of a brand for a particular keyword?
Why don’t we push the right landing page at the right moment?
Why showing a French page to a German user?
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Controlling traffic guarantees an increase of conversion rates.
What is: Smart Traffic DistributionGoal
- Provide Agility and flexibility
- Optimize every click
- Be relevant and contextual
- Ability to AB Test
- Rotation of Landing Pages
- System wide targeting - OS, Browser, Device
Advantages- Geo Target
- Device Target
- Time Sensitive
- Operating System
- On the go optimization
3 seconds to create one campaign link that can rotate thousands of landing pages to match any and all targeting requirements
Examples of Technologies and Services
Thank you!Laurent Malka - [email protected]
Twitter: @trackingdeskFacebook: facebook.com/trackingdesk