the business value of it in today’s digital world€¦ · competition today @joeweinman source:...

The Business Value of IT in Today’s Digital World

QCON NY 2014

Joe Weinman

joeweinman at gmail !@joeweinman

© 2014 Joe Weinman. All Rights Reserved

Competition Today

2@joeweinman Source: Nike.com

Nike FlyKnit Racer

Nike Zoom Kobe Venomenon 4

Nike Basketball Hyperdunk+

Nike AirMax C202 JW

Nike FlyKnit


Cloud 2020 JW


Nike Basketball Hyperdunk+



Does IT Matter??

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Of course IT matters

7@joeweinman


Common !

Location-independent

Online

Utility

on-Demand

Quantitative Analysis of Clouds.

Source: Joe Weinman, Cloudonomics

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Range of IT Value

© 2014 Joe Weinman. All Rights Reserved 9@joeweinman


Value Disciplines* + Digital Technologies = Digital Disciplines

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*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders

Customer Intimacy += Collective Intimacy

Operational Excellence += Information Excellence

Product Leadership += Solution Leadership

Traditional Innovation += Accelerated Innovation

Operational Excellence += Information Excellence


Information Excellence

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Source: SAP


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The Hollywood Organization

Product Leadership +=Solution Leadership


Range of Product Value

17

Incr

easi

ng D

iffer

entia

tion

• Core Benefit

@joeweinman

Generic

Expected

Augmented

Potential

• Undifferentiated Features

• Digital Intelligence

• Extensibility via API/Ecosystem • Adaptability via ML/AI • User Modifiability • Upgradability


The Experience Economy

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Commodities

Diff

eren

tiatio

n

@joeweinman

Source: Joseph Pine & James Gilmore

Profitability

Products

Services

Experiences

Transformations


Solution Leadership

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Solution Leadership

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Solution Leadership

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Product / Family / Ecosystem

Network Cloud Services

Community / Partner Ecosystem

SocialPlatform Platform


Gamification

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Source: Steve Sims, Badgeville

@joeweinman

Success

Social

Structure

Smart

Customer Intimacy += Collective Intimacy


Customer Intimacy

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From Transactions to IntimacyEn

gage

men

t

Scale

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Transactions

Personalization Mass Personalization

Customer Intimacy Collective Intimacy


Collective Intimacy

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Source: Netflix

http://3.bp.blogspot.com/-b-CAQ0cXxHM/UhT8mNdvA5I/AAAAAAAAA80/h0zX7-8weZo/s1600/US+Add+to+My+List.png


Collective Intimacy

Traditional Innovation += Accelerated Innovation


Product Life CycleR

even

ue

Time

Introduction Growth Maturity Decline

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Industry ProfitIn

dust

ry P

rofit

Time

Introduction Growth Maturity Decline

Lower Development Expenses

Higher ProfitTime Value Of Money

Lower Marketing Costs

Lower Forecast Risk

Higher Market Share

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Accelerated Innovation

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Open Innovation

Netflix InnocentiveGoldcorp

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Accelerated Innovation

• Internal += External!• Closed += Open!• Static += Dynamic!• Salaries += Prizes!• Cash += Reputation!• Waterfall ! Agile!• Plan ! Pivot!• Coding ! Platform

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Putting It All Together

Source: SAP

Putting It All Together

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Information ExcellenceSolution Leadership

Collective Intimacy Accelerated Innovation


Early in the Journey

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Source: estfacts.com

Thank You

joeweinman at gmail !@joeweinman


the business value of it in today’s digital world€¦ · competition today @joeweinman source:...

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