the challenge of information self-service
TRANSCRIPT
2015
7910
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2010
1227
Exabytes130
Exabytes
2005
Source: IDC/EMC
[picture of person standing by big lake]
[picture of dashboard or report from 1994]
[picture of dashboard or report from 2014]
[picture of person drowning]
[some picture relating to big data, elephant?]
information assets that demand cost-effective, innovative forms of information processing
-- Gartner, 2014
[picture of a stack of papers falling over]
[picture of a birthday cake and a happy kid]
[infographic of all bi technologies?]
A single car has about 30,000 parts.
A new car model takes about 18 months to design.
[show a picture of a car]
[picture of very technical ad of early electric car]
end user
[picture of very technical ad of early electric car]
end user
[picture of tesla series s]
“Our top-rated model overall"
—Consumer Reports
Lesson #1: Focus on what the user cares about,
not on what the tools can do.
[picture of Facebook]
[picture of Google]
“47% of consumers expect a web page to
load in 2 seconds or less” —KISSmetrics
[picture of dashboard or report from 2014]
Lesson #1: Focus on what the user cares about,
not on what the tools can do.
Lesson #2: Set a different bar.
[?]
[?]
"It's really hard to design
products by focus groups. A lot of
times, people don't know what
they want until you show it to
them."
-- Steve Jobs
Lesson #1: Focus on what the user cares about,
not on what the tools can do.
Lesson #2: Set a different bar.
Lesson #3: figure out what your customers
need, not what they want.
