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The Changing Landscape of Tobacco Products State of the Science: Research in Tobacco Cessation, Products and Policy A Multi-Institutional Collaboration Jim Martin, MS , Director of Policy and Programs NC Tobacco Prevention and Control Branch NC Division of Public Health March 19, 2019

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Page 1: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

The Changing Landscape of Tobacco Products

State of the Science: Research in Tobacco Cessation, Products and Policy

A Multi-Institutional Collaboration

Jim Martin, MS , Director of Policy and ProgramsNC Tobacco Prevention and Control Branch

NC Division of Public Health

March 19, 2019

Page 2: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

15.0

11.39.3

5.84.5 4.3 4.2

2.5 2.3 2.5

31.6

27.8 27.3

20.319.0

16.715.5

13.5

9.3 8.9

0

5

10

15

20

25

30

35

1999 2001 2003 2005 2007 2009 2011 2013 2015 2017

PERCENTAGE OF STUDENTS

Cigarette Use in Past 30 Days, NC YTS

Youth Cigarette Smoking 1999-2017 in North Carolina

2017 NORTH CAROLINA YOUTH TOBACCO SURVEY RESULTS

High School

Middle School

Page 3: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

18.4 17.414.3

10.5 9.1 10.5 9.9 8.611.6 10.7

38.335.8

33.7

28.526.6 25.8 25.8

29.7 27.6 28.8

0

5

10

15

20

25

30

35

40

45

1999 2001 2003 2005 2007 2009 2011 2013 2015 2017

PERCENTAGE OF STUDENTS Use of Any Tobacco Product in Past 30 Days, NC YTS

2017 NORTH CAROLINA YOUTH TOBACCO SURVEY RESULTS

Overall Youth Tobacco Use 1999-2017 in North Carolina

Middle School

High School

2017 North Carolina Youth Tobacco Survey Results

Page 4: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

E-cigarettes Are the #1 Tobacco Product Used by Youth

2017 NORTH CAROLINA YOUTH TOBACCO SURVEY RESULTS

3.7

3.4

4.5

6.3

8.9

12.7

16.9

0.8

2.0

2.5

2.3

2.5

3.8

5.3

Snus

Roll-your-owncigarettes

Hookah

Chewingtobacco/snuff/dip

Cigarettes

Cigars/cigarillos/littlecigars

E-cigarettes

Percentage of Students

Use of Tobacco Products in Past 30 Days, NC YTS 2017

MiddleSchoolHigh School

Page 5: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

2017 NORTH CAROLINA YOUTH TOBACCO SURVEY RESULTS

Between 2011-2017 Current Youth Use of E-Cigarettes Increased:

430%Middle School

894%High School

1 1.5

75.3

8.7

1.7

7.7

16.8 16.9

23.3

0

5

10

15

20

25

2011 2013 2015 2017 2017: ConsideringUse Next Year

Percentage of Students Current E-Cigarette Use and Potential Future Use, NC YTS

Middle School High School

In 2017 more students said they were considering using e-cigarettes in the next year than currently used them

Page 6: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease
Page 7: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

Image source: Dr. Andrea Gentzke, CDC OSH

Page 8: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

Image source: Dr. Andrea Gentzke, CDC OSH

Page 9: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

National Youth Tobacco Survey

Page 10: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease
Page 11: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

The American Cancer Society and National Cancer Institute acknowledge that e-cigarettes may be less dangerous than conventional cigarettes, but they stress that using e-cigarettes is not safe and the long-term health effects still aren't known.

The public health community fears that this message is getting lost amid e-cigarettes skyrocketing popularity, especially among youth and young adults.

Page 12: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

0

5

10

15

20

25

2014 2015 2016 2017 2018

Percentage saying great risk

Perceptions of Harmfulness of Using E-cigarettes RegularlyMonitoring the Future 2014-2018

12th Grade

8th Grade

10th Grade

Page 13: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

Tobacco Control Vaccine

Funding, Price Increases and Tobacco 21

Source: Adapted from Centers for Disease Control and Prevention. Best Practices for Comprehensive Tobacco Control Programs. 2014.

100% Smoke-Free/Tobacco-free Policies

Easy Access to Effective Tobacco treatment

Hard Hitting and Helpful Media Campaigns

Page 14: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

Research QuestionsContinue research on the how marketing strategies of e-cigarette companies impact youth and adult tobacco use.Expand research on the short-term and long-term use of flavored e-cigarettes.Continue research on the short-term and long-term health effects of propylene glycol, vegetable glycerin, fine and ultrafine particles, and heavy metals being inhaled deeply in the lungs.Continue research on studying indoor air quality and biomarkers for secondhand aerosol along with more exposure survey data.

Page 15: The Changing Landscape of Tobacco Products€¦ · The Changing Landscape of Tobacco Products. State of the Science: Research in Tobacco Cessation, ... Adapted from Centers for Disease

Research Questions (cont.)Enhance studies on the health effects of e-cigarette use by product characteristics, including type of design, e-liquid used and pattern of use.Conduct studies on the relevant interactions between high nicotine content and other ingredients in e-cigarettes. Initiate N.C. population-based cohort studies to enhance quality and quantity of information on e-cigarette use among youth and young adults.Collect current N.C. survey data on tobacco use by type among college students.Expand studies on tobacco use treatment among youth and young adults.Create studies on Tobacco 21; comparing effectiveness with strength of the law.