the client & us!? applying a balanced team mindset in agencies

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Presentation from the Balanced Team conference 2011. My definition of a balanced team: a multi-skilled, collaborative team that is self-empowered, free to choose the best way to achieve what theyve set out to do, with a culture of learning and skill-sharing. (How) can this work in an agency context? I address this question based on my current and previous work experience, as well as patterns I've observed.

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  • 1. The client & us!?
    Applying a balanced team mindset in agencies
    Johanna Kollmann- @johannakoll
    Balanced Team Conference, 24 September 2011
    Photo by NASA Marshall Space Flight Center http://www.flickr.com/photos/28634332@N05/4941688795/

2. My definition of a balanced team
Photo by Frank Kovalchek http://www.flickr.com/photos/72213316@N00/5531444032//
3. A multi-skilled, collaborative team that is self-empowered, free to choose the best way to achieve what theyve set out to do, with a culture of learning and skill-sharing.
Photo by Frank Kovalchek http://www.flickr.com/photos/72213316@N00/5531444032//
4. I work in an agency!
5. Team A: we are your department

  • Financial services client

6. Long-term relationship (years!) 7. Experience planning, design, development, business analysis 8. The client sits with usTeam B: we are your consultants

  • Retail client

9. Building a long-term relationship 10. In-house staff, us, plenty of 3rd parties 11. We spend a lot of time at the clients