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The Day of Immunology is April 29, 2013!

Apply for a Prize & Participate! Dear Colleagues,

The annual Day of Immunology is just around the corner – April 29, 2013! This year, IUISand EFIS are working together to involve all regional and national societies in a global effort topromote the benefits of immunology research. This is a unique opportunity to increaseawareness around the world about immunology and the importance of immunity to fight majordiseases, improve research and save lives.

We strongly encourage every immunological society and federation to participate. Use anypromotional materials you want. To make it easy, EFIS is providing existing pedagogicmaterial that you can freely use to create a winning campaign that will reach journalists,school teachers, politicians, decision makers and all people you know.

Design your campaign the way you like using any media you wish - posters, film, video, socialmedia, email or regular mail. Ask all your members to give interviews, lectures, joinclassroom discussions, meet teachers and talk to friends, family and neighbors about theiramazing immune system!

Reserve April 29 as the day to discuss immunology with everyone you know. Yourparticipation is shaping an international community of immunologists dedicated to improvinghealth for people around the world.

Applying for a prize is simple - just follow the steps below. We look forward to celebrating theawards with you at the ICI Milan, 22-27 August 2013.

Sincerely,

Stefan H.E. Kaufmann Lorenzo MorettaPresident, IUIS President, EFIS

Apply to Win a Prize for Your Campaign

The contest for the best public relations campaign for

the Day of Immunology is now open! Prizes totalling

5,000 euros will be given to the top 3 campaigns. All

National Societies of Immunology and Regional

Federations are eligible to apply for a prize.

How to Apply

1. Designate one person among your staff or members tobe the "Ambassador" for the campaign that you willdevelop and implement. Your Ambassador will be thecontact person for all information regarding yourcampaign.

2. Send the name of your Ambassador, his/her email,phone, address and a short description of your campaignaction plan to: iuis.ny@verizon.net Deadline: April 15, 2013.

3. Design and implement your campaign to take place onor around the Day of Immunology, April 29, 2013.

4. After your campaign is complete, submit a detailedreport to iuis.ny@verizon.net.

Your report should include what you did, an estimate ofhow many people you reached, and what were some ofthe major results. More information about how tosubmit a report will be sent to your Ambassador. Deadline for reports: June 1, 2013. Criteria for Awarding PrizesPrizes will be awarded to the top 3 candidates who

Some History

In 2005, the EuropeanFederation ofImmunological Societies(EFIS) initiated the Day ofImmunology. Media coverage waswidespread among all IUISsocieties, enhancingpublic awareness ofimmunology and reachingtop decision makersthrough symposia,lectures, numeroustelevision appearancesand press conferences.

Prizes will be awarded to the top 3 candidates whodevelop and implement a campaign. Awards will begiven based on the campaign’s originality, clarity,and impact at national or regional level.

Celebration!Prizes will be announced during a special awardsceremony at the ICI Milan, 22-27 August 2013.

Free and Easy Tools for your Campaign, Provided byEFIS - Use Them in Your Campaign if You Like!

1. “Your Amazing Immune System – How It ProtectsYour Body” – Book and interactive website at this linkTo make it easy for every participant to focus ontargeting the right audience, including school teachers,journalists, media, politicians, and the general public,we strongly advise you to use the already-made book,“Your Amazing Immune System – How It Protects YourBody,” created by the Japanese Society of Immunology.EFIS helped make the book available in many differentlanguages. Following its great success, EFIS laterdeveloped an interactive web adaptation of the book,including quizzes and more in-depth information - checkit out at this link where you can also download a PDF ofthe book in different languages. 2. "Inside Immunity" - Online Exhibition onImmunology at www.inside-immunity.orgThe "Inside Immunity" project developed from the factthat research institutes produce incredible images andvideos of what is going on inside our body. Thesegraphics and schematics are strongly appealing: Acaption explains that what looks like a fascinating

painting is actually a macrophage swallowing bacteria.There are also short videos that show lymphocyteschecking a host cell, and the invasion of the bacteriainto respiratory tissue when the immune system isimpaired.

The EFIS board welcomes everyone to use this exhibitionfor your own promotional activities on immunology. 3. Short Film: “The Immunology Knight” download andview at this linkOne of EFIS's PR activities in 2008 was the launch of a

School Teachers – AParticularlyImportant Target forthe Day ofImmunology

We encourage participantsto submit campaigns thathelp teachers reach theirstudents throughchallenging games,surprising discoveries andeye-opening information.

Increasing studentsawareness aboutimmunology has a positiveripple-effect in society; theearlier on we reachstudents, the greater theimpact will be in the longterm to “improveawareness of healthissues within families,and, in some cases, propelstudents into higherscience education andscience careers,” saidProf. Stefan Kaufmann,President of IUIS.

Images from "YourAmazing Immune System"

One of EFIS's PR activities in 2008 was the launch of acompetition for the best short film depicting theimportance of immunology. Short films spark debate inless than 10 minutes, and can be shown in cinemas, filmfestivals, science festivals and online. The film deliversa message that inspires the audience to learn. EFISsupported the production of "The Immunology Knight," afilm by young director Luca Sabbioni from Italy.Download it in different languages and resolutions at thislink.

The EFIS board and the film director welcome everyoneto use this clip for your own promotional activities onimmunology.

Amazing Immune System"- check the book out at thislink!

Film stills from "TheImmunology Knight"directed by Luca Sabbioni- download and view it at thislink!

A selection of successful campaigns for the Day of Immunology in previous years areaccessible online! Check them out at the links below: Day of Immunology on FacebookAustralasian Society for Immunology, Inc. QuizDay of Immunology on TwitterDay of Immunology on YoutubeBurnet Institute, Melbourne, Australia participationMonash University, Melbourne, Australia, primary school competitionInternational Day of Immunology, Victoria, AustraliaNorwegian Society for Immunology (NSI)Ganz Europa begeht Tag der ImmunologieImmunology Day at University of Toronto, St. George, Canada

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