Follow all the conference updates and join the dialogue at #INK14 on Twitter

Presented in association with

The Delta Prince EdwardCharlottetown, PEI

FREE!Open Daily July 1st - September 7th

Confederation Landing Historic Charlottetown

Join us in the PEI 2014 Celebration Zone, showcasing the best in Prince Edward Island and Canadian culture. It’s an intriguing array of daily concerts, arts & heritage exhibits, lounge and culinary area, children’s play zone, buskers, theatrical performances, dancing, and other

family-friendly events and activities.Don’t miss it – the PEI 2014 Celebration Zone at

Confederation Landing will be the scene for 2014!

With more than 150 festivals, events and activitiestaking place province-wide, there’s never been a

better time to visit PEI!

www.pei2014.ca

exposureexposuremedia

maximum

Sales Solutions (Digital or Print) • Supplier-Funded (Vendor Support, Co-op, Custom Publishing) • Cost Recovery Advertising Programs • Magazine or Special Feature/Niche Product Sales • Telesales or Outside Sales

Contract Publishing -Editorial (Advertorial) Solutions

• Project Management Lead / Freelance Editor • Copy Editing: proofreading, substantive editing, fact-checking • Design and Layout

newINK provides domestic ‘outsourced’ ad-driven solutions that deliver quality products for our media customers.

201 – 10 Suffolk Street East,Guelph, ON N1H 2H6(519) 265-5700www.newinkpublishing.ca

Lorraine MerkleyPresident

Since 1987 Fundata has been the leading provider of customized financial data to the Canadian media industry.

fundata.comcustomerservice@fundata.com1.888.328.9174

Print Solutions Web Solutions

Mutual Fund & EquityData FeedsTopical ArticlesIndex & Custom Graphs

Hosted SolutionsMarket Index Box

Portfolio Tracker

Index Value %Chg

Oil

Gold

Nasdaq

Natural Gas

S&P/TSX

S&P 500

TSX-V

USD/CAD

101.56

1732.60

2931.83

2.53

12354.47

1350.50

1630.03

1.00

0.77

0.90

0.34

-1.58

-0.14

0.13

0.70

-0.23

1:00pm – 9:00pmDelegate RegistrationFoyer, Delta

2:00pm – 5:00pmCCNA Board of Directors MeetingBrown, Delta

5:00pm – 5:30pm CCNA Annual General MeetingHenry, Delta

7:30 PM – 10:00 PMWelcome Reception Harbourview Room, PEI Convention CentreJoin your industry colleagues for this exclusive INK+BEYOND reception and enjoy stunning views of the Historic Charlottetown Waterfront.Presented by: PEI2014

10:00 PM – 1:00 AMGlacier Lounge – Meet and exchange ideas with friends and colleagues – hosted by Glacier MediaChandler, Delta

7:30 AM – 9:00 PMDelegate Registration and InformationSir John A. MacDonald, Delta

7:30 AM – 8:30 AMBreakfast with the SponsorsSir John A. MacDonald, Delta

8:30 AM – 8:45 AMWelcome and Opening RemarksGray, DeltaConference Moderator: Bernard Asselin, President, Bleublancrouge

8:45 AM – 9:25 AMOpening Keynote: The Future of Newspapers and the Rise of the Connected DeviceGray, DeltaMark will highlight the trends and implications surrounding traditional media in 2014. What happens to print newspapers now? What influence do mobile and tablet devices have? Is the future print? Is the future digital? Or something else?Sponsored By: Marketwired

Mark Challinor, Consultant, Digital: Mobile ConsultancyHaving spent 20 years in senior roles within UK national newspapers, Mark is currently Vice President of the International News Media Association. In this respect, he was the 2007 holder of the industry’s major honour, that of

it’s “Silver Shovel” Award, given to the individual in news media who has given outstanding contribution. (He also now leads a mobile and tablets blog on the INMA website). Mark is also now a commercial digital consultant specializing in the digital:mobile arena.

WEDNESDAY | MAY 28, 2014 THURSDAY | MAY 29, 2014

Studio

Type Mgr.

Proofreader

Print Mgr.

Art Director

Copywriter

Creative Dir.

Acct. Mgmt.

Client

BY DATEAPPROVALS

canada postdm awareness printcpc 14 0037-pnone100%1” = 1”9.88” x 10”none

10-3-2013 9:49 amstella Bonhomme

LASER%typesetting: optic nerve

This advertisement prepared by PuBLiCiS

Art Director:Copywriter:

Print Mgr:Client Serv:

Colour:Fonts:

j. finnn/ap. mckeenelysia ravenscroft4ctt slug otf, frutiger lt std, minion pro

none

Client:Project:Docket:

Client Code:Built At:

Scale:V.O.:

Safety:

Date:Artist:

Output At:

Trim:Bleed:

100%

9.88” x 10”none

cyan, magenta, yellow, Black

CPC_140037P_A_TOMATO_B_n.PSD cmyk 615 ppi CPC_140037P_A_TOMATO_T_n.PSD cmyk 615 ppi CP_E_4C.Ai

Path/File name Path/File nameColour Space Colour SpaceEffective PPi Effective PPi

new

s

CPC_14_0037P_n_QuiZ_EnG_GLO

FinALS TO PRODuCTiOn

REVs

0 1PDF

AD nuMBER/COMPOnEnT:

Title:Pubs:

Region/Layer Code:

DuE DATE: MAR 5

PRODuCTiOn nOTES

QuiZnos’ oversiZed direct mail over-delivered.gloBe & mail

Quiznos’ oversized direct mail over- delivered.

increase in SALES

during the CAMPAIGN.

8%

use the power of direct mail to grow your business.To see how other businesses have grown with Direct Mail, visit canadapost.ca/Growth

Kyle Holmes,Quiznos Senior Director of Marketing

“The oversized coupon stood out. It engaged our customers, increased brand awareness, and ultimately boosted our bottom line.”

THe SiTuaTion: Quiznos operates more than 5,000 restaurants. Coupons have been a powerful marketing tool for the company; however, Quiznos was looking for new ways to grow their business.

THe SoLuTion: Quiznos worked with Canada Post to create a test campaign using oversized Unaddressed Admail.

THe boTTom Line:The results were significant. Oversized Direct Mail generated an 8% increase in sales during the campaign.

t:9.88”

t:10”

CPC_14_0037P_N_QUIZ_ENG_GLO.indd 1 2/26/14 3:40 PM

MAY 28-30, 2014

9:25 AM – 10:15 AMSpeaker Series 1: Building a Successful Sales Model for a Multi-Platform WorldGray, DeltaPrint, web, mobile, social, search and more—how do you identify the right mix of these platforms, allocate resources and establish the capacity to sell? Adam Burnham, Vice President Interactive Sales and Operations, Affinity ExpressSponsored By: NewsCanada

10:15 AM – 10:40 AMCoffee Break with the SponsorsSir John A. MacDonald, DeltaSponsored By: Brainworks

10:45 AM – 11:25 AMSpeaker Series 2: TMT Predictions and The Impact of Consumer TechnologyGray, DeltaA look at trends in TV viewing habits, cord cutting, new devices like phablets, trends in tablets, and the potential for wearable technology should all prove useful for a

better understanding of the TMT ecosystem which newspapers are a part of. Duncan Stewart, Director of Technology, Media & Telecommunications (TMT) Research, Deloitte (Canada)

11:25 AM – 12:00 PMSpeaker Series 3: Real-time Measurement of Audience Attention MetricsGray, DeltaAs Canadian brand advertisers need increasingly refined levels of accountability in their media spend, MOAT Analytics software is about moving beyond the click and helping brand marketers and premium publishers better understand how consumers pay attention.Cynthia Young, Director of Digital Advertising Products and Innovation, The Globe and MailSponsored By: PressReader

THURSDAY | MAY 29, 2014

THE RIGHT PARTNER FOR ALL YOUR CONTENT NEEDS: MARKETWIRED

TAP INTO OUR WORLD OF NEWS AND MULTIMEDIAMarketwired delivers breaking news to you the way you want it – fast, free and flexible. You’ll keep content fresh and relevant with trending story leads, images and video so you can attract more readers.

CONNECT WITH US:

WEBSITE marketwired.com

BLOG blog.marketwired.com

TWITTER @marketwired

FACEBOOK fb.com/marketwired

US 800.774.9473 Canada 888.299.0338 UK +44 (0) 20 7220 4500

12:00 PM – 1:25 PMLuncheon & Awards Presentations – Marg Hennigar Award, Goff Penny Awards, CCNA Awards, Great Idea AwardsPalmer/Pope, Delta

1:30 PM – 2:10 PMGray, DeltaKeynote: Hot Topic: Stress, Mental Health and Workforce ProductivityNewspaper life is not without stress, and helping your people manage it better is critical to protecting their health. Stress is also a hot editorial topic, very much on the minds of Canadians. Alan Torrie will discuss a new study by Queen’s University, in partnership with Morneau Sheppell, focused on the mental health of Canadian workers, reporting that their stress levels have risen significantly recently, with the result being lost productivity.Sponsored By: Libercus

Alan Torrie, President and CEO, Morneau SheppellAlan Torrie is President and Chief Executive Officer of Morneau Shepell. When he joined the company as President in 2008, Alan brought 25+ years of experience as a senior executive and consultant in the health and life science industry.

2:10 PM – 2:45 PMSpeaker Series 4: Canadian Newspapers in 2014: The Best ads! The Latest Research!Gray, DeltaExciting new research on engagement, growth in devices used to access newspapers, flyers and more. See some of the best examples of the most innovative newspaper ads in print, web, tablet and phone – from Canada and around the world. Suzanne Raitt, Vice President Marketing and Innovation, Newspapers CanadaSponsored By: RAM - Research and Analysis of Media

2:45 PM – 3:10 PMCoffee Break with the SponsorsSir John A. MacDonald, DeltaSponsored By: Fundata Canada

3:15 PM – 4:05 PMBreakout 1: Great Ideas- From the Winners to Your Paper (Part 1)Gray, Delta, Be inspired by these success stories and bring the winning great ideas to your paper.Monica Zurowski, Calgary Herald Sophie Gaulin, La Liberté Renee Hueston, Aylmer Express

Susan Azzopardi, The Hamilton SpectatorSponsored By: Newspaper Toolbox

Breakout 2: Prepare to Meet Your Anti-Spam ObligationsTupper Tilley Langevin, PEI Convention CentreCanadian Radio-television and Telecommunications Commission (CRTC)Industry CanadaWith Canada’s new Anti-Spam laws beginning to take effect on July 1, 2104 are you prepared to meet your obligations? Hear from the CRTC about what you need to do and understand their goal of better protecting Canadians while ensuring that businesses can continue to compete in the global marketplace.

4:10 PM – 5:00 PMBreakout 3: Great Ideas- From the Winners to Your Paper (Part 2)Gray, Delta Be inspired by these success stories and bring the winning great ideas to your paper.Norm Coyne, Prince George Citizen Heather Tedford, The Guardian Fred Gorman, Red Deer Advocate Nadine Chevolleau, The Toronto Star

Breakout 4: Newspapers and Twitter: Working Together to Drive RevenueTupper Tilley Langevin, PEI Convention CentreSteve Ladurantaye, Head of News Partnerships, Twitter CanadaTwitter has become not only a way to connect to readers while breaking the biggest live stories of the day, but also a way to extend relationships with advertisers on multi-channel marketing campaigns. We’ll start this session with some “Twitter 101” and move into how Twitter can drive revenue.

5:00 PM – 6:00 PMCocktails with the SponsorsSir John A. MacDonald, Delta

6:15 PM – 10:30 PMKitchen Party at Peake’s QuayPeakes’ Quay RestaurantExperience a traditional east coast Kitchen Party at the award-winning Peakes Quay Restaurant and Bar, just steps away from the Delta – join your colleagues for oysters, mussels, lobster and live music.Sponsored By: Metroland Media Group

10:30 PM – 1:00 AMGlacier Lounge – meet and exchange ideas with friends and colleagues – hosted by Glacier MediaChandler, Delta

THURSDAY | MAY 29, 2014

MAY 28-30, 2014

FRIDAY | MAY 30, 2014

7:30 AM – 3:00 PMDelegate Registration and InformationSir John A. MacDonald, Delta

7:45 AM – 9:00 AMBreakfast with the SponsorsSir John A. MacDonald, Delta

9:00 AM – 9:15 AMWelcome and Introductory RemarksGray, DeltaConference Moderator: Bernard Asselin, President, Bleublancrouge

9:15 AM – 9:55 AMOpening Keynote: Digital TransformationGray, DeltaBy living their mission “Empowering people in their daily lives” and vision “Shaping the media of tomorrow. Today,” Schibsted has become a worldwide leader in digital transformation. What’s on the media house’s agenda right now and what does the future hold according to Schibsted? Take the chance to listen and get inspired!

Frida Lundh, Director, Data and Programmatic, Schibsted Media Group (Sweden) Frida has 14 years within the media industry with a very digital focus and a background in shaping the media of tomorrow by developing a greater understanding of the power of sales and ad tech. Sponsored By: YieldMo

Visit us at booth 49888-397-9494 marketing@legacy.com

VISIT US AT BOOTH 12888-397-9494 marketing@legacy.com

NO OTHER ONLINE OBITUARY DELIVERS MORE

Come Closer to readers and funeral home partners by transforming your online obituary strategy with Next Generation Obituary and Local Spotlight.

> Drive revenue > Increase traffic> Engage readers

and consumers> Strengthen funeral

home partnerships

9:00 AM – 4:30 PMSmall Community Newspaper SessionArchibald Campbell, PEI Convention CentreThis session is for community newspaper staff to talk about what they care about. An opportunity to face the current challenges together and make sense of it. Come ready to fully participate and create breakthrough strategies for building vibrant local media.Facilitators: Sera Thompson, New Leaf Social Innovation Marguerite Drescher, Bravespace Lynn Hennigar, President, Lighthouse Publishing Fred Fiander, Director Media Operations, Advocate Printing and Publishing Kevin Hiscock, Carbonear Compass Manager & Provincial Sales Manager, TC Media NL Mike Kierstead, Executive Director, Newspapers Atlantic Sponsored By: Newspapers Atlantic

9:55 AM – 10:20 AMSpeaker Series 5: The New York Times: Print Advertising Success StoriesGray, DeltaPrint advertising is driving revenue and providing results for advertisers with The New York Times. Hear about a case study detailing the marketing campaign of a BC railway company that dramatically increased business for the company soley through newspaper advertising. Also, what success have Apple, Samsung and others found from print ads? Michael J. Carroll, Director, Travel, Spirits and CPG Advertising, The New York Times

10:20 AM – 10:50 AMCoffee Break with the SponsorsSir John A. MacDonald, DeltaSponsored By: Legacy.com

10:55 AM – 11:55 AMSpeaker Series 6: Investigative Journalism: Inside Crackgate: How the Toronto Star broke the Rob Ford ScandalGray, DeltaAs the Toronto Star continues to lead the charge in covering now-notorious Mayor Rob Ford, go behind the headlines and hear how the paper is changing its newsroom culture by inserting itself into the story to expose the truth and instigate change.Michael Cooke, Editor, The Toronto Star,Kevin Donovan, Investigative Reporter, The Toronto Star

Sponsored By: CNW Group

12:00 NOON – 1:25 PMLuncheon with Keynote Speaker: The State of the Industry and the Future of StorytellingPalmer/Pope, Delta

Christie Blatchford, PostmediaChristie Blatchford was born in Quebec and studied journalism at Ryerson University in Toronto. She has written for all four Toronto-based newspapers. She has won a National Newspaper Award for column writing and

in 2008 won the Governor-General’s Literary Award in non-fiction for her book Fifteen Days: Stories of Bravery, Friendship, Life and Death from Inside the New Canadian Army.Sponsored By: Resolute FP

1:30 PM – 2:20 PMBreakout 5: Media Ethics: Understanding Canada’s Press CouncilsGray, DeltaLearn about the changing role of Canada’s provincial press councils in an evolving media landscape; Explore the current challenges with our self-regulating newspaper industry and spark a discussion about how publications can continue to operate freely while remaining accountable and responsible to the public. The Honourable Frances Lankin, Chair, Ontario Press Council

Breakout 6: Adobe and Newspapers: App publishing and the impact of engagementTupper Tilley Langevin, PEI Convention CentreMobile content publishing is essential for newspaper audiences, advertisers and stakeholders. The mobile device installed base continues to proliferate. What will this mean to your organization? What should be your expectation of digital publishing today and into the future for your enterprise? Learn more about engagement, marketing and advertising for daily editions and custom pubs – today and into the future.Mark Wasserman, Senior Enterprise Account Executive – Digital Publishing Suite

2:20 PM – 2:50 PMCoffee Break in with the SponsorsSir John A. MacDonald, DeltaSponsored By: Canada Post

FRIDAY | MAY 30, 2014

MAY 28-30, 2014

FRIDAY | MAY 30, 2014

2:30 PM – 5:00 PMCNA Board of Directors Meeting and CNA Annual General MeetingChandler, Delta

2:55 PM – 4:55 PMAd Sales Training: Being your Best on Every Sales Call!Part One: Getting in the Door with the Right Rapport BalancePart Two: Making an Effective Presentation to Close More DealsTupper Tilley Langevin, PEI Convention CentreMike will feature content from his Client 1st Training System that outlines the steps you need to take to prep for every single advertiser engagement and, the attitude, style and traits you need to adapt into your selling style that ensures you get in the door and close more deals!Mike Blinder, President/Founder, The Blinder Group

6:00 PM – 10:00 PMNewspapers Atlantic Awards Gala Reception, Dinner and Awards(separate ticket)Harbourview Room and Terrace, PEI Convention Centre

6:30 PM – 10:30 PMNational Newspaper Awards Gala Reception, Dinner and Awards(separate ticket)Palmer/Pope and Terrace, PEI Convention Centre

10:00 PM – 1:00 AMGlacier Lounge Brown/Chandler, DeltaMeet and exchange ideas with friends and colleagues – hosted by Glacier Media

THANK YOU TO OUR SPONSORS

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are registered trademarks of Adobe Systems Incorporated in the United States and/or

other counties. All other trademarks are the property of their respective owners.

Push the limits of possible.

Readers want immersive stories on every device. Advertisers want engaged readers. You want to grow your business while

staying true to your print heritage. Now it’s all possible.

Adobe Digital Publishing Suite for any publisher.www.adobe.com/go/publishing or 800.945.9131

DIGITAL PUBLISHING

ADOBE

Project1:Newzware Ad 4/30/14 9:30 AM Page 1

MAY 28-30, 2014

New PressReader App with Enhanced Content Discoverability

Proud Partner of Hundreds of Canadian Publishers for 15 Years

Join PressReader today!

We are proud in supporting the Inkand Beyond conference in theirsearch of excellence. Masthead isan industry authority on thepublishing industry in Canada andare the producers of the COPAAwards program and PublishingWorld trade show

www.masthead.ca

The Hub of thePublishing Universein Canada

CANADIAN

PUBLISHING AWARDS

ONLINE

C

PUBLISHINGWORLD

Project1_Layout 1 14-05-02 1:31 PM Page 1

www.cipsmarketing.comContact us today for your FREE consultation

310.769.6900 x235

Regardless of your product or market, our customers enjoy unparalleled Quality, Integrity, and Reliability. Contact us today and discover how easy it is to get your FREE market analysis and consultation!

...and cost effective, reliable distribution partnerships.

CIPSmarketing group, inc.

May 28-30, 2014

1.877.444.4034newspapertoolbox.com

Here’s what you’ll getwith a monthly subscription:

• Thousands of ready-to-sell signature pagesin a wide variety of advertiser categories

• Easy-to-sell reader-conteststhat get superior reader participation

• Special supplements packages thatinclude professionally created front covers,and non-commercial editorial contentthat will allow you to target a wide rangeof advertisers

NEW!• Revenue-generating ideas to build

an interactive year round sales Calendar• Timely newsletters containing tips,

tricks and news from your industry• Sales sheets to support

your marketing efforts• FREE quarterly Sales Planning webinars• Ready-to-sell ad templates• Ad campaign proposal templates

to help your sales teamsbuild professional looking proposals

• Web and print teasers to help youpromote your online special sectionsMORE SALES!

MORETOOLS,MOREIDEAS,

MORETOOLS,MOREIDEAS,

JULY-AUGUST 2014

A MONTHLY SUBSCRIPTION SERVICE OF READY-TO-SELL ADVERTISING CONCEPTS, READER CONTESTS, SPECIAL SECTIONS, AND EDITORIAL CONTENT

VIEW THE COMPLETE INDEX ON P.2

Vol. 15, No.4 - 60 PAGES

See our ready-to-sell

concept with QR Codes

on page 6

WEB & PRINT TEASERS

8-WEEKREADY-TO-SELL ADCAMPAIGNDiscover ourfirst series frompage 11 to 13

A special layout for the

GARAGE SALE SECTION

of your classifieds

See on page 8

ALL THESE NEW FEATURES!

All you need to promote

your back-to-school section

A new page tohelp you make

money with yourweekly puzzlesand horoscopes

Page 10

All new in this issue:

Your mother’srecipe, ourdelectableingredients!

Your partner in creating

memorable moments

Includeopening hours here

INSERT SPECIALOF THE WEEK

INSERT SPECIALOF THE WEEK

INSERT SPECIALOF THE WEEK

INSERT SPECIALOF THE WEEK

GROCERY STORE

LOGO HERE

123 Anystreet, Yourtown

000-000-0000

Your signaturefruit salad,our freshproduce!

123 Anystreet, Yourtown

000-000-0000

Your partner in creating

memorable moments

Includeopening hours here

GROCERY STORE

LOGO HERE

Page 35CLICK HERE

SOON!A new low cost contest platformthat is easy to use and lucrativefor your newspaper. Come to ourbooth and learn more.

INCREASE SALES,CUT COSTS!

800-755-1111 • www.brainworks.com

Leading the Way in Revenue

Come by the Brainworks booth for a demo and see why Digital First Media is outfitting their entire nation-wide sales staff with Brainworks' Mobile CRM.

and digita advertising along with spec ads in our new Ad Gallery. Reps can also create and/or modify appointments, call and to-do items and emails. Research tools, reporting tools, mapping tools and a library of files are all available instantly. In addition, Sales Reps can enter new or pickup previous print and digital ad orders andand receive in real time accurate price quotes. Finally, reps can take payments from customers with our PCI-compliant payment software.

Brainworks has developed a new browser-based application for tablets, laptops, and other mobile devices that supports real-time interaction with the Brainworks suite of advertising and ad tracking systems. Created especially for sales reps, sales managers and other personnel working in the field, Mobile CRM provides access toto customer and prospect data, including financial transactions and statements, contact history (with all associated emails), and past print

Increase Revenue and ProductivityMobile CRM

MAY 28-30, 2014

Join PressReader today!Thank you for your continued support, loyalty and trust!

publishing@pressreader.com about.pressreader.com | www. pressreader.com

Proud Partner of Hundreds of Canadian Publishers for 15 Years

Ink_Beyond_8x10.indd 1 5/7/2014 4:43:18 PM

890 Yonge Street, Suite 200, Toronto, Ontario M4W 3P4 Telephone: 416-923-3567 Fax: 416-923-7206 Email: info@newspaperscanada.cawww.newspaperscanada.ca | www.journauxcanadiens.ca

THANK YOU TO OUR SPONSORS

PRESENTINg SPONSOR

gOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

®

CIPSmarketing group, inc.

Your PremierDistribution Partner

Reliability. Quality. Integrity.

ww

w.CIPSM

arketing.com

310.

769.

6900

x23

5