the dot conversation

8/2/2019 The DOT Conversation

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DOT on

SocialA new


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Social

Media??????


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AN

ew

Area

F

o

r

Con

versat

io


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everyone

l istens


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S e l f

E x r e s s i o nP u b l i c t h o u g h t


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A p r i v a t e

c o n v e r s a t i o nT h a t e v e r y o n e


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A rant sessionW i t h t h e b o s s


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where everyone is

Its the

channel/medium/platform/media

listening/ watching/ talking/commenting/ liking/


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Started bySparks


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DiscussionSustained By


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Like gossip, what lasts?

W h a tSpreads


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Creates ActionIt moves you.


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A w i d ea u d i e n c e

M a s sA p p e a l


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P e o p l e w a n t

m o r eI t i s

i n t e r e s t i n


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a ng wor

forThe DOT


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To Involving

adverbs

F r o m S t a t i cM e s s a g e s


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at our core

S o c i a l &

I n t e r a c t i o n


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Warmth Stands

Out

Everyone knowsa F i l i p i n o


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We offer a similar productBut a different experience


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A fun and easy

experience.Warmth. Hospitable.English.


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Creating

Conversations

The Conversation

for Philippines

It calls for action

Appeals to a wideaudience

A matter of interest

Interactive approachto messaging

Latch on to theFilipino warmth and

reach

Promise theexperience of fun


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Logo animation


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Yes. We were sure.But, you are neversure.


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Video of crazy numbers


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Web Performance

High number of visitors who are looking for

more information.

279,000 Visits

235,000 Unique UsersAverage time on site of 39sec

Hit a high of 96,000 visits on launch day w/

over 1,800 users at a time.

Over 8,000 emails received

www.itsmorefuninthephilippines.com

January 6 February 15, 2012
http://www.itsmorefuninthephilippines.com/http://www.itsmorefuninthephilippines.com/


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Social Buzz

#1 on Twitter during launch weekend

Over 100 More Fun In the Philippines FB Pages

Currently @ 1 min / average mention hit a high

of every 6 seconds

Over 11,000 photos created

Various Celebrity Tweets

Mentions on all local media outlets,

mashable.com, adage, creativity

3 Meme Generators Created

2 Mobile Apps Developed

A whole bunch of collections


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People Moved

Seized the opportunity tobe part of something big


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It tapped a wide audienceThe active onlineFilipino


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It was InterestingLoads of media valuesearned


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Social Moves.

You are talking to everyone.A venue for an involved

conversation with amass audience.

Social Media.


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A place where you can make astatement


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and make an impact.


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Share yourthought bubble.


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Cheers!Roshan NandwaniBBDO Proximity

[email protected]

@roshannandwani

the dot conversation

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