the engaged culture
TRANSCRIPT
YOUR CULTURE GROWS…REAL TIME
The Engaged CultureInspecting the generational effect and your organization
YOUR CULTURE GROWS…REAL TIME2
Corporate Culture defined
Corporate Culture is the values, beliefs and attitudes that characterize a company and guide its practices.
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Corporate Culture defined
Corporate Culture is often implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.
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Culture: The organization’s view
Ensure Feedback
Breakdown SilosHonest
Conversations
Foster Engagement
Create Energy
Bring Core Values
Facilitate Actionable Meetings
YOUR CULTURE GROWS…REAL TIME
The Engaged CultureThe quandary of the generational impact
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Who’s in the workforce?Traditionalist
4%
Baby Boomer
35%
Gen X29%
Mil-lennial
32%
Workforce Distribution
2015
Generation Birth Year # Employees in workforce (M)
Traditionalist Before 1946 7
Baby Boomer 1946 – 1964 60
Generation X 1964 – 1984 51
Millennial 1984 – 2004 55
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Generational Lines19
10
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2020
GI Generation1908 – 1929Archetype:- HeroChildhood:- Protected
Silent(Traditionalists)1929 – 1946Archetype:- ArtistChildhood:- Suffocated
Boomer1946 – 1964Archetype:- ProphetChildhood:- Indulged
Generation X1964 – 1984Archetype:- NomadChildhood:- Abandoned
Millenials1984 – 2004Archetype:- HeroChildhood:- Protected
New Silent / Homelander(Z Gen (iGen))2004 – ????Archetype:- ArtistChildhood:- Suffocated
YOUR CULTURE GROWS…REAL TIME8
Generational Lines19
10
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2020
GI Generation1908 – 1929Archetype:- HeroChildhood:- Protected
Silent(Traditionalists)1929 – 1946Archetype:- ArtistChildhood:- Suffocated
Boomer1946 – 1964Archetype:- ProphetChildhood:- Indulged
Generation X1964 – 1984Archetype:- NomadChildhood:- Abandoned
Millenials1984 – 2004Archetype:- HeroChildhood:- Protected
New Silent / Homelander(Z Gen (iGen))2004 – ????Archetype:- ArtistChildhood:- Suffocated
Crisis 1929 – 1946War & Recession
Defining Events:Great DepressionWorld War II
Values:CommunityTechnologyProtection
Awakening 1964 - 1984Consciousness Revolution
Defining Events:Assasinations (JFK/MLK)Vietnam WarWoodstock
Values:Civil RightsGender EqualitySpiritualism
High 1946 – 1964Reconstruction / Gilded Age
Defining Events:Cold WarEmerging Youth CultureEmerging social justice
Values:ConformityGrowth/AffluenceExpertise
Unravelling 1984 – 2008Culture Wars
Defining Events:AIDSBerlin Wall
Values:IndividualismPragmatismSurvivalism
Crisis 2008 – 2020?Recession
Defining Events:9/11War on TerrorGreat RecessionDeclining Superpower (USA)
Values:CommunityTechnologyProtection
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Generational PerspectivesTraditionalists Baby Boomers Generation X Millennials
Outlook Practical Optimistic Skeptical Hopeful
Work Ethic Dedicated Driven Balanced Ambitious
View of Authority Respectful Love/Hate Unimpressed Relaxed, polite
Leadership By Hierarchy Consensus Competence Achievement, pulling together
Relationships Self-sacrifice Personal gratification
Reluctance to commit Loyal, inclusive
Perspective Civic-minded Team-oriented Self-reliant Civic-minded
Turn-Offs Vulgarity Political incorrectness
Clichés, hype Cynicism, condescension
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Generational Distribution
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The engaged employee value chain
PerformanceEngaged view they are 15X more productive
RetentionEngaged view they are 5X more committed
CreativityEngaged view they are 110% more open to new ideas
Increased Revenue
Decreased Costs
Profitability and Shareholder Value
Engaged employees drive:
Performance, Retention, and Creativity drive:
Increased Revenue and Decreased costs drive:
Source: McLean & Company
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Engaged Cultures drive growth
Highly engaged employees are twice as likely to be top performers. (Source: Watson Wyatt)
Source: McLean & Company
Engaged revenue 43% (Source: The Hay Group)
Engaged 19.2%Disengaged 32.7%
(Source: Towers Watson)
Operating Income
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Engaged Cultures improve retentionBenefit
1. Attract and retain the right people
2. New hire experience
3. Productivity
4. Retention
If the culture is strongly defined and positive for the organization, likeminded personalities are more likely to apply and unsuited candidates will stay away.
Strongly defined positive cultures provide a good foundation for building interesting and impactful onboarding programs.
Correlation Interpretation
0.0 to 0.2 Very weak to negligible correlation
0.2 to 0.4 Weak, low correlation
0.4 to 0.7 Moderate correlation
0.7 to 0.9 Strong, high correlation
0.9 to 1.0 Very strong correlation
Healthy corporate cultures are strongly related to employee retention. Of all drivers, culture has the greatest correlation with intent to stay. With the cost of hiring top talent rising, investing in culture is an eventual cost savings.
Why?
What do these correlation numbers mean?
Source: McLean & Company; N = 1018
Healthy cultures fuel employee performance. When employees like where they work they’re more likely to be productive and focus on their work.
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Being disengaged
Gallup estimates disengaged employees cost nearly $450 B in lost productivity
Analysis of the Glassdoor database shows that the average employee gives their company a C+ (3.1 out of 5) when asked whether they would recommend their company to a friend (Bersin by Deloitte research with Glassdoor).
C+Companies that focus on building great leaders spend almost 3X the average on leadership development, and they get a tremendous return for it.
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We are getting better right?% Employees 2013 2014
Engaged 29.6 31.5
Not engaged 51.5 51.0
Actively disengaged 18.8 17.5
U.S. Employee Engagement, 2013 vs. 2014
% Employees 2013 2014
Millennials 27.5 28.9
Generation X 29.6 32.2
Baby boomers 30.9 32.7
Traditionalists 38.3 42.2
U.S. Employee Engagement, by Generation
Source: Gallup 2015
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Play – Motivated by the work itself, you enjoy it.
Potential – the result of our work benefits our identity and opportunity.
Motivation: What’s a good motive
Purpose – direct outcome of work fits our identity.
Source: McGregor and Doshi –HBR 2015
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Emotional Pressure – is a threat to your identity
Inertia – doing the work because you did it yesterday.
Motivation: What’s a negative motive
Economic Pressure – work is done merely to gain a reward or avoid punishment.
Source: McGregor and Doshi –HBR 2015
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It’s a simple matter….
Work Management Environment Opportunity Leadership
Fit to skill and flexible
Transparent, concise goals
Flexible work environment
Training and support on the job
Clear mission and purpose
Autonomous Mentor Humanistic workplace
Facilitated talent mobility
Continuous investment in people
Small empowered teams
Develop future management
Culture of recognition
Self-directed, dynamic learning
Transparency and honesty
Time to play Modern performance management
Inclusive, diverse work environment
High-impact learning culture Inspiration
Variant of: Bersin (Deloitte)
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In Closing• Generational differences create needed perspectives in an
organization and help foster the organization’s culture.• Engagement needs understanding to improve how we interact
throughout the organization at all levels.• Focus on positive motivation and keep it simple.
• By 2020 there will be a 2 million skilled worker deficit, what are you doing to prepare for it?
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DISCOVER MORE ABOUT
HOW YOUR CULTURE
IS AFFECTING YOUR STRATEGY
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