the environment is changing: make this your best year yet · 10. penetran ad 11. mg glycinate for...

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The Environment is Changing: Make This Your Best Year Yet Presented by: Dan Benamoz, RPh CEO, Pharmacy Development Services © 2014 www.pharmacyowners.com

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Page 1: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database

The Environment is Changing: Make This Your Best Year Yet

Presented by: Dan Benamoz, RPh CEO, Pharmacy Development Services © 2014 www.pharmacyowners.com

Page 2: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database

W = P x T n  

W  =  Wealth  P  =  Physical  resources  

T  =  Technology  

N  =  Exponen8al  factor  

Page 3: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database

Those Who Resist Change, Embrace Irrelevance.

Page 4: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database

TOPFRONT-END

OPPORTUNITYIDEAS

1. Free Antibiotics2. Free Generics3. Vouchers4. SyncRx (Getoutcomes.com)5. Home Visit Brown Bags6. Diabetes Education Programs7. Free Homemade Fudge8. The H.R.T. Study Strategy9. Bone Density Scans10. Penetran ad11. Mg Glycinate for Insomnia12. Free recorded messages

New customeracquisition tool

Add to Database

Referrals

Accompanyingprescriptionsi.e. cough meds, etc.Other Opportunities

1-Price Programwww.Free1price.com

Flavoring

Compounding

HRT

Glucosamine SL gttsKetoprofen Gel

Omega 3

Statins & CoQ-10

Specialty DiseaseState Opportunities

Asthma & AllergiesDust miteproducts, etc.

Diabetes

Other Rx's

Test Strips

Diabetic shoesAnkle gauntlets

Compression Stockings

Nutrition & Wellness

DME Opportunities

Other OTCpurchases

Probiotics

APAP, thermometerslozenges, Vit C, Zn,new toothbrushes, etc.

Acquire other familymembers as customers

#2 Demographicis Pediatrics

Family Pets:Vet compoundingopportunities

Joint Venture Opportunities:Gain referrals from MD's, DDS, &clinics

The Back-End Opportunities Model: The Holy Grail of Business

©Pharmacy Development Services 2006

3 Ways To Grow A Business1. Increase # of customers.2. Increase size of transactions.3. Increase frequency of transactions.

Back-end opportunities model revApr2010.mmap - 4/26/2010 -

Page 5: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database

What’s the Upside?

What’s the Downside?

Can you live with the downside?

Page 6: The Environment is Changing: Make This Your Best Year Yet · 10. Penetran ad 11. Mg Glycinate for Insomnia 12. Free recorded messages New customer acquisition tool Add to Database